All IN Here International Style Makes Its Mark in Chengdu 2017

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1 All IN Here International Style Makes Its Mark in Chengdu 2017

2 Continuing All IN Here, Chengdu IFS had launched a campaign : All IN Here International Style Makes Its Mark in Chengdu The campaign is constituted by three parts: The Opening Ceremony of Sonic Runway Play With Style Sonic Runway T China International Conference

3 Part One Chengdu IFS and Paris Saint-Germain-des-Près Committee Establish a Friendly Cooperative Relationship On May 26, 2017, Chengdu IFS and Paris Saint-Germain-des-Près Committee signed a friendly cooperative agreement to jointly undertake cooperation in the aspects of art, culture, commerce and tourism. This partnership is supported by Chengdu Municipal People's Government, Chengdu Municipal Commission of Commerce, The People's Government of Jinjiang District, Jinjiang Distrct People's Congress, the 6 th District Government of Paris.

4 Part One Chengdu IFS and Paris Saint-Germain-des-Près Committee Establish a Friendly Cooperative Relationship The street plate unveiling ceremony of CHENGDU HONGXING ROAD SECTION 3 was held in front of Café de Flore and witnessed by the 6th District Government of Paris

5 Part One Chengdu IFS and Paris Saint-Germain-des-Près Committee Establish a Friendly Cooperative Relationship Jean-Pierre Lecoq, the mayor of the 6th District Government of Paris and Christina Hau, General Manager (Operations) of Wharf China Estates Limited shake hands and exchange the gifts.

6 Part One Chengdu IFS and Paris Saint-Germain-des-Près Committee Establish a Friendly Cooperative Relationship The street plate unveiling ceremony was held and witnessed by the governments of Chengdu and Paris

7 Part One Chengdu IFS and Paris Saint-Germain-des-Près Committee Establish a Friendly Cooperative Relationship Wu Wenhui, Deputy District Mayor of The People's Government of Jinjiang District (first from left), Charles Bossard, 1st Deputy to the 6th District Mayor in charge of Commerce and Digital City (fourth from left), Monique Mouroux, Secretary-General of Le Comite Saint Germain (third from left), Christina Hau, General Manager (Operations) of Wharf China Estates Limited (second from left), Andre Cardinali, Global Ambassador to Saint-Germain-des-Prés (second from right), Olivier Mousson, President of the Society d'encouragement de l'industrie Nationale (first from right)

8 Part Two The World s First Sonic Runway Audio-visual Art Avenue made its worldwide debut

9 Part Two The World s First Sonic Runway Audio-visual Art Avenue made its worldwide debut Located on one of the busiest streets in Chengdu, Sonic Runway Sparkles on the HONGXING Road

10 Part Two The World s First Sonic Runway Audio-visual Art Avenue made its worldwide debut The installation represents the speed of sound through the visualization of light, which synchronizes sound and light, and visualizes sounds.

11 Part Two Sonic Runway Turned Into Fashion Runway Sino-French brand (YIRANTIAN, i-am-chen, WMWM, FAITH CONNEXION)collaborate to hold a unique fashion show.

12 Part Two Sonic Runway Turned Into Fashion Runway

13 Part Two Play With Style Sonic Runway The party attracted 150 online registration, 1,200 attended; the event attracted 124,451 people coming to Chengdu IFS that day. On June 17 th,2017, at HONGXING Road, Chengdu IFS host a party that combined elements of sonic runway, street markets, Halley, bands performances to create a unprecedented yet unique Play With Style Sonic Runway Party.

14 Part Two Play With Style Sonic Runway Aiming to attract young and fashion minds, this event not only Invited both local and foreign bands, DJ, dance group, but also had 9 stores from Chengdu IFS participating in the street market.

15 Part Three

16 Part Three T China International Style Conference June 2,2017, the first International Style Conference was jointly held by Chengdu IFS and T China. More than 20 guest speakers from over 10 countries, including China, UK, U.S, Japan, Singapore and Poland, gathered to share their insights on style and discuss how the Chinese style has been blended with global trends.

17 Part Three T China International Style Conference Opening Speeches Wen Feng,Deputy Director of Chengdu Municipal Commission of Commerce Wu Wenhui, Deputy District Mayor of The People's Government of Jinjiang District The Forum s Promotion Ambassador & Chengdu Youth Delegate Li Yifeng

18 Part Three T China International Style Conference Keynotes Speeches Christina Hau, General Manager (Operations) of Wharf China Estates Limited deliveried a keynote speech entitled No Style Is a Style, or Is It The Death of Style, in which she meditated on the connection between the transformation of city style and architectures. Sarah Douglas, Creative Director of Wallpaper* decoded the revolution of design in a global context. Bing Xu, the well-known designer and founder of the shoe label Bingxu shared the international style symbols in his perspective, visualizing the common topic of style.

19 Part Three T China International Style Conference Panels A panel discussion on the commercialization of style and its challenge conducted between Xuan Feng, Editor-in-Chief of T China, Lv Yan, Chinese super model, founder of COMME MOI and Yu Cong, fashion photographer. Mr. Bao, a rising hot fashionista and micro blogger, attracting 3 million followers on social media site, delivered a speech about fashion

20 Part Three T China International Style Conference Chinese celebrities also attended this forum Actress Qi Xi on the Forum Chinese Actress Dong Jie Fashion hostess Li Siyu on the Forum

21 A Review of Media Coverage As of June 30, Monitoring reports in total about All IN Here International Style Makes Its Mark in Chengdu 2017 including international media, domestic media, local media

22 Media Highlights

23 Media Highlights

24 Media Highlights

25 Media Highlights

26 Sina Microblog Topic As of June 30, #International Style Makes Its Mark in Chengdu 2017 # Sina microblog topic total pageviews 790,000 As of June 30, # International Style Conference # Sina microblog topic total pageviews 23.8 million

27 Sina Microblog Reporting

28 Sina Microblog Reporting