Full Name Job Title Department Company. Mike Fairley Founder Label Academy

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1 Full Name Job Title Department Company Mike Fairley Founder Label Academy

2 Session 1 An introduction to sleeve technology, markets and applications Mike Fairley

3 Introduction to master class What is sleeve labeling? When did it start and how has it evolved? What does it offer? What applications and markets is it used in? How big is the market and how fast is it growing? What film materials are used for shrink sleeves? What is the process for producing shrink sleeves? How are they printed? How are they applied? What are the main benefits of shrink sleeves? What does the future hold for shrink sleeves?

4 What do we understand by Sleeve Labeling? There are three types of sleeves: Stretch sleeves Machine Direction Orientated (MDO) which includes R.O.S.O, roll-fed shrink or roll-applied shrink Heat Shrink sleeves

5 1. Stretch sleeve labeling

6 2. Machine Direction Orientated (MDO) Roll on Shrink on (R.O.S.O ) and Roll-applied Shrink

7 2. Machine Directed Orientation (MDO) Roll-applied Shrink

8 3. Heat shrink sleeve labeling

9 Heat shrink sleeve labelingis by far the dominant sleeve technology A rapidly-growing method of product decoration Which uses the simple concept of the heat shrinkabilityof selected films With printing typically carried out on the inside of the film web The printed label web is formed and sealed into a sleeve and rewound ready for application The seamed sleeve is cut to the required container shape and applied over the container manually or automatically The sleeved container passes through a heated shrink tunnel and the film sleeve is shrunk to fit the container

10 Klӧckner Esko Flint Accraply Pentaplast Group

11 When and where was shrink sleeve label technology invented? Invented in Japan in 1960 by Fujio Carpentry Shop as a means of providing a new form of tamperevidence following the change by Sake from wooden barrels to glass bottles. This change lead to the introduction of the first tamperevident seals using PVC film

12 How has heat shrink sleeve label technology evolved since its introduction in1960? Shrink sleeve timeline 1965 First use of shrink sleeves as labels by Fuji Carpentry Shop Fujio Carpentry Shop changes its name to Fuji Seal Company 1970s Shrink sleeves started to be used in Europe for promotional twin packs 1980s Japan introduces single product shrink sleeves to Europe and North America. Mid 1980s -Large-scale entry of shrink sleeves into the packaging market 1995 First full length sleevingof narrow neck bottles 1995 First application of translucent full length shrink sleeves 1996 First use of steam for sleeving 2003 First ever sleevingof Coca Cola glass bottles 2006 First introduction of recyclable shrink sleeves for use on PET containers Source:Sia Consulting

13 More recent evolution of heat shrink sleeve technology and the creation of new market opportunities Shrink sleeves started life in Japan with wide web gravure printing Created a massive market in high volume applications but not suitable for small runs on wide presses Advances in origination and pre-press, narrow- and midweb presses, improvements in flexo, UV inks, digital printing, and efficient lower-speed application machinery have all been creating new shorter run and promotional opportunities

14 Heat shrink sleeve labeling what does it offer today? High quality full body decoration with maximum branding space and consumer impact Decoration of complex and intricate shaped containers 360⁰ all round surface decoration Design typically printed on the inside for printed image and container protection Interesting developments in surface printed sleeves Incorporation of tamper evidence or hidden coding

Heat shrink sleeve labeling Offers full body design that enables almost boundless creativity with graphics, color and impact by package designers Enables container

15 Heat shrink sleeve labeling Offers full body design that enables almost boundless creativity with graphics, color and impact by package designers Enables container and/or label to be recycled Provides a sleeve film that is durable, abrasion resistant and waterproof Enables reduced wall thickness of plastic and glass containers

16 Shrink sleeve labels- where can they be seen? Printed heat shrink sleeves have grown into a leading packaging application, specifically within the beverage, dairy and food industries, but also within other non-food sectors. Shrink sleeve labels are now seen on products as diverse as paints, detergents, cosmetics and pet foods.

17 Shrink sleeve labeling What are the main industry and market applications for heat shrink sleeve labels today? The technology is widely used to decorate glass, plastic and metal containers Sleeve labels by application 1. Beverage Energy drinks, juices, spirits, beers 2. Food Dairy products 3. Toiletries, Health and Beauty 4. Household cleaning products Detergents, soaps, cleaning agents 5. Pharmaceutical and Neutraceutical Product safety and tamper evident protection 6. Packaged consumer goods/retail

Facts and figures about the sleeve labeling market: Sleeve label market currently estimated at around 18% of the total world label market Annual

18 Facts and figures about the sleeve labeling market: Sleeve label market currently estimated at around 18% of the total world label market Annual growth forecast for sleeve labels at 4.5% to 6% per annum Growth for all types of labels forecast at 3.5% Source: AWA 2016 Global Sleeve Label Market Study

Facts and figures about the sleeve labeling market: Sleeve label market currently estimated at around 10,500 million square meters Estimated market share 2015 Stretch sleeve 9% Other 4% Heat

