IJARRAS ISSN (Print) : ISSN (Online):

Size: px
Start display at page:

Download "IJARRAS ISSN (Print) : ISSN (Online):"

Transcription

1 PREEMINENCE OF ADVERTISEMENT ON PATRONS OF WESTERN MUMBAI (A Study With Reference To Designer Sarees) DR.B.PONNARASI, DR.S.SANTHI, Assistant Professor, Assistant Professor, Department of Commerce, Department of Commerce, Shri Krishnaswamy Collage for Women, Anna Adarsh College for Women, Chennai 40. Chennai - 40 Abstract: Advertisement is the promotional strategy of a company's product carried out primarily to drive up sales and goodwill. Advertisement means creating awareness of the product of the company and its promotional strategies for the improvement of sales. Advertisement is a growth of civilization and an indication of the determined human race for the betterment and perfection of product presentation. The research study establishes the relevance of advertisement strategies influenced on the purchase decision of the consumers for designer sarees in Western Mumbai. This implies that the marketing managers are likely to be benefited considerably in targeting and positioning and in their media communication by focusing their attention on the ongoing changes in the features and pattern of designer sarees suitable for consumers. The research found that Cost and efficiency and quality appearance of the designer sarees play a predominant role in influencing the customers to purchase designer sarees in Western Mumbai. The attractive features of the designer sarees are also an important factor that expedites the purchase decision of designer sarees purchasers in Western Mumbai. Key words: Promotional strategy, sales and goodwill, public relations, direct marketing, decision making 43

2 Introduction: According to Keller (2005), the urge to advertisement seems to be a part of human nature evidenced since ancient times. One of the earliest means of advertising was the use of signs. Early craftsmen used signs to advertise their wares and some traders like the Phoenicians planted commercial messages on prominent rocks. They were among the forerunners of modern day advertising. Advertisements help to make buyers aware of a product and aims to build preference for that product over its competitors. If advertising succeeds in those two tasks, buyers will choose the advertised product when they make their next purchase. Advertisements plays very important role for the producers and the sellers of the products, because it helps in increasing the sales. It helps in creating goodwill for the company and gains customer loyalty after reaching a mature age. Review of Literature Vikram (2012) draws a baseline to understand the success of advertisement, to ensure that the buyers remain loyal to the brand experience and thus ensure economic profitability for them; the study closely examined the impact of advertising, public relations, direct marketing, internet marketing, events and promotional campaigns etc. Ashaduzzaman and Rahman (2011) analyzed that women are influenced by the advertisement promises of products that they will get something special to renovate their life. The study found that a majority of the respondents was influenced by TV commercials. Buyers were exposed to purchase different types of products like food, clothing, cosmetics, designer sarees, and stationeries and so on. The study also found that more frequency of television advertisement increases the product demand. 44

3 Swarovski (2011) assessed that which product appeals to the Indian consumer. India also has 500 million Indians under the age of 25. The study found that young Indians are driving purchases in mobile phones, fashion clothes, accessories, food and beverages, quick service restaurants, etc. Yang (2006) examined the complicated relationships between media use, materialism, advertising beliefs, status consumption, compulsive buying, brand recall, and purchase intent of luxury products. A mail survey of 501 randomly selected college students was conducted at Southern Illinois University Carbondale in The results indicated that television viewing contributed to the formation of respondents materialistic values. Shrum (2002) Television cultivation effects is high on people s beliefs depending on these beliefs which directly or indirectly derived from television content. Correlations between television viewing and first-order beliefs seem to be more healthy and less affected by third-variable controls, the correlations between television viewing and second-order beliefs also seem less likely to be involved in conditional relationships based on demographic characteristics of respondents. Tiangsoongnern (2011) determined the differences between the purchasing behavior and the attitudes and to determine the relationship between the purchasing behavior and the attitudes of buyers towards This study found a significant positive relationship between the buyers purchasing behavior towards the marketing strategy like product strategy, the price strategy and the promotional channel strategy like an advertisement, medium of channel etc. were used by the sellers in order to know the buyers attitudes towards purchasing the product. Ratna and Gunjan (2010) attributed to find Seasonality implications towards branded designer sarees, Media influence on the customer s preference towards branded designer sarees. From the findings of the study it is stated that demand of designer sarees is highly influenced by the seasonal variations. The fourth quarter of the year is most powerful period during which maximum of designer sarees is bought by the consumer s. Media influence on the customer s preference towards branded designer sarees showed that 45

4 Television plays the key role in creating awareness and educating customers on the different brands available in the market. Almost 58% of the respondent s expressed that they are severely motivated by the television. Objectives: 1. To analyze the type of advertisements given more importance 2. To examine the advertisement factors motivated the consumers to purchase the product 3. To observe the influential factors for decision making among the consumers Research Methodology The domain of the study is Western Mumbai and the areas are Borivali, Andheri, Dahisar, Goregaon, Juhu, and Bandra. This study employs both analytical and descriptive type of methodology. The methodology of the study is based on the primary as well as secondary data. The study depends mainly on the primary data collected through a wellframed and structured questionnaire to elicit the well-considered opinions of the respondents. A simple random sampling is adopted to obtain the responses from the buyers cum buyers of Western Mumbai The study is conducted in two stage format, with a preliminary pilot study followed by the main study. The secondary data are collected from the journals, magazines, publications, reports, books, dailies, periodicals, articles, research papers, websites, company publications, manuals and booklets. Research Analysis: TYPE OF ADVERTISEMENTS GIVEN MORE IMPORTANCE Advertisement targets the customers to give maximum information about the designer sarees. It intends to create deep inroads over customer preferences and convert the targeted audience to purchases. Individually and combinatorial 58 percent customers obtain through advertisements. They are successful through media newspaper and magazines, notices, 46

5 pamphlets, handlings, television, ratio and internet. The percentage distribution of 500 customers who obtained significant awareness of designer sarees is presented below. Table.No.1 Media specification Media Frequency Percentage Ads on public transport Television Website on the Internet Magazines Total Primary source From the above table it is identified that television is the power media to create more awareness among the customers in Western Mumbai, therefore it is given more importance. It is found percent customers are influenced by TV followed by ads on public transport (22.40 percent), websites on the internet (21.4 percent). A minimum of 15 percent customers obtains their information through magazines. ADVERTISEMENT FACTOR MOTIVATED TO PURCHASE THE DESIGNER SAREES Advertising uses every major medium to deliver these messages including television, movies, newspapers, radio, magazines, the internet and billboards. The Magic of advertising is to bring concepts on a piece of paper to life in the minds of consumer targets. The following table explains the ads frequently watched. Table No.2 Advertisements factor motivated to purchase the designer sarees Factors of commercials Yes No Total Slogan and Jingle 348(69.6%) 152(30.4%) 500 (100%) Screen play/dialogue 316(63.2%) 184(36.8%) 500 (100%) Music 353(70.6%) 147(29.4%) 500 (100%) Photography 359(71.8%) 141(28.2%) 500 (100%) Celebrity as the model 340(68.0%) 160(32.0%) 500 (100%) Message of the commercial 350(70.0%) 150(30.0%) 500(100%) 47

