M E D I A P A C K

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1 MEDIA PACK 2018

2 THE TEAM CEO, ITP MEDIA GROUP: Ali Akawi GROUP PUBLISHING DIRECTOR: Andrew Wingrove Tel: EDITOR IN CHIEF: Matthew Baxter-Priest Tel: DIGITAL DIRECTOR: Thomas Shambler Tel: FASHION EDITOR: Daniel Higgins Tel: About Esquire Middle East Esquire Middle East and EsquireME.com provide a definitive voice for affluent and educated men in a region that is characterised by its level of cultural diversity. Articles are presented in a variety of styles: short, concise and punchy editorial with longer essay style features, brought to life on the page through sophisticated photography, graphics and design. Subject matter follows the classic areas of any man s existence culture, lifestyle, world affairs, fashion, sport, music, celebrity, art and design, health and much more. In a region where obvious wealth abounds, it is Esquire s mission to not simply represent mindless consumerism but to emphasise spending money in the right way and how to have a pretty good time doing it. Not simply buying the most expensive suit, but the right suit, with the right cut, in the right colour. There is a focussed balance between local and international content. Esquire s role as a print, digital, social and events brand for men in the Middle East highlights local issues and trends through interviews and investigative features, creating a platform of local and global content, delivering on its unparalleled international reputation. Our ethos is to develop a culture and way of living through a collective editorial voice. Esquire calls on strong cultural reference points that strike significant chords with its readers. Esquire is about applying the finishing touches to the reader s life not simply by what he should wear, but why he s wearing it and where he can find it. These are the factors that take the reader to the next level, and that make Esquire the number one men s title in the Middle East. ADVERTISING MANAGER: Omar Salama Tel: ADVERTISING MANAGER: Alp Sarper Tel: PRODUCTION COORDINATOR: Sajana Perara Tel: COMMERICAL DIRECTOR: Sandra Yeghiazarian Tel:

3 Rate card POSITIONS AED USD Reverse gatefold 114,750 ($31,250) IFCS 96,390 ($26,250) DPS 1 74,358 ($20,250) DPS 2 71,604 ($19,500) DPS 3 69,768 ($19,000) DPS 4 67,932 ($18,500) DPS 5 66,096 ($18,000) DPS ,728 ($17,900) Before we begin ,064 ($12,000) Opp. Contents 44,064 ($12,000) Flannel Panel 44,064 ($12,000) Opp. Editor s Letter 44,064 ($12,000) IBC 55,080 ($15,000) OBC 80,784 ($22,000) 1st 40% after primes 40,392 ($11,000) ROP 36,720 ($10,000) DPS 64,260 ($17,500) ADVERTISEMENT SIZES SINGLE PAGE Trim: 205mm x 275mm Type: 195mm x 265mm Bleed: 215mm x 285mm MIDDLE EAST NOW ON DIGITAL PLATFORM Note: adverts in print also feature in the magazine app, available on Apple Newsstand and Android, via Zinio. The upgrade options include: Links, images and embedded video. Five seconder screen splash and customised special operations also available on request. DPS Trim: 410mm x 275mm Type: 400mm x 265mm Bleed: 420mm x 285mm CIRCULATION Total Circulation: 15,000 copies Readership: 63,000 UAE retail: 8,000; GCC retail: 2,000 Free VIP male circulation (UAE and GCC): 2,750 Free targeted male circulation (including airlines and airport lounges, UAE and GCC): 2,250

