THE UK S NO.1 WOMEN S MAGAZINE BRAND MEDIA INFORMATION 2014

Transcription

1 THE UK S NO.1 WOMEN S MAGAZINE BRAND MEDIA INFORMATION 2014

2 Already hailed as a publishing phenomenon and the winner of a fistful of awards, including the accolade of best women s magazine in Britain, GLAMOUR just keeps getting better! The editorial team continues to deliver its winning formula of feel-good attainability mixed with glossy high-end values. The magazine has consistently retained its edge, which is why it continues to be the must-have women s glossy. Jo Elvin - Editor

3 21st CENTURY WOMAN S FAVOURITE MEDIA BRAND GLAMOUR: THE UK S BIGGEST SELLING WOMEN S MAGAZINE BRAND GLAMOUR combines high quality fashion, beauty, celebrity and lifestyle across all platforms. It is the biggest selling women s magazine in the UK. A year after its launch in 2001 it took the number one spot in sales terms; a position it has held ever since. GLAMOUR.com provides authoritative fashion and beauty content as well as breaking news, exclusive celebrity interviews, and behindthe-scenes videos. GLAMOUR also connects with its dedicated readership through social media, mobile, events and of course the tablet edition. GLAMOUR is a 21st-century, multi-platform brand delivering engaging high quality content to its audience. GLAMOUR is Condé Nast s biggest digital publication.

4 CONNECTS WITH A HUGE-SCALE AUDIENCE, ACROSS MULTIPLE PLATFORMS MAGAZINE 1 million+ readers DIGITAL EDITIONS +12.5% downloads year-on-year GLAMOUR.COM 61 million page impressions 3 million unique users Optimised for mobile Q SOCIAL MEDIA 1.3 million+ Facebook fans 280,000+ Twitter followers 76,000+ Instagram followers MOBILE APPS 260,000+ downloads to date EVENTS WOTY 2013 coverage seen by 50 million people Source: NRS Jul - Dec 13, Digital downloads ABC: Jul - Dec13, Google Analytics Feb - April 2014, BARB, RAJAR, Social media; April 2014, app downloads to date 11th May 2014

5 THE MOST WIDELY-READ MAGAZINE BRAND IN THE WOMEN S MARKET... GLAMOUR MARIE CLAIRE GRAZIA ELLE INSTYLE A higher circulation than Elle + Marie Claire combined Circulation Combined print& digital ABC Jul-Dec , , , , ,507 Readership NRS Jul-Dec 2013 Unique Users Google Analytics Feb - April ,091, , ,000* 844, ,000* 3,027,741 1,400,000 ( Publisher s Statement) 625,489 ( Google Analytics, Nov 2012) 747,197 ( Google Analytics, Oct 2013) 302,000 ( Publisher s Statement) More readers than InStyle + Marie Claire combined Page Impressions Google Analytics Feb - April 2014 Facebook fans May 1st 2014 Twitter followers May 1st ,738,977 N/A 5,100,000 ( Publisher s Statement) 5,353,016 ( Google Analytics, Oct 2013) 1,357, , ,094 3,314, , , , , , ,323 N/A More Facebook fans than Grazia + Marie Claire combined *Readership: NRS Jan-Dec 13.Please note that all social media figures for UK pages are global.

6 REACHING AN AUDIENCE OF QUALITY AND QUANTITY... MAGAZINE CIRCULATION: 415,258 UK actively purchased: 373,982 Total subscriptions: 77,715 ONLINE SITE TRAFFIC: Page impressions: Unique users: 61 million 3 million READERSHIP: 1,091,000 Average age: 31 Female: 93% AB: 35% ABC1: 68% USER PROFILE: Average age: 34 Female: 96% ABC1: 64% Combined print & digital ABC: Jul-Dec 2013, NRS Jul - Dec 2013, Google Analytics Feb - April 2014, Glamour Website Survey, May 2013

7 FASHION GLAMOUR is a fashion destination bringing you new ideas and styles through aspirational fashion shoots and shopping pages. It gives the reader accessibility into the world of fashion on all levels and media platforms. We bring you a 360 view with inspiring fashion guidance that allows the GLAMOUR girl to be strong, cool and confident. Natalie Hartley, Fashion Director GLAMOUR featured 524pp of fashion editorial in the past year Tailoring Keep it fresh with a dressed-down shorts suit. The new length? Just above the knee Linen blazer 270 uk.tommy.com; cottonblend shirt 119 Marciano GUESS; linen shorts 125 uk.tommy.com; canvas sneakers 85 Eytys; raffia top hat 790 Gabriela Ligenza; silver watch 229 MICHAEL Michael Kors HOW TO GET WHITE From statement to sexy, here s how to ace summer s head-to-toe vibe RIGHT Photographs by Chris Craymer Source: AdDynamix Jan - Dec 13,