6 Product information 300(60.0%) 200(40.0%) 500(100%) Primary source From the above table it is found that the consumers expressed their mostly liked advertisement factor that motivated them to purchase the designer sarees. It is found from the above table that a maximum of 71.8% and a minimum of 60% of customers accept to have influenced by photography and celebrity as the model. The above data shows a minimum of 28.23% customers and maximum of 40% of the customers accepts for not having influenced by any factor of advertisement for their purchase of designer sarees. INFLUENCE IN DECISION MAKING The customers take ultimate decision and they decide to materialize the designer sarees purchases. But certain degree of influence from, different sources is definitely found in the purchase decision of designer sarees. Table No.03 Influence for purchase Details Influenced to Purchase Frequency Valid percent 1 Friends and relative Valid 2 TV program Television Movie and cinema hall Total Primary source From the above table it is found that 42.2% of the customers are influenced by friends and relatives for purchase of designer sarees, 21.2% are influenced by TV program, 19% are influenced by television and 17.6% are influenced by movie and cinema halls for the purchase of designer sarees. Rotated Component Matrix- factors influencing the customers to buy designer sarees Table No.04 Factors Influencing The Customers To Buy Designer sarees Component

7 Brand.725 Style and design.717 Matches for particular outfit.695 Quality.673 Appearance and colour.651 Excellent quality.620 Designer brand.524 Design.471 Price tag.769. Discounted price.690. Brand Image.762. Price.748. Favorite brand.612. Custom design.520. Rare pattern.515. Stylish.640. Off-seasonal/seasonal sales.585. Status in society.590 From the above table it is clear that there are four factors to be considered relating to factors influencing the customers to designer sarees. The first factor comprises of 3 variables 1. Brand (0.725) 2. Style and design (0.717) 3. Matches for particular outfit (0.695) Hence, it would be apt to name the first factor as Cost and efficiency The second factor consists of 4 variables 1. Quality (0.673) 2. Appearance and colour (0.651) 3. Excellent quality (0.620) 4. Designer brand (0.524) Therefore, the second factor can be called as Quality and appearance The third factor contains 4 variables 1. Design (0.471) 2. Price tag (0.769) 49

8 3. Discounted price (0.690) 4. Brand Image (.762) Thus, the third factor can be called as Essential features The fourth factor comprises of 7 variables 1. Price (0.748) 2. Favorite brand (0.612) 3. Custom design (0.520) 4. Rare pattern (0.515) 5. Stylish (0.640) 6. Off-seasonal/seasonal sales (0.585) 7. Status in society (0.578) So, the fourth factor can be called as Attractive features Therefore it can be concluded that cost and efficiency and quality appearance of the designer sarees play a predominant role in influencing the customers to purchase designer sarees in Western Mumbai. The attractive features of the designer sarees are also an important factor that expedites the purchase decision of designer sarees purchasers in Western Mumbai. Table No. 05 Total Variance Explained- factors influencing the customers to buy designer sarees Component Initial Eigen values Rotation Sums of Squared Loadings Total % of Cumulative Total % of Cumulative % Variance % Variance

9 From the above table it is found that the 23 variables are reduced into 4 major factors with Eigen values 4.183, 3.401, and are statistically significant. The 4 major factors also possess significant individual values , , , and with total cumulative variance This clearly indicates the very existence of 4 major factors with their respective variable loadings as expressed in the table. The study establishes the relevance of advertisement strategies influence on the purchase decision of the consumers. This implies that the marketing managers are likely to benefit considerably in targeting and positioning and in their media communication by focusing their attention on the ongoing changes in the features and pattern of designer sarees suitable for consumers. The dynamic consumers always expedite their purchase decision quickly. These consumers are very loyal to the designer sarees sellers. They buy only from designer sarees showrooms and when there are attractive schemes. The designer sarees dealers in this case can use promotional appeals, discounts credit periods to motivate the consumers towards purchase of designer sarees in Western Mumbai. In the present scenario, promotional strategies have been identified as one of the best marketing strategy for convincing the consumers to purchases. The consumers find that a description about the designer sarees through the promotional strategies is more promising. The attractive sales promotional strategies draw the consumers attention for purchasing designer sarees. CONCLUSION The impact of advertisements on promotional strategies of designer sarees is significant in maximizing the buyers. This has gained momentum over the past few years. This is due to the fact that consumers have begun to rely on such strategies for authenticating 51

10 the quality, features, transparent gold price and other aspects that are expected from the manufacturers. The study conducted had proven that the advertisement strategies and personal selling of dealers warranty the expectation of the consumers that relate to the designer sarees. More so, the consumers acknowledge the attributes of the designer sarees when highlighted by the advertisement. As such, these strategies trigger the interest and persuade the consumers to purchase the designer sarees considering the right choice of the designer sarees. Certain factors like quality, price, external features, and product design are those which a consumer considers prior to purchase. The image of the designer sarees gets enhanced when such factors are endorsed by favorite celebrities. Thus, it is obvious that the advertisements play a predominant role in influencing and persuading the consumers to purchase the designer sarees, irrespective of the demographic variation. The study also reveals that the designer sarees which are promoted with advertisements are in a better recognized by the consumers when compared to those without such promotional strategies. References: 1. Vikram Padbidri (2012), Harnessing the power of brand building to achieve greater heights, Gemmological Institute of India, Indian gems & jewellery industry. 2. Md. Ashaduzzaman, S.M. Asif-Ur-Rahman (2011), Impact of television advertisements on buying pattern of women in Dhaka city, European Journal Of Business And Management, ISSN (paper) ISSN (online), vol 3, no.3 pg.no Swarovski (2011), Winning in India s retail sector, factors for success, category: premium fashion jewellery, providing Indian consumers with stylish jewellery, PWC Brand and Communications, India, pg Hongwei Yang,( 2006), lead us into temptation: A survey of college students media use, materialism, beliefs, and attitudes toward advertising, status consumption tendencies, compulsive buying tendencies, brand recall, and purchase intent of luxury products 52

