NEWS AND INTELLIGENCE FOR JEWELLERY RETAILERS AND BRANDS MEDIA PACK 2017

Transcription

1 NEWS AND INTELLIGENCE FOR JEWELLERY RETAILERS AND BRANDS MEDIA PACK 2017

2 PRINT P rofessional Jeweller provides business intelligence for owners, operators and decision makers in the UK jewellery industry. This market-leading monthly magazine is the only publication targeted at this sector. In addition to providing news and exclusive interviews, comment and analysis, debate and examples of best practice and innovation, Professional Jeweller supports the industry and drives its news agenda with insightful reports and research. Professional Jeweller is published by ITP Promedia Publishing, a global publisher headquartered in Dubai, with offices in London, India and Bahrain. PROFESSIONAL NEWS, TRENDS AND ANALYSIS FOR BRITISH JEWELLERY PROFESSIONALS DECEMBER 2016 / VOL 07 ISSUE 12 JEWELLER NEWS, TRENDS AND ANALYSIS FOR BRITISH J EWELLERY PROFESSIONALS Collections of they theyear World Gold Council HEAD OF MARKET INTELLIGENCE DISCUSSES THE Q GOLD DEMAND TRENDS REPORT Festive Forecasts BRANDS AND SUPPLIERS PREDICT WHETHER THIS YEAR WILL BRING CHRISTMAS CHEER PJ EXPLORES CHESTER FOR THIS MONTH S CITYSCAPE BRAND Design Direction SWAROVSKI GEMSTONES OUTLINES THE TRENDS SET TO INFLUENCE THE TRADE NEWS, TRENDS AND ANALYSIS FOR BRITISH JEWELLERY PROFESSIONALS FEBRUARY 2017 / VOL 08 ISSUE 02 Pandora Exclusive ROUNDTABLE SENIOR UK JEWELLERY EXECUTIVES DEBATE THE BIGGEST CHALLENGES FACING THEIR BUSINES SES Store Strategy SALES SOAR FOR ARGENTO FOLLOWING A SUCCESSFUL NATIONWIDE REFIT Exploring Lincoln PJ HEADS TO THE HISTORIC CITY TO MEET ITS SUCCESSFUL INDEPENDENT JEWELLERS In Retrospect A SNEAK PEAK AT THE WONDERS TO BE DISCOVERED AT BASEL Bath Bound PJ MEETS RETAILERS IN THE HISTORICAL CITY FOR THIS MONTH S CITYSCAPE Build your Network BASELWORLD IS BACK AND PRESENTS THE PROFESSIONALS AND ADD NEW NAMES TO YOUR CONTACTS BOOK. WE ASK EXPERTS TO SHARE CARAT* London CEO REVEALS BRAND EXPANSION PLANS AND FOCUS FOR THE YEAR Period Jewellery In numbers 5,000+ Monthly circulation to UK jewellery industry professionals. 12,500+ Average monthly readers, based on 2.5 readers for each copy. DISCOVER THE TREND SOARING UNDER THE AUCTION HAMMER 70% THEIR TOP TIPS FOR WORKING THE ROOM... W.E. CLARK & SON ON BUILDING A BRAND TO STAND THE TEST OF TIME SHOW PREVIEW THE BEST OF WHAT THE 2017 EDITION OF JEWELLERY & WATCH HAS TO OFFER Are you Satisfied? SHINE A LIGHT LET US INTRODUCE YOU TO THE PROFESSIONAL JEWELLER AWARDS WE REFLECT ON THE LAST 12 MONTHS AND PREDICT THE TOP TRENDS AND STORIES THAT WILL SHAPE THE UK JEWELLERY INDUSTRY THIS YEAR... EXCLUSIVE P I GROU AROVSK TH THE SW DEAL WI SIGNS A ICON FASHION KARL LD LAGERFE Identity is Key INTRODUCING THE NEW AND IMPROVED DESIGNER JEWELLERY SPACE DISCOVER THE INSIGHTFUL RESULTS FROM OUR JOB SATISFACTION SURVEY MARCH 2017 / VOL 08 ISSUE 03 PERFECT OPPORTUNITY TO MEET OTHER INDUSTRY Harvey Nichols PROFESSIONAL JEWELLER INVITES YOU TO DISCOVER THE MOST TRIUMPHANT JEWELLERY COLLECTIONS OF THE YEAR, AS VOTED FOR BY THE PUBLIC NEWS, TRENDS AND ANALYSIS FOR BRITISH J EWELLERY PROFESSIONALS PROFESSIONAL NEW MD DISCUSSES TOURING THE UK TO MEET RETAIL PARTNERS EXCLUSIVE WITH WE SIT DOWN FOUNDER THOMAS SABO, US OF THE EPONYMO JEWELLERY JEWELLER JEWELLER JANUARY 2017 / VOL 08 ISSUE 01 PROFESSIONAL Bridal of Professional Jeweller s audience directly authorise purchasing decisions Business RETAILERS AND SUPPLIERS TALK ABOUT THE TRENDS TAKING THE INDUSTRY BY STORM AND DISCUSS HOW ONLINE SALES, THE PRICE OF GOLD AND ETHICAL PRACTISES WILL SHAPE THE UK WEDDING JEWELLERY MARKET OVER THE NEXT 12 MONTHS THE POWER OF PRINT CIRCULATION BY JOB ROLE ADVERTISING IN PROFESSIONAL JEWELLER OFFERS NUMEROUS COMMERCIAL BENEFITS: CREDIBILITY INTEGRITY FREQUENCY AUDIENCE Professional Jeweller is published by ITP Promedia Publishing, a leading global publisher with some of the most respected, sector-leading B2B and consumer magazines within its portfolio, and offices in London, Dubai and India. Professional Jeweller is built on an editorial policy that places huge emphasis on the integrity, quality and richness of its content. Our team work hard to bring the market the information it needs to know, creating a compelling publication that suppliers benefit from being associated with. Professional Jeweller is published 12 times a year, providing the market with a monthly digest of original news, trends and features. We will work with you to create a campaign that delivers a consistent message that is read by prospective buyers of your products month after month. Our database is fully researched from scratch and maintained, giving you the guarantee that your message is being seen by the most influential buyers of jewellery and services in the UK. Some of these operations and procurement professionals are responsible for multiple sites and annual budgets that run into the millions. 15% 10% 20% 40% 15% Managing director Owner Purchasing manager/director Procurement manager/director Other

