Joe Mackertich, editor

Transcription

1 MALE PORTFOLIO 2016

2 EDITORIAL VISION ShortList s strapline is For men with more than one thing on their minds, and that simple idea has created a publishing phenomenon. Launched into a world dominated by flesh-obsessed, downmarket lads mags, ShortList tapped into a huge audience of men who felt they weren t being spoken to. By crediting readers with intelligence, and honestly addressing their needs and concerns in the modern world, ShortList hit a nerve. Now the men s market leader, and an established part of the working weeks of sophisticated metropolitan commuters, the magazine is bucking the trend of decline that our rivals are facing. With an average ABC figure of 505,562 a week, we re in a unique position of being both highly aspirational and having a wide reach. Exciting recent developments have included the integration of our style brand MODE into the main magazine for twice yearly takeover issues, which resulted in our biggest ever issue when it launched. We ve also launched the ShortList Film Club, sponsored by Stella Artois, which gives readers a chance to see the coolest new films for free, further solidifying our commitment to film. Fashion stores report sales of products improving by huge margins if they re featured in our style section (M&S saw sales of a tweed jacket up by 750 per cent in the four days after it was our Essential Purchase ). Film companies have told us our coverage is a driver for breaking films (Icon Films revealed our coverage of Drive enabled it to extend its cinematic run). Given such an exciting position, we feel the sky is the limit for ShortList. We re aiming to keep our eyes on the cutting edge of the mainstream to ensure we re turning our readers on to the essential new trends in entertainment, technology and fashion. To push the look of the magazine so that it s the most eye-catching around, with the boldest covers and the most stylish design. To break new stories and showcase our incredible team of journalists. To make the magazine a modern, interactive experience that dovetails with our exponentially growing website. And to keep speaking to our readers in an honest way, which represents their desires, and fears, in a rapidly changing world. Essentially, ShortList is becoming bigger than ever, operating with the authority you d expect of the market leader, without losing its common touch. We re deeply proud to be putting out such a publication every week for our readers. Because men really do have more than one thing on their minds. Joe Mackertich, editor

3 FROM THE PUBLISHER Publisher Darren Sital-Singh says: Since our launch in 2007, ShortList has gone from strength to strength, winning 21 prestigious awards and dominating the men s lifestyle magazine ABC market share, reaching upmarket men on a scale never before achieved. With an engaging mix of intelligent editorial and striking imagery across a range of topics including news, sport, film, cars, style, grooming, technology, food and drink, ShortList is the magazine for men with more than one thing on their minds, and a healthy disposable income in their wallets. Our free distribution model by hand at major commuter points in key cities, via airports, trains and terminals, city institutions, gyms and retail outlets nationwide, and direct delivery to businesses takes ShortList into the heartland of the elusive ABC1 25 to 40-year-old urban man, striking a chord with readers, advertisers and the industry alike. THE AUDIENCE 86 per cent aged (average age is 34) 85 per cent ABC1 Average personal income is 44k (household is 62K) Image conscious and like to look good; regularly update their wardrobe Three in four readers agree ShortList gives them ideas of things to buy Try to keep up to date with the latest developments in technology 70 per cent spend mins reading an issue of ShortList, with one in five spending more than an hour 41 per cent share ShortList with at least two other people once they have read it Agree with paying extra for quality goods SOURCES: SHORTLIST READER SURVEY 2014

4 STYLE AND GROOMING Style director Adrian Clark says: A modern, metropolitan man, our reader is style-savvy and cares about looking good, with fashion, grooming and accessories a crucial consideration in his everyday life. Our style pages celebrate luxury merchandise and, reflecting the way that men consume today, also offer affordable alternatives. The ShortList man is on top of trend information and has an educated sense of style. Our job is to help him realise those trends, guiding him to where he can find the best products, from high-end to high street. On a weekly basis we deliver product-led features covering fashion, grooming and accessories, while dedicated news pages at the front of the magazine offer informative and insightful editorial. "Twice a year we dedicate an issue of ShortList (spring in March, and autumn in September) to a MODE takeover, a seasonal celebration of style including opinionated features and showcases of useful and vital products. From a Tom Ford suit spearheading the trend for double-breasted tailoring and a state-of-the-art moisturiser from La Prairie that includes caviar, to spotlighting a new slimline cut of tailoring at Reiss and the best pick-me-up anti-fatigue creams for less than 5 we never alienate and we never patronise. We simply offer well-informed and edited choices.

