Innovation Forum. Oct 23rd 24th 2014 Shanghai,China. Post-event Report. Oct Keep Innovation, Built to Last

Transcription

1 Innovation Forum Oct 23rd 24th 2014 Shanghai,China Post-event Report Oct Keep Innovation, Built to Last

2 Overview of Cosmetics Innovation Forum 2014 Distinguished Guests: Cosmetics Innovation Forum 2014 was held on 23rd-24th, Oct in The Longemont Shanghai. Which is a two day conference. First Day Morning was Status Quo and Future, and then followed by Design Session with speakers from Style Vision, Swarovski, Lancôme & Jahwa. On day two, there were two streams go at the same time. R&D Innovation and Marketing Innovation. LG, Procter & Gamble, LG Household & Healthcare, L Oréal, INOHERB, Jala Group Co. presented in R&D Innovation. And speakers from Tencent, Focus Media, TBWA, WE Marketing, Karat, OMD, Unilever, Lancôme, FCB, etc presented in Marketing Innovation. There were 32 speakers presented, and more than 180 attnedees show up in this forum. Key Words: Keep Innovative, Disruptive Innovation, Oriental Aesthetics, Anti-Aging, Made to order, Chinese Culture, Big Data, Digital Marketing, Mobile Marketing, WeChat Marketing, Artistic Design, Natural Herbs Event Website: Click Following to Know More Info of this Event. Event Agenda Speaker Faculty Sponsors & Exhibitors Media Lists The organizer would send the PPT, attendees list and the Videos to all participants by .

3 Who Are the Most Popular Speakers in CIF2014? Following award-winning speakers are selected basing on Evaluation Form and Post-event Survey, we ranked FOUR most popular speakers in Each Session Day One Session: The Status Quo and the Future Vincent Shao, Business Group Director at Kantar Worldpanel presented Seeking Opportunities in third-tier & fourth-tier Cities: What is the next growing opportunity, Kantar refers that the 3 tier and 4 tier cities might be excellent growing area. Vincent also mentioned that Man Care would also be the blue ocean of Day One Session: Design & Beauty cosmetics industry. Discern & Discover presented by Longtu Shaw, Chairman, SHAW&SHAW Advertising. Mr. Shaw is humorous, who teaches you the 10 golden rules in design. Life does not lack of Creativity and Innovative Brains, but lack of the Eyes that good at Discerning Forum Day Two: R&D Innovation Forum Day Two: Marketing & Branding and Discovering. Jeanine Recckio, Beauty Futurologist, Fashion Trend Forecaster & Brand Innovator, Mirror Mirror Imagination Group: Take a journey into the futuristic world of YEAR 2020 and beyond where beauty, food, fashion, R&D technology & ingredient trends collide and create amazing new products that consumers all over the globe will desire The FUTURE is closer than you think. Josephine Pan, General Manager of FCB Shanghai, with her more than 6 years experience in Man Care and Personal Care, Josephine lead us to discover the story of Men s beauty. Who tells us that Men, you're less beautiful than you think. The presentation is far too fascinating!

4 Jessica Dudley, Director of Makeup Marketing at Lancôme Longtu Shaw, Chairman, SHAW&SHAW Advertising HU Guosheng, Scientist & Vice President, INOHERB Sanford Browne, Vice President Research & Innovation at L'Oréal China Speech Shufty Jeanine Recckio, Beauty Futurologist, Fashion Trend Forecaster & Brand Innovator, Mirror Mirror Imagination Group Josephine Pan, General Manager of FCB Shanghai Lynn Xu, Vice President, BASES, Nielsen Greater China Jason Nanchun Jiang, Chairman & CEO, Focus Media Holding Emmanuel Sabbagh, Integrated Planning Director, TBWA\Integer China Viveca Chan, Chairman & CEO, WE Group Ming Liao, Head of Digital Operations and Consumer Engagement Marketing, Unilever

5 Attendees Analysis Others 6% Company Type Attendees Rate Consultin g 17% Ingredien ts 8% Brnad Owners 69% Consultin g 13% Ingredient s 11% Others 6% Brand Owners 70% Job Titles of Attendees Manager 32% Others 10% CEO,VP 11% Director 24% Chairman 8% General Manager 15%

6 Attending Brands Mary kay Colgate Palmolive Coty The frog prince Gyu biological Procter & gamble Bottles (Shanghai) Johnson &johnson (China) co., LTD Singhvi (Shanghai) business consulting co., LTD Shanghai hundred cosmetics co., LTD Chanel Weckerle Cosmetics Parfums Christian Dior Yves Rocher Group The fragrant crane (Shanghai) trading co., LTD Estee lauder LVMH Amorepacific trading co., LTD Shanghai vive industrial co., LTD Guangzhou ZhiChen cosmetics co., LTD Shanghai jahwa united co., LTD Beijing ZhangGuang 101 science and technology co., LTD Apple (Shanghai) cosmetics co., LTD LUMENE Oy Shanghai fei Yang cosmetics co., LTD Jas united's procurement shi Hong Kong co., LTD Oriflame Cosmetics Shenzhen green xin yan daily-use cosmetics co., LTD LG life health Cosnova GmbH Combe Asia - Pacific Pty Ltd Hangzhou yue cosmetics co., LTD L 'Oreal Make Up For (Academy Beiersdorf cosmetic (wuhan) co., LTD Colgate palmolive (China) co., LTD Estee Lauder Companies Sephora Jimei cosmetics (dongguan) co., LTD Arjun enarini (China) Holding Co., Ltd Unilever Lancome Cosnova GmbH Combe Asia-Pacific Pty Ltd

7 Event Gallery

8 Media: 中国广告 Media Report Date: 2014/10/23 Headline: 直击 2014 化妆品创新论坛 Link: Date: 2014/10/25 Headline: 2014 化妆品创新论坛 24 日胜利闭幕 Link: Date: 2014/10/25 Headline: 微博同步话题 #CIF2014 化妆品创新论坛 # Link:

9 感谢我们的合作伙伴 Thanks to our Partners 主办方 媒体首席战略合作伙伴 Chief Strategic Media Partner 赞助商 Sponsors

10 About Simba Simba, event organizer, which plans and organizes industry summit, is devoted to promoting industries development. Simba, an independent, highly professional conference company, services to the whole world. We serve industries including chemical, consumer goods, pharmacy, finance, resources, renewable resources, etc. TOP500 enterprises and other industries leading enterprises are our customers. Delivering the Real Value is the persistent pursuit of Simba. Founded in Shanghai in 2013, Simba Events, concentrates on organizing high-level industry summits. We determined to be the trustworthy, professional and innovative business partner for customers including potential ones. ( Mote Chan Conference Director Office: Mobile: Thanks for Simba Team! Lisa, Bill, Stephen, Nathalie, Phoebe, Shawn, Bryan, Jane, Bella, Mote, etc