WE RE THE FULL PACKAGE.

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Noel Franklin
5 years ago
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1 HOW DATE BOUT a

2 Label PR is an award-winning specialist fashion, beauty and lifestyle consultancy powered by a dynamic and passionate team who possess unrivalled expertise in style and celebrity culture. We ve built our reputation by achieving results for some of the biggest names in the fashion, lifestyle and beauty worlds, using our industry insight to create campaigns that delight our clients and stick in the mind of their customers. The success of our approach speaks for itself for our global retail client Lavish Alice, for example, we exceeded targets by 400%. We re proven overachievers committed to delivering the best. That s why household names like Nestlé, Boots and Freemans Grattan Holdings, trust our creative team to get their brand noticed. Innovation and creativity are what get us out of bed in the morning. We pride ourselves on consistently delivering effective strategies and targeted results. WE RE THE Since joining the Attercopia Group in January 2016, we ve fused creative PR and content marketing flair with SEO expertise to create multifaceted digital marketing campaigns capable of generating the highest possible return on investment for our clients. Before we get started on any project or campaign, we create a benchmark of minimum results we MUST achieve for our client, with pre-agreed coverage targets, KPIs and other deliverables written into the contract. FULL PACKAGE.

3 WHAT WE DO SECTORS Fashion Hair & Beauty Menswear Lifestyle & Travel Footwear & Accessories Health & Wellbeing SERVICES Public Relations Celebrity Affiliation Digital & SEO Blogger Outreach Social Media Creative Events Photography Event Management Web Design & Development Search Engine Marketing

4 PUBLIC RELATIONS Renowned for our success in launching new brands, as well as managing global multichannel campaigns, we use our creativity and passion to get your brand noticed. Placing products in leading fashion and beauty titles is one of Label PR s greatest strengths, but twe use plenty of distinctive marketing strategies to make journalists remember and love our clients. Our reporting and evaluation systems are some of the best in the industry. Clients are introduced to our open communication reporting and have 24/7 access to updates and information on the progress of their campaign. Return on investment is delivered monthly and we clearly demonstrate the value and ROI of our PR service.

5 LABEL PR DELIVERS Global Campaign Direction Trend Prediction & Campaign Forward Planning Product Placement Consumer & Trade Press Regional Press Crisis Management Exposure To Industry Experts: Editors, Stylists, Celebrities & Management

EVENTS, LAUNCHES AND PRESS DAYS From intimate press breakfasts to retail

events with attendance from world famous A-list stars Label PR s creative

we ensure your event is talked about and attended by all the right people.

6 EVENTS, LAUNCHES AND PRESS DAYS From intimate press breakfasts to retail store openings, overseas residential press trips to high-profile launch events with attendance from world famous A-list stars Label PR s creative event team have done it all, so we know exactly what press and VIPs are looking for. From generating exciting concepts to developing these into successful events, we ensure your event is talked about and attended by all the right people. LABEL PR DELIVERS: Launch Events Full Event Production Press Days Fashion Show Production Retail Store Launches Event & Trade Show Support Guest List Management

7 CELEBRITY AFFILIATIONS Label PR ensures the hottest celebs are wearing our client s products. Over the years, we ve dressed A-listers like Beyonce, Gigi Hadid and Kylie Jenner whilst building solid working relationships with UK-based soap and reality stars. We pride ourselves on listening to our clients and working only with the right celebrities for their brand and audience. DEALS WE VE BROKERED We not only created a huge buzz around Pixie Lott s collection with jewellery brand Rock N Rose which we launched to international press, we were also responsible for brokering the partnership on behalf of our client. From start to finish we managed the relationship, coordinated design meetings and organised campaign shoots, leaving our client delighted! In 2015 Label PR also brokered the deal between childhood A-list movie star Lindsay Lohan and Lavish Alice. With a 19-piece capsule collection shot by the worldwide renowned photographer Rankin, our team secured ample coverage, including the cover of Sunday Times Style and main features across the likes of Glamour, The British Telegraph and Grazia. We are always one step ahead of the game considering wider projects, collaborations and how these affiliations will benefit our clients. We go above and beyond we don t wait for you to bring stories to us. We ve finally launched on ASOS! Just wanted to say a massive thank you to everyone at Label PR for the amazing press coverage you constantly generate and securing the Pixie Lott collaboration which I m absolutely certain both helped massively in making ASOS aware of us! EMILY, ROCK N ROSE FOUNDER

