Life Is a Red Carpet, Be Ready
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- Roderick Dennis
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2 The definitive style guide for the Mexican woman: it is the brand that any women who is looking for inspiration to develop their own style should follow Life Is a Red Carpet, Be Ready
3 Total Audience 1,954,420 Platforms
4 Reader Profile Independent women that are looking to improve their day-to-day style. 80% of them work and many are mothers. 84% of our audience is concerned with proper nutrition and exercise More than 70% take the time to pamper themselves with beauty treatments and products 87% uses products that improve their life More than 95% cares about preparing for professional growth and keeps up to date with the latest topics of interest 87% loves going shopping 86% travels for pleasure 82% buys luxury items More than 60% are interested in financial and investment topics
5 Reader Profile Gender Age H M % 10% 90% SEL ABC+ 77% % 15% C 23% 35-4 Occupation 80% works, 10% studies and 10% are at home Studies 82% has a bachelor s degree or higher
6 Airports Comercial Mexicana Group ABC Hospitals Alsea Group El Sotano Chedraui Gandhi Salones Beyond Walmart Group Sanborns Sports World Distributión Topics Fashion Beauty Celebrities Service to the reader
7 Print Print Run 85,000 Pass Along 3.6 Audience 306,000* Subscriptions 12,000 Distribution NATIONAL Frequency MONTHLY *Audited por IVM
8 EDITION COVER DATE REPORTS TRENDS Print Calendar 137 February 1 st Clothes that are slimming. Expert beauty tricks. Denim trends Valentine s Day EDITION COVER DATE REPORTS TRENDS EDITION COVER DATE REPORTS TRENDS 138 March 1 st The best fashion trends and how to wear them. Beauty trends. Bags Spring-Summer Trends 139 April 1 st Color special. How to use the hottest colors: clothes, beauty, deco. Accessories special. Perfumes guide. Prep your body for vacations. Fitness Children s day
9 Calendario print EDITION COVER DATE REPORTS TRENDS EDITION COVER DATE REPORTS TRENDS 140 May 1 st Best Beauty Buys: everything you need to know about the best beauty products. Spring basics. HAIR: Change your look. Mother s Day 141 June 1 st Swimsuits for all. Bikini body. Summer shopping. Fragrances guide. Men and more father s day presents Father s Day
10 Calendario print EDITION COVER DATE REPORTS TRENDS EDITION COVER DATE REPORTS 142 July 1 st Reader Q&A. Sun protection. Packing for vacations. Summer accessories Summer 143 August 1 st Back to school. Jeans EDITION COVER DATE REPORTS TRENDS 144 September 1 st The best trends and how to wear them. Beauty trends. Bags. Spectacular Hair. Autumn-winter
11 Calendario print EDITION COVER DATE REPORTS TRENDS EDITION COVER DATE REPORTS 145 October 1 st How to look stylish without spending more. Accessories special. Fall basics. Fight against cancer 146 November 1 st Decoration special. Watches. Perfume guide. Boots EDITION COVER DATE REPORTS TRENDS 147 December 1 st Style 100: the 100 most glamorous moments of the year. Gifts guide. Party makeup and hairstyles. Holiday looks. Christmas
12 Measurements 1 PAGE 21 X 27.5CM CUT 22 X 28.5CM OVERTAKE DOUBLE PAGE SPREAD 42 X 27.5CM CUT 43 X 28.5CM OVERTAKE FRONT & BACK INSIDE COVERS 21 X 27.5CM CUT 22 X 28.5CM OVERTAKE BACK OVER 21 X 27.5CM CUT 22 X 28.5CM OVERTAKE
13 Print Rates SPACE 1 TO 3 4 TO 8 9 TO PAGE $11,000 $9,900 $9,400 $8,800 DOUBLE PAGE $22,000 $19,800 $18,700 $17,600 FRONT & BACK $12,700 $11,400 $10,800 $10,200 BACK COVER $13,800 $12,400 $11,700 $11,000 *Volume of bought pages
14 Digital Unique users 800,000 Page views 1,600,000 Facebook Twitter Instagram YouTube Pinterest 329, , ,000 4,336 4,792
15 Digital Calendar MONTH SPECIAL January February March Apri May June July August September October November December Academy Awards Best Beauty Buys Ready for the summer Sales 101 Back 2 (nostalgia & retro) Headed to the altar (weddings) Best of 2018
16 Products Sizes Direct Sales Programmatic Guaranteed Preferred Deal Private Auction DISPLAY ADs Digital Formats Mobile Banner Box Banner Súper Banner Half Page Leaderboard CONTENT Bespoke Native Ad Video VIDEO Out-Stream - InRead In-Stream - Preroll In-Stream - VPAID Vertical video - Mobile 320x100 / 320x50 300x x90 300x x90 VAST, 640x360, VPAID $15 $11 $9 $6 BY QUOTE $21 $18 $15 $12 RICH MEDIA SOCIAL MEDIA Mobile Banner Richmedia Box Banner Richmedia Súper Banner Richmedia Leaderboard Half Page Richmedia 320x100 / 320x50 300x x90 970x90 300x600 $17 $15 $13 $10 FACEBOOK $500 TWITTER Billboard MiniScroller Mobile MiniScroller Web 970x x x50 956x756 $24 $22 N/A N/A $300 INSTAGRAM $500
17 Branded Content We have specialized platforms and formats to generate content linked to your brand that will allow you to connect with your target audience
18 Events InStyle Day InStyle Day is the day to pamper ourselves and celebrate female power, where you can take part in different activities and receive the best advices and tips from our editors and great experts. It is an excellent opportunity for the best fashion brands, beauty and lifestyle to interact with our readers.
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21 YouTube: InStyle México Site: instyle.mx
22 Commercial Director: Fernando Ceballos International Sales Director: Madelin Bosakewich Contact:
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