8 FASHION GLAMOUR readers collectively spend more on fashion every year than the readers of competitive titles: GLAMOUR: 1.2 billion Elle: 1 billion Marie Claire: 948 million Grazia 667 million InStyle: 467 million 86% of GLAMOUR readers own high street fashion 35% of GLAMOUR readers own designer fashion 70% of GLAMOUR readers agree it is important to look well dressed 76% of GLAMOUR readers really enjoy shopping for clothes 67% of GLAMOUR readers agree it is worth paying extra for quality goods Source: TGI GB 2014 Q1, GLAMOUR 21 st Century Woman 2012 ( conducted by YouGov)

9 WATCHES & JEWELLERY

10 WATCHES & JEWELLERY GLAMOUR readers collectively spend more on jewellery and watches every year than the readers of competitor titles: GLAMOUR: 90 million Marie Claire: 37 million Grazia 31 million InStyle: 24 million 84% of GLAMOUR readers will spend more on something they think is special or unique 42% of GLAMOUR readers, and 43% of GLAMOUR.com users own designer watches or jewellery 81% of GLAMOUR readers and 81% of GLAMOUR.com users agree that it s important to complete their look with a beautiful piece of jewellery 36% of GLAMOUR readers and 39% GLAMOUR.com users often ask for a watch or jewellery as a gift. Of those, 75% of GLAMOUR readers and 78% of GLAMOUR.com users are very specific about what they ask for Source: GLAMOUR 21 st Century Woman 2012 (conducted by YouGov)/Condé Nast Watches & Jewellery Study 2011/ TGI GB 2014 Q1 TGI GB 2013 Q3 Doublebase

11 BEAUTY GLAMOUR is the expert in beauty we devote more pages to beauty than any other magazine and that is because our readers are as passionate about beauty as we are. Every issue is jam-packed with the latest product innovations, insider tips and real can-do practical advice. Beauty is incredibly democratic everyone can feel the excitement of a new lipstick or a great perfume and we love nothing more than to share our secrets with our readers Alessandra Steinherr, Beauty Director GLAMOUR featured more beauty editorial (361pp) in the past year than its closest monthly competitors Source: AdDynamix Jan - Dec 13,

12 BEAUTY GLAMOUR readers collectively spend more on beauty products every year than the readers of competitor titles: GLAMOUR: 308 million Elle: 228 million Marie Claire: 222 million Grazia 121 million InStyle: 114 million 82% of GLAMOUR readers and 82% of GLAMOUR.com users agree that beauty is an essential part of the whole fashion look 80% of GLAMOUR readers and 81% of GLAMOUR.com users agree that investing in skincare is an investment in their skin 88% of GLAMOUR readers and 87% of GLAMOUR.com users agree that wearing makeup boosts their confidence Source: TGI GB 2014 Q1 GLAMOUR 21 st Century Woman 2012 ( conducted by YouGov)

13 INFLUENCING THE INFLUENTIAL A RESPONSIVE AUDIENCE IN CONSTANT CONTACT WITH ITS PEER GROUP 64% of GLAMOUR readers and 69% of GLAMOUR.com users are often asked by their friends and family for advice on what products and brands to buy When GLAMOUR readers and GLAMOUR.com users last recommended a product to their friends, it resulted in a purchase in 50% of cases GLAMOUR readers have 130 million connections on Twitter (gross) A HUGE network of influence! GLAMOUR readers have 338 million facebook connections (gross) Source: GLAMOUR 21 st Century Woman 2012 ( conducted by YouGov),The Condé Nast Word of Mouth Survey 2010

14 THE PATH TO PURCHASE 80% of GLAMOUR readers look to magazines/magazine websites as a trusted source when purchasing fashion or beauty products 63% of GLAMOUR readers bookmark pages in magazines and 73% of GLAMOUR.com users bookmark websites if they see a product they like 62% of GLAMOUR readers pick up ideas from the pages of GLAMOUR 64% will find out more about a product they like after seeing it in GLAMOUR 70% of GLAMOUR readers have bought something as a result of seeing it in GLAMOUR Source: GLAMOUR 21 st Century Woman 2012 ( conducted by YouGov) /The Condé Nast Word of Mouth Survey 2010

