SPECIAL PROJECTS 2017
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1 International SPECIAL PROJECTS 2017
2 EMILIO PUCCI THE ASK Re-interpretating Emilio Pucci Iconic Jersey Dress with an exciting concept, finding a new way to present it to an international community, celebrating the legacy of the brand
3 THE ANSWER 3 FILMS ON DIGITAL AND PRINT «An Iconic dress for Iconic girls» 3 dresses, 3 girls and a multitude of patterns multiplied in three fashion films broadcasted on digital and print
4 THE GIRLS 3 influencers: Carlotta Kohl, Mackenzie Foy, Angelina Woreth They all acted spontaneously and transpose their different attitudes on the set creating a total of 3 videos, 8 stunning photos and a custom long-form digital article Carlotta Kohl «The Arty» Artist 19,2k followers Mackenzie Foy «The Rising star» Actress 359k followers Angelina Woreth «The Indie» It-Girl 28,3k followers
5 DIGITAL Click on the link to watch the videos:
6 SOCIAL MEDIA
7 PRINT
8 MAX MARA THE ASK Bring new clients to Max Mara shop in Geneve aiming to a younger and dynamic target Promote the new Capsule Collection in collaboration with the artist Liu Wei
9 THE ANSWER L Officiel organized a cocktail party at Max Mara boutique in Geneva with 150 guests among influencers, top spenders, press and socials A reportage about the event has been published the day after the event with a carousel of pictures of all guests A branded article of 4 pages has been created and published on the magazine
10 DIGITAL Click on the link to read the article:
11 PRINT
12 FENDI THE ASK Enhance the brand awerness of the Italian house Fendi and celebrate the fabulous fur archive, nine decades of passion, creativity and savoir-faire
13 THE ANSWER Xenia Tchoumi and Clio Raffalli, two of Les Filles de L Officiel, wore the Fendi s faboulus fur archive collection in a special video production published on our webiste. A custom editorial shooting, a dedicated article for the website and on the magazine as well, all enlightening consumers to the unique craftsmanship and creativity that have built Fendi s DNA since its beginnings
14 DIGITAL Click on the link to watch the video:
15 SOCIAL MEDIA
16 PRINT
17 N 18 Dicembre 2016 CHIARA FERRAGNI In una conversazione a tre con Riccardo Pozzoli, Ceo di Tbs, e lo scrittore Gianluigi Ricuperati PRADA PORTIA MUNSON Femminista e ambientalista JACQUEMUS Fanciullino, ma non troppo FASHION Go beyond! JESSICA CHASTAIN «Voglio infrangere il tetto di cristallo dello showbiz» THE ASK Show PRADA Collection in a cover story with digital and social media activation
18 THE ANSWER A fashion cover story with Jessica Chastain plus a dedicated interview published in L OFFICIEL ITALY, FRANCE, NETHERLANDS, RUSSIA, SWITZERLAND, MIDDLE EAST, SINGAPORE, JAPAN, VIETNAM, UKRAINE, INDIA AND TURKEY. The content has been spread also on the websites and socials platforms
19 DIGITAL
20 PRINT
21 COACH THE ASK Shift the perception of the brand from the leading New York design house of modern luxury accessories to modern luxury prêt-à-porter brand
22 THE ANSWER Two of Les Filles de L Officiel have embodied the spirit of Coach AI collection in a fashion story called «City College». A video story for the website/social platforms and frames taken from the video published on the magazine
23 DIGITAL Click on the link to watch the video:
24 PRINT
25 SALVATORE FERRAGAMO THE ASK Promote the launch of UOMO Salvatore Ferragamo fragrance through women s point of view
26 THE ANSWER A «love story» fashion film featuring 2 influencers Tatiana Catic and Xenia Tchoumi A branded content article published on the magazine UOMO Salvatore Ferragamo fragrance is the fil rouge of these stories. The two girls act like ambassadors of the fragrance; they are affluent and modern, fashion lovers, influential and chic
27 DIGITAL Click on the link to watch the video:
28 PRINT
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