5 FILM Features editor Chris Mandle says: Our talent access is second-to-none, with our covers and pages regularly featuring the film industry s most famous and influential names, plus exclusive images and behind-the-scenes reports from upcoming major titles. But we also go beyond the mainstream, championing new talent, giving exposure to exceptional films that might otherwise be missed and taking an intelligent, sideways look beyond the industry, whether that s spending a weekend with people who live by the Jedi code or a fashion shoot with a CGI chimp.

6 IN-DEPTH FEATURES ShortList is a compelling and entertaining read. We always strive to deliver journalism that counts. From exclusive interviews, such as those with David Cameron, Edward Norton and Noel Gallagher, to guest edits from Lord Alan Sugar and Ian Hislop, via guides to selecting steak and pieces on working with your father, the depth and breadth of our editorial focus is unparalleled in the men s market. Every week we deliver laughs, incredible facts, mindblowing photography and deal with the weighty issues affecting our readers lives. REGULAR CONTENT ShortList s regular franchises from Notebook to Train Delay Playlist deliver the cutting edge of the mainstream to ensure that our readers feel knowledgeable when it comes to discussing essential new trends in music, technology, films and fashion, to name but a few.

7 ONLINE Editor Joe Ellison says: As the UK s biggest upmarket men s lifestyle website, shortlist.com continues to dominate its market with more than one million unique users per month. Drawing its audience with irreverent tone and up-to-the-minute coverage of film, music, sport, design, style, virals and more, the website continues to flourish as a daily digital destination for the discerning man about town. THE AUDIENCE Monthly impressions*: 17 million Uniques*: 1.8 million Twitter followers: 73,000 Facebook likes: 203, per cent of ShortList readers visit shortlist.com at least once a week *INCLUDES DESKTOP AND MOBILE SOURCE: GOOGLE ANALYTICS

8 MR HYDE Editor-in-chief Joe Mackertich says: Mr Hyde is a daily aimed at London s sophisticated men. It covers style, grooming, technology, entertainment and the wealth of cultural opportunities available in England s capital whether that is exhibitions and the theatre, or pop-up restaurants and cocktail bars. But Mr Hyde isn t just content to report on these events, we strive to make them happen, too. We run supper clubs, we ve launched a beer discovery night with Meantime and curated a collection of premium photography for online retailer Sonic Editions. We ve also launched the annual Mr Hyde National Burger Day, which features discounts at restaurants around the country and a flagship street food event. AUDIENCE Subscribers: 81,000+* Twitter followers: 13,200 Facebook likes: 12,000 Average reading time: seven minutes ABC1: 87 per cent 58 per cent aged Average income: 60k 53 per cent access Mr Hyde on their mobile phone at least once a week 38 per cent read ShortList every week SOURCE: MR HYDE READER SURVEY 2013 * SUBJECT TO CHANGE COMMERCIAL OPPORTUNITIES 300x600 display 50CPT Display takeover (300x600/ 800x200) 65CPT 300x600 advertorial 75CPT net production Bespoke partnership 100CPT + 1,500 net production

9 SHORTLIST UNIQUE LOCAL AND NATIONAL DISTRIBUTION NETWORK Every Thursday nationwide; every Wednesday evening in some cities Hand distribution targeting ABC1 men working in major UK cities Week-long direct distribution deals with: - Gyms - Fashion retailers - Airports and airlines - Hotels - Direct business subscriptions LONDON DISTRIBUTION STATS 147,000 average copies distributed 29% of total distribution 296 distributors Twice a week. Wednesday evenings and Thursday mornings ShortList is distributed in 121 tube and train stations in London ABERDEEN GLASGOW EDINBURGH NEWCASTLE MANCHESTER LIVERPOOL LEEDS BIRMINGHAM LONDON

