Kids India 2017 could only be held on 2 days instead of the usual 3 day program due to torrential downpour in Mumbai.

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Merilyn Morton
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AN OUTSTANDING EDITION OF KIDS INDIA 2017!

concentrated B2B trade fair of Kids India. Kids India 2017 could only be held on 2 days instead of the usual 3 day program due to torrential downpour in Mumbai.

talks 4154 attendees 8370 m 2 gross area SGEPC, which is working for the promotion of exports of sports goods and toys from India, is happy to collaborate with Spielwarenmesse for

SGEPC s travel reimbursement program for international buyers has attracted more international buyers to come to India, thus promoting exports Tarun Dewan, Executive Director, Sports

Our mission statement is: Fostering integrated and accelerated growth and development of the Toy Industry in India.

2 AN OUTSTANDING EDITION OF KIDS INDIA 2017! EXHIBITOR STATS Manufacturers and traders from the industry of toys and children s products of different countries showcased their products at the 5th edition of this highly concentrated B2B trade fair of Kids India. Kids India 2017 could only be held on 2 days instead of the usual 3 day program due to torrential downpour in Mumbai. 8 countries 150 exhibitors 350 plus brands 93% of exhibitors were completely satisfied or satisfied with the quality of visitors 81% of exhibitors had on the spot successful sales talks 4154 attendees 8370 m 2 gross area SGEPC, which is working for the promotion of exports of sports goods and toys from India, is happy to collaborate with Spielwarenmesse for Kids India to promote these two sectors. Kids India has provided a platform to Indian toy and sports industry to showcase its capabilities to the world. SGEPC s travel reimbursement program for international buyers has attracted more international buyers to come to India, thus promoting exports Tarun Dewan, Executive Director, Sports Goods Export Promotion Council The All India Toy Manufacturers Association, has been actively helping develop the Indian Toy Industry since Our mission statement is: Fostering integrated and accelerated growth and development of the Toy Industry in India. We are happy & proud of our association with Kids India, as it is an ideal platform for the Indian Manufacturers to showcase their abilities to the world. The importance of Kids India can be seen from the fact that even though day one was affected due to heavy rains, day two & three more than made up, with the visitors coming from all over the country, and many foreign buyers as well. Our goal is that the entire industry should benefit from Kids India. Manish Kukreja, President, TAITMA

EXHIBITOR STATS We have been participating at Kids India since the premier of the show and now it has become imperative for us to

It was very successful for us. We witnessed good quality of visitors. Samir Jain, Executive Director, Green Gold Animation Pvt.

Kids India 2018 We have grown tremendously within a short span of time and participating at Kids India has become a mandate for us

We are now ready for the international market as well and since it has always been a good response at Kids India, we were

We look forward for an even better show at Spielwarenmesse in 2018.

core franchises, latest innovations, and a complete portfolio of toys.

3 EXHIBITOR STATS We have been participating at Kids India since the premier of the show and now it has become imperative for us to be a part of it every year. This year in particular despite the nature s challenge, the team still managed to put up a great show. It was very successful for us. We witnessed good quality of visitors. Samir Jain, Executive Director, Green Gold Animation Pvt. Ltd. 86% of exhibitors want to recommend Kids India to their business partners 84% of exhibitors already decided to take part in Kids India 2018 We have grown tremendously within a short span of time and participating at Kids India has become a mandate for us every year. We are now ready for the international market as well and since it has always been a good response at Kids India, we were delighted to launch our products at their fair in Germany last year (Spielwarenmesse, Nuremberg). We look forward for an even better show at Spielwarenmesse in Being a part of Kids India and Spielwarenmesse really gives us the experience of contributing to the larger goal in promoting the spirit of play. Disha Katharani, Co-founder, Imagimake India is a key market for Mattel and Kids India Fair is a great platform to showcase our core franchises, latest innovations, and a complete portfolio of toys. We have been associated with Kids India since the very beginning and every year we have had an enriching experience. We are motivated to look forward to the next show. Another interesting measure is the quality of knowledge sharing dialogues initiated by Kids India. The topics are absolutely vital for our industry and we are looking forward to contribute more via this platform in raising awareness on the importance of safe toys and the value of play to the children of India Ishmeet Singh, Country Manager, Mattel Toys India Pvt. Ltd.

