Curriculum Vitae. Publications. Refereed Academic Journals
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1 Curriculum Vitae Dr. Felicitas Evangelista Associate Professor School of Marketing University of Western Sydney NSW Australia Tel Mobile: Education Doctor of Bus Adm, University of the Philippines Master of Bus Adm, University of Hawaii (East West Center Grantee) BSc Bus Adm (Marketing), Mindanao State University Professional Designations Editorial Board, International Marketing Review Australian Research Council Expert of International Standing External assessor, Hong Kong Research Grants Council Conference Track Chair, ANZMAC 2000, 2001, 2004, 2008, 2009 Adjunct Appointments Helsinki School of Economics and Business, Finland (International MBA Program) Institute of Tourism Studies, Macau Ho Chi Minh University of Technology, Vietnam (Executive MBA Program) Australian Graduate School of Management, UNSW (Graduate Management Program) Publications Refereed Academic Journals Evangelista, F., Poon, P. And Albaum, G. (2011). Using Response Behaviour Theory to Solicit Survey Participation in Consumer Research, Journal of Marketing Management (In press). Evangelista, F. and Dioko, D. ( 2011). Interpersonal Influence and Destination Brand Equity Perceptions, International Journal of Culture, Tourism and Hospitality Research, 6(3). Poon, P., Evangelista, F. and Albaum, G. (2010). Attitudes of Migrants Towards Foreign Made Products: An Exploratory Study of Migrants in Australia. Journal of Consumer Marketing, 27(1):
2 Albaum, G., Yu, J., Wiese, N., Herche, J., Evangelista, F., Murphy, B. (2010). Culture-based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries, Journal of Global Marketing, 23(2): Evangelista, F. and Le, N.H. (2009). Organisational Context and Knowledge Acquisition in IJVs: An Empirical Study. Journal of World Business, 44(1); Albaum, G., Herche, J., Yu, Julie, Evangelista, F. (2008). Differences in Marketing Managers Decision Making Styles within the Asia-Pacific Region: Implications for Strategic Alliances. Journal of Global Marketing, 21(1): Le, N.H. and Evangelista, F. (2007). Acquiring Tacit and Explicit Marketing Knowledge from Foreign Partners in IJVs, Journal of Business Research, 60 (11): Evangelista, F. and Le, N.H. (2007). The Impact of Organizational Context on Marketing Knowledge Acquisition in IJVs. Global Business and Economics Anthology. Andersson, S. and Evangelista, F. (2006). The Entrepreneur in the Born Global Firm in Australia and Sweden. Journal of Small Business and Enterprise Development, 13(4): Evangelista, F. (2005). Qualitative Insights into the International New Venture Creation Process. Journal of International Entrepreneurship, 3(3): Sy-Changco, J., Souchon, A. and Evangelista, F. (2005). Quality of Export Memory Content: A Conceptual Framework. Journal of Marketing Management, 21(3), 291 Poon, P., Evangelista, F. and Albaum, G. (2005). A Comparative Study of the Management Styles of Marketing Managers in Australia and the People s Republic of China. International Marketing Review, 22(1): Poon, P., Albaum, G. and Evangelista, F. (2003). Why People Respond to Surveys: A Theory Based Study of Hong Kong Respondents. Journal of International Consumer Marketing, 16(2): Shohan, A., Evangelista, F. and Albaum, G. (2002). Strategic Firm Type and Export Performance. International Marketing Review, 19(2/3): Levin, I., Gaeth, G.P., Evangelista, F., Albaum, G., Schreiber, J. (2001). How Positive and Negative Frames Influence the Decisions of Persons in Different Cultures. Asia-Pacific Journal of Marketing and Logistics, 13(2): Rasmussen, E., Madsen, T.K. and Evangelista, F. (2001). The Founding of the Born Global Company in Denmark and Australia: Sensemaking and Networking. Asia-Pacific Journal of Marketing and Logistics, 13 (3): Atuahene-Gima, K. and Evangelista, F. (2000). Cross-functional Influences in New Product Development. Management Science, 46(10):
3 Evangelista, F., Albaum, G. and Poon, P. (1999). An Empirical Test of Alternative Theories of Survey Response Behaviour. Journal of the Market Research Society, 41(2): Evangelista, F. (1999). Export Information and the Role of Marketing Research. Australasian Journal of Market Research, 7(2): Albaum, G., Evangelista, F. and Medina, N. (1998). The Role of Response Behaviour Theory in Survey Research: A Cross-National Study. Journal of Business Research, 42(2): Evangelista, F. (1996). Linking Business Relationships to Strategy and Export Performance: A Proposed Conceptual Framework. Advances in International Marketing, 8 (Winter): Albaum, G., Evangelista, F. and Medina, N. (1996). Role of Response Behaviour Theory in Survey Research Strategy of Research Practitioners: A Study of Practices and Perceptions in Australia, Hong Kong and the Philippines. Australasian Journal of Marketing Research, July. Evangelista, F. (1994). Export Performance and Its Determinants: Some Empirical Evidence from Australian Manufacturing Firms. Advances in International Marketing, Vol 6: Daly, K., Kearney, C. and Evangelista, F. (1993). Exporting Manufacturers from Western Sydney: A Survey. Economic Papers, 12(4): Refereed Conference Proceedings Ly, Wenny and Evangelista, F. (2010). Attitudes toward animation in television advertising: A cross-cultural study, Proceedings of the Korean Academy of Marketing Science Conference, Tokyo, 9-12 Sept. Evangelista, F. and Mac, L. (2010). An Empirical Study on Market Learning and Export Performance. Australia New Zealand International Business Academy Conference Proceedings, University of Sydney, April. Evangelista, F. and Dioko, D. (2009). Susceptibility to Interpersonal Influence: A Social Basis for Determining the Strength of Travellers Destination Brand Equity Perception. Third International Destination Branding and Marketing Conference, Macau, 1-4 Dec Evangelista, F. (2009). Strategic Responses of Exporting Firms in an Economic Downturn. Australia New Zealand International Business Academy Conference Proceedings, University of Queensland, Brisbane, Queensland, April. Evangelista, F. and L. Mac (2009). Learning Style and Performance of Exporting Firms in Australia and China. Australia New Zealand International Business Academy Conference Proceedings, University of Queensland, Brisbane, Queensland, April. Mac, L. and F. Evangelista (2009). International Corporate Entrepreneurship of Chinese Exporters: an Empirical Study. World Marketing Congress, Oslo, Norway, July.