11 5. Shrum, L. J. (2002), Media consumption and perceptions of social reality: effects and underlying processes, in j. Bryant & D. Zillman (Eds.), Media Effects: advances in theory and research pp Leela Tiangsoongnern (2011), Purchasing behavior and attitudes of organizational gemstone buyers. Proceedings of the 14th International Business Research Conference, Dubai, United Arab Emirates, April 2011, International Review Of Business Research Papers vol. 7. No. 6. November Pp Ratna Vadra,and Gunjan Malhotra(2010) Customer perception towards branded jewelry in india, 2010 page no Isaac Cheah And Ian Phau, (2006), interpersonal influence Value orientation and product necessity on purchase of environmentally friendly products, curtin university of technology. 9. Janaki. P And Premila. S (2012), A study on customer involvement in purchase of home appliance, January 2012, ijmt volume 2, issue 1 ISSN: Jayawardhena, C. Wright, L. T. Masterson, R. (2003), An investigation of online consumer purchasing, Qualitative market research. Bradford: vol. 6, ISSN. 1; pp.no Kaikati, j. G. (1987) Celebrity advertising: a review and synthesis [electronic version]. International journal of advertising, 6,

Brand Icons and Brand Selection- A Study on Gold Jewellery Consumers of Selected Branded Gold Jewellery Shops in Kerala

Brand Icons and Brand Selection- A Study on Gold Jewellery Consumers of Selected Branded Gold Jewellery Shops in Kerala International Journal of Business and Management Invention (IJBMI) ISSN (Online): 2319 8028, ISSN (Print): 2319 801X Volume 7 Issue 6 Ver. I Jun. 2018 PP 01-07 Brand Icons and Brand Selection- A Study

More information

INDIAN JEWELLERY MARKET-METAMORPHOSIS INTRODUCTION

INDIAN JEWELLERY MARKET-METAMORPHOSIS INTRODUCTION "A STUDY ON CUSTOMER PREFRENCES-AMONG BRANDED AND NON BRANDED JEWELLERY. Dr. Priyanka Gautam 1 Ms. Urmila Thakur 2 INDIAN JEWELLERY MARKET-METAMORPHOSIS INTRODUCTION Due to rapid progress in the retail

More information

TO STUDY THE RETAIL JEWELER S IMPORTANCE TOWARDS SELLING BRANDED JEWELLERY

TO STUDY THE RETAIL JEWELER S IMPORTANCE TOWARDS SELLING BRANDED JEWELLERY TO STUDY THE RETAIL JEWELER S IMPORTANCE TOWARDS SELLING BRANDED JEWELLERY Prof. Jiger Manek 1, Dr.Ruta Khaparde 2 ABSTRACT The previous research done on branded and non branded jewellery markets are 1)

More information

INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY

INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY INFLUENCE OF FASHION BLOGGERS ON THE PURCHASE DECISIONS OF INDIAN INTERNET USERS-AN EXPLORATORY STUDY 1 NAMESH MALAROUT, 2 DASHARATHRAJ K SHETTY 1 Scholar, Manipal Institute of Technology, Manipal University,

More information

A STUDY ON MARKETING OF IMITATION JEWELLERY IN MADURAI CITY

A STUDY ON MARKETING OF IMITATION JEWELLERY IN MADURAI CITY A STUDY ON MARKETING OF IMITATION JEWELLERY IN MADURAI CITY Dr.C.Vijayakumar M.Com., MBA., Ph.D., Associate Professor in Commerce, The American College, Madurai-02 R.Kalyan Kumar M.Com., M.Phil.., M.B.A.,(Ph.D),

More information

Study of consumer's preference towards hair oil with special reference to Karnal city

Study of consumer's preference towards hair oil with special reference to Karnal city International Journal of Academic Research and Development ISSN: 2455-4197 Impact Factor: RJIF 5.22 www.academicsjournal.com Volume 2; Issue 6; November 2017; Page No. 749-753 Study of consumer's preference

More information

Impact of mass media on fashion adoption of adolescent girls

Impact of mass media on fashion adoption of adolescent girls International Journal of Applied Home Science Volume 3 (1&2), January & February (2016) : 31-35 Received : 08.01.2016; Revised : 13.01.2016; Accepted : 18.01.2016 REVIEW ARTICLE ISSN : 2394-1413 Impact

More information

IMPACT OF PACKING ON CONSUMER BRAND PREFERENCE TOWARDS COSMETICS PRODUCTS IN SIVAKASI

IMPACT OF PACKING ON CONSUMER BRAND PREFERENCE TOWARDS COSMETICS PRODUCTS IN SIVAKASI IMPACT OF PACKING ON CONSUMER BRAND PREFERENCE TOWARDS COSMETICS PRODUCTS IN SIVAKASI M.Rifaya Meera 1 R.Sorna Priya 2.,., R.Padmaja 3., P.Vishwanath 4,. P.Kaleeswaran 5, 1&2 Assistant Professor, Department

More information

CONSUMER BEHAVIOUR AMONG WOMEN WITH SPECIAL REFERENCE TO COSMETICS ASHOK YAKKALDEVI

CONSUMER BEHAVIOUR AMONG WOMEN WITH SPECIAL REFERENCE TO COSMETICS ASHOK YAKKALDEVI CONSUMER BEHAVIOUR AMONG WOMEN WITH SPECIAL REFERENCE TO COSMETICS Abstract: ASHOK YAKKALDEVI Assistant Professor, Dept. of Sociology, A.R. Burla Mahila Varishtha Mahavidyalaya, Solapur. The present study

More information

Chapter III Part- I: Consumers perception toward cosmeceuticals Introduction Characteristics of Indian consumer behavior

Chapter III Part- I: Consumers perception toward cosmeceuticals Introduction Characteristics of Indian consumer behavior Understanding perception of consumers and dermatologists is essential part of pharmaceutical and cosmetic business strategy. Whereas to understand perception of pharmaceutical and cosmetic companies view

More information

Case Study Example: Footloose

Case Study Example: Footloose Case Study Example: Footloose Footloose: Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market

More information

MARKETING OF A BRAND WITH SPECIAL REFERENCE

MARKETING OF A BRAND WITH SPECIAL REFERENCE MARKETING OF A BRAND WITH SPECIAL REFERENCE TO FASHION JWELLARY INDUSTRY By Savita Punjabi Abstract Modern society has witnessed many changes including the fashion industry. This sector has got momentum

More information

To Study the Effect of different income levels on buying behaviour of Hair Oil. Ragde Jonophar

To Study the Effect of different income levels on buying behaviour of Hair Oil. Ragde Jonophar Reflections Journal of Management (RJOM) Volume 6, January 2017 Available online at: http://reflections.rustomjee.com/index.php/reflections/issue/view/reflections%20- %20Journal%20of%20Management/showoc

More information

Life Science Journal 2015;12(3s) A survey on knowledge about care label on garments by Residents in Egypt

Life Science Journal 2015;12(3s)   A survey on knowledge about care label on garments by Residents in Egypt A survey on knowledge about care label on garments by Residents in Egypt Heba Assem El-Dessouki Associate Professor, Home Economics Dept, Faculty of Specific Education, Ain Shams University, Egypt. Dr.heldessouki@yahoo.com

