Our target group. The brand.

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1 URBAN COLLECTION

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3 The brand. Our target group. In 2016 a couple of lads from the Rhineland had had enough. They wanted to be fashionably dressed without having to pay a small fortune for it. And they were also tired of the fact that almost all the pieces that had a reasonable fit looked as if they came from Granddad s wardrobe. They wanted fashion that is affordable, new and contemporary, yet still fits as well, even when you are an entirely normal, modern man. New In Town was born! For you as a retailer, this means you have a wide target customer base that can afford New In Town and that the brand suits. Yes, the cuts are modern and fitted, but not so much that the majority of men don t fit into them. The prices are below those in the premium segment, and are sure to please both you and your customers who fancy something new. Our customer is interested in fashion and is looking for pieces he hasn t got in his wardrobe already. This could also be modern basics, for example. He enjoys wearing contemporary clothes, but is not willing to pay the high prices of the premium brands. He likes wearing fashion that fits well and suits his modern, contemporary style. The value for money has to be clearly evident. Accordingly, he expects good quality, contemporary styling and a modern fit, which tends to be close-fitting. And all at an appropriate price. Naturally! New In Town can t and doesn t want to attract all your customers. Nonetheless, there are a tremendous number of customers who are looking for something modern, something new, something affordable and that fits, without having to trail round a large number of shops and departments.

4 The collection statement. The style. New In Town is the embodiment of smart casual. Just the right mix of sportiness and being properly dressed. Feeling good in your outfit and modern, without having to make an effort or dress up that s what New In Town wants to offer its customers. Never loud or garish, always modern, always top quality and always smart. At New In Town we talk about related separates. This means that the pieces in the collection are strong as individual items, but the look of the floor space is homogeneous and recognisable. Everything is exceptionally combinable and it all goes together, but without even a hint of boredom. Our brand aspires to be high quality. This applies to every area, from the material and the workmanship to the small but special details. A great mixture of Italian effortlessness and Scandinavian coolness. Help us by ensuring that the way it is presented always reflects this high quality, so that the customers we share have fun shopping. The New In Town range consists of cool knits, modern T-shirts, great shirts, top quality jackets, contemporary chinos and easy-going denims. The silhouette is close-fitting, but not too narrow. Sporty looks are mixed with dressy styles, so that together they create a modern, cool, wellgroomed, but easy-going outfit. The individual pieces are strong and can stand on their own, but New In Town is the only brand to offer a complete look, which otherwise you and your customers would have to go through the entire menswear department to put together.

5 The system. The name. We believe that together is always better than alone, and would like you and your customers to have fun with New In Town. So we offer you precisely the right degree of systematic cooperation that suits you. If you let us know your Sale dates, we will use these to ensure that the brand is even more fun for you and your customers. That s a promise. The name New In Town stands for the newness of the brand, and appeals to a strong and modern target group, who are looking for fashionable clothes at affordable prices. The logo. The glasses stand for the focus on our target group. The eyebrows above them express that certain wink. New In Town is intended to be fun for you, your customers and everyone involved in it.

6 Frequently Asked Questions. What are the delivery dates for New In Town? We are currently delivering in the following rhythm: February = main Spring/Summer delivery April = addition of summery styles July = opening of the Autumn/Winter season August/September = main Autumn/Winter delivery November = opening of the Spring/Summer season. First, immediately wearable pieces in new colours. What are the product groups and pricing in New In Town? New In Town offers you and your customers complete outfits and strong individual pieces. To start with there are the following product groups: Jackets (wool, jersey etc.) Shirts (1/1sleeve) Sweaters, waistcoats and outdoor jackets Sweatshirts and sweat jackets T-shirts and serafinos (1/1 sleeve and 1/2 sleeve) Chinos Denims You will find the pricing of the individual product groups in the separate overview Prices. Does New In Town have an NOS programme or seasonal articles? It has both! Some styles run for the whole year. This includes in particular the products from the T-shirt, trousers, jeans and knitwear sections. In every season we will also find fashionable styles for you that you can reorder during the season. Ideally through automated reordering, but of course also via our B2B shop at: What sizes does New In Town offer? New In Town wants to attract a lot of your customers, so we offer a wide range of sizes right from the start. We have summarised the size categories for you in the separate Measurements Overview. What are the measurements of the individual product groups like? All our styles are cut to be close-fitting. This does not mean that they are tight and uncomfortable, but you will have customers who might require a larger size than they are used to from brands offering a less modern fit. Please refer to the separate Measurements Overview for the exact measurements of the individual product groups. What POS fittings are there for New In Town? A high-quality presentation at the POS really matters to us! To make it as simple as possible for you to create this, we will be supporting you amongst other things with the following tools: High-quality New In Town hangers for tops and trousers New In Town stand-up display signs for tables New In Town logo and lettering Theme boards Detailed assembly instructions for the POS with every delivery

7 Prices. Measurements Overview. New In Town currently has the following core price categories (RRP): Shirt (1/1 sleeve)... 59,99 79,99 T-shirt (1/1 sleeve)... 39,99 49,99 T-shirt (1/2 sleeve)... 29,99 39,99 Polo (1/2 sleeve)... 49,99 Sweatshirt... 79,99 89,99 Sweat jacket... 89,99 99,99 Sweater... 69,99 79,99 Cardigan... 89,99 99,99 Knitted jacket ,99 Outdoor jacket ,99 179,99 Trousers... 89,99 99,99 Denim... 89,99 SHIRT Size 37/38 39/40 41/42 43/44 45/46 chest size waist length KNITTED JACKET Size chest size waist sleeve length 64,5 65,5 66,5 67,5 68,5 T-SHIRT Size M L XL XXL chest size waist length SWEAT Size M L XL XXL chest size upper arm length KNITWEAR Size M L XL XXL chest size upper arm length OUTDOOR JACKET Size chest size waist sleeve length DENIMS Size waist inside length hem width 30,4 31, ,2 34,4 35,6 TROUSERS Size waist inside length hem width 33, ,2 36,4 37,6

8 We would like to ask a favour please! We have really made every possible effort to design great products, applied a lot of love to the way they look so that as many of your customers as possible will think they are excellent, and naturally we have put heart and soul into every piece. So please always present New In Town (and we really mean always ) in such a top-quality way that your customers experience it too. A big thank you in advance! There for you. All of the time and in all channels. Naturally it is all about both of us having economic success together. We are giving our best for this, and we know that you will too. The way we are means we always want to keep on learning, and we need you and your input for this.

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