THE STORE OF THE FUTURE IS EVERYWHERE
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1 NOS AMBITIONS THE STORE OF THE FUTURE IS EVERYWHERE Valérie Dassier Head of e-business, CRM & Customer Care Francoise Cousin E-Business Project & Digital Innovation Manager
2 VALERIE DASSIER: E-COMMERCE PERSONALITY OF THE YEAR
3 PREMIERE NOS AMBITIONS MONDIALE : LE FAST SHOPPING
4 OUR AMBITIONS NOS AMBITIONS EMBRACE DIGITAL INNOVATION DEVELOP M-COMMERCE & ACCELERATE OUR BUSINESS CONNECTED COMMERCE + OFFER A REVOLUTIONARY SHOPPING EXPERIENCE ON MOBILE
5 WHAT IS THE «LE FAST SHOPPING»?
6 LE FAST SHOPPING: 2 INNOVATIONS 1 PREMIERE MONDIALE COMPTOIR DES COTONNIERS OPENS BOUTIQUES IN JUST ONE NIGHT «HERE IS A BOUTIQUE» THE STORE OF THE FUTURE IS EVERYWHERE Bus shelters, Magazines, Notebooks, Tee-shirts, flyers, Tote bags, Cafe terasses tables, Private Chauffeurs Uber
7 HERE IS A BOUTIQUE PRESS MAGAZINE DECAUXCAMPAIGN PARIS, MARSEILLE, MONTPELLIER, TOULOUSE DRUGSTORE & AVENUE GEORGES V
8 LE FAST SHOPPING: 2 INNOVATIONS 1 2 PREMIERE MONDIALE COMPTOIR DES COTONNIERS OPENS BOUTIQUES IN JUST ONE NIGHT «HERE IS A BOUTIQUE» THE STORE OF THE FUTURE IS EVERYWHERE Bus shelters, Magazines, Notebooks, Tee-shirts, flyers, Tote bags, Cafe terasses tables, Private Chauffeurs Uber LE FAST SHOPPING FLASH & BUY VERY QUICK Download + Inscription : 2 min VERY SIMPLE Flash the QR code with the POWATAG app See it! Buy it! ULTRA SECURE PCI DSS Level 1
9 A REVOLUTIONARY SHOPPING EXPERIENCE AN INSTANT PURCHASE 20 s 1- Flash the QR code 2- Select size & color Article page 3- Validate & Confirm order 4- Pay
10 VIDEO: OPENING DAY «COMPTOIR DES COTONNIERS'S VIRTUAL STORES MAY BE FASHION'S NEXT BIG THING» BUSTLE
11 VIDEO: OPENING DAY «COMPTOIR DES COTONNIERS'S VIRTUAL STORES MAY BE FASHION'S NEXT BIG THING» BUSTLE
12 FAST SHOPPING CAMPAIGN LE DISPOSITIF GLOBAL TEASING MAY 21-27th Press Magazine Social media SFR SMS Campaigns CRM PRESS EVENT MAY 27th LAUNCH PARIS & PROVINCE MAY 28th- JUNE 17th Decaux Campaign Press Magazine Drugstore Social Media Uber SFR-SMS Campaigns
13 PRESS EVENT
14 PRESS EVENT
15 PRESS EVENT
16 PRESS EVENT
17 RESULTS
18 PRESS QUOTES «Comptoirs des Cotonniers s virtual stores may be the Fashion s next big thing.» «The women s ready-to-wear brand has reinvented retail thanks to an innovative campaign based on instantaneity and flexibility.»
19 PRESS QUOTES «An innovative project to accommodate women s busy schedules and enhance their freedom as consumers.» «The Fast Shopping concept is so clever that it s hard to believe that it isn t already in widespread use.» By that standard, the Comptoir des Cotonniers effort will certainly be a success. Even if just a fraction of sales are materialized on PowaTag, the billboards or virtual boutiques can prompt those passing by to visit a store. «The French contemporary brand has launched Fast Shopping, a new retail experience that allows European customers to make a purchase in 20 seconds using their mobile phone.» «Over stores opened in one night and a new way to shop that is about to revolutionize the life of women who live in the fast lane!»
20 REACTIONS OF PROFESSIONALS «It is very exciting. It has a lot of power to change the way we whop.» Briony Garbett Head of Customer Experience & Ecommerce at Oasis Stores «It is excellent! We are very interested about the technology and how you can do an instant purchase from advertising, litterally anywhere within the city» Patrick Riley Vice President of Information Technology «I am impressed by the simplicity of the customer experience and by the implications it has on our business» Yves Demure Promotions & Internet Manager chez Unilever France
21 RESULTS Press Event : 300 journalistes et bloggers Press coverage in France and Worldwide Media Equivalence 2M Interviews on BFMT TV, M6, DGTV Social Media : 200k - Betty blogger partnership Videos : views Press Audience : 10 million Street Marketing : flyers Geolocalized SFR SMS : Transformation rate: 6 X e-commerce rate
22 GOLDEN E-COMMERCE AWARD
23 WHAT S NEXT?
24
25 Q&A
26 THANK YOU #LEFASTSHOPPING Mobile fr.linkedin.com/in/francoisecousin
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