M A D I A K I T

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1 MADIAKIT 2018

2 MAGAZINE: COPIES PER WEEK BRAND OFFLINE, BTL, EVENTS: MORE THAN 25 ACTIVITIES AND EVENTS IN A YEAR SOCIAL NETWORKS: MORE THAN FOLLOWERS WEBSITE: VIEWS PER MONTH UNIQUE VISITORS PER MONTH THE TOTAL COVERAGE MORE THAN 3,1 MILLION PEOPLE

3 MAGAZINE GRAZIA the only glossy weekly in Russia. The magazine has been published since 1938 in Italy. More than copies of GRAZIA are sold each week in 25 countries of the world. UP-TO-DATE WEEKLY INFORMATION THROUGH THE CELEBRITY PRISM ON THE PAGES OF GRAZIA YOU WILL FIND: fashion news exclusive interviews reports from the most high-profile parties beauty world news recommendations from the well-known stylists, makeup artists and designers trendy clothes and accessories

4 print 12,7% digital {11%} SAINT PETERSBURG print 3% CIS digital {3%} BELARUS (1,8%), KAZAKHSTAN (1,2%) GEOGRAPHY print 5% BALTIC digital {6%} print 53% {48%} MOSCOW digital print 8% SOUTH digital {9,5%} KRASNODAR (3%), ROSTOV-ON-DON (3%), SOCHI (2%) print 6% VOLGA digital {9%} NIZHNY NOVGOROD (2,2%), SARATOV (0,3%), SAMARA (1,5%), KAZAN (1,7%), UFA (0,3%) print 10% digital {12%} URALS AND SIBERIA YEKATERINBURG (5,4%), CHELYABINSK (1%), OMSK (1%), NOVOSIBIRSK (2,6%) print 2,3% digital {1,5%} FAR EAST VLADIVOSTOK (1,7%), KHABAROVSK (0,6%) CIRCULATION OF GRAZIA COPIES PER MONTH

5 GRAZIA reader is a young and modern lady, who: loves shopping, combines luxury and affordable brands, interested in fashion designers attends secular activities and significant events is the first, who tests beauty novelties is active in social networks MAGAZINE DIGITAL AUDIENCE AVERAGE AGE % WOMEN 68% 71% 79% WOMEN AVERAGE AND ABOVE AVERAGE INCOME BUSINESS OWNERS, TOP MANAGERS MANAGERS 71% LOVE SHOPPING 89% FOLLOW THE MAGAZINE S RECOMMENDATIONS 72% TRAVEL OFTEN * According to research InDepth, Google Analytics, Facebook

6 MAGAZINE BRAND CONCEPT WEBSITE AND SOCIAL NETWORKS 70% FASHION AND CELEBRITY NEWS 20% 10% FASHION LIFESTYLE FASHION AND CELEBRITY NEWS BEAUTY LIFESTYLE 30% 10% 60% EVENTS AND PROMO-ACTIONS RETAIL FASHION BEAUTY LIFESTYLE 50% 20% 20% 10%

7 CALENDAR Specific log formats will be issued in 2018 (big size, issue with double cover etc.) and themed numbers (fashion, beauty, accessories etc.). CHANGELING ISSUE FASHION ISSUE BIG SIZE PLAN OF NUMBERS IN 2018 DATE ISSUE THEME DATE ISSUE THEME 1 23 JANUARY Rating over the last year. Results of the year JULY Overview of the New season 2 30 JANUARY Social calendar. Parties AUGUST Special kid s issue. Shooting 3 6 FEBRUARY St. Valentine s day. Presents AUGUST Best autumn events 4 13 FEBRUARY Most desired grooms rating. About him + cars 24 4 SEPTEMBER Special fashion issue. Shooting. Big size 5 20 FEBRUARY Best presents for him SEPTEMBER Jewelry issue 6 27 FEBRUARY Fashion issue + Beauty issue. Double cover SEPTEMBER Italian fashion issue 7 6 MARCH Special fashion issue. Big format + Oscar SEPTEMBER Best of the season KID S ISSUE BEAUTY ISSUE SPECIAL ISSUES 8 13 MARCH Love and relationship 9 20 MARCH Street style MARCH Grazia s Birthday 28 2 OCTOBER Accessories 29 9 OCTOBER Fur accessories. Shopping OCTOBER Russian fashion. Overview 11 3 APRIL Accessories OCTOBER Special fur issue. Shopping APRIL Special Beauty Issue (usual size) OCTOBER Warming trends APRIL Special kid s issue. Shooting 33 6 NOVEMBER Fashion stylists. Personal shopping APRIL Special Russian issue NOVEMBER Interior issue 15 8 MAY Getting ready for summer NOVEMBER Special Beauty Issue (usual size) MAY Body NOVEMBER Hollywood MAY Gadgets and travel 37 4 DECEMBER Jewelry shopping 18 5 JUNE Best summer parties DECEMBER Special New Year issue. Big size FASHION ISSUE BIG SIZE NEW YEAR ISSUE BIG SIZE JUNE «Kinotavr». Reportage 20 3 JULY Beach issue. Shooting DECEMBER New Year presents DECEMBER Last preparations

8 HEADINGS SHOPPING GRAZIA magazine offers you a lot of effective and creative ways to promote a brand. EASY CHIC FASHION CHART LOVE! LOVE! LOVE!