VISITOR STATS 94% of the visitors were satisfied with their visit to Kids India 93% of visitors already decided to visit Kids India in 2018 91% of the visitors influence purchasing decision making in

Exporter/ Importer 26% Wholesale/Distributer/Trader 28% Retail/Specialist trade "Kids India has made it very convenient for retailers/e-retailers to interact with the right manufacturers or suppliers

4 VISITOR STATS 94% of the visitors were satisfied with their visit to Kids India 93% of visitors already decided to visit Kids India in % of the visitors influence purchasing decision making in their companies Visitors from all business sectors at Kids India % Educational Institution 4% Licensors/Franchisers 4% Advertising/Media 1% Other 20% Industry 3% Department/Mail order store 5% Exporter/ Importer 26% Wholesale/Distributer/Trader 28% Retail/Specialist trade "Kids India has made it very convenient for retailers/e-retailers to interact with the right manufacturers or suppliers in this industry across the world. I have been visiting Kids India since 2014 and it has been a must visit since then. From startups to established International brands, well-known private labels to domestic and international brands, all exhibiting at a common platform, Kids India has maintained a right balance, which as an e-retailer, provides us a window to compare various brands & product lines in toys. It also gives us a sound knowledge on the latest industry trends. Look forward to attend many more such events organized by Spielwarenmesse in future." Nikhil Dua, Category Head- Toys & Stationery, Snapdeal.com

VALUE ADDITIONS AT THE SHOW TRENDINGNOW! Trending now is a special area which showcases the latest trends of the toy industry.

Every year, Spielwarenmesse s Trend Committee travels the world to identify the most interesting and promising toy trends.

To maintain an equilibrium is important for a healthy mind and body.

body and mind by engaging into exercise, fitness and creativity via play. Train your brain improve brain strength!

This trend showcases products that promotes and unstructured play and thinking out of the box in a playful way. Girl Power encourage girl s interest!

5 VALUE ADDITIONS AT THE SHOW TRENDINGNOW! Trending now is a special area which showcases the latest trends of the toy industry. These trends give retailers and buyers valuable guidance as they piece together and expand their product ranges in line with market requirements. Every year, Spielwarenmesse s Trend Committee travels the world to identify the most interesting and promising toy trends. For 2017 the toy trends in India are: Body and Mind break the routine and improve concentration! To maintain an equilibrium is important for a healthy mind and body. This trend is all about products that help kids get out of the routine and engage into doing something creative or physical in order to relax the body and mind by engaging into exercise, fitness and creativity via play. Train your brain improve brain strength! The fuel to exercise a child s brain is by applying it to brain challenges. This trend showcases products that promotes and unstructured play and thinking out of the box in a playful way. Girl Power encourage girl s interest! To experiment with products that encourage certain area of interest and testing that area of interest for future prospects is a must right for both genders. This trend is focused on products that are particularly designed for a girl child in helping her discover the world and opportunities that she could explore. Seminar & Workshops Brush up your knowledge via experts! Industry relevant topics by experts which are an added value for being a part of Kids India were much appreciated by the exhibitors and visitors. The major topics covered: Indian Toy Industry: Opportunities and Challenges Upcoming industry trend- 3D Pavilion Licensing Importance of Value of Play Indian Toy Manufacturing- How to Maximize the Opportunity & avoid Pitfalls

Crescent Building Level 2, Lado Sarai Mehrauli, New Delhi 110030

6 MUMBAI 4-6 Sept 2018 For more information please contact: Spielwarenmesse India Pvt. Ltd. Crescent Building Level 2, Lado Sarai Mehrauli, New Delhi India Mr. Aman Singh Project Director Follow us on:

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