BRAND VISION VANGUARD URBAN CULTURE BRAND

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2 BRAND VISION VANGUARD URBAN CULTURE BRAND SINGULAR From the Latin singularis 1. ADJ. UNIQUE IN ITS KIND. 2. ADJ. EXTRAORDINARY, RARE OR EXCELLENT. 3.ADJ. WHAT COMES OUT OF THE ORDINARY.

3 BRAND CONCEPT UNREPEATABLE EASY TO RECOGNIZE SPECIAL DIFFERENT UNIQUE INDIVIDUAL PECULIAR OUT OF THE ORDINARY FREE OF THOUGHT INDEPENDENT ORIGINAL SINGLEHOOD

4 CURRENT AUDIENCE +390K

5 READER S PROFILE INTERESTED IN TRIPS, FASHION AND BEAUTY, DESIGN GASTRONOMY, MUSIC, FITNESS, PETS SPEND ON DIGITALLY ACTIVE MILLENIAL URBAN THEMSELVES MOST OF THEM DON T COHABIT AS COUPLE NOR HAVE KIDS 83% LIVES ALONE OR WITH ROOMIES

6 READER S PROFILE GENRE 51% 49% IN MEXICO THERE ARE 16M OF SINGLE ADULT PERSONS W M WOMAN SOURCE:INEGI GENRE MAN 60% AGE 20% 60% 20% YEARS YEARS YEARS 40% C TYPICAL B OCCUPATION ACADEMIC LEVEL 67% BACHELOR S DEGREE SOURCE: BUSINESS INTELIGENCE GEX 70% WORK FULL TIME 12% STUDIES 6% WORK PART TIME

7 Has breakfast, lunch WHO IS S1NGULAR? and dinner at hot spots in Mexico City ARCHITECT, 32 YEARS, PHOTOGRAPHER, DIGITAL NOMAD, TRAVELLER Works in an architect s office Travels at least once a month in Mexico or other countries Has a social weekend life Self-indulges with fashion, gadgets, books, magazines, and trips Attends fashion Open Minded bazaars, music festivals, galleries and museums Creates community and shares it

8 WHO IS S1NGULAR? 27 YEARS OLD UNAM GRAPHIC DESIGNER GRADUATE Lives in Coyoacán Every week attends cultural events and art cinema. Works in a creative agency. Likes to eat at local markets like the one in Coyoacan as in hot spots in trendy neighborhoods. Daily spends in meals and entertainment outside of home. Dresses with urban clothes and brand sneakers Buys technology to have access to information and create community. At weekends plays soccer with friends.

9 TRAVEL FASHION AN BEAUTY GOURMET WEEKEND (CLUBS AND BARS) FITNESS SPORTS TEMAS CINEMA, CULTURE AND BOOKS STREAMING AND MUSIC GADGETS PERSONAL FINANCES SEX AND DATING

10 PRINT PRINT RUN PASS ALONG AUDIENCE ,5 125,000 SUBSCRIPTION DISTRIBUTION FREQUENCY 1,000 NACIONAL MENSUAL

11 TOPICS EDITION COVER DATE CLOSING DATE TOPIC 60 1 DIC NOV 2017 MILLENIALS Y FREELANCERS 61 1 FEB DIC 2018 FOOD PORN 62 1 MAR FEB 2018 AROUND THE WORLD 63 1 ABR MAR 2018 NIGHT LIFE 64 1 MAY ABR 2018 FRIENDLY 65 1 JUN JUN 2018 CULTURA POP 66 1 JUL JUN2018 FASHION TRENDS 67 1 SEPT AGO 2018 YOLO 68 1 OCT SEPT 2018 DRINKS 69 1 NOV OTC 2018 SEX AND DATING 70 1 DIC NOV 2018 CULTURA

12 UNIQUE USERS +196K FACEBOOK +60K DIGITAL TWITTER +11K INSTAGRAM +1K

13 MEASUREMENTS 1 PAGE CORTE 21 X 27.5CM CORTE 22 X 28.5CM DOBLE PAGE CORTE 42 X 27.5CM CORTE 43 X 28.5CM INSIDE FRONT COVER, INSIDE BACKPAGE CORTE 21 X 27.5CM CORTE 22 X 28.5CM BACKPAGE CORTE 21 X 27.5CM CORTE 22 X 28.5CM

14 PRINT RATES SPACE 1 PAGE 1 TO 3 $ TO 8 $ TO 14 $ A+ $ DOUBLE PAGE $ $ $ $ INSIDE FRONT COVER, $ $ $ $ $ $ $ $ INSIDE BACKPAGE 4TH OF COVERS PRICES WITHOUT VAT

15 DIGITAL RATES PRODUCTOS DIRECT SALES PROGRAMMATIC GUARANTEED PREFERRED DEAL PRIVATE AUCTION MOBILE BANNER BOX BANNER BOX BANNER SÚPER BANNER HALF PAGE LEADERBOARD BESPOKE NATIVE AD VIDEO OUT-STREAM - INREAD IN-STREAM - PREROLL IN-STREAM - VPAID VERTICAL VIDEO - MOBILE MOBILE BANNER RICHMEDIA BOX BANNER RICHMEDIA SÚPER BANNER RICHMEDIA HALF PAGE RICHMEDIA TAKEOVER LAYER C/VIDEO SIDEKICK FILMSTRIP BILLBOARD 320X100/320X50 $220 $205 $160 $125 CONTENT VIDEO RICHMEDIA BY QUOTATION VAST, 640X360, VPAID $265 $241 $190 $ X100 / 320X50 FLOTANTE PREMIUM RICHMEDIA $240 $220 $185 $135 $300 $270 N/A N/A SLIDER MINISCROLLER INTERSCROLLER LIGHTBOX WIDTH 100% X 90 $322 $300 N/A N/A

16 BRANDED CONTENT WE HAVE PLATFORMS AND SPECIALIZED FORMATS TO GENERATE CONTENTS LINKED TO YOUR BRAND THAT WILL ALLOW YOU TO CONNECT TO THE AUDIENCE YOU WANT TO HAVE AN IMPACT ON

17 CREATIVIDAD SIMÉTRICO Innovación y marketing creativo 74 MILLONES DE PERSONAS O N L I N E Y O F F L I N E AMPLIFICACIÓN MASIVO INNOVACIÓN CINCO M DOS Hubs publicitarios interactivos TV e Influencer marketing 40 MILLONES DE PERSONAS D I A R I A S A N I V E L N A C I O N A L ALCANCE NACIONAL MULTIPLATAFORMA EXPERIENCIAS CINÉTICA CONTENIDO GRUPO EXPANSIÓN Instalaciones para los sentidos Contenidos editoriales transmedia M I L P E R S O N AS 38 MILLONES DE PERSONAS E N E N E V E N T O S P L A T A F O R M A S P R O P I A S

18 WE ARE THE VANGUARD URBAN CULTURE BRAND.

19 Commercial Director: Fernando Ceballos International Sales Director: Madelin Bosakewich Contact: