The Optical Market: developments, trends and opportunities. Paris, 26th September GfK - Growth from Knowledge
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1 GfK - Growth from Knowledge The Optical Market: developments, trends and opportunities Paris, 26th September 2013 Giampaolo Falconio, Cècile Poulet GfK Global Optics 1
2 2
3 GfK belongs to the top five market research companies Sales in mio. dollars 3
4 GfK Optics Panels: Worldwide Countries Portfolio North America US Canada Europe 13 countries APAC 6 APAC + JAPAN Japan China (10 Cities) South Korea Malaysia Taiwan Singapore Hong Kong Existing Portfolio 4
5 GfK Optics Panels: future expansion North America US Canada Europe 13 countries Czech Republic Ukraine APAC 6 APAC + JAPAN Japan China (10 Cities) South Korea Malaysia Taiwan Singapore Hong Kong Turkey Saudi Arabia Indonesia Chile UAE India Argentina Brasil Australia Existing Portfolio New Openings 5
6 GfK Optics Panels: how does it work? First: understand the market structure Track Sell Out 6
7 Optics a complex environment: from semi-medical. to fashionable Semi-Pharmaceutical Fashion-Apparels Lenses (Contact + Ophthalmic) Eyewear 7
8 Impossibile visualizzare l'immagine. La memoria del computer potrebbe essere insufficiente per aprire l'immagine oppure l'immagine potrebbe essere danneggiata. Riavviare il Europe 4 Optics market in 1H 2013 Optician Turnover Breakdown 1Half ,8 computer e aprire di nuovo il file. Se viene visualizzata di nuovo la x rossa, potrebbe essere necessario eliminare l'immagine e inserirla di nuovo. CONTACT LENSES + CARE 56,5 OPHTHALMIC LENSES SPECTACLE FRAMES SUNGLASSES Spectacle Glasses Core Business 78 % 21,9 11,8 7,3 bio 8
9 Gross Domestic Product Source: Eurostat 9
10 Private expenses Source: Eurostat 10
11 Harmonised unemployment rate Source: Eurostat 11
12 European consumers in Europe: More shadows than sunshine Economic Expectations Income Expectations Willingness to buy 1,1-48,7-9,7 9,3-24, ,9-6,9 36,2-57,4-20,2-25,2-31,5-43,7-41,5-3,2 36,5-42,2-29, ,8-43,2-29,6 11,6 Poor economic data and High unemployment continue to keep Europe on tenterhooks. The financial and economic crisis has not yet been overcome. In most countries, it drives the consumers income expectations & willingness to buy low, though those indicators are stabilizing. France is an exception, with pessimism gaining ground, and some of the worst indicators of all Europe. Source : GfK Consumer Climate July 2013 Methodology : sample between 1000 & 3000 persons according to the country Index : balanced score between positive and negative answers on a 5 point scale 12
13 Europe4 Optics market in 1H 2013 Market Composition and trend - Value 1Half ,8 1H 2013 vs 1H % Impossibile visualizzare l'immagine. La memoria del computer potrebbe essere insufficiente per aprire l'immagine oppure l'immagine potrebbe essere danneggiata. Riavviare il computer e aprire di nuovo il file. Se viene visualizzata di nuovo la x rossa, potrebbe essere necessario eliminare l'immagine e inserirla di nuovo. CONTACT LENSES + CARE OPHTHALMIC LENSES SPECTACLE FRAMES 56,5 Total Optics +0.7% SUNGLASSES -2% 4% 21,9-7% 11,8 7,3 bio 13
14 +4,0% EU (60% of opticians revenues) Progressive Vs Monofocal EU sales ratio (30/70) is stable despite a steady price 2 times higher than the monofocal one! 14
15 EU4 frames -2% 4 Licenses (-7%) & House brands Trade brands (19%) ( & ) Opportunity? +14% +6 Licenses +18 House Brands +39 Trade brands Hipsters style 15
16 Europe4 Sunglasses market Competitive scenario in 1Half SUNGLASSES MKT Average Price Eur Sales trends (value) 1H2013 Vs 1H
17 Europe4 Sunglasses market Competitive scenario in 1Half SUNGLASSES MKT Average Price Eur Sales trends (value) 1H2013 Vs 1H
18 Europe4 Sunglasses market Competitive scenario in 1Half SUNGLASSES MKT Average Price Eur Sales trends (value) 1H2013 Vs 1H
19 Europe4 Sunglasses market Competitive scenario in 1Half SUNGLASSES MKT Average Price Eur Sales trends (value) 1H2013 Vs 1H
20 Europe4 Sunglasses market Competitive scenario in 1Half SUNGLASSES MKT Average Price Eur Sales trends (value) 1H2013 Vs 1H
21 Consumer Confidence Index (CCI) Source: Consumer Confidex Index 21
22 Case study Eyewear Brands segmentation 1
23 Eyewear in France : the long tail phenomenon
24 11 brands segmentation ranked by Turnover 4 MAT June 13 Pure Optical 1 Couture Optical Designers 2 3 =50% market Designers & Créateurs Fashion Contemporary Fashion Middle Market Sport Luxury Fashion Mass Market Children s Brands & Heroes Celebrity Non complete list 3
25 Top 3 segments Optical Designers is the only segment growing in MAT Luxury (1,7) Average price incl VAT % 190 Sport (3,0) Couture Fashion Middle Market (3,7) Optical Designers Pure Optical +2,7% 217 Designers & Createurs (3,7) Fashion Contempory (3,6) Stable Fashion Mass Market (1,5) Children's Brands and Heroes (0,9) av price 125 Celebrity (0,2) GfK All rights reserved 9/2013 Evol % Sales Value 4
26 4 Stars segments : performing in and units Mat June Celebrity Evol % Sales Units Sport Pure Optical Couture Luxury Designers & Createurs Fashion Middle Market Fashion Contemporary Children's Brands Heroes Fashion Mass Market Optical Designers GfK All rights reserved 9/2013 Evol % Sales Value 5
27 Each segment has its own price positioning Sales units% by price class <100 EUR EUR EUR >200 EUR
28 Pure optical segment Germany is by far the highest 4 price positioned 160 Average price incl VAT ,0-5,5-5,0-4,5-4,0-3,5-3,0-2,5-2,0-1,5-1,0-0,5 0,0 0,5 Sales Value EUR Growth Rate PY GfK All rights reserved 9/2013 PRJ RG RP ID
29 Couture : France, native country, is challenging 4 Germany but suffering more than Italy 195 Average price incl VAT Sales Value EUR Growth Rate PY GfK All rights reserved 9/2013 8
30 Designers segments : optical designers are clearly 4 drivers 240 Average price incl VAT Optical Designers ( 220 Optical Designers () 200 Designers & Createurs Designers & Createurs 180 Optical Designers ( 160 Optical Designers 140 Designers & Createurs 2) Designers & Createurs Sales Value EUR Growth Rate PY 9
31 GfK Silmo case study : conclusion 4 Pure Optical Designers & Créateurs Fashion Contemporary Optical Designers Fashion Mass Market Children s Brands & Heroes Celebrity Luxury Couture Fashion Middle Market Sport 10
32 THANK YOU Giampaolo Falconio, Cécile Poulet 11
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