10 FACTS & FIGURES ABC JAN JUNE 2016: 505,562 MENS LIFESTYLE MARKET Esquire 4.7% SOURCE: AUDIT BUREAU OF CIRCULATION JULY-DEC M GQ 9.4% Mens Health 16.1% Sport 26.2% ONLINE AUDIENCE 7.92M 65.3M ShortList 43.5% 83.6M Jan-Mar 2016 Apr-Jun 2016 Jan-Mar 2016 Apr-Jun 2016 Average monthly users Average monthly page views SOURCE: GOOGLE ANALYTICS RATES PRINT Inside front cover DPS 62,878 Inside front cover 31,439 1st DPS 58,040 Full page facing ed s letter/contents 29,020 DPS pre-edit 54,544 1st right-hand page 27,272 1st left-hand page 26,541 Full page specified site 25,392 DPS specified site 50,784 Full page ROM 24,182 DPS ROM 48,364 Inside Back cover 29,020 Outside back cover 35,309 Cover wrap 118,583 Advertorial +40 per cent display ONLINE DISPLAY (RUN OF SITE/CHANNEL SPECIFIC) 728x90 16/ x90 25/ x250 20/ x600 30/ x250 60/ x50 (MOBILE) 15/ 20 CHANNEL TAKEOVERS PER WEEK (INC RESKIN) Home 4,000 Style 9,500 Grooming 4,325 Cool stuff/tech 11,750 Entertainment 18,500 CHANNEL TAKEOVERS PER WEEK (MEDIA ROADBLOCK) Home 3,250 Style 7,800 Grooming 3,900 Cool stuff/tech 11,250 Entertainment 18,000 ADVERTORIAL CONTENT Article 3, Slide gallery 4,500 Video article 5,000 Quiz 6,500 MICROSITE PACKAGES (BUILD AND HOSTING NOT INC PRODUCTION) 1-2 pages 8, pages 10, pages 15,000 MICROSITE BOLT ONS Navigation bar inclusion 2,000 Interactive map 4,000 Data capture 2,000 Interactive video poa Branded game POA COMPETITIONS 1 HTML page 2,000+ 1,000 prize

11 PRINT AD SPECIFICATIONS DIMENSIONS Full Page Trim: 280mm (H) x 206mm (W) Full Page Bleed: 288mm (H) x 214mm (W) Full Page Type Area: 266mm (H) x 192mm (W) DPS Trim: 280mm (H) x 412mm (W) DPS Bleed: 288mm (H) x 420mm (W) DPS Type Area: 266mm (H) x 398mm (W) Cover wraps and other sizes available on application. Note: Any important text shuld be 7mm in from the trim. DPS ads do not need to be supplied with gutter as the paper is saddle stiched. DIGITAL AD SPECIFICATIONS BASIC GUIDELINES We only accept JavaScript/standard format tags All flash files must have back-up gifs All creative is subject to publisher s approval BASIC DISPLAY AD SPEC Standard units: MPU 300x250; Leader 728x90; Double MPU 300x600, Mastheads 970x250, Super Leader 970x90 Shortlist Ltd only accepts JavaScript/standard format tags (no iframes) All flash files must have clicktag and back-up gifs File formats accepted: jpeg, gif or swf 40k max initial file size limit No looping restrictions; animation duration 30 seconds Flash version 8 and above (actionscript 2 only no actionscript 3) EXPANDING ADS MPU, leader, super leader, super MPU Click or mouse over to activate Mouse-off to deactivate with clear close button on expanded portion MPU 300x250 expands up to approx 400x400 (left & down) Leader 728x90 expands up to approx 728x350 (down) Super Leader 970x66 expands up to 970x418 (down) Super MPU 300x600 expands up to 600x600 (left) STREAMING VIDEO Streaming (polite) video permitted must have clear close pause/play button Auto play permitted but must have clear close button. No video length restriction; total polite streamed data: 2mb max Sound permitted must be user initiated with clear mute button RE-SKINS: Client build: gif or jpeg background image, max file size = 100kb Shortlist build: high res asset images, creative direction Size: Width 312 x 985 Height 900 plus a 200 fade into white All creative to be supplied 3 days prior to the live date