4 The Esquire Editorial Calendar for 2018 JANUARY APRIL Success to Celebrate A look at the entrepreneurs and the power centres of wealth Business Mavericks JULY/AUGUST Travel in style A look at the best fashion, hotels, food and beverage Europe has to offer. Special London focus. The Summer Style Guide Best Hotels of the World; London/Europe focus The World According to Women NOVEMBER The Food issue The Refined Mavericks of food Restaurants that matter right now Alternative Best Restaurants Cars of the Year The Maverick issue Identifying and honouring 2016 s most successful and stylish rule-breakers. Esquire Man At His Best Awards focus Wellness for 2018 FEBRUARY The Art of Reinvention How to thrive in the age of disruption The Impossible List. Most exclusive tables, hotels, beaches, products etc. and how to achieve your highest aspirations Middle East Spa Guide International men s fashion week round up MARCH Size Matters The importance of fit, proportion and styles that fit all frames The new rules of hair Dubai World Cup focus Hollywood Mavericks M AY Rewrite the Rules Life s An Adventure: Where to go, where to eat & drink, how to get the most out of life Sole Searching: A surefooted guide to shoes JUNE Maverick Ideas and Innovations A look at the most daring ideas, inventions, and designs upending the world around us Technological advances and wearable technology Intelligent design SEPTEMBER Statement Style Mavericks of Style: The men who look great, while breaking all the traditional rules Style Mavericks The importance of accessories OCTOBER Ultimate Art Issue Looking at the best artists and art movements from the Middle East Best Bars The new rules of hair DECEMBER Mavericks of the Year Celebrating the greatest cultural catalysts of our time. The timeless watches Gift Guide Big Black Book Release dates March/October Big Watch Book Release dates May/ November THE 2018 MISSION STATEMENT Esquire is for those who are ambitious and forging their own paths. Esquire talks about men who are individuals, who define their worlds, who lead the pack. These are men of the world who aren t looking for formulas and they aren t playing by the old rules or anyone else s rules for that matter. It s a sensibility not a defined age range or demographic it s a spirit that defines the confidence a certain type of guy has he doesn t care what you think, or if you like what he s talking about. He s ABOVE ALL ELSE, an individual who sets his own path and pursues his passions regardless of what all the other guys are up to. And being a maverick and feeling maverick aren t mutually exclusive EVERY man has it in them. Esquire is speaking to that feeling and inspiring men to embrace it.

5 The Esquire Big Black Book The Big Black Book is a volume of timeless style, essential knowledge, and invaluable advice. Released as a luxury standalone book in March and October, it is an invaluable guide to the Spring/Summer and Autumn/Winter collections for men. It will feature the world s top top luxury brands and will contain creative fashion shoots, style advice, interviews and etiquette tips. The Big Black Book provides an authoritative voice and clear point of view in a diverse luxury market. It is the ultimate sourcebook, presented in an elegantly designed package. Frequency 2 Publication dates - Spring/ Summer (March) & Autumn/ Winter (October) Circulation 20,000 Readership 84,000 Distribution Standalone in top retail stores Shelf life 6 months Description Fashion guide from Paris, London and Milan Fashion Weeks

6 The Esquire Big Watch Book Esquire Middle East is the region s leading international fashion and lifestyle magazine with a strong following from affluent, influential and stylish men with stylish tastes and high disposable incomes. The Esquire Big Watch Book caters to precisely these men. Featuring a comprehensive guide to the best new watches on the market, classic designs and themes sport, dress, casual and specialist the book will feature a wide range of well chosen timepieces, that will be beautifully photographed and written about with unparalleled expertise and care. Esquire s acclaimed watch columnists will also reveal which watches are currently catching their eye. The bi-annual guide will be distributed in May and December to a targeted audience. It will also be on sale at major retailers throughout the GCC and Lebanon. Produced on special paper, it will look and feel exclusive and will be highly engaging to the Esquire audience. Frequency 2 Publication dates Bi-annual - May and November Circulation 20,000 Readership 84,000 Distribution Standalone in top retail stores Shelf life 6 months Description Showcasing the latest releases from Basel World and SIHH

7 Esquire events Events have become a key platform of the Esquire brand. The annual Man at His Best awards ceremony (pictured) is now the biggest event of its kind in the region, with a prestigious cast of international and regional winners and a handpicked audience of local influencers. The Gentlemen s Evenings, held every quarter, are another great way to interact with the Esquire audience. Each event is themed and has a carefully tailored guestlist to go with it. This year, the themes will be design, watches, best dressed and entrepreneurs. An interactive Q&A will be followed by dinner, drinks and networking. This will provide an excellent opportunity for sponsors to communicate their message to the audience. SCHEDULE Esquire Gentlemen s Evenings: Stylish get-togethers for Esquire s men about town every quarter. November 2018: Esquire Man At His Best Awards: The region s top awards ceremony. (Available for sponsorships. Separate media packs are available upon request.)

8 CONTACT esquireme.com TO ADVERTISE PLEASE CONTACT COMMERICAL DIRECTOR: Sandra Yeghiazarian Tel: ADVERTISING MANAGER Omar Salama Tel: ADVERTISING MANAGER Alp Sarper Tel:

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