More information

MEN IN MIRROR - MALE GROOMING BUYING BEHAVIOR

MEN IN MIRROR - MALE GROOMING BUYING BEHAVIOR International Journal of Sales & Marketing Management Research and Development (IJSMMRD) ISSN(P): 2249-6939; ISSN(E): 2249-8044 Vol. 4, Issue 1, Feb 2014, 1-8 TJPRC Pvt. Ltd. MEN IN MIRROR - MALE GROOMING

More information

Consumer and Market Insights: Skincare Market in France. CT0027IS Sample Pages November 2014

Consumer and Market Insights: Skincare Market in France. CT0027IS Sample Pages November 2014 Consumer and Market Insights: Skincare Market in France CT0027IS Sample Pages November 2014 Example table of contents Introduction Category classifications Demographic definitions Summary methodology Market

More information

CONSUMER SATISFACTION TOWARDS PARACHUTE HAIR OIL USAGE AMONG COLLEGE STUDENT S IN SALEM CITY

CONSUMER SATISFACTION TOWARDS PARACHUTE HAIR OIL USAGE AMONG COLLEGE STUDENT S IN SALEM CITY Available online at https://www.ijasrd.org/ International Journal of Advanced Scientific Research & Development Vol. 04, Iss. 10, Ver. I, Oct 2017, pp. 01 11 e-issn: 2395-6089 p-issn: 2394-8906 CONSUMER

More information

Case study example Footloose

Case study example Footloose Case study example Footloose Footloose Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market

More information

Understanding Chinese Millennial s Apparel Shopping Behavior and Attitudes - Survey findings

Understanding Chinese Millennial s Apparel Shopping Behavior and Attitudes - Survey findings EXCERPT The full report is for internal use only. Understanding Chinese Millennial s Apparel Shopping Behavior and Attitudes - Survey findings Asia Distribution and Retail August 2018 Table of Contents

More information

Introduction 2. Mission of Statement Organizational Resources & Opportunities.. 4. Analysis of the Environment SWOT Analysis.

Introduction 2. Mission of Statement Organizational Resources & Opportunities.. 4. Analysis of the Environment SWOT Analysis. Table of Contents Introduction 2 10 12 13 14 Mission of Statement... 3 Organizational Resources & Opportunities.. 4 Analysis of the Environment... 5 SWOT Analysis. 6 Organizational and Marketing Objectives.

More information

Understanding the fashion retail market

Understanding the fashion retail market Understanding the fashion retail market UV20372 M/600/0637 Learner name: VRQ Learner number: VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, Complementary Therapy and Sport and

More information

EVALUATION OF KNOWLEDGE OF TOOTH BLEACHING AMONG PATIENTS-A QUESTIONNARE BASED STUDY

EVALUATION OF KNOWLEDGE OF TOOTH BLEACHING AMONG PATIENTS-A QUESTIONNARE BASED STUDY International Journal of Research in Social Sciences Vol. 7 Issue 7, July 2017, ISSN: 2249-2496 Impact Factor: 7.081 Journal Homepage: Double-Blind Peer Reviewed Refereed Open Access International Journal

More information

MEDIA ANALYSIS ESSAY #2 Chevalier 1

MEDIA ANALYSIS ESSAY #2 Chevalier 1 MEDIA ANALYSIS ESSAY #2 Chevalier 1 Coco Mademoiselle An Analysis of Chanel Advertising in Cosmopolitan Magazine Introduction to Journalism and Mass Communications Professor Christopher Wells April 14,

More information

A STUDY OF MALE CONSUMPTION PATTERN OF COSMETIC PRODUCTS IN AURANGABAD CITY, MAHARASHTRA

A STUDY OF MALE CONSUMPTION PATTERN OF COSMETIC PRODUCTS IN AURANGABAD CITY, MAHARASHTRA INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 6502(Print), ISSN ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) 37-45 IAEME: http://www.iaeme.com/ijm.asp

More information

RESULTS AND INTERPRETATION

RESULTS AND INTERPRETATION CHAPTER 6 RESULTS AND INTERPRETATION 6.1 INTRODUCTION Chapter 6 deals with the factor analysis results and the interpretation of the factors identified for the product category lipstick and the three advertisements

More information

COMPETENCIES IN CLOTHING AND TEXTILES NEEDED BY BEGINNING FAMILY AND CONSUMER SCIENCES TEACHERS

COMPETENCIES IN CLOTHING AND TEXTILES NEEDED BY BEGINNING FAMILY AND CONSUMER SCIENCES TEACHERS Journal of Family and Consumer Sciences Education, Vol. 20, No. 1, Spring/Summer, 2002 COMPETENCIES IN CLOTHING AND TEXTILES NEEDED BY BEGINNING FAMILY AND CONSUMER SCIENCES TEACHERS Cheryl L. Lee, Appalachian

More information

About the Report. Booming Women Apparel Market in India

About the Report. Booming Women Apparel Market in India About the Report "Booming Women Apparel Market in India" is the new report by that give a rational analysis on the Indian women apparel industry. This report has been made to help the client in analyzing

More information

Research on Branded Garment Design from the Perspective of Fashion Information

Research on Branded Garment Design from the Perspective of Fashion Information 2017 International Conference on Social Sciences, Arts and Humanities (SSAH 2017) Research on Branded Garment Design from the Perspective of Fashion Information Yixuan Guo School of Business Administration,

More information

CHAPTER Introduction

CHAPTER Introduction CHAPTER 1 1. Introduction This section will talk about the background of this research, the problem statement and the aim and purpose of this research. Also, a few literature review, the scope and method

More information

APPAREL, MERCHANDISING AND DESIGN (A M D)

APPAREL, MERCHANDISING AND DESIGN (A M D) Apparel, Merchandising and Design (A M D) 1 APPAREL, MERCHANDISING AND DESIGN (A M D) Courses primarily for undergraduates: A M D 120: Apparel Construction Techniques (3-0) Cr. 3. SS. Assemble components

More information

Affluent Insights 2016 Asian Luxury Travel Report. - The Pulse of the Asian Traveler Indian Travel Consumer Report.

