Editorial Vision. Lisa Smosarski, Editor

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Ophelia Elliott
6 years ago
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1 2016

Editorial Vision Since launching Stylist in October 2009, we have successfully carved out our place as the only weekly magazine for women with

We have been overwhelmed by our intelligent, responsive and highly engaged readers who not only loyally follow the magazine but also contribute to

We always knew we had an engaging proposition, but even we have been startled by the incredible response we ve had from readers.

they wear, who they know, where they go, or what they talk about and Stylist speaks to them on their terms.

Thought-provoking pieces on social and workplace trends sit alongside extensive fashion and beauty coverage, creating a title that combines

2 Editorial Vision Since launching Stylist in October 2009, we have successfully carved out our place as the only weekly magazine for women with brains; and that is a strategy we are determined to continue. We have been overwhelmed by our intelligent, responsive and highly engaged readers who not only loyally follow the magazine but also contribute to our vision and act on our recommendations. We always knew we had an engaging proposition, but even we have been startled by the incredible response we ve had from readers. Much to our delight, PRs refer to The Stylist Effect if they secure a product or a service mention on our pages, they know they ll get a flood of responses. We couldn t be more proud. Our readers are the country s finest professional women who are time poor but thought rich; they demand the best out of life whether that s what they wear, who they know, where they go, or what they talk about and Stylist speaks to them on their terms. We put our success down to our unique content mix. Thought-provoking pieces on social and workplace trends sit alongside extensive fashion and beauty coverage, creating a title that combines thorough, in-depth journalism with the glamour and sophistication our readers demand. Our classic poster-like covers leave our readers proud to be part of the Stylist family and work almost like another carefully chosen accessory. We have been incredibly proud of the journey so far, but we do not intend to rest on our laurels. Over the next year we intend to create more innovative and exciting special issues, introduce more talented names to our list of contributors and ensure that our ideas and journalism are better than any of our competitors is going to be another exciting year. Lisa Smosarski, Editor

The Audience u Audited weekly distribution of 404,408 (ABC)* u Average age of 33 u

5 minutes reading the magazine each week** *Source: Jan-June 2016 Audited Bureau of

Last year alone we handed over the editorial reins to politicians from all parties

welcomed readers to the first ever Stylist Live, a four-day event that brought all

This creativity feeds into the commercial side of the business, keeping our

3 The Audience u Audited weekly distribution of 404,408 (ABC)* u Average age of 33 u 7 in 10 unmarried with no children u On average Stylist readers spend 30.5 minutes reading the magazine each week** *Source: Jan-June 2016 Audited Bureau of Circulation **Source: Stylist Reader Survey 2013; Stylist Engagement Survey 2013 From The Publisher PUBLISHING DIRECTOR GLENDA MARCHANT SAYS: The Stylist brand has achieved amazing things over the past six years, both editorially and commercially. Last year alone we handed over the editorial reins to politicians from all parties for our 300th issue, created our biggest ever Fashion Issue at 252 pages and welcomed readers to the first ever Stylist Live, a four-day event that brought all areas of the magazine to life. This creativity feeds into the commercial side of the business, keeping our award-winning creative solutions at the heart of Stylist s relationship with its advertisers. Our readers are affluent, professional, predominantly child-free women, who LOVE to spend money on themselves. Stylist s editorial philosophy of celebrating and empowering women offers our commercial partners an exceptional environment, and our elegant, clean design means advertising artwork really stands out. That s why we attract top advertisers from Dolce & Gabbana fashion to Nars cosmetics and Fiat cars.

4 Fashion FASHION DIRECTOR ALEXANDRA FULLERTON SAYS: Our approach is to celebrate indulgent investment buys and important designer pieces. Stylist s authoritative coverage and influential fashion pages combine visual glamour with a slick, fast pace. We always include a considered edit of the trends on our expanding shopping pages, which are explained clearly, while the excitement of the world of modern clothing and accessories is captured weekly through our chic and playful adventure. Stylist s agendasetting approach is perfect for busy working women.

