Why do we need guidelines?

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Barrie Lyons
6 years ago
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Interactive Eyewear of the Future Style Guide Why do we need guidelines? Our values should be evident wherever VizCOM is encountered, whether online or via traditional marketing material.

1 Interactive Eyewear of the Future Style Guide Why do we need guidelines? Our values should be evident wherever VizCOM is encountered, whether online or via traditional marketing material. If we follow these guidelines consistently, the brand will grow strong enough to attract people, encouraging them to look even more positively on the product itself. These guidelines provide everything you need to create professional communication materials that will build the VizCOM brand. To help ensure the continued success of VizCOM, please use them.

2 Company Overview: VizCOM, Inc. specializes in developing interactive eyewear (sunglasses) that can access the Internet via Wi- Fi capabilities and allow users to access and social networking Web sites with voice commands. Core Values: Focus on and value all customers Learn and seek growth Be diverse and change oriented Inspire, reinvigorate Communicate and listen Be respectful and open-minded Mission Statement: We strive to develop superior interactive eyewear with Internet browser capability for our users through state-of-the-art technology, innovation, leadership and partnerships. Keywords: Technology, Eyewear, UV protection, Internet, Web, Fashion, Social Networking, and Sophistication

3 LOGO Color Variations & Backgrounds A set of number of color variations and recommended backgrounds for the logo ensure its clarity, legibility and impact in our communications. The VizCOM logo may only be used in three color variations (see below). The color logo is the preferred logo choice used when possible. Alternatively, the VizCOM logo may appear in white on a background using the VizCOM Orange color or any of the other primary or secondary brand colors. For black and white print materials, the logo may be used in black and appear on a white or light background. Color Logo White Logo Black Logo

4 LOGO: Incorrect Logo Use VizCOM policy prohibits the alteration of the VizCOM logo. Respect the integrity of the VizCOM logo at all times. Do not stretch, condense, or otherwise morph it. Any modification of the logo confuses its meaning and diminishes its impact. Do not distort or alter the logo Do not add a drop shadow to the logo Do not place the color logo on a color background lacking contrast Do not place the black logo on an orange background Do not place the logo on a busy background or on a photographic background with insufficient contrast. Do not alter the color of the logo LOGO: Minimum Size Minimum size is the smallest size at which to safely reproduce the logo for both print and digital applications. Exhibit below illustrate the minimum-size requirements. When reproducing the logo, be aware of its size and legibility. To ensure quality reproduction, the logo must appear no smaller than.4-inch wide.

5 COLOR Few design tools are more powerful than color. Used consistently, our color palette communicates that we are a passionate, inventive and responsible company. Our primary color palette focuses around the VizCOM Orange, our core color. White is used mostly as a background color for text-heavy content or for copy appearing on a color primarily for body copy. Our secondary color palette complements VizCOM Orange, bringing energy and vibrancy to our communications. Primary Color VizCOM Orange R234 G112 B52 C4 M69 Y91 K0 Hex #ea7034 White R255 G255 B255 C0 M0 Y0 K0 Hex #ffffff Dark Gray R90 G82 B76 C58 M57 Y61 K34 Hex #5a524c Secondary Color Light Blue R125 G188 B236 C47 M13 Y0 K0 Hex #7dbcec Ruby R191 G13 B62 C0 M100 Y62 K11 Hex #bf0d3e Midnight Blue R23 G28 B143 C100 M98 Y0 K10 Hex #171c8f

6 TYPOGRAPHY Typography is an essential part of the VizCOM brand, as it brings unity and adds personality to all our communications. Calibri Bold is our primary font, used to highlight key information such as headlines and callouts. Its bold, confident tone signifies our commitments to our partners and customers and helps establish VizCOM as a leader in the industry. Calibri Light is our secondary font. Its range of typographic weights allows us to establish a clear hierarchy of information and to create easy-to-read communications. PRIMARY TYPOGRAPHY Calibri Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ SECONDARY TYPOGRAPHY Calibri Light ABCDEFGHIJKLMNOPQRSTUVWXYZ Calibri Light (italic) ABCDEFGHIJKLMNOPQRSTUVWXYZ

PHOTOGRAPHY Photography depicting technology,

for most situations, especially on high-impact marketing

, brochure covers, trade-show banners, web banners).

7 PHOTOGRAPHY Photography depicting technology, sophistication, cutting-edge and innovation are preferred for most situations, especially on high-impact marketing applications (e.g., brochure covers, trade-show banners, web banners). Photographs must be professional-style photographs with not a lot of busy, unwanted objects. All photographs associated with VizCOM must be high-quality/high-resolution and copyright-free. Below are some examples of acceptable photography:

Brand Identity Guidelines. v1.3 /

Brand Identity Guidelines. v1.3 / Brand Identity Guidelines v1.3 / 10.07.09 Contents 1.1 About L2P... 1.2 Introduction... 1.3 The L2P Visual Identity... 1.4 The L2P Brandmark... 1.5 Colour... 1.5 Greyscale & reversed... 1.6 Colour configurations...