Affluent Insights 2016 Asian Luxury Travel Report. - The Pulse of the Asian Traveler Indian Travel Consumer Report. Affluent Insights 2016 Asian Luxury Travel Report - The Pulse of the Asian Traveler 2016 Indian Travel Consumer Report Market: India Affluent Insights Report Summary: 2016 India Travel Consumer Report

More information

Consumption Behavior and Fashion Orientation for Luxury Brands of Japanese and Korean Consumers +

Consumption Behavior and Fashion Orientation for Luxury Brands of Japanese and Korean Consumers + Journal of Fashion Business Vol. 14, No. 3, pp.20~34(2010) Consumption Behavior and Fashion Orientation for Luxury Brands of Japanese and Korean Consumers + Park Jina Ph, D., Media & Governance, Keio University

More information

Fashion Merchandising and Design. Fashion Merchandising and Design 10

Fashion Merchandising and Design. Fashion Merchandising and Design 10 Fashion Merchandising and Design Fashion Merchandising and Design Fashion Merchandising and Design brings to life the business aspects of the fashion world. It presents the basics of market economics,

More information

Kajol Karmoker*, Md. Enamul Haque**

Kajol Karmoker*, Md. Enamul Haque** International Journal of Scientific and Research Publications, Volume 8, Issue 8, August 2018 714 Female Consumer Behavior towards Jewellery Products in Bangladesh: Evidence from Khulna City Kajol Karmoker*,

More information

CUSTOMERS PREFERENCE OF BRANDED MEN DRESSES IN CHENNAI SILKS G.VIGNESH 1 S.SARUMATHI 2 1 Research Guide & Head- International Business Department, NGM College, Pollachi 2 Research Student, II MIB, NGM

More information

Growth and Changing Directions of Indian Textile Exports in the aftermath of the WTO

Growth and Changing Directions of Indian Textile Exports in the aftermath of the WTO Growth and Changing Directions of Indian Textile Exports in the aftermath of the WTO Abstract A.M.Sheela Associate Professor D.Raja Jebasingh Asst. Professor PG & Research Department of Commerce, St.Josephs'

More information

Rewrite your success October 2018 Chennai Trade Centre. with our legacy in South India s jewellery business. CHENNAI

Rewrite your success October 2018 Chennai Trade Centre. with our legacy in South India s jewellery business. CHENNAI Rewrite your success with our legacy in South India s jewellery business. CHENNAI 19-21 October 2018 Chennai Trade Centre Your exclusive invitation to India s Premier B2B Jewellery Fair India is without

More information

The Portrayal Of Female Fashion Magazine (Rayli) And Chinese Young Women s Attitudinal And Behavioral Change

The Portrayal Of Female Fashion Magazine (Rayli) And Chinese Young Women s Attitudinal And Behavioral Change The Portrayal Of Female Fashion Magazine (Rayli) And Chinese Young Women s Attitudinal And Behavioral Change Performance of Composer Name Surname Wanxing Chen Advisor Asst. Prof. Dr. Suwannee Luckanavanich

More information

Fairfield Public Schools Family Consumer Sciences Curriculum Fashion Merchandising and Design 10

Fairfield Public Schools Family Consumer Sciences Curriculum Fashion Merchandising and Design 10 Fairfield Public Schools Family Consumer Sciences Curriculum Fashion Merchandising and Design 10 Fashion Merchandising and Design 10 BOE Approved 05/09/2017 1 Fashion Merchandising and Design Fashion Merchandising

More information

The Growing Niche Market of Plus-Size Apparel. Topic Area: Other Areas of Social Science. Presentation Format: Poster

The Growing Niche Market of Plus-Size Apparel. Topic Area: Other Areas of Social Science. Presentation Format: Poster The Growing Niche Market of Plus-Size Apparel Topic Area: Other Areas of Social Science Presentation Format: Poster Delana Foster, Undergraduate Student Department of Marketing and Management The University

More information

Volume 6, Issue 3, March 2018 International Journal of Advance Research in Computer Science and Management Studies

Volume 6, Issue 3, March 2018 International Journal of Advance Research in Computer Science and Management Studies ISSN: 2321-772 (Online) e-isjn: A4372-31 Impact Factor: 7.327 Volume 6, Issue 3, March 201 International Journal of Advance Research in Computer Science and Management Studies Research Article / Survey

More information

Fashion Design Merchandising

Fashion Design Merchandising EXAM INFORMATION Items 44 Points 70 Prerequisites NONE Course Length ONE SEMESTER Career Cluster HUMAN SERVICES MARKETING DESCRIPTION Fashion Design Merchandising is an introductory course that teaches

More information

For quite some time, cosmetic surgery generally has

For quite some time, cosmetic surgery generally has 18 February 26 With the right techniques, you can cost-effectively maximize marketing efforts, attract male patients, and increase the demand for cosmetics in your practice. By Joel Schlessinger, MD For

More information

The Denim Industry. When shopping for jeans, individuals have different preferences and needs. Regardless of

The Denim Industry. When shopping for jeans, individuals have different preferences and needs. Regardless of Victoria Malkin Junior, Class of 20 I 0 HOD 2720: Advanced Organizational Theory Fall 2008 The Denim Industry When shopping for jeans, individuals have different preferences and needs. Regardless of style

More information

Problem of Micro Enterprises in India- A Case Study of Firozabad Bangle

Problem of Micro Enterprises in India- A Case Study of Firozabad Bangle Problem of Micro Enterprises in India- A Case Study of Firozabad Bangle Gargi Kulshreshtha 1, Dr. M. K. Kulshreshtha 2 1 Research Scholar, Bhagwant University, Ajmer, Rajasthan 2 Research Supervisor Department

More information

International Journal of Fiber and Textile Research. ISSN Original Article NEW POSSIBILITIES IN KHADI DESIGNING

International Journal of Fiber and Textile Research. ISSN Original Article NEW POSSIBILITIES IN KHADI DESIGNING Available online at http://www.urpjournals.com International Journal of Fiber and Textile Research Universal Research Publications. All rights reserved ISSN 22777156 Original Article NEW POSSIBILITIES

More information

Sampling Process in garment industry

Sampling Process in garment industry Sampling Process in garment industry Sampling is one of the main processes in garment manufacturing and it plays vital role in attracting buyers and confirming the order, as the buyers generally places

More information

ADVANCED DIPLOMA OF BUSINESS BSB60215

ADVANCED DIPLOMA OF BUSINESS BSB60215 ADVANCED DIPLOMA OF BUSINESS BSB60215 BSBADV602 Develop an Advertising Campaign A Johnson & Johnson case study The effectiveness of an advertising campaign Introduction Johnson & Johnson (J&J) is well

More information

SAULT COLLEGE 443 NORTHERN AVENUE SAULT STE. MARIE, ON P6B 4J3, CANADA

SAULT COLLEGE 443 NORTHERN AVENUE SAULT STE. MARIE, ON P6B 4J3, CANADA 1 Course Code: Title Program Number: Name Department: Semester/Term: Course Description: : MAKE-UP ARTISTRY I 2017: ESTHETICIAN ESTHETICIAN 17F This course introduces the Professional Makeup Procedure

More information

International Journal of Advancements in Research & Technology, Volume 3, Issue 7, July ISSN

International Journal of Advancements in Research & Technology, Volume 3, Issue 7, July ISSN International Journal of Advancements in Research & Technology, Volume 3, Issue 7, July-014 40 PREFERENCES FOR READYMADE KURTIS BY YOUNG ADULTS Rekha K. 1 and Dr. Sadhana D. K, Associate Professor, Department