Beauty ASSOCIATE EDITOR (BEAUTY) SAM SILVER SAYS: Stylist s approach to beauty is two-fold: the skilful decoding of the latest in technological innovation paired with a celebration of the

5 Beauty ASSOCIATE EDITOR (BEAUTY) SAM SILVER SAYS: Stylist s approach to beauty is two-fold: the skilful decoding of the latest in technological innovation paired with a celebration of the aspirational, empowering nature of today s thriving industry. Our readers demand practical, original advice as well as a sense of escapism through standard-setting editorial photoshoots that seek to subvert the typical beauty blueprint. And they know their stuff. Stylist s audience has a watertight understanding of ingredients, the latest trends and new techniques and are enjoy investing in the hardest-working formulas around. Carving out a distinctive niche in a saturated market, Stylist s awardwinning beauty features inform, engage and entertain, without alienating or mystifying readers. For that reason, our beauty pages remain one of the most popular destinations in the magazine.

In-depth Features Meaty, thought-provoking

distinctive elements of our editorial mix.

subjects as broad as fertility science or

generation, is to question conventional wisdom.

emails discussing these fascinating reports.

put in their bag and keep to read through the

an insight into the routines of successful

readers by talking about the aspects of their

6 In-depth Features Meaty, thought-provoking articles have become one of the most distinctive elements of our editorial mix. Stylist s approach to features, which deal with subjects as broad as fertility science or whether we can be too demanding as a generation, is to question conventional wisdom. Every week we receive hundreds of tweets and s discussing these fascinating reports. Regular Content Stylist is a magazine people put in their bag and keep to read through the week. Our strong regular pages are one reason for this. From our Escape Routes travel page to Work/Life an insight into the routines of successful women we attempt to inform and entertain our readers by talking about the aspects of their lives that matter most to them. The Style List an eclectic selection of deeply desirable products is also a favourite with Stylist readers.

While our remit is broad we cover women s issues, reviews, books, food and lifestyle we carefully tailor coverage based on feedback

7 Online EDITOR ANNA BRECH SAYS: Covering the day s most important stories, stylist.co.uk is the must-visit destination for our readers to get abreast of the biggest stories of the day. While our remit is broad we cover women s issues, reviews, books, food and lifestyle we carefully tailor coverage based on feedback from our highly communicative readers. With a social media reach of over 450,000, we are able to converse and interact with readers every day and as such can adapt content knowing the issues that matter to our readers.

GLASGOW MANCHESTER LIVERPOOL EDINBURGH NEWCASTLE LEEDS BIRMINGHAM LONDON Distribution u Unique local and national distribution network u Every Wednesday

8 GLASGOW MANCHESTER LIVERPOOL EDINBURGH NEWCASTLE LEEDS BIRMINGHAM LONDON Distribution u Unique local and national distribution network u Every Wednesday nationwide u Hand distribution targeting ABC1 women working in major UK cities u Subscriptions and distribution deals with: Fashion retailers Airports and airlines Hotels

