At the Epicenter of the Beauty Community. Spring/Summer 2018 Forecast Preview

Transcription

1 At the Epicenter of the Beauty Community

2 SPRING/SUMMER 2018 COLOR FORECAST KEY COLOR DIRECTIONS FOR THE SEASON

3 COLOR PREVIEW COLOR DIRECTION The gender-neutral mood expresses itself in a refined palette of browns and grays. The colors exude a quiet calmness, while the subtle contrast between the greenish grays and pale taupes whether matte or glossy - means they are perfect for eye shaping.

4 COLOR PREVIEW COLOR DIRECTION The deep orange and vibrant saffron of Buddhist monks robes inspire this radiant color palette, more intense than similar hues of past seasons. From sunny orange to orangereds, the shades appear to glow with light. The palette suits eyes and cheeks, as well as makes a strong statement on lips.

5 COLOR PREVIEW COLOR DIRECTION Patrick Nagel s signature illustrations from the 80's influences these sumptuous hues. Deep ruby clashes with extravagant fuchsias, while inky black and dark purples bring rich, stunning contrast. Sleek, glossy textures and graphic treatment give this palette a high-glam, modern allure.

6 COLOR PREVIEW COLOR DIRECTION It's kawaii time! These synthetic, pastel floral shades are cute and girlish - a tribute to Japan s quirky street culture with its eclectic, plastic toys and anime characters. Among the cheerful, summery shades are sunblast yellow, pale lemon, sweet pinks, white, and lilac blue. Play bright against pale tints for energizing impact.

7 COLOR PREVIEW COLOR DIRECTION This season sees lush, aqua shades return, with the airiness of these elemental colors resembling the Aurora lights that dance in the Nordic skies. From cool mint green to refreshing turquoise and deep sea blue, the hues work well in luminous and lightweight make-up textures, as a complement to nude tones.

8 COLOR PREVIEW COLOR DIRECTION As the sun sets over the dunes, colors reveal a mesmerizing blend of peach, coral, and violet red melting into golden sand and rust brown. This wellbalanced, tonal range works well for day. For evening, focus more on the deeper end of the range with violet-red and brown.

9 SPRING/SUMMER 2018 SEASON OVERVIEW KEY THEME DIRECTIONS FOR THE SEASON

10 STORY HYPERBOLE unleashes a tsunami of creativity! Delight in cute Kawaii Bliss as sweet girlish hues fun-up Midnight Madness purples.

11 STORY PALINDROME shows an open mindset, free from classifications where genders and seasons blur. Humble Uniform tones bring us towards Enlightenment oranges.

12 STORY Live in the SUPERLATIVE! Embrace the thrill of the extreme and strive for the best. Pure Perfection tints heighten the strength of Power Couture hues.

13 TREND SUMMARY

14 SPECIALIZED BEAUTY SECTORS BEAUTYSTREAMS IS THE ONLY TREND FORECASTING SOURCE DEDICATED TO THE BEAUTY AND PACKAGING INDUSTRIES. SERVICES

15 BEAUTYSTREAMS s SERVICES WE PROVIDE TWO TYPES OF SERVICES: ANNUAL WEBSITE SUBSCRIPTION BESPOKE CONSULTING SERVICES WEBSITE SUBSCRIPTION Annual access to website updated daily. BESPOKE SERVICES Custom projects tailored to client requests.

16 EXCLUSIVE PROPRIETARY CONTENT EXCLUSIVE PROPRIETARY CONTENT AVAILABLE ONLY ON BEAUTYSTREAMS Innovation is key to keeping competitive in the rapidly evolving, global marketplace. Our creative studios constantly generate original works to inspire your innovation.

17 CLIENTS

18 A FEW OF OUR CLIENTS

19 TEAM Amsterdam, Netherlands Athens, Greece Atlanta, USA Auckland, New Zealand Barcelona, Spain Bangkok, Thailand Berlin, Germany Brussels, Belguim Bologna, Italy Copenhagen, Denmark Dallas, USA Hanoi, Vietnam Hong Kong, China Kathmandu, Nepal London, UK Los Angeles, US Madrid, Spain Melbourne, Australia Milan, Italy Montreal, Canada Moscow, Russia Mumbai, India New York, USA Osaka, Japan Oslo, Norway Paris, France Reykjavik, Iceland San Francisco, USA Sao Paolo, Brazil Seattle, USA Seoul, Korea Shanghai, China Stockholm, Sweden Sydney, Australia Tokyo, Japan Beautystreams has a network of over 200 collaborators worldwide. REVENUE EXPENSES

20 HOW CLIENTS USE US

21 HOW CLIENTS USE US BEAUTYSTREAMS FORECAST MAKE UP FOR EVER

22 HOW CLIENTS USE US BEAUTYSTREAMS FORECAST L OREAL

23 HOW CLIENTS USE US BEAUTYSTREAMS FORECAST NARS

24 THANK YOU!