More information

SOCIOECONOMIC PROFILE OF IMITATION JEWELLERY MANUFACTURERS IN MACHILIPATNAM. S Madhavi* 1, Dr. T Rama Devi 2

SOCIOECONOMIC PROFILE OF IMITATION JEWELLERY MANUFACTURERS IN MACHILIPATNAM. S Madhavi* 1, Dr. T Rama Devi 2 ISSN: 2249-7196 IJMRR/Jan. 2016/ Volume 6/Issue 1/Article No-6/38-43 S Madhavi et. al., / International Journal of Management Research & Review SOCIOECONOMIC PROFILE OF IMITATION JEWELLERY MANUFACTURERS

More information

RESEARCH PLAN PROPOSAL

RESEARCH PLAN PROPOSAL RESEARCH PLAN PROPOSAL Consumer Buying Behaviour With Regard to Branded and Traditional Jewellery With Special Reference to Jaipur Jewellery Market For registration to the degree of Doctor of Philosophy

More information

A Study on the Usage of Hair Styling Products Across Genders

A Study on the Usage of Hair Styling Products Across Genders Reflections Journal of Management (RJOM) Volume 6, January 2017 Available online at: http://reflections.rustomjee.com/index.php/reflections/issue/view/reflections%20- %20Journal%20of%20Management/showToc

More information

A STUDY ON CUSTOMERS PERCEPTION TOWARDS COSMETIC ITEMS IN PATANJALI PRODUCTS WITH SPECIAL REFERENCE TO TIRUPUR CITY

A STUDY ON CUSTOMERS PERCEPTION TOWARDS COSMETIC ITEMS IN PATANJALI PRODUCTS WITH SPECIAL REFERENCE TO TIRUPUR CITY A STUDY ON CUSTOMERS PERCEPTION TOWARDS COSMETIC ITEMS IN PATANJALI PRODUCTS WITH SPECIAL REFERENCE TO TIRUPUR CITY K.SUBBULAKSHMI 1 P.GEETHAMANI 2 1 Associate Professor, Department of B.com (CA), Tiruppur

More information

Statistical Analysis Of Chinese Urban Residents Clothing Consumption

Statistical Analysis Of Chinese Urban Residents Clothing Consumption Volume 4, Issue 2, Fall2004 Statistical Analysis Of Chinese Urban Residents Clothing Consumption Jun Li, Xuchu Jin, and Yan Liu Fashion Institute, Dong Hua University, Shanghai, P. R. China ABSTRACT Clothing

More information

FASHION MERCHANDISING: STANDARD 5. Fashion Retail and Promotion

FASHION MERCHANDISING: STANDARD 5. Fashion Retail and Promotion FASHION MERCHANDISING: STANDARD 5 Fashion Retail and Promotion OBJECTIVES Students will analyze forms of fashion retail and promotion. Objective 1: Describe types of fashion retail Objective 2: Demonstrate

More information

Management Report Our everyday companions. Study: the market for jewellery, watches and accessories in Germany

Management Report Our everyday companions. Study: the market for jewellery, watches and accessories in Germany Management Report Our everyday companions Study: the market for jewellery, watches and accessories in Germany 1 Executive Summary The market for jewellery, watches and personal accessories is continuing

More information

State of the Nation Australia s Changing Demographics

State of the Nation Australia s Changing Demographics State of the Nation Australia s Changing Demographics Presented at the ACCORD Cosmetic and Personal Care Conference 2010 by Michele Levine CEO Roy Morgan Research September 30, 2010 Click here to watch

More information

Maybelline New York Social Media Case Study

Maybelline New York Social Media Case Study Maybelline New York Social Media Case Study INTRODUCTION Maybelline New York is an American cosmetics company. It was established in 1915 and has been committed to making high-quality, affordable cosmetics

More information

US Consumer Analysis: Apparel and Footwear. February, 2017

US Consumer Analysis: Apparel and Footwear. February, 2017 US Consumer Analysis: Apparel and Footwear February, 2017 US Consumer Analysis: Apparel and Footwear 01 About this Report 02 Key Takeaways and Market Overview 03 Purchase Behavior: Apparel and Footwear

More information

Careers and Income Opportunities

Careers and Income Opportunities Careers and Income Opportunities http://www.fashion-schools.org/fashion-designer.htm Fashion Designer Fashion designers conceptualize and create new clothing and accessory designs. They analyze fashion

More information

APPENDIX - I QUESTIONNAIRE

APPENDIX - I QUESTIONNAIRE APPENDIX - I QUESTIONNAIRE APPENDIX I A STUDY ON BRAND LOYALTY OF WOMEN CUSTOMERS TOWARDS COSMETIC PRODUCTS IN CHENNAI QUESTIONNAIRE I. Socio-Economic Factors 1. Name : 2. Age : a) 15 25 years b) 25 35

More information

International Journal of Academic Research ISSN: ; Vol.3, Issue-8(2), August, 2016 Impact Factor: 3.656;

International Journal of Academic Research ISSN: ; Vol.3, Issue-8(2), August, 2016 Impact Factor: 3.656; Dr. Mehal Y. Pandya, Retailer of Jewellery (Real Jewellery):, The Gems & Jewellery industry is a fascinating industry in many ways: traditional, on one hand and glamorous on the other. It is going through

More information

Fashion Design Merchandising, Advanced

Fashion Design Merchandising, Advanced EXAM INFORMATION Items 68 Points 85 Prerequisites FASHION MERCHANDISING A FASHION MERCHANDISING B Course Length ONE YEAR Career Cluster MARKETING DESCRIPTION The course is designed to provide the serious

More information

BEAUTY SURVEY 2016: KEY INSIGHTS AND SYSTEM UPDATE. October 2016

BEAUTY SURVEY 2016: KEY INSIGHTS AND SYSTEM UPDATE. October 2016 BEAUTY SURVEY 2016: KEY INSIGHTS AND SYSTEM UPDATE October 2016 INTRODUCTION KEY INSIGHTS Targeting Premium Buyers Refining Naturals' Beauty Strategies Beauty Routines by Generations UPDATED SYSTEM OVERVIEW

More information

FACTS & NUMBERS 2016

FACTS & NUMBERS 2016 FACTS & NUMBERS 2016 STATISTICAL ANALYSIS 2015 Portugal exported 79 million pairs of shoes, valued at 1 865 million euros. 2015 was the sixth consecutive year with growth in footwear exports Exports have

More information

Branded and Non Branded Jewellery

Branded and Non Branded Jewellery International Journal of Allied Practice, Research and Review Website: www.ijaprr.com (ISSN 2350-1294) Branded and Non Branded Jewellery Minal Samar Ph.D. Research Scholar Banking & Business Economics,

More information

China Home Textile Industry Report, Apr. 2013

China Home Textile Industry Report, Apr. 2013 China Home Textile Industry Report, 2012-2015 Apr. 2013 STUDY GOAL AND OBJECTIVES This report provides the industry executives with strategically significant competitor information, analysis, insight and

More information

Identifying the Factors affecting the customer s Buying Behavior: A case study of Men s cosmetic Market in Karachi, Pakistan.