15 HOME TO SOME OF THE BRIGHTEST AND BEST TALENT IN THE INDUSTRY AN EDITORIAL TEAM INCLUDING... Editor: Jo Elvin Managing Editor: Helen Placito Fashion Director: Natalie Hartley Art Director: Anton Jacques Associate Editor: James Williams Beauty Director: Alessandra Steinherr Fashion Editor: Karen Preston Executive Fashion & Beauty Directors: Claudia Mahoney & Julia Yule Retail Editor: Jo Holley WORKING WITH THE BEST... PHOTOGRAPHERS: Chris Craymer, David Gubert, David Oldham, Coliena Rentmeester, Walter Chin, Kenneth Willardt, Simon Emmett, Damon Heath, Derek Kettela, Kai Z Feng, Matt Holyoake, Rokas Darulis MAKE-UP AND HAIR ARTISTS: Lisa Eldridge, Mary Greenwell, Kerry Warn, Sam McKnight, Thomas McIver, Danilo WRITERS AND CONTRIBUTORS: Miranda Sawyer, Piers Morgan, Celia Walden, Zoe Williams, Dawn O Porter, Luke Leitch, Hadley Freeman, Jess Carter-Morley

16 RATECARD - PRINT EDITION SIZE/ POSITION RATE Pages Run of paper 24,916 Facing matter 29,068 Specified or first half 31,846 First third 34,602 Editor s Letter/ contents/ masthead 41,520 Inside back cover 37,382 Outside back cover 47,066 BRITAIN S N His sex diaries LIVE Exactly what he s thinking when he s doing it COOL OUTFITS ALERT LET S SHOP! 713 Great buys Pages of summer style 1 WOMEN S MAGAZINE 20% off at URBAN OUTFITTERS see inside for details MAY 2014 CAMERON On the unlikely man who nearly tamed her Victoria Beckham is 40?! GLAMOUR salutes the ultimate British style icon HELLO, HAPPY BODY! The busy woman s guide to looking H.O.T. My mum was dead. Then I saw her on TV. The most shocking story of betrayal you ll ever read Double-page spreads Run of paper 49,832 Front of book 58,135 Specified or first half 63,668 First third 69,216 Inside front cover 85,830 Inserts Loose inserts/ tip-ons (machine) per Single scent strips/ bound-in inserts per

17 RATECARD ONLINE Leaderboards MPUs Double-sky Incontent Pre-roll sponsorship list purchase Bespoke custom solutions Sponsorship RATE 30 cpm 45 cpm 95 cpm 95 cpm 70 cpm POA POA POA POA

18 2014 DEADLINES COVER DATE ON SALE PRINT BOOKING & COPY DEADLINE TABLET COPY DEADLINE INSERT DELIVERY DEADLINE February nd January 26 th November 2 nd December 9 th December March rd February 18 th December 20 th December 7 th January April rd March 22 nd January 28 th January 4 th February May rd April 26 th February 4 th March 11 th March June th May 26 th March 1 st April 8 th April July th June 30 th April 6 th May 13 th May August th July 28 th May 3 rd June 10 th June September th August 2 nd July 8 th July 15 th July October th September 30 th July 5 th August 12 th August November th October 27 th August 2 nd September 9 th September December rd November 24 th September 30 th September 7 th October January th December 29 th October 4 th November 11 th November

19 CONTACTS LONDON OFFICE JAMIE JOUNING PUBLISHING DIRECTOR SALLIE BERKEREY ASSOCIATE PUBLISHER Condé Nast Publications, 13 Hanover Square, London, W1S 1HN Tel: DIGITAL LONDON OFFICE WIL HARRIS - DIGITAL DIRECTOR For all advertising enquiries, please contact: onlineadvertisingqueries@condenast.co.uk or call REGIONAL REPRESENTATION - NORTH & MIDLANDS KAREN ALLGOOD REGIONAL SALES DIRECTOR Condé Nast Publications, Suite 1, Ground Floor, Block A, Barons Court, Manchester Road, Wilmslow, Cheshire SK9 1BQ Tel: karen. allgood@condenast.co.uk

20 CONTACTS PARIS OFFICE HELENA KAWALEC HEAD OF THE PARIS OFFICE FLORENT GARLASCO PARIS OFFICE MANAGER Tel: ITALIAN OFFICE CAROLINE BURVILL BUSINESS DIRECTOR Tel: NEW YORK OFFICE SHANNON TOLAR TCHKOTOUA ASSOCIATE PUBLISHER Tel: KERYN HOWARTH US SALES ASSISTANT Tel:

21 THE UK S NO.1 WOMEN S MAGAZINE BRAND MEDIA INFORMATION 2014