4 Mac, L. and Evangelista, F. (2008). The Effect of Organisational Learning and International Corporate Entrepreneurship on Export Performance in Mainland China, Annual Academy of International Business Conference, Milan, Italy, 30June - 3 July. Evangelista, F., Poon, P. and Albaum, G. (2008). Enhancing Survey Response Rates: Lessons From a Field Experiment, 2008 ANZMAC Conference, Sydney, December. Evangelista, F. (2007). Cultural Distance in International Teaching and Learning. Australia New Zealand International Business Academy Conference, Newcastle, NSW, 9-10 November. Poon, P., Evangelista, F. and Albaum, G. (2007). Survey Participation and Response Rates: A Cross-Culture Comparison. IMDA World Business Congress, Maastricht, The Netherlands, 4-8 July. Poon, P. and Evangelista, F. (2007). Attitudes of Australian Migrants towards Foreign Made Products. AIB Southeast Asia Regional Conference, Hangzhou, China, 6-8 December. Evangelista, F. (2006). Culture, Cognition and International Entrepreneurship. Consortium for International Marketing Research Conference, Istanbul, May. Evangelista, F. and Mac, Lancy (2006). Market learning as determinant of export marketing competence: A comparison of Australian born global and non-global firms. Australia New Zealand International Business Academy Conference, Wellington, November. Le, N.H. and Evangelista, F. (2005). Acquiring Marketing Knowledge from Foreign Partners in IJVs. Australia New Zealand International Business Academy Conference, Melbourne, November. Evangelista, F. and Mac, L (2004). Export Growth and Strategy: The Case of China's Emerging Exporters. Australia New Zealand International Business Academy Conference, Canberra, NSW, 5-6 November. Sy-Changco, J., Souchon, A. and Evangelista, F. (2003). Quality of Export Memory Content: Conceptualisation & Key Outcomes. Acad of Marketing Conference, Birmingham, 8-10 July. Evangelista, F., Mac, L. and Varua, M. (2003). Market Learning and the Born Global Firm. Australia New Zealand International Business Academy Conference, Dunedin, NZ, November. Le, N.H. and Evangelista, F. (2003). Acquiring Marketing Knowledge through International Joint Ventures. International Conference on Management Education: Challenges in the 21 st Century, Hanoi, Vietnam, September. Evangelista, F. (2003). Founding a Born Global Firm: A Process View. McGill Conference on International Entrepreneurship, University of Ulster, Northern Ireland, September. Evangelista, F. (2000). Profiling International New Ventures Based on Entrepreneurship Theory and the OLI Framework. Australia New Zealand International Business Academy
5 Conference, Auckland, October. Rasmussen, E., Madsen, T., and Evangelista, F. (1999). The Founding of the Born Global Company in Denmark and Australia. Symposium on Cross Cultural Consumer and Business Studies, Cancun, Mexico, December. Levin, I., Gaeth, P., Albaum, G. and Evangelista, F. (1999). How Positive and Negative Frames Influence the Decision Process in Different Cultures. Seventh Symposium on Cross Cultural Consumer and Business Studies, Cancun, Mexico, December. Evangelista, F. (1997). An Empirical Test of Alternative Theories of Survey Response Behaviour. Symposium on Cross Cultural Consumer and Business Studies, Honolulu, Hawaii, December. Evangelista, F. and Varua, M. (1996). Export Problems and Commitment of Internationally Oriented Manufacturing Firms: An Analysis for Export Promotion Planning. South China International Business Symposium, Macau, 4-7 November. Albaum, G, Evangelista, F. and Medina, N (1995). The Role of Response Behaviour Theory in Survey Research Strategy of Research Practitioners. Symposium on Cross Cultural Consumer and Business Studies, Hong Kong, December.
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