Identifying the Factors affecting the customer s Buying Behavior: A case study of Men s cosmetic Market in Karachi, Pakistan. MPRA Munich Personal RePEc Archive Identifying the Factors affecting the customer s Buying Behavior: A case study of Men s cosmetic Market in Karachi, Pakistan. Amber Yamin Khan and Emadul Karim and Omair

More information

THE SEGMENTATION OF THE ROMANIAN CLOTHING MARKET

THE SEGMENTATION OF THE ROMANIAN CLOTHING MARKET Bota Marius THE SEGMENTATION OF THE ROMANIAN CLOTHING MARKET Faculty of Business, Babe -Bolyai University, Horea Street No. 7, 400174 Cluj-Napoca, Romania, Phone: +40-264-599170, E-mail: botimar@tbs.ubbcluj.ro

More information

Strands & Standards FASHION DESIGN MERCHANDISING

Strands & Standards FASHION DESIGN MERCHANDISING Strands & Standards FASHION DESIGN MERCHANDISING COURSE DESCRIPTION The Fashion Design Merchandising course is an introductory course that teaches the concepts of entry-level business and fashion fundamentals.

More information

A STUDY ON COUNTRY WISE EXPORTS OF GEMS AND JEWELLERY FROM INDIA

A STUDY ON COUNTRY WISE EXPORTS OF GEMS AND JEWELLERY FROM INDIA A STUDY ON COUNTRY WISE EXPORTS OF GEMS AND JEWELLERY FROM INDIA N.BHUVANESH KUMAR 1 S.GOKULAPRIYA 2 1 Assistant Professor of NGM College, Pollachi 2 Research Student, PG Department of Commerce with International

More information

2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure,

2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure, 1 TABLE OF CONTENTS 1. The US Apparel and Footwear Market Introduction 2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure, 2005-2010 3. The US Apparel and Footwear Per Capita

More information

ASHIKA GROUP OF COMPANIES

ASHIKA GROUP OF COMPANIES ASHIKA GROUP OF COMPANIES ASHIKA GROUP PROFILE One of the best known names in ladies ethnic wear market. Strong foundation in the business since 1975. One of the leading manufacturers and traders in the

More information

- S P F. NEW CRIZAL FORTE UV. SO SAFE, so CLEAR.

- S P F. NEW CRIZAL FORTE UV. SO SAFE, so CLEAR. 25 E - S P F EYE-SUN PROTECTION FACTOR NEW CRIZAL FORTE UV. SO SAFE, so CLEAR. everyday protection is essential UV light is a major hazard to the eye UV light has a direct and cumulative impact on eye

More information

The WWI Trade Shock and the Boom of Textile Industry in China

The WWI Trade Shock and the Boom of Textile Industry in China The WWI Trade Shock and the Boom of Textile Industry in China Cong Liu Shanghai University of Finance and Economics September 1, 2016 Cong Liu (SUFE) WWI and Textile Industry September 1, 2016 1 / 34 Introduction

More information

STATISTICAL ANALYSIS 2015

STATISTICAL ANALYSIS 2015 FACTS & NUMBERS STATISTICAL ANALYSIS 2015 Portugal exported 79 million pairs of shoes, valued at 1 865 million euros. 2015 was the sixth consecutive year with footwea exports growth Exports grew by 1.1%

More information

Hi! I m Diane. I m a startup founder with deep experience in personalization and e-commerce whose formal training is in user research.

Hi! I m Diane. I m a startup founder with deep experience in personalization and e-commerce whose formal training is in user research. Hi! I m Diane. I m a startup founder with deep experience in personalization and e-commerce whose formal training is in user research. I want to work on foundational research and early stage product development.

More information

SPECIAL Tattoos. BfR Consumer MONITOR

SPECIAL Tattoos. BfR Consumer MONITOR SPECIAL Tattoos BfR Consumer MONITOR 2018 Imprint Publisher: German Federal Institute for Risk Assessment (BfR) Max-Dohrn-Straße 8 10 10589 Berlin bfr@bfr.bund.de www.bfr.bund.de/en Photo: Drobot Dean/stock.adobe

More information

Retail Marketing Project at De-Lemon, a Unit of Banaras Beads Ltd. Nikita Ajwani PGDM Number Mousumi Sengupta Professor-HRM

Retail Marketing Project at De-Lemon, a Unit of Banaras Beads Ltd. Nikita Ajwani PGDM Number Mousumi Sengupta Professor-HRM Retail Marketing Project at De-Lemon, a Unit of Banaras Beads Ltd Nikita Ajwani PGDM Number 11035 Mousumi Sengupta Professor-HRM 6 5 Comments by the Faculty Banaras Beads Limited (BBL) is a govt. recognized

More information

CHAPTER 1 INTRODUCTION

CHAPTER 1 INTRODUCTION 1 CHAPTER 1 INTRODUCTION 1.1 Journal background This study is based on the original journal by Paurav Shukla (2009) titled The impact of contextual factors, brand loyalty and brand switching on purchase

More information

Fashion Merchandising and Design 20

Fashion Merchandising and Design 20 Fashion Merchandising and Design 20 Fashion Merchandising and Design 20 Students who have successfully completed Fashion Merchandising 10 will continue their studies in the vast area of the fashion industry,

More information

June Hong Kong Jewellery & Gem Fair Exhibitor Survey Report

June Hong Kong Jewellery & Gem Fair Exhibitor Survey Report June Hong Kong Jewellery & Gem Fair Exhibitor Survey Report Survey Summary Total number of exhibitors: 1,841 Onsite survey Collected: 1,130 Onsite survey response rate: 61.4% [1,130 / 1,841] Online survey

More information

Welcome to the team! TOGETHER, WE WILL TURN MOTIVATED GIRLS INTO UNSTOPPABLE WOMEN.

