MALAYSIA FASHION WEEK

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1 MALAYSIA FASHION WEEK 4 TH 7 TH Nov 2015

2 WHAT IS IN MALAYSIA FASHION WEEK? Click to edit Master title style TRADE EXHIBITION Fashion, Acessories, Cosmetic, Interior & Textile & Incoming Buying Mission (IBM) Business Matching TRADE FASHION SHOWS MALAYSIA FASHION SHOWCASE &

3 WHO WILL BENEFIT? Designers. Brands. Manufacturers. Exporters. Distributors. Service Providers. Agents. Traders. Trade Promotion Agencies.

4 TYPE OF VISITORS business owners importers manufacturers distributors retailers wholesalers investors buying houses departmental stores hypermarkets supermarkets chain stores procurement representative government agencies embassies trade promotion agencies trade associations chambers of commerce media

5 WHO MAKES THIS HAPPEN? PUBLIC PRIVATE The National External Trade Promotion Agency of the Ministry of International Trade and Industry (MITI), Malaysia. The focal point for foreign importers to source for Malaysian products & services A leading lifestyle /fashion for event organizer in Malaysia and overseas. Organized the annual Mercedes-Benz STYLO Fashion Grand Prix for the last 7 years which has travelled around the world to Singapore, London, Mexico, Prague and Mumbai

6 Organisation Structure of MFW Click to edit Master title style MFW FOR THE INDUSTRY ADVISOR Tan Sri Dr. Rebecca Sta Maria (KSU MITI) HONORARY ADVISOR Datuk Dr. Jimmy Choo CHAIRMAN MATRADE Co-CHAIRMAN STYLO Malaysia Fashion Council COMMITTEE INDUSTRY PLAYERS MyCreative, AMEAD, MODA, YODA, BDA, MTMA, MKMA, MFMA, MGMA, FGJAM

7 WHERE WILL IT BE HELD? MATRADE Exhibition and Convention Centre (MECC) Kuala Lumpur

8 Fashion, Acessories, Cosmetic, Interior & Textile

9 Click FASHION to edit Master & APPARELS title style

10 ACCESSORIES, JEWELLERY & FOOTWEAR

11 COSMETICS & PERSONAL CARE

12 INTERIOR (Soft furnishing)

13 TEXTILE

14 TRADE FASHION SHOWS

15 MALAYSIA FASHION SHOWCASE (MFS) Unveil Malaysia s best of the best for the coming season Features Malaysian designers like Melinda Looi, Bill Keith, Joe Chia, Radzuan Radziwill, Hazree Wahid and others (MFS 2014)

16 MBSAFW is the only Mercedes-Benz Fashion Week in South East Asia Features international designers from around the region. 16 Asian countries including Taiwan, Pakistan, Korea, Singapore, Australia and Japan participated in MBSAFW 2014

17 MALAYSIA FASHION WEEK companies/designers Over 400 booths 18 countries

18 ABOUT 9000 TRADE VISITORS VISITOR S COMPOSITION IN countries

19 O AFRICA EUROPE 5% 6% OCEANIA 1% MIDDLE EAST 12% LATIN AMERICA 2% ASEAN 36% NORTH EAST ASIA 16% SOUTH ASIA 22%

20 MYR90.3MILLION SALES TRANSACTED Incoming Buying Mission (IBM) Business Matching

21 MALAYSIA FASHION WEEK ,000 sqm exhibition floor space 300 exhibition booths

22 Click to edit WHAT S Master IN SToRE? title style TRADE EXHIBITION JIMMY CHOO COUTURE SHOWCASE TRADE FASHION SHOWS MALAYSIAN FASHION SHOWCASE MERCEDES-BENZ STYLO ASIA FASHION WEEK ENTERTAINMENT MERCEDES-BENZ DISPLAY LIVE PERFROMANCE GOURMET FOOD TRUCKS ACTIVITIES HAIR AND MAKE-UP SHOWCASE COSPLAY SHOWCASE ONLINE CONTEST

23 HALL A 80 booths Hall A will be the main exhibition area for major Malaysian/Regional brands and International pavillions Hall A will carry Industrial look theme with exhibition pavilions by individual brands to reflect theme elements

24

25 HALL B 20 booths Kraftangan Malaysia Pavilion Display of latest Mercedes-Benz cars

26

27 HALL C 182 booths Combination of Fashion & Apparel (designers of contemporary, muslimah and OEM companies),, accessories, personal care & cosmetics exhibitors will be located in Hall C There will be an event platform at the end of Hall C for shows/activities.