9 PRICE LIST IN 2018 PRICES FOR ADVERTISING IN THE MAGAZINE * 1/1 PAGE /1 (SPREAD) /2 PAGE /3 PAGE SPECIAL POSITIONS: 1ST SPREAD ND SPREAD RD SPREAD RD COVER TH COVER STRATEGIC POSITIONS: CONTENT EDITOR S LETTER EDITOR S EYE MUSTHEAD FASHION CHART (1 AND 2) PRICE PAGE COVER STORY QUESTION OF THE WEEK DIGITAL PRICE BANNER PLACEMENT: DIFFERENT FORMATS, AVERAGE COST 2000 HOME PAGE BRANDING FROM BRANDED DISPATCH ON BASIS OF GRAZIA CREATING AND PLACEMENT OF ARTICLES FROM FROM NATIVE POST ON FACEBOOK NATIVE POST ON INSTAGRAM NATIVE POST ON VK SPECIAL PACKAGE «ALL SOCIAL NETWORKS» MARKETING SERVICES CONTENT PRODUCTION FOR SOCIAL NETWORKS FROM * EVENTS ORGANIZATION FROM PHOTO, VIDEO SHOOTING FROM * Prices are in rubles excluding VAT

10 ADVANTAGES OF COOPERATION CREATIVITY We will create а unique project for promoting your brand. We can realize your ideas: from а website page till organizing a global event. FLEXIBILITY GRAZIA team can work out a product special for your goals. We focus on your target audience, their needs and desires. SPEED GRAZIA team promptly responds to customers requests. We are always informed about last trends in event-sphere and SMM. HIGH QUALITY GRAZIA is a media brand, well-known all over the world. Our projects increase customers loyalty to your brand and attract a lot of people.

11 CREATIVE TEAM OF GRAZIA CAN MAKE FOR YOU A CROSS PROJECT EITHER COMPLEXITY AND COVERING 360 PROJECTS 360 MORE THAN 25 EVENTS IN A YEAR AUDIENCE MORE THAN PEOPLE ONLINE BANNERS AND BRANDING WEBSITE DIFFERENT PROJECTS WITH SUPPORT IN SOCIAL NETWORKS, ARTICLES "FOR PUBLICITY" CONTESTS OFFLINE SPECIAL PROJECTS UNIQUE FORMATS CUSTOMERS INFO SUPPORT TO OUR PROJECTS PROMO PROJECTS IN SHOPS ORGANIZATION OF DIFFERENT EVENTS PRESENTATIONS MAGAZINE WE PRESENT A BRAND THEY BUY IT!

12 GRAZIA X COCO CAFE GIRLS PARTY EVENTS Creative team of GRAZIA can make an original and unique project for you. We are the only ones who can organize absolutely any kind of events in domestic market: from hen-party in boutique to big event. BEAUTY BREAKFAST DEORA GRAZIA X GUESS CUSTOMIZE PARTY IF YOU ARE INTERESTED IN EVENT ORGANIZATION CONTACT: (GRAZIA BRAND-DIRECTOR)

13 SPECIAL PROJECTS IN MAGAZINE NATIVE ARTICLES PRACTICAL MATERIALS REPORTAGES EVENT ANNOUNCEMENTS FASHION LAYOUTS LIFESTYLE

14 DIGITAL In our online platforms readers find out about sales and special offers, contests and events of our partners along with quality editorial content! FACEBOOK FOLLOWERS INSTAGRAM FOLLOWERS WEBSITE VIEWS PER MONTH UNIQUE VISITORS PER MONTH VKONTAKTE FOLLOWERS

15 SPECIAL PROJECTS IN DIGITAL SPECIAL PROJECTS NATIVE ARTICLES BRANDING BANNERS VIDEO ADVERTISING SPONSORED CONTENT CONTESTS BANNERS BRANDING VIDEO ADVERTISING NATIVE PROJECTS

16 TEAM PUBLISHER OLGA VETROVA, EDITORS NATASHA BOGDANKEVICH, Editor-in-chief ALIONA PENEVA, Editorial director MARINA DOLGOVA, Deputy editorial director ALISA ZHIDKOVA, Fashion director ANASTASIA EZHOVA, Beauty director DENIS MEREZHKOVSKY, Features celebrity director OLGA ZIBEREVA, Art director ADVERTISING + WEB SVETLANA NIKULINA, Advertising director IRINA RAGULINA, Advertising sale SVETLANA RESHETILOVA, Advertising sale JULIA BURA, Special projects manager VANDA GERZHOVA, digital-director IVANOVA EKATERINA, Advertising coordinetor MARKETING ANNA ZHUCHENKO, Brand director KSENIA BATYSHKINA, Marketing and PR manager

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