19 Facts and figures about the sleeve labeling market: Sleeve label market currently estimated at around 10,500 million square meters Estimated market share 2015 Stretch sleeve 9% Other 4% Heat shrink sleeves dominate the total sleeve labeling market Annual growth forecast for sleeve labels at 4.5% to 6% per annum Heat shrink sleeve 87% Source: AWA 2016 Global Sleeve Label Market Study

20 Facts and figures about the sleeve labeling market: Where are the main global markets for sleeve labels? The global sleeve market. Source: AWA 2016 Global Sleeve Label Market Study

21 Historical and forecast growth of sleeve label market to Million Square Meters ROSO /RFS (MD) Shrink Sleeve Labels Stretch Sleeve Labels Heat (TD) Shrink Sleeve Labels Year Source: AWA Global Sleeve Label Market & Technology Review 2016 AWA Alexander Watson Associates

22 Heat shrink sleeve labeling Now one of the fastest growing label sectors

23 What typesof films are used for shrink sleeve labeling? Different materials experience different degrees of shrink Shrink rates can be up to 70%+ depending on what film is used This topic will be covered in detail by: Philip Heyworth Group Vice President, Marketing and Business Development Klöckner Pentaplast Sleeve label raw materials PVC Poly Vinyl Chloride PETG-Polyethylene Terephthalate Glycol-modified OPS Oriented Polystyrene OPP Oriented Polypropylene PET Polyethylene Terephthalate PE Polyethylene PLA Poly Lactic Acid

24 What are the main stages in sleeve production and application? Key stages in sleeve production 1. Origination and pre-press 2. Web-fed printing of film 3. Slitting web to label width 4. Forming slit web into a tube and seaming 5. Re-winding of seamed tube 6. Cutting tube to required depth and then applying to product or container 7. Heat shrinking of film on sleeved product or container to a tight, shaped, fit

25 Origination and prepress Design traditionally created flat in anticipation of how it will shrink to a three-dimensional object Distortion is the major challenge Pre-press is critical This topic will be covered in detail by: Pàr Olsson Technicql Manager, Nordic Region; Flint Group Narrow Web Origination and pre-press Predict the level of shrink Digitize the subsequent distortion Provide a 3D preview Display the artwork distortion on the sleeve Pre-distort the artwork to compensate for production

26 Origination and pre-press Historically A difficult, cumbersome process. Creating the correct amount of distortion for shrink sleeves was complex, labor-intensive, and typically required a significant amount of trial and error to get the design right. Origination and pre-press Today Use of 3D design technology for shrink sleeves See how artwork distorts Simulates a heat shrink sleeve Avoids trial and error Provides a 3D preview Saves time and money

27 What ink requirements and printing processes are most commonly used for printing shrink film labels? This topic will be covered in detail by: Pär Olsson Technical Manager, Nordic Region Flint Group Narrow Web Flexography Rotogravure Offset lithography Digital both toner and inkjet

28 Seaming of the label web After printing, the web will be slit to the correct width ready to be seamed into a tube. Seaming is the process of gluing the edges of the shrink material together to make sleeves before they become cut sleeves or sleeves on a roll. Seam location will vary from one shrink sleeve to another depending on variables like container shape and style, automatic or hand application and artwork design. Converting and application technology will be covered in detail by: Ben Ritter Sales Executive and Shrink Sleeve and Converting Specialist Accraply Seaming at up to 600 meters a minute

29 Application of shrink sleeve labels with machines available for: Vertical Feed Carousel Feed Full body shrink sleeve applicator running at up 800 plus sleeves per minute

Application and shrinking will be covered in detail by:

30 Shrink sleeve tunnels come in a variety of types: Radiant heat Steam Hybrid (heat and steam) Radiation tunnel Steam tunnel Application and shrinking will be covered in detail by: Richard Howlett Market and Product Line Leader, Shrink Sleeving Accraply

31 Ensuring the best results Performance and quality considerations Fault finding and trouble-shooting Successful case studies Ensuring the best results will be covered by: Richard Howlett Market and Product Line Leader, Shrink Sleeving Accraply

32 Things you will learn about the heat shrink sleeve process: Shrink sleeve labelingis a good growth process and has an increasing market share in a wide range of applications Different film materials have varying amounts of shrink There are CAD applications that can predict horizontal and vertical distortions and enable designers to predict how a substrate will react in a shrink tunnel Graphics could be distorted in the heating process Bar codes must still be scannable after the shrinking process A range of printing processes both analogue and digital are used for sleeve printing. Ink formulation is important Seam location will vary from one sleeve to another There are different types of sleeve applicators and heat tunnels The future still looks to be a good growth opportunity

Mike Fairley Founder Label Academy

Mike Fairley Founder Label Academy Session 1 An introduction to sleeve technology, markets and applications Mike Fairley Introduction to master class What is sleeve labeling? When did it start and how