Welcome. Barry W. Sanel Senior Graphics Services Manager Diageo Brand Technical Center. #Color Diageo

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1 Welcome #Color2018 Barry W. Sanel Senior Graphics Services Manager Diageo Brand Technical Center

2 NORTH AMERICA Anatomy of a Strong Color Management Program

3

4 DIAGEO IS A GLOBAL LEADER IN BEVERAGE ALCOHOL Over 200 brands, old and new, large and small, global and local the depth and breadth of our product portfolio is second to none, with brands sold in 180 countries, at almost every price point in every category.

5 OUR PURPOSE CELEBRATING LIFE, EVERY DAY, EVERYWHERE We know that when we are fulfilled we deliver better performance. We want to make the most of life, to be the best we can be at work, at home, with friends, in the community and for the community - for our brands to be part of celebrations big and small.

6 OUR AMBITION To be the best performing, most trusted and respected consumer products company in the world

7 DIAGEO NORTH AMERICAN FOOTPRINT Our North America headquarters is in Norwalk, CT. Across the U.S. and Canada we have approximately 20 bottling, distilling, blending, maturation, and distribution sites and office locations.

8 is #1 in 8 Spirits Categories: #1 Vodka #1 Spiced Rum #1 Canadian Whisky #1 Imported Gin #1 Irish Cream #1 Rye #1 Scotch #1 Blended Whiskey

9

10 What is Strong Color Management?

11 What is Brand Color Management?

12 What is Brand Color Management? Color management is the ability to align color input (aim) with output The goal is consistent color on-shelf

13 What is Brand Color Management? - Color Input - Communication - Standards - Color Output

14 What is Brand Color Management? - Color Input Defined by design intent - Communication - Standards - Color Output

15 What is Brand Color Management? - Color Input Defined by design intent - Communication Color aims to printers - Standards - Color Output

16 What is Brand Color Management? - Color Input Defined by design intent - Communication Color aims to printers - Standards Using open ISO concepts - Color Output

17 What is Brand Color Management? - Color Input Defined by design intent - Communication Color aims to printers - Standards Using open ISO concepts - Color Output Deliver consistent quality

18 Why Bother?

19 The Diageo Difference is: Immersion to the Big Idea + Effective and efficient technical communication

20 Empowerment

21 Diageo Brand Equity

22 2017 Diageo

23 2017 Diageo

24

25

26 Diageo Brand Equity 2017 Diageo

27

28

29 Crown Royal Salted Caramel

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31

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37 Six Pillar Refresh Basic Elements of a Strong Color Management Program

38 Six Pillar Refresh Light is Color Diageo

39 Six Pillar Refresh Sensory Nelmarie MIke

40 Six Pillar Refresh Measure X-Rite exact Opaque gloss and matte surfaces Techkon Spectro-Dens Aluminum Cans X-Rite Ci64UV Cloth, Metallic packaging, foils

41 Six Pillar Refresh Language

42 Six Pillar Refresh Standards

43 Six Pillar Refresh Standards? A Color Swatch and L*a*b* data is not enough!

44 Six Pillar Refresh Standards

45 Six Pillar Refresh Standards TECHNICAL XPECTATIONS

46 Six Pillar Refresh Standards Aim = E2000 Deviation is ZERO + Run Tol. Variation ISO Gamuts: CRPC-6 for Primary Packaging CRPC-5 for Secondary Packaging CRPC-2 for Uncoated Corrugated Shippers HAB 2 Hue for process and branded colors E Run variation E Substrate deviation and variation Metamerism index 1 E2000 A, C, F11 over passing D50 reading: Matching the spectral curve to standard will achieve this! The Goal always aim for E zero. Yes, zero.

47 Six Pillar Refresh Expectations

48 So, What s the reality of Packaging Color Management?

49 2018 Diageo

50

51

52

53 Diageo Color aims are provided to our suppliers at no cost via The Diageo DNA Color Cloud

54

55 DNA Color Cloud

56 DNA Color Cloud

57 DNA Color Cloud

58

59 A word about Artwork

60 PDF/X Workflow = ISO

61 PDF/X Workflow = ISO Press Conditions + Color Exchange Format Ink Provider

62 PDF/X Workflow = ISO Press Conditions + Color Exchange Format Ink Provider Diageo Responsibility Supplier Responsibility

63

64 events packaging magazines brand apps outdoor signage Package social media POS / in-store ecommerce retailer websites brand website

65 Brand Owners Council Mission To provide a forum for a brand owners (users) group to discuss and develop best practices that will align their business partners with a common methodology to deliver consistent design intent on packaging. To empower brand owners to contribute to the development of standards that improve communication across their suppliers. To benefit printers and measurement equipment manufacturers by saving them time and resources by providing requirements and evaluation criteria spelled out in a common fashion by their customers (the CPCs).

66 Brand Owners Council

67 Trusted Advisors Kevin Chop Diageo Principal Packaging Graphics Director Steve Smiley Smiley Color

68 DIAGEO NORTH AMERICA Anatomy of a Strong Color Management Program #Color2018 Thank You! By Barry W. Sanel Senior Graphics Services Manager Diageo Brand Technical Center

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