For every style For every shape For every age CUP A H. the breezy feel-good brand

Transcription

1 For every style For every shape For every age CUP A H the breezy feel-good brand

2 The Summer Collection 2014 your plus for good sales: A wider range of bikinis and younger cuts like bandeaus and triangles as well as new bottoms skilfully lives up to the fashion expectations in summer 2014 Diverse cover-ups have something in store for every taste and offer versatile, collection-wide combination options Broad stories appeal to a large target group with commercial themes and a variety of cuts every type of woman will find the perfect beach outfit in Lidea Diverse designs like dots, stripes and motif prints are the trendy foundation for an attractive range of beachwear in the new season The all-time favourite theme Nautical is available in the NOS programme and will be offered with the corresponding window kit A large range of cup sizes (A to H cup) with guaranteed fit perfectly suits all body shapes Consumers will be excited by the excellent value for money

3 Marina Days (Design 278) A cord effect creates the 3D character of this nautical theme s striped look Mini buttons, clasps and logo labels in bright red spice up the outfits Diversified Mix&Match programme with four bikini tops and bottoms each, as well as five swimsuits and a tankini New styles are a bikini top with contrasting side panels, an underwire bandeau with widthadjustable closure, a sporty tankini with built-in bra as well as depth-adjustable bikini bottoms with fold-over waistband Accessories: combi pareo, linen tunic, sporty hooded dress NOS! Window kit

4 Feather Play (Design 277) An abstract feather print with a maritime feel has a touch of sportiness thanks to a piqué trimming presented as belt effect, edging or piping A white enamel Lidea logo buckle crowns the look Secure support and a subtly heartshaped décolletage guaranteed by the new, partially padded bikini style Adjustable straps and bottoms ensure perfect fit and comfort Accessories: combi pareo, linen tunic, white net dress

5 American Dream (Design 270) Soft block stripes pepped up with American Style overprints Playful combination with a black lacquered element that picks up the print A large variety of bikini bottoms offers something for every body type Accessories: pareo, hooded dress, net dress, white cotton tunic

6 Graphic Black (Design 283) Ever-popular black is updated for summer 2014 with white stripes and trims Decorative Lidea logos subtly break up belt effect details Innovation: butterfly bikini with side panels, foam cups and wires Especially for larger cup sizes, Graphic Black offers a new style with sporty 3D stitched stripes Accessories: pareo, hooded dress, jersey dress with smocked back and newly draped décolletage, white cotton tunic

7 Sweet Dots (Design 281) Charming micro dots gather on a fuchsia background Smocked edges on the décolletage as well as a laser-cut bow as belt element skilfully complement the style Bottoms with asymmetrical waistline add a touch of extravagance to this story A new style with foam cups and solid-colour edges is offered for the larger cups A swimsuit with decorative seams and stitching promises a shape optimizing look Accessories: feminine wrap skirt with variable Velcro fastener, white cotton tunic, white net dress

8 Candy Stones (Design 280) Vibrant pebble dots enrich the white micro-circular knit fabric Black edges create a vivid contrast Multifunctional bottoms adjustable in three different ways The high proportion of black in the bikini for larger cup sizes is perfectly flattering Accessories: pink net dress, combi pareo, all black cover-ups of the current collection sit in perfectly with Candy Stones

9 Nautic Journey (Design 272) A diverse circular knit story with jacquard ovals offers four swimsuits and bikinis each The great pallet of styles from a sporty maillot to a trendy triangle bikini appeals to many customers Besides maritime navy, the focus is on the trend colour green presenting itself in a bright apple hue Delicate belts with enamel decorative element, small cords and eyelets underline the nautical look Accessories: pareo with stripes, white net dress, sporty striped dress and an up-to-date sailors bag

10 Seastar Graphics (Design 273) Depending on the style, starfish and a tie design characterize the modern look either as all-over print or as large motif A new shape of bottoms is fashionable yet flattering, thanks to its depth-adjustability Small white beads act as decorative elements Accessories: pareo, jersey dress with wide embroidery on scalloped edges, cotton tunic with innovative smock effect and double collar

11 Inka Waves (Design 282) A Latin American inspired trim decorates solid black swimsuits, bikinis and tankini with a metallic accent The wave-shaped trim lends the molded cup swimsuit a soft, feminine feel Fashion highlight is the attractive triangle bikini with sexy side-tie bottoms A new molded cup style with beautiful deep plunge is aimed especially at the larger cup Accessories: slightly transparent, embroidered cotton tunic, embroidered linen dress in a layering look perfect for beach and city, combi pareo

12 Confetti Mix (Design 274) Cheerful, summery story with abstract paisley pattern and randomly distributed dots Main focus of this group are the three bikini styles including a new, young triangle with foam cups Accessories: pattern mix pareo, white net dress

13 Pastel Zigzag (Design 286) Pure summer joy promises the graphic zigzag print in vibrating, cheerful colours with a decorative raffia-look buckle Bikinis are the heart of this story and present themselves as an underwire style up to H cup, a molded cup option with delicate double straps as well as a bandeau bikini with wires that appeals to many body types A sporty maillot with square back and a molded cup swimsuit with raffia-look buckle complement Pastel Zigzag Accessories: printed tulle sarong and tulle tunic Window kit

14 Water Pearls (Designs 284) Water drop imitations create a fascinating surface structure on solid coral and lagoon Delicate straps, soft lines and cups half soft, half padded are the components of a new bikini style that creates a heart-shaped décolletage The underwire bikini with sexy halterneck straps shapes a stunning décolletage Princess seams on the maillot guarantee a beautiful silhouette Accessories: printed tulle sarong and tulle tunic from the Pastel Zigzag story

15 Dolce Vita (Design 275) Two fashion themes come together artfully in this story: houndstooth check is mixed with polka dots A new bandeau top with wires and an underwire bikini with boy shorts charm with their retro spirit Additional highlight a black enamel Lidea logo element Accessories: pareo, black net dress

16 Lighthouse Stripes (Design 271) Black and white micro stripes present themselves with a 3D effect thanks to the seersucker quality A decorative element with block stripes sets jolly highlights in red Wide offer ranging from a maillot to underwire styles to the triangle swimsuit with foam cups Accessories: pareo, black hooded dress and net dress

17 African Patch (Design 276) This story interprets a summery ethnic theme as graphic print on henna background. Small beaded tassels are precious eye-catchers on some styles Various shapes of bottoms add to the bikini range Focus is on the swimsuits, ranging from a delicate, feminine style to a sporty maillot and thereby catering to a wide target group The tankini with solid-colour bottoms has a built-in bra with width-adjustable closure Accessories: pareo, net dress, multi-functional cover-up (NEW!!) that can be worn as dress or skirt