Farihah Ferdous SELECTED CASE STUDIES

Transcription

1 Farihah Ferdous SELECTED CASE STUDIES

2 Nio Nio were revealing their latest electric car to the world at SXSW and needed to get their extraordinary vision across the globe. This new takes technology to new heights, with an integrated AI like no other. I worked on writing a script from a child s perspective, but also on a VR film from the AI s perspective. See the brand film here. Script VR

3 Carl Friedrik Carl Friedrik is a luxury leather brand that operates on a direct-to-consumer model, offering the highest quality at accessible pricing. I ve been working with Carl Friedrik from the original stages of branding as Oppermann London, to a recent rebrand under the new name, Carl Friedrik, which was revealed in May Research Insight Purpose Positioning Brand Essence Values Personality Naming Taglines PR Social Media Direct Mail

4 Sky Mobile Sky were launching their first mobile network and wanted to stand out from the competition by creating a distinct language around their product, without alienating or confusing their audience. Tariff, replaced with Plan. Upgrade, replaced with Swap. Sky Mobile is a straight talking brand that keeps it simple. See the brand film here. Naming Website

5 Fy! Fy! carved a new path in their sector, one that combines thumb stopping content with an irresistible shopping experience. Realising that they wanted to increase appeal to the cool trendsetters out there, they needed to revamp their girly girl aesthetic and create a bold tone of voice. Download the app here. Research Insight Purpose Positioning Brand Essence Mindset Manifesto Values Personality Naming Visual identity Taglines

6 The Body Shop The Body Shop started as brand that brought natural, ethical cosmetics to the world. Over the years they ve faced many new competitors both on the higher and lower ends of the market. To reinvigorate the brand, they refined the tone of voice and visual language so that it was neither too childish or too premium. British irreverence with a knowing smile. Website Taglines OOH Social Media Packaging CRM Direct Mail

7 BYSJU As CMO of BYSJU, I led the company through a rebrand, that consolidated the brand vision and sent out a coherent message to its audience. BYSJU is a London based hat label that champions freedom, creativity and individuality, with patrons such as Will.I.Am and Mumford & Sons. The new brand was launched in April Research Insight Purpose Positioning Brand Essence Mindset Manifesto Values Personality Visual identity Taglines Lookbook

8 adidas adidas were launching a new app that changed the way football boots were purchased. Their exclusive app was the only way to get your hands on a pair and it was invite only. They needed a tone of voice that not only felt exciting and unique, but also spoke in the same language as its niche audience. Download the app here Onboarding video In-app copy

9 Podo A new electricity company in Spain wanted to change the way things were done. Traditionally, the sector has been in turmoil with power shifts between the government and corporate boards. This new company wanted to shift the dynamic and put the people in charge of their power. Brand Essence Mindset Manifesto Values Personality Taglines

10 Just Eat Just Eat wanted to reposition itself as the food delivery app that caters for all, as they faced increasing competition from new competitors such as Deliveroo and Uber Eats. They needed a rebrand to reflect that they don t discriminate your local kebab shop, but also have the hipster burger joint on there. See the brand film here. Download the app here. Purpose Positioning Brand Essence Tagline Script

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