Welcome to the team! TOGETHER, WE WILL TURN MOTIVATED GIRLS INTO UNSTOPPABLE WOMEN. BRAND GUIDELINES Welcome to the team! TOGETHER, WE WILL TURN MOTIVATED GIRLS INTO UNSTOPPABLE WOMEN. Play Like a Girl is a nonprofit organization dedicated to empowering girls ages 9-13 to reach their

More information

Course Bachelor of Fashion Design. Course Code BFD16. Location City Campus, St Kilda Road

Course Bachelor of Fashion Design. Course Code BFD16. Location City Campus, St Kilda Road Course Bachelor of Fashion Design Course Code BFD16 Location City Campus, St Kilda Road Contact Julie Wright, Course Leader: julie.c.wright @holmesglen.edu.au PUBLIC Holmesglen: bh 19-Dec-2016 Q:\Projects\Higher

More information

IJRESS Volume 3, Issue 2 (March 2013) ISSN: COAT AND WAISTCOAT - A DRESS CODE FOR FEMALE EDUCATORS AT SCHOOL LEVEL ABSTRACT

IJRESS Volume 3, Issue 2 (March 2013) ISSN: COAT AND WAISTCOAT - A DRESS CODE FOR FEMALE EDUCATORS AT SCHOOL LEVEL ABSTRACT COAT AND WAISTCOAT - A DRESS CODE FOR FEMALE EDUCATORS AT SCHOOL LEVEL Kriti* Dr. Gurcharan Singh** ABSTRACT A survey was conducted to identify a dress code for female educators to enhance their performance

More information

APPENDIX I. ANALYSIS OF THE CURRENT STATE

APPENDIX I. ANALYSIS OF THE CURRENT STATE APPENDICES APPENDIX I. ANALYSIS OF THE CURRENT STATE 1. STATE AND DEVELOPMENT OF SECTOR MANUFACTURE OF WEARING APPAREL, INCLUDING LEATHER APPAREL, TANNING OF LEATHER IN BULGARIA The analysis of the condition

More information

SRI LANKAN FEMALE CONSUMERS PERCEPTION OF SPORTS BRAS NIROMI SERAM & ACINI SENARATHNE

SRI LANKAN FEMALE CONSUMERS PERCEPTION OF SPORTS BRAS NIROMI SERAM & ACINI SENARATHNE International Journal of Business Management & Research (IJBMR) ISSN (P): 2249-6920; ISSN (E): 2249-8036 Vol. 8, Issue 2, Apr 2018, 13 20 TJPRC Pvt. Ltd. SRI LANKAN FEMALE CONSUMERS PERCEPTION OF SPORTS

More information

The Future of Diamonds

The Future of Diamonds The Future of Diamonds How Social changes and the New Consumers are impacting the diamond sector 1 How Social changes and the New Consumers are impacting the diamond sector 2 SUMMARY ABOUT FORECASTING

More information

A Cross-National Comparison of Fashion Purchase Behavior

A Cross-National Comparison of Fashion Purchase Behavior A Cross-National Comparison of Fashion Purchase Behavior Charles J. Quigley Jr. Bryant University Elaine M. Notarantonio. Bryant University Keywords Austria, United States, fashion retailing, fashion purchase

More information

2017 Chinese Home Textile Industry Development. and the Trend Analysis

2017 Chinese Home Textile Industry Development. and the Trend Analysis Sources: http://www.chinaidr.com/tradenews/2017-12/116930.html 2017 Chinese Home Textile Industry Development and the Trend Analysis 1. The home textile industry is picking up at an accelerating pace Affected

More information

Extension of Fashion Policy at Purchase of Garment on e-shopping Site

Extension of Fashion Policy at Purchase of Garment on e-shopping Site Advances in Computing 2015, 5(1): 9-17 DOI: 10.5923/j.ac.20150501.02 Extension of Fashion Policy at Purchase of Garment on e-shopping Site Takuya Yoshida 1,*, Phoung Dinh Dong 2, Fumiko Harada 3, Hiromitsu

More information

Louis Vuitton in India

Louis Vuitton in India Louis Vuitton in India Module Marketing Management Date: 26- Feb- 2011 A product is a physical thing... the brand has not tangible, physical nor functional properties... yet, it is as real as the product.

More information

DIFFERENCES IN GIRTH MEASUREMENT OF BMI BASED AND LOCALLY AVALIABLE CATEGORIES OF SHIRT SIZES

DIFFERENCES IN GIRTH MEASUREMENT OF BMI BASED AND LOCALLY AVALIABLE CATEGORIES OF SHIRT SIZES DIFFERENCES IN GIRTH MEASUREMENT OF BMI BASED AND LOCALLY AVALIABLE CATEGORIES OF SHIRT SIZES Mahlaqa Afreen, Dr Parveen Haq Department of Social Science, Handard University of Education and Social Science.Karachi,

More information

Strong consumer connect is the essence of brand value.

Strong consumer connect is the essence of brand value. BRAND VALUE Strong consumer connect is the essence of brand value. WHEN CONSUMERS SPEAKING DIFFERENT LANGUAGES, LIVING IN DIFFERENT TIME ZONES, WITH DISTINCT CULTURES REMEMBER ABOUT YOUR BRAND AND THE

More information

Bieber Fever. appeals of rhetoric creating a strong influential impact to persuade teens fighting acne

Bieber Fever. appeals of rhetoric creating a strong influential impact to persuade teens fighting acne Renaud 1 Beau Renaud ENG102 Valerie Fazel October 1 2010 Bieber Fever! The new Proactiv commercial found on television moves through the four appeals of rhetoric creating a strong influential impact to

More information

IMPACT OF CONSUMER PERCEPTION TOWARDS PURCHASE OF CLOTHING

IMPACT OF CONSUMER PERCEPTION TOWARDS PURCHASE OF CLOTHING International Journal of Textile and Fashion Technology (IJTFT) ISSN (P): 2250-2378; ISSN (E): 2319-4510 Vol. 8, Issue 1, Feb 2018, 7-16 TJPRC Pvt. Ltd. IMPACT OF CONSUMER PERCEPTION TOWARDS PURCHASE OF

More information

International Journal of Modern Trends in Engineering and Research. Effects of Jute Fiber on Compaction Test

International Journal of Modern Trends in Engineering and Research. Effects of Jute Fiber on Compaction Test International Journal of Modern Trends in Engineering and Research www.ijmter.com e-issn No.:2349-9745, Date: 28-30 April, 2016 Effects of Jute Fiber on Compaction Test Vinod Pandit 1, Vyas Krishna 2,

More information

Transitions Makeup and Photo Saticoy Street Van Nuys, Ca (818) Owner/Author: Gina Ortiz

Transitions Makeup and Photo Saticoy Street Van Nuys, Ca (818) Owner/Author: Gina Ortiz Transitions Makeup and Photo 13835 Saticoy Street Van Nuys, Ca. 91402 (818) 738-8711 Gina@TsTransitions.com Owner/Author: Gina Ortiz Executive Summary: Transitions Makeup and Photo (formerly Transformations

More information

NATHAN JOHNSON APOSTOLIC CLOTHING

NATHAN JOHNSON APOSTOLIC CLOTHING NATHAN JOHNSON APOSTOLIC CLOTHING Analysis by Jacob Tapia Introduction The business analysis found in this review is intended to be a broad analysis of Nathan Johnson s business, Apostolicclothing.com.

More information