media information 2016

Transcription

1 media information 2016

2 360x366 Editor s Letter In 2016, the leap year that is already upon us there will be even more of our magazine. Online broadcasts and chatrooms in all popular messengers featuring key events, hot news and the Glamour editorial team s daily routine. Glamour Style Book a new magazine for dyed-in-the-wool fashionistas and our very own video channel showing all we wanted to tell on fashion, beauty and relationships, but failed to convey into words. Another Two Weeks of Shopping show will gather hundreds of thousands of happy shoppers. Twelfth Woman of the Year awards will be held big time. Our reader isn t scared by difficulties. She stands firm, and knows full well that crisis is not the time to give up, but the time to invest in oneself, in one s beauty, health, education and ultimately in better, brighter tomorrow, with our magazine as the most trusted of advisors on these investments. Editor-in-Chief, Masha Fyodorova

3 Print 1.5 M readers glamour.ru 1.7 M unique visitors ipad/iphone Editions 1070k downloads Mobile Apps 31K purchases Glamour Shopping App 30 к downloads brand people reach Glamour.Ru Mobile 10.5 M monthly pageviews 51 K subscribers 1.5 M unique visitors 6.5 pages per session 53 % our readers believe New dress is the best aphrodisiac social networks users

4 glamourama GlamDiva Glamour-Express GlamBody Regular Features Fashion Shoots Celebrities: Who? Where? When? With Whom? Wearing What? Exclusive interviews with Russian and international celebs Everything Health & Diet: tips on everyday wellness Content Cutting edge fashion ideas suiting every taste or budget Sweepstakes and giveaways, Fashion Review, The Final Straw celebrity style do s and don ts This month s trends introduced by top photographers and most sought-after models New glamour+ Glamour Kids Editors Pick 35 % Fashion 30 % Beauty 15 % Celebs 10 % Psychology and Features 10 % Lifestyle

5 Jeanswear, Lingerie Fashion, Beauty Accessory Trends Kids Shop&Share April, September Glamour Shopping Week Glamour Woman of the Year Don t Miss It February, August March, September April, October April, October May, November December Special prices + extended mentioning of your brand in print version + social networks

6 shopping for me is a lifestyle 39% Consumer Specs 79 % 63 % 81 % 93 % 85 % 62 % print 90 % do never get distracted refer to Glamour s ads and recommendations will read Glamour again buy clothes, shoes and bags more frequently than once a month wear both lux and mass renew their wardrobe often buy beauty products more frequently than twice a month vs 87 % household chores TV/digital 79 % use their phones 77 % surf the internet Source: quantitative survey of Glamour readers, Toluna 2015.

7 Readers Personified 98 % women new dress is the best aphrodisiac 53 % 49 % with a degree 67 % 56 % 33 y.o. employed average income and above median age 31 % % % % % <19 69 % millennial Sources: TNS, NRS-Russia, 16+ May-October 2015; a 2015 Toluna Analytics quantitive polling of Glamour readers.

8 Readers Personified Millennials * High self-esteem, mosaic thinking, conviction of their ability to change the world with average income and above glamour 69 % 37 % cosmopolitan 64 % 35 % Active social media users Glamour readers 73 % Russian average 66 % Check their social media at least once a day 61% * readers aged 20 to 40 Sources: TNS, NRS-Russia, 16+ May-October 2015; M Index Russia 1st HCY 2015.

9 DISTRIBUTION Both Formats Saint Petersburg Southern Russia 6,4 % 13 % Moscow 39,3 % Urals Central Region 8,6 % 16,1 % Siberia 8,8 % Far East 3,5 % Foreign (CIS and non-cis) 4,3 % Map data shows in-russia circulation shares only. Outside of the country Glamour Russia is exported to UK, France, Italy, US, Switzerland, Germany, Japan, Spain, China, Netherlands, Canada and CIS countries. Note: figures on specific issues subject to fluctuation; data on inlays and special projects circulation, as well as the pad and travel formats breakdown available on demand.

