Management. Director of Marketing. Design District. July 2012 July 2014

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1 Entrepreneurial marketing executive with an astute passion for ideas, creative collaboration, strategic planning, and game-plan execution. 12+ years experience in public relations, marketing, and events within multi-client agency, entertainment, and small business. digital media branding Event Campaign Industrious Marketing & Storytelling Problem Management Solver P. 2 p. 3 p. 4 p. 5 p. 6 Marketing and Digital Media Consultant Director of Marketing Director of Marketing Partner/ PR & Marketing Director Senior VP Marketing & Sales Assistant West Hollywood West Hollywood Media Playground PR Design District Design District Pure Consulting Interscope Geffen A&M January 2014 Present July 2012 July 2014 July 2012 July 2014 July 2004 July 2012 June 2002 July 2004 Education Bachelor of Arts, Communication University of Southern California, Los Angeles, CA 2002

2 Media Playground PR Digital Media Launching a new look and collaboration Recruited back by Media Playground PR (formerly Pure Consulting) as a branding and digital media consultant in collaboration with The Park LA, an 11,000 sq. ft. creative and business collective. 2 Gained a 25% growth in business within six months of co-launching the rebrand. Redesigned website: strategy, search optimization, and content. Continue to track metrics, interactions, and emerging data to steadily grow digital presence. new website: INSTAGRAM INTEGRATED CLIENT PAGE

3 WEST HOLLYWOOD DESIGN DISTRICT branding Becoming the West Hollywood Design District Rebranded The Avenues of Art, Fashion & Design, a City of West Hollywood Business Improvement District, to the West Hollywood Design District. Identity: BEFORE Identity: AFTER Identity: Application Website: Before Website: After Lifestyle Photography 3 Established a geographically distinct identity. New identity embraced by City of West Hollywood Mayor Abbe Land and the community. Officially recognized and listed in City Guide publications. Re-designed the district website, upgrading digital presence, engagement capabilities, partnership opportunities, and more. This new name change will solidify that West Hollywood Design District is a global destination for all that is stylish, design-centric, and trendsetting... WHDD presents visitors with an eclectic and original selection of businesses that make it a true gem in the City of West Hollywood, and we are confident that this new change will enrich the City's marketing efforts and further enhance the allure of the City. ABBE LAND Mayor, City of West Hollywood

4 WEST HOLLYWOOD DESIGN DISTRICT Event Marketing and Management Collaborating with KCRW s Frances Anderton Developed and executed the marketing campaign and live production for DIEM, a three-day design event curated by KCRW s Frances Anderton. 4 Surpassed guest registration and attendance goals. Integrated social media tip sheet throughout printed event program. KCRW s Frances Anderton re-signed to curate a second season. Awarded with post-event applause from industry leaders and panel speakers. Website/ Mobile Registration frances Anderton, DIEM Curator, and Shana Nys Dambrot, DIEM Panelist Marketing PROMOTION Rainn Wilson, Actor, and Audience Sarah Robarts, Publicist

5 Pure Consulting Campaign Storytelling Designer by Day, Broadway Star by Night Conceived and produced a year-long campaign around the concept Designer by Day, Broadway Star by Night for an emerging apparel brand. First Lady Michelle Obama wearing the brand Captured 100+ press clippings, such as ABC News, The Huffington Post, and People. Connected First Lady Michelle Obama with the brand and landed a photograph. Hosted a theatre meet and greet for national publications, including O, The Oprah Magazine, Lucky, Redbook, and more. Secured an editorial feature in Sportswear International press clippings Client Testimonial As President of Lolly Clothing and Obvious Clothing, I worked hand in hand with Erika for six years. Her knowledge of everything trend is only equaled by her extraordinary ability to think outside, inside, around, and through the proverbial box. Her passion for exploring every angle is what made her a treasure during our tenure. Erika s zeal, professionalism, and enterprising outlook one would be hard-pressed to find these traits in five people let alone one. I recommend her wholeheartedly. Chad Kimball President of Lolly Clothing and Obvious Clothing 5

6 Interscope Geffen A&M Industrious Problem Solver Cultivated by Interscope Records Honed the art of thinking two steps ahead and providing competitive solutions in the fast-paced arena of Interscope Geffen A&M Records. 6 Five years assisting top executives, including Chairman Jimmy Iovine and Senior VP Steve Berman. Balanced an ever-changing executive schedule along with multiple release campaigns for No Doubt, Eminem, 50 Cent, U2, and more.

7 Thank you for taking a look! When not busy brainstorming, you might catch me at: A Dodgers game The dog park Kings Road Cafe 7 Or catching up with my favorite guilty pleasure, Bravo TV.