Welcome. Barry W. Sanel Senior Graphics Services Manager Diageo Brand Technical Center. #Color Diageo
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1 Welcome #Color2018 Barry W. Sanel Senior Graphics Services Manager Diageo Brand Technical Center
2 NORTH AMERICA Anatomy of a Strong Color Management Program
3
4 DIAGEO IS A GLOBAL LEADER IN BEVERAGE ALCOHOL Over 200 brands, old and new, large and small, global and local the depth and breadth of our product portfolio is second to none, with brands sold in 180 countries, at almost every price point in every category.
5 OUR PURPOSE CELEBRATING LIFE, EVERY DAY, EVERYWHERE We know that when we are fulfilled we deliver better performance. We want to make the most of life, to be the best we can be at work, at home, with friends, in the community and for the community - for our brands to be part of celebrations big and small.
6 OUR AMBITION To be the best performing, most trusted and respected consumer products company in the world
7 DIAGEO NORTH AMERICAN FOOTPRINT Our North America headquarters is in Norwalk, CT. Across the U.S. and Canada we have approximately 20 bottling, distilling, blending, maturation, and distribution sites and office locations.
8 is #1 in 8 Spirits Categories: #1 Vodka #1 Spiced Rum #1 Canadian Whisky #1 Imported Gin #1 Irish Cream #1 Rye #1 Scotch #1 Blended Whiskey
9
10 What is Strong Color Management?
11 What is Brand Color Management?
12 What is Brand Color Management? Color management is the ability to align color input (aim) with output The goal is consistent color on-shelf
13 What is Brand Color Management? - Color Input - Communication - Standards - Color Output
14 What is Brand Color Management? - Color Input Defined by design intent - Communication - Standards - Color Output
15 What is Brand Color Management? - Color Input Defined by design intent - Communication Color aims to printers - Standards - Color Output
16 What is Brand Color Management? - Color Input Defined by design intent - Communication Color aims to printers - Standards Using open ISO concepts - Color Output
17 What is Brand Color Management? - Color Input Defined by design intent - Communication Color aims to printers - Standards Using open ISO concepts - Color Output Deliver consistent quality
18 Why Bother?
19 The Diageo Difference is: Immersion to the Big Idea + Effective and efficient technical communication
20 Empowerment
21 Diageo Brand Equity
22 2017 Diageo
23 2017 Diageo
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26 Diageo Brand Equity 2017 Diageo
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29 Crown Royal Salted Caramel
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37 Six Pillar Refresh Basic Elements of a Strong Color Management Program
38 Six Pillar Refresh Light is Color Diageo
39 Six Pillar Refresh Sensory Nelmarie MIke
40 Six Pillar Refresh Measure X-Rite exact Opaque gloss and matte surfaces Techkon Spectro-Dens Aluminum Cans X-Rite Ci64UV Cloth, Metallic packaging, foils
41 Six Pillar Refresh Language
42 Six Pillar Refresh Standards
43 Six Pillar Refresh Standards? A Color Swatch and L*a*b* data is not enough!
44 Six Pillar Refresh Standards
45 Six Pillar Refresh Standards TECHNICAL XPECTATIONS
46 Six Pillar Refresh Standards Aim = E2000 Deviation is ZERO + Run Tol. Variation ISO Gamuts: CRPC-6 for Primary Packaging CRPC-5 for Secondary Packaging CRPC-2 for Uncoated Corrugated Shippers HAB 2 Hue for process and branded colors E Run variation E Substrate deviation and variation Metamerism index 1 E2000 A, C, F11 over passing D50 reading: Matching the spectral curve to standard will achieve this! The Goal always aim for E zero. Yes, zero.
47 Six Pillar Refresh Expectations
48 So, What s the reality of Packaging Color Management?
49 2018 Diageo
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53 Diageo Color aims are provided to our suppliers at no cost via The Diageo DNA Color Cloud
54
55 DNA Color Cloud
56 DNA Color Cloud
57 DNA Color Cloud
58
59 A word about Artwork
60 PDF/X Workflow = ISO
61 PDF/X Workflow = ISO Press Conditions + Color Exchange Format Ink Provider
62 PDF/X Workflow = ISO Press Conditions + Color Exchange Format Ink Provider Diageo Responsibility Supplier Responsibility
63
64 events packaging magazines brand apps outdoor signage Package social media POS / in-store ecommerce retailer websites brand website
65 Brand Owners Council Mission To provide a forum for a brand owners (users) group to discuss and develop best practices that will align their business partners with a common methodology to deliver consistent design intent on packaging. To empower brand owners to contribute to the development of standards that improve communication across their suppliers. To benefit printers and measurement equipment manufacturers by saving them time and resources by providing requirements and evaluation criteria spelled out in a common fashion by their customers (the CPCs).
66 Brand Owners Council
67 Trusted Advisors Kevin Chop Diageo Principal Packaging Graphics Director Steve Smiley Smiley Color
68 DIAGEO NORTH AMERICA Anatomy of a Strong Color Management Program #Color2018 Thank You! By Barry W. Sanel Senior Graphics Services Manager Diageo Brand Technical Center
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