OBJECTIVE & STRATEGY STRATEGY OBJECTIVE

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1 Kyle Rush VIS9

2 OBJECTIVE & STRATEGY STRATEGY OBJECTIVE will bring a bold and new experience to the music lover who enjoy exploring new music. will be engaging and unexpected. We want our site to stand out and make a strong visual statement to our users. By creating play-lists based on personality we encourage exploration and discovery and a truly personalized experience.

3 MONIKERS Individual Exploration Customize Discovery Relatable Bold Emerging Tailored Lifestyle Unexpected

4 COMPETITOR RESEARCH Insights: Simple Clean design Dark background Mostly rectangular design shapes Modern looking Bright secondary colors Trendy

5 AUDIENCE RESEARCH Insights: Hip Diverse Young (millennial) Edgy Individuals College age Energetic Low income

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7 SETTING THE TONE Insights: Hyphy Punk rock Counter culture Urban Edgy Bold

8 CHROMAS & HUES Each color represents a few of the key words; unexpected, individual, emerging and bold. believes the purple and orange pairing is uncommon while it embodies boldness and has a clear visual distinction that we are trying to achieve. The color palette provides excellent contrast for text, photography and most importantly, album artwork. Our yellow is our call out color. Our magenta is great for highlights and blocks of content. Our purple also works well as a highlight and blocks of content. Our black is what really makes these colors shine and the album artwork sing. #FFB000 C:0 M:35 Y:100 K:0 R:255 G:176 B:0 #B3018B C:32 M:100 Y:2 K:0 R:179 G:1 B:139 #7A0089 C:0 M:100 Y:8 K:2 R:122 G:0 B:137 # C:72 M:66 Y:65 K:73 R:33 G:33 B:33

9 GRAFFITO Gotham is a very popular and Versatile typeface. Using its popularity allowed this design to reach a special harmony. Our unique color palette combined with the Gotham typeface makes this design relatable. Gotham has very high readability. At we have a lot to say, Gotham is the perfect typeface to help the world hear our voice. 1. HEADERS: GOTHAM BOLD 2. SUB-HEADERS: GOTHAM MEDIUM Great Music. Unexpected finds. Tailored for you When was the last time you fell in love with a new artist or song? Introduced your friends to an emerging act? Or found just the perfect play-list for that special date night? Great Music. Unexpected finds. Tailored for you When was the last time you fell in love with a new artist or song? Introduced your friends to an emerging act? Or found just the perfect play-list for that special date night? Great Music. Unexpected finds. Tailored for you When was the last time you fell in love with a new artist or song? Introduced your friends to an emerging act? Or found just the perfect play-list for that special date night? Great Music. Unexpected finds. Tailored for you When was the last time you fell in love with a new artist or song? Introduced your friends to an emerging act? Or found just the perfect play-list for that special date night? Great Music. Unexpected finds. Tailored for you When was the last time you fell in love with a new artist or song? Introduced your friends to an emerging act? Or found just the perfect play-list for that special date night? 3. BODY: GOTHAM BOOK

10 THE LOGO Our logo is bold and simple. The design speaks to nature of music, a little bit raw, yet refined. The logo is versatile and can be used for digital assets e.g., the website or mobile app. The logo can also be used in print e.g., flyers, mail outs and t-shirts. To the right are examples of how the logo should be used properly. s logo can be used on all branded colors and can be used as all of the branded colors. White is preferred when being used on top of photography. White or black is preferred in combination with branded colors.

11 WIREFRAMES 1 2 3

12 THE SUPREME

13 THE SUPREME PT.II

14 THANK YOU