10 .ru 1,7 м unique tvisitors Fashion news straight from catwalks, on trends, collections, designers 32 % of mobile Celebrities live with exclusive photo and video reports from parties, festivals and major events throughout the season Beauty: trends, tips, brands Glamour team blogs big data Key events of the season Glamour Woman of the Year award adaptive design ow also available as news feed Instagram reports live by Glamour Editor-in-Chief Masha Fyodorova, guest celebrities and brightest readers. Source: Google Analytics 2015.

11 ipad and iphone versions pages read every year Unique advertising platform for multimedia solutions: photo galleries, hyperlinks and hotspots, integrated videos (up to 120 seconds), 360 degree viewers. Available at App Store and Android Market monthly % 56 % 43 % 34 % bought at least one issue via the ipad checked out the ipad app new readers every month readers use tablets readers own an ipad readers read iphone and ipad versions only readers own an iphone Special issues (ipod versions available in App Store for free): March, September Fashion and Beauty December Giveaways and Glamour Woman of the Year backstage Source: Adobe Analytics 2015.

12 Advancing the Brand Glamour Woman of the Year award Glamour Summer Festival Glamour Shopping Week angels charity sale - благотворительная распродажа

13 4000 subscriptions by January 2016 Delivered every month New products from popular brands. No samples, king size only

14 Customised Advertising solutions Native ad content Creative promotions utilising all Condé Nast platforms Content for customers projects (text, photo, video) Ad-hoc ipad / iphone / Android applications охват 360 o Cross-media projects of any scale Mini-websites and social media marketing Head of СN Creative Studio Danila Kotov DKotov@condenast.ru Address Condé Nast Rssua 11, bld. 7, Bolshaya Dmitrovka, Moscow, tel.: +7 (495) fax: +7 (495)

15 Regular Key advertising rates Page Spread Special Fourth Cover Third Cover First Spread Gatefolder Second Spread Third Spread Fourth Spread From Fifth Spread to Glamourama Section Table of content Editor s Letter Masthead Reader s letter right Glamourama Section Opening Page Righthand Glamourama Section Page Glamourama Section Spread Right hand page Express or in 1/3 of the magazine DPS Express or in 1/3 of the magazine First half модульная реклама 1/2 Page /4 Page /3 Page glamour.ru For advertising rates kindly refer to

16 production timetable february Ad close December 9, 2015 Materials due December 14, 2015 On-sale January 13, 2016 march Ad close January 14, 2016 Materials due January 19, 2016 On-sale February 15, 2016 april Ad close February 10, 2016 Materials due February 15, 2016 On-sale March 14, 2016 may Ad close March 11, 2016 Materials due March 16, 2016 On-sale April 12, 2016 june Ad close April 8, 2016 Materials due April 14, 2016 On-sale May 12, 2016 july Ad close May 12, 2016 Materials due May 17, 2016 On-sale June 14, 2016 august Ad close June 10, 2016 Materials due June 15, 2016 On-sale July 12, 2016 september Ad close July 13, 2016 Materials due July 20, 2016 On-sale August 15, 2016 october Ad close August 10, 2016 Materials due August 17, 2016 On-sale September 13, 2016 november Ad close September 9, 2016 Materials due September 14, 2016 On-sale October 11, 2016 december Ad close October 13, 2016 Materials due October 18, 2016 On-sale November 14, 2016 january Ad close November 8, 2016 Materials due November 15, 2016 On-sale December 13, 2017 Special projects and small-size formats are to be approved 5 days before the official booking deadline. Special printed projects and inserts, sampling and other non-standard options are calculated individually.

17 Contacts Publisher Victoria Boukharkina Advertising Sales Director Tatiana Valyuvich Senior Prepress Manager Pavel Kondratovich Advertising Sales Managers Anna Rebikova Anna Moiseeva Daria Cheburkova Yana Yatskovskaya Brand Managers Anna Pularia director Anna Sysoeva Sales Coordinator Nataliya Solovieva CondÉ Nast Россия 11, bld. 7, Bolshaya Dmitrovka, Moscow, tel.: +7 (495) /fax: +7 (495)