9 Facts & Figures ABC Jan-Jun 2016: 404,408 THE TYPICAL STYLIST READER u 84% ABC1 u 75% like to keep up with the latest fashions u 91% agree they like to travel u 91% agree that her friends come to her for advice Such a great magazine. I used to look forward to it every week on my commute on the tube, and now that I walk to work I actively seek it out because I think it s such a fantastic publication. STYLIST READER Grazia 12% 657k followers 217.1k followers 186k followers ABC MARKET SHARE m Global Marie Claire 17% Source: Audit Bureau of Circulation Jan-Jun 2016 USERS Source: Stylist Reader Survey 2015 Glamour 30% Stylist 41% 6.838m Global Rates PRINT Inside front cover DPS 53,875 Inside front cover 26,940 1 st DPS 49,675 SP facing Ed s/toc 24,840 DPS pre-edit 46,685 1 st right-hand page 23,340 1 st left-hand page 22,775 SP specified site 21,740 DPS specified site 43,470 SP ROM 20,700 DPS ROM 41,395 Inside Back Cover 24,835 Outside Back Cover 29,600 Cover wrap 106,620 Advertorial +40% display Production Bound-in insert Paper technology ONLINE Display HPU 40 MPU 25 Billboard 50 Super Leaderboard 25 Leaderboard 18 Channel Takeovers per week (inc re-skin) Home Fashion Hair and Beauty Travel Life Channel Takeovers per week (media roadblock) Home 2,925 Style 9,000 Beauty 5,625 Travel 2,250 Life 11,250 Advertorial content Article 3, Slide gallery 4,500 Video article 5,000 Quiz 6,500 For commercial enquiries, please contact the following: Senior Advertisement Manager: James Delves (james.delves@stylist.co.uk) Advertisement Manager: Stephanie Keating (stephanie.keating@stylist.co.uk) Account Manager: Antonia Baildam (antonia.baildam@stylist.co.uk) Account Manager: Abby Poulter (abby.poulter@stylist.co.uk) 4.475m UK 3.544m UK Competitions 1 HTML page 2, prize Jan-Jun 2016 July-Dec 2015 Source: Google Analytics

Print Ad Specifications DIMENSIONS Full Page Trim: 280mm (H) x 206mm (W) Full Page Bleed: 288mm (H) x 214mm (W) Full Page Type Area: 266mm (H) x 192mm (W) DPS Trim: 280mm (H) x 412mm (W) DPS Bleed:

10 Print Ad Specifications DIMENSIONS Full Page Trim: 280mm (H) x 206mm (W) Full Page Bleed: 288mm (H) x 214mm (W) Full Page Type Area: 266mm (H) x 192mm (W) DPS Trim: 280mm (H) x 412mm (W) DPS Bleed: 288mm (H) x 420mm (W) DPS Type Area: 266mm (H) x 398mm (W) Cover wraps and other sizes available on application Note: Any important text should be 7mm in from the trim. DPS ads do not need to be supplied with gutter as the paper is saddle stitched Digital Ad Specifications BASIC GUIDELINES We only accept JavaScript/standard format tags All flash files must have back-up gifs All creative is subject to publishers approval BASIC DISPLAY AD SPEC Standard units: MPU 300x250; Leader 728x90; Double MPU 300x600, Masthead 970x250, Super Leader 970x90 Shortlist Ltd only accepts JavaScript/standard format tags (no iframes) All flash files must have clicktag and back-up gifs File formats accepted: jpeg, gif or swf 40k max initial file size limit No looping restrictions; animation duration 30 seconds Flash version 8 and above (actionscript 2 only no actionscript 3) EXPANDING ADS MPU, Leader, super leader, super MPU Click or mouse over to activate Mouse-off to deactivate with clear close button on expanded portion MPU 300x250 expands up to approx 400x400 (left & down) Leader 728x90 expands up to approx. 728x350 (down) Super Leader 970x66 expands up to 970x418 (down) Super MPU 300x600 expands up to 600x600 (left) STREAMING VIDEO Streaming (polite) video permitted must have clear close pause/play button Auto play permitted but must have clear close button. No video length restriction; total polite streamed data: 2mb max Sound permitted must be user initiated with clear mute button RE-SKINS Client build: gif or jpeg background image, max file size = 100kb Shortlist build: high res asset images, creative direction Size: Width 312x985x312 Height 900 plus a 200 fade into white All creative to be supplied three days prior to the live date

Why work with us? Stylist is an advocate for women who are defining a very modern take on feminism.

Media Kit 2018 Why work with us? Stylist is an advocate for women who are defining a very modern take on feminism. Our readers are the country s finest professional women who are time-poor but thought-rich;