Ms. Wagemaker Video Worksheet: Swoosh-Inside Nike CRHS
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1 Instructions: Using headphones, you will watch a video about Nike, and answer questions on this worksheet as you view the video. Read these questions before viewing the video so you know what to listen for. Inside Nike CNBC see for a link to this video 1. What are some of the criticisms of Nike according to the video? 2. How or why are Michael Jordan s shoes still so popular even though he is no longer playing professional basketball? 3. What two brands of shoes did Michael Jordan wear before signing on with Nike? : 4. Who is Tinker Hatfield? What did he do for Nike? 5. What unique feature of an upcoming Jordan sneaker did Tinker Hatfield show in the video? 6. How are the buildings at Nike s headquarters in Beaverton, Oregon named? 7. Who Founded Nike? 8. What grade did one of the founders of Nike receive in 1959, while enrolled in Stanford's business school? 9. What was the original name of the brand of running shoes? 10. What does the name Nike mean? 11. What is the name of the advertising firm Nike uses?
2 12. Name 4 celebrity athletes who endorse Nike: 13. Who was James Keady and what happened to him? 14. What is a sweatshop? 15. What are sneakerheads and how do they help promote Nike? After the video: 16. Describe the corporate or working culture of Nike. 17. Do you think the first worker interviewed in the video, Jin Nguyen was telling the truth? Why or why not? 18. For an athletic shoe with a $80 price tag, Nike pays the factory about $20. Of that $20, about $2 goes towards the factory workers. What percentage of the retail price paid goes towards the workers? (show your math) 19. What is the stock price of NIKE today? What was it 1 year ago? On what website did you find the stock prices? 20. Find Nike s current market share of the athletic shoe industry. Try to find data or a chart that shows the top brands and their market share of the athletic shoe industry. What % of the athletic shoe industry is dominated by Nike? What are the market share percentages of two of Nike s Competitors? Cite the main url where you found this information.
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4 1. ANSWERS: What are some of the criticisms of Nike according to the video? Muggings/murders over high price of Nike/Jordans How or why are Michael Jordan s shoes still so popular even though he is no longer playing professional basketball? What two brands of shoes did Michael Jordan wear before signing on with Nike? : Converse and Adidas Who is Tinker Hatfield? What did he do for Nike? Shoe designer, of Air Jordans What unique feature of an upcoming Jordan sneaker did Tinker Hatfield show in the video? A modified Jordan fingerprint How are the buildings at Nike s headquarters in Beaverton, Oregon named? Who Founded Nike? Phil "buck" knight and bill bowerman. What grade did one of the founders of Nike receive o in 1959, while enrolled in stanford's business school? An A What was the original name of the brand of running shoes? Tiger What does the name nike mean? Greek, victory
5 What is the name of the advertising firm Nike uses? wieden and kennedy's Name 4 celebrity athletes who endorse Nike? LeBron james, Michael Jordan, Bo, Tiger Woods Who was James Keady and what happened to him? He was the assisting varsity coach at St Johns university. He refused to have his players wear the swoosh and was fired/let go What is a sweatshop? What are sneakerheads and how do they help promote Nike? After the video: Describe the corporate or working culture of Nike. Do you think the first worker interviewed in the video, Jin Nguyen was telling the truth? Why or why not? For an athletic shoe with a $80 price tag, Nike pays the factory about $20. OF that $20, about $2 goes towards the factory workers. What percentage of the retail price paid goes towards the workers? What is the stock price of NIKE today? What was it 1 year ago? On what website did you find the stock prices?
6 Find Nike s current market share of the athletic shoe industry. Try to find data or a chart that shows the top brands and their market share of the athletic shoe industry. Cite your source and copy and paste the chart/table.
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