8 CREATIVE From presenting concepts to delivering design, Label PR offers a range of creative services to ensure the smooth running of your campaign and delivery of your brand s key messages. Look books are our speciality. We love letting our brand s express themselves through photography that engages press and makes them desperate to feature the campaign images on their pages we want every journalist who opens your post to get that oooh feeling! LABEL PR OFFERS: Brand development Campaign Shoot Planning & Execution Look Book Design & Production Design & Web Design We ll even deliver it by hand with a beautiful bouquet or bacon baps, as in the case of our #NICEBAPS! campaign for the world s largest strapless bra on behalf of Gok Wan for Simply Bee. Our favourite? The nostalgic Hair Dresser Barbie we sent to journalists in Mark Hill branded T-Shirts to launch the new pink and orange ombre branded products. Snapping up a slot on Stylist s Editors page, journalists enjoyed an afternoon of recreating the ombre colour palette on the Barbie s hair!

repackaged - Complete post-production & neck placement - Magazine quality (as well as use on your website) - Fast turnaround

9 PHOTOGRAPHY We re proud to introduce our new photography service, helping clients with all their product photography needs. Offering competitive rates to shoot and edit your photography, we deliver: - Front, back & 2 detail shots - Fully steamed & repackaged - Complete post-production & neck placement - Magazine quality (as well as use on your website) - Fast turnaround of three working days - All for 8.95 per product (+ VAT & Postage) - This equates to for a typical 50-piece collection.

In an evolving environment where Google demands natural engagement, nobody is

bloggers and ex-journalists, harvested by our digital experts.

dedication to increase your traffic and sales.

10 In an evolving environment where Google demands natural engagement, nobody is better equipped to create stimulating campaigns than our team of copywriters, bloggers and ex-journalists, harvested by our digital experts. We know stellar content marketing and SEO expertise are a match made in heaven, and we deliver both. Our creative digital approach uses technical insight, analysis and unrivalled dedication to increase your traffic and sales. DIGITAL LABEL PR SERVICES: Influencer Blogger Outreach Social Media Organic Search Paid Search Affiliate Marketing Content Marketing Copywriting & Creative Content ENGAGEMENT AND SEO

11 INFLUENCER BLOGGER OUTREACH There are more than 80 million fashion and beauty bloggers worldwide. They generate huge audiences and we know how to get them talking about your brand. Before working with an influencer, we make sure that a collaboration will enhance your brand s website and organic strategy. Overall SEO value is our key consideration, but we also take time to research our suggested blogger s social following through channels like Facebook, Twitter, Instagram and YouTube. Once we know they can increase brand awareness, we ll get the ball rolling. From organising collaborations with some of the biggest names in the fashion, beauty and lifestyle industries, to product placement and national TV campaigns, we have a broad range of experience when it comes to the blogosphere! Label PR introduced Transform to the world of bloggers in 2015 and we ve never looked back. Ever since our first blogger event on Harley Street, Transform has successfully embedded itself in the world of the A-list bloggers, to illustrate this point, Sarah Ashcroft, aka That Pommie Girl, is one of our most talked about brand ambassadors and featured in our Blogger Stories advertising campaign last year. Label and bloggers go hand in hand, without them we wouldn t be where we are now. The work we ve done with the UK blogging community has differentiated us from the competition and put us in excellent stead with the female audience. Shami Thomas PR Manager at Transform The Label PR digital team are bloggers themselves, so we ve got plenty of tactics and contacts to push your products. Counting many influencers as friends as well as colleagues, our team understand how to influence the influencers and guarantee your product is shared by the most relevant bloggers for your brand. LABEL PR DELIVERS: Blogger Outreach Creative Link Acquisition Product Placement Authoritative Backlinks Creative Mailers

12 LABEL PR PROVIDES: SOCIAL MEDIA Social media is no longer a choice for businesses. Whether you already have your social platforms set up or you want to launch a new channel, we re here to ensure you re talking to the right people at the right time. We want your customers to know where they are at all times and buy into your brand. Our robust content planning system allows for us to plan content one-month ahead, with opportunities for newsworthy posts to be added as they happen. Social Media Management Paid Social Media Advertising Creation & Execution of Content Calendars Asset Creation Brand Partnership Opportunities Tone Of Voice Guidelines Working with your sales team, we will create unique and engaging assets that are visually appealing. Our social media experts will act as brand ambassadors, ensuring a constant tone of voice and aesthetic is applied throughout every channel and element of your campaign.