28

29 HALL D Hall D is a dedicated space for youth engagement through creativity while nurturing students and young entrepreneurs in the industry This creative center will be opened for use by emerging designers, students at Fashion & Design faculties from universities and colleges around Malaysia and other ASEAN countries Hall D shall showcase student s work area/atelier including a colourful display of Cosplay costumes in the making

30 HALL E Main Fashion Runway for MFS & MBSAFW Exhibit of the first ever Jimmy Choo Couture Showcase with display his unique shoe creation worn by celebrities/public figures Official Media centre

31 MFW Runway layout

32 MFW Runway layout

33

34 UNIQUE AT MFW 2015

35 DEDICATED MUSLIMAH LIFESTYLE PAVILIONS M An International Inspiration Hijab Styling Workshop. Modestly Stylish Dressing Workshop, Make-over Sessions, Online Contest, Product Launch

36 FIRST EVER JIMMY CHOO COUTURE SHOWCASE

37 MERCEDES-BENZ STYLO ASIA FASHION WEEK AWARDS FOR TOP ASIAN DESIGNERS

38 HoW To PARTICIPATE?

39 Step 1 Fill in booking registration form Step 2 If you are a designer, consider joining the MFS 2015 by submitting your look book for Spring/Summer 2016 collection to be reviewed and approved by the Malaysia Fashion Council Step 3 Select type of booth packages

40 Booth package 1 : Standard shell scheme booth

41 Booth package 1 : Standard shell scheme booth Size per booth : 9sqm (3m x 3m) Minimum booking : 1 booth / 9sqm Cost : MYR 8,000* (Malaysian Exhibitor) : USD 2,750* (International Exhibitor) Fashion Exhibitor: 1 table & 2 folding chairs OR clothing rack 2 fluorescent tube lights 1 Power Point (13amp) Fascia board with company name & booth number Wall partitions Non Fashion Exhibitor: 1 table & 2 folding chairs 2 fluorescent tube lights 1 Power Point (13amp) Fascia board with company name & booth number Wall partitions 25% additional levy on all corner booths. Booths are assigned on first-come-first-serve basis. Apply online before: 28 th August 2015 at * All prices quoted are subject to 6% GST

42 Booth package 2 : Bare Space

43 Booth package 2 : Bare Space Size per booth Minimum booking : 9 sqm (3m x 3m) : 2 booths equivalent to18 sqm in size Cost : MYR 7,000* x 2 (Malaysian Exhibitor) : USD 2,450* x 2 (International Exhibitor) Bare space with no fittings, lights and power points. Suitable for companies who want to construct their booth to their preferences 25% additional levy on all corner booths. Booths are assigned on first-come-first-serve basis. Apply online before: 28 th August 2015 at * All prices quoted are subject to 6% GST

44 MATRADE Member s Offer 1 exhibition booth of 9sqm (3m x 3m) Choice of Shell Scheme or Bare Space For only : MYR4,800* There is a 25% additional levy on all corner booths Apply online and pay 50% deposit before 28 th August Be a MATRADE member sign-up at * All prices quoted are subject to 6% GST

45 BENEFITS AS AN EXHIBITOR Export Generat e Launch Meet Reach out Explore Network

46 ADDITIONAL FACILITIES FOR EXHIBITORS *Special rates for Airline, Hotel, Train, Taxi and Shuttle services: *subject to changes

47 Operating Hours Trade Visitors 4 th November: 10:00 AM 8:00 PM 5 th November: 10:00 AM 6:00 PM Public 6 th & 7 th November: 10:00 AM 6:00 PM TRADE FASHION SHOWS 4 shows daily 5 th - 7 th November 2015 Themes: Ready-To-Wear, Couture, Muslimah, High Street Sportswear

48 PARTICIPATION AT FASHION SHOWS Must be an exhibitor of 2015 Collection must be apparels and/ or accessories for Spring/Summer Must have produced a collection for at least 1 season Apply online (designer s application form) before 30 th June 2015 Must prepare and submit the following: i. look-book (soft/ hard copy); and ii. fashion show participation fee MYR 3,000* (Malaysian Designer) USD 1,250* (International Designer) * All prices quoted are subject to 6% GST

49 We look forward to your participation THANK YOU Malaysia Fashion Week Secretariat No. 32, Jalan Telawi 2, Bangsar Baru, Bangsar, Kuala Lumpur, Malaysia. Contact : (Ms Fifa) (Ms Nadiyah)

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