EDITORIAL CATEGORIES. Culture - Restaurants/Bars/Cafes/Events/People/Films. Design - Industrial design/architecture/interiors

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1 THE VERSATILE GENT

2 ABSTRACT The Versatile Gent aims to become an online source and library for the quintessential modern man. The website will facilitate a bespoke view on current trends in men s style. Restrained not to fashion alone, the Versatile Gent endeavors to expose the many facets of an aspirational man s world. An underlying ambition of the website is to help mould young gentlemen of today into well rounded, confident and ambitious people. Currently few publications achieve this in a wholesome way. TVG will present unique male focused content from which readers can draw inspiration, gain knowledge and develop opinions. Our goal is to create a strong community of dedicated readers who use TVG not only as their own style library but a reference point for the many characteristics that make a man unique.

3 READER PROFILE Robert is a confident and sophisticated 27 year old male from Sydney. After living with a friend in Darlinghurst for 18 months he has recently moved home to live with his parents so he can save for a trip to New York. This will be his second trip in as many years - last year he visited a friend in Hong Kong where he enjoyed the shopping and nightlife. Robert works in the finance industry and earns $78,000 per annum. Despite aiming to save a portion of his money, with his monthly wage he enjoys drinking and dining out with friends, purchasing clothes online, investing in the stock market and adding to his wine collection. Robert starts everyday by reading the Financial Review and is a huge fan of the Financial Review Magazine where he can look at lifestyle products, read about successful business people and conceptualise his next car purchase through the motoring review. When he sits down at his desk in the morning he spends half an hour checking his Facebook and flicking through his favourite websites as he finishes his coffee. At lunch he browses through a GQ or Esquire magazine as he eats a sandwich and discusses the upcoming Tour De France with a colleague. Robert is precise and calculated in the way he dresses, always conscious of current trends. His business shirts are ordered online from Saville Row in London and he often has pieces tailored to fit him perfectly. When Robert is wearing casual attire he aims for denim or chinos with a collared shirt and accessorizes with a modest IWC 3717 wristwatch, the first of what he hopes to be a large collection of watches.

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5 EDITORIAL CATEGORIES We believe our category selection encompasses the true modern man s interests. Culture - Restaurants/Bars/Cafes/Events/People/Films Design - Industrial design/architecture/interiors Food - Receipes/Reviews/Products Horology - Brands/Categories/Tips/Information/Directories/Sales Indulgences - Products/Services Of Desire Motors - Cars/Motorcycles/Boats/Launches/Reviews/News Style - Fashion/Tips/Launches/Collaborations/Opinions/Products Wine - Varieties/reviews/trips/Suggestions/WinerySpotlights

6 ONLINE READERSHIP TVG was launched to the public on June 2nd 2012 and has been viewed in 165 countries since it s launch. Monthly readership* - 8,500 unique visitors - 60,000 pageviews - An average dwell time of 2:57mins - Pages per visit rating of 3.63 FACEBOOK: TVG has over 4,000 Facebook fans accumulated in just 6 months % Male % Males engaged and talking about the page % Male aged between million friends of fans TVG has run successful Facebook competitions and promotions for the following brands with unique reach numbers surpassing 20,000 people and more than 5,000 engaged users: - The Academy Brand - M.J. Bale - Benson Zanerobe - Moët & Chandon - Brooksfield - Uber - Clad Cavalier - Venroy - IWC

7 ONLINE RATE CARD Advertorial article: $300 Single Ad Placements: Per Month Header Position (468x60px): $800 Right Square (250x250): $500 Left Skyscraper (160x600): $450 Available Packages: Per Month Package 1: Header + Right Square - $1200 Package 2: Header + Left Skyscraper - $1150 Package 3: Header + Right Square + Left Skyscraper - $1400 All packages include free advertorial article of words and coverage on social media.