13 SOCIAL MEDIA CASE STUDY:

WHO: Mark Hill GOAL: After a social media audit, Label PR were briefed to identify key areas requiring improvement and to better utilise the client s Instagram channel.

The results: 6 The length in months of initial project In just three months, we helped the Mark Hill s Instagram grow by 551%, whilst Facebook and Twitter both saw substantial

14 WHO: Mark Hill GOAL: After a social media audit, Label PR were briefed to identify key areas requiring improvement and to better utilise the client s Instagram channel. HOW: Label PR took over the Mark Hill social media platforms from September 2015, including Instagram, Facebook and Twitter. Our six-month social media calendar included attendance at key events and cross-brand competitions. We also introduced ongoing strategies to build unique brand content and lifestyle shots. The results: 6 The length in months of initial project In just three months, we helped the Mark Hill s Instagram grow by 551%, whilst Facebook and Twitter both saw substantial increases between 20-25%, alongside an engagement surge of 56%. We didn t just stop there! Nearly two years later, Label PR are still at the helm of the Mark Hill social media channels, carving out a unique voice in the hair care space boasting a follower increase of over 40,000 and a reach of 85 million to date! 85 million Number of people reached through coverage 40,000 Total follower increase so far

15 PUBLIC RELATIONS CASE STUDY:

16 WHO: Lavish Alice GOAL: To grow the brand s presence in national print and online media though creative activity and celebrity product The results: wears. HOW: Putting our media contacts and expertise in brokering celebrity affiliations to good use, we secured over 500 pieces of coverage for Lavish Alice in the likes of Grazia, Stylist and ,769,868 LOOK to name just a few. Our sell-out 19 piece collaboration with Lindsay Lohan proved to be one of the most talked about celeb ranges of SS15, winning Lavish Alice the cover of Sunday Times style and an accompanying six-page spread! The length in months of initial project Appearances in press Total advertising value achieved Another one of our highlights was dressing supermodel Gigi Hadid in some of Lavish Alice s key pieces after photos of the star wearing one of our outfits hit the Daily Mail, traffic to the Lavish Alice website tripled and sales increased by 300% on the garments, forcing Lavish Alice to put the item on pre-order! Running for two years, the total advertising value achieved 1: ,860, amounted to 6,769,868 giving a great return on investment of 858 to every 1 spent for Lavish Alice. With the help and passion of Label PR, Lavish Alice has Total return on investment Total number of people reached Celebrities dressed become a formidable fashion presence.

17 INFLUENCER BLOGGER OUTREACH: Transform

WHO: Transform Cosmetic Surgery GOAL: Target the 20-30 year olds who may be considering a surgical or non-surgical treatment HOW: After holding two major blogger events and receiving enquiries about

The results: 18 The length in months of initial project Undergoing surgical and non-surgical treatments, our blogger team documented their journeys on their blog and YouTube channels a highlight was

This then resulted in 24 direct enquiries about surgical and non-surgical procedures.

18 WHO: Transform Cosmetic Surgery GOAL: Target the year olds who may be considering a surgical or non-surgical treatment HOW: After holding two major blogger events and receiving enquiries about a selection of treatments, Label PR proposed offering highly influential bloggers the opportunity to take part in a video diary project. The results: 18 The length in months of initial project Undergoing surgical and non-surgical treatments, our blogger team documented their journeys on their blog and YouTube channels a highlight was Lucy of Lulutrixabelle, who had Rhinoplasty with Transform! Our novel approach drove a large number of enquiries to the Transform website, resulting in 718 visits over a 10-day period! This then resulted in 24 direct enquiries about surgical and non-surgical procedures. Following the success of the Link Acquisition Project, Label PR joined forces with a video production agency and created the Blogger Stories TV and digital campaign for Transform. It featured four highly influential fashion and lifestyle bloggers talking openly and honestly about their great experience with Transform. 153 The number of blogs and social media posts achieved 54 Number of bloggers involved

19 Tel: Web:

THE CHANGING FACE OF FASHION

THE CHANGING FACE OF FASHION New York, London, Paris and Milan it s that time of year again where anyone who s anyone flocks to the 4 biggest fashion capitals in the world to see new launches for the season