3 DIGITAL P In numbers LEADERBOARD rofessionaljeweller.com is the only dedicated web portal for the jewellery industry, representing a truly valuable opportunity for business advertisers. By advertising on TOWER WALLPAPER WALLPAPER and within the site s associated daily news alerts, organisations of all sizes can now communicate information about their company, products, services and promotions to highly-targeted jewellery industry professionals working in the UK. You re speaking directly to the owners, operators and key management personnel that make the decisions in this lucrative sector. As online advertising continues to grow in popularity why not combine your marketing between print and online? Website traffic grew every month during 2016 Over 69,500 page impressions per month MPU DIGITAL Over ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS: METRICS FLEXIBILITY BRANDING PROMOTIONS Digital advertising packages include clickthrough reports that explain how visitors responded to your campaign, giving you full analysis of how many people it reached and the level of engagement. Digital artwork can be changed, updated and rotated on a weekly or monthly basis, offering you a unique opportunity to customise your campaign, communicate multiple messages and promote different offers. With digital advertising you can drive traffic straight to your website. Your digital artwork on this 100% dedicated jewellery portal will ensure your brand is at the forefront of buyers minds, helping to increase awareness of your products and enhancing the profile of your company to the industry s most influential procurement specialists. Online campaigns take place in real time, so if you advertise digitally, buyers can immediately take advantage of your company s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help you choose the online medium that best delivers your message. 32,000 unique users per month Daily news alert goes to over 10,000 jewellery industry professionals every day

4 ROUNDTABLE BRAND MANAGING DIRECTORS 42 PROFESSIONAL JEWELLER February 2017 Uk managing directors from leading jewellery brands discuss the industry s prospects BRAND MANAGING DIRECTORS ROUNDTABLE Jon Crossick, UK managing director, Thomas Sabo February 2017 PROFESSIONAL JEWELLER SPECIAL REPORTS SPECIAL REPORTS MAJOR EVENTS & EXTRA CIRCULATION The Year in Review JANUARY Future Trends BESPOKE EVENTS Roundtable opportunities As a multi-platform publisher, we can work with you to organise events tailored to your specific needs, including roundtables. FEBRUARY Job Satisfaction Survey Exclusive Industry Roundtable Bridal Feature Jeweller & Watch Birmingham Preview Jewellery & Watch Birmingham Review JEWELLERY & WATCH BIRMINGHAM (1,000 EXTRA COPIES) INHORGENTA (500 EXTRA COPIES) Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals. MARCH APRIL Bench Focused Feature Baselworld Preview Shop Floor Focus Staff training, Security/Crime and Visual Merchandising BASELWORLD, SWITZERLAND (2,500 EXTRA COPIES) You choose the topic to be discussed, and then work in partnership with Professional Jeweller to decide on panellists, before setting out the agenda for the session. MAY Silver Jewellery Feature JUNE Gold Jewellery Feature JULY Luxury Focus Luxury Retailers, Brands and Gemstones AUGUST Men s Jewellery Feature Big Retailer Interviews SEPTEMBER Exclusive PJ Trends Photoshoot IJL Preview BenchPro OCTOBER IJL Review PJ Awards Review and Results NOVEMBER Digital Focus Digital Reach List and Digital Innovations DECEMBER Collections of the Year * Features may be changed at the editor s discretion INTERNATIONAL JEWELLERY LONDON (1,500 EXTRA COPIES) Debates are lively and engaging and a great way to be seen as a real thought leader in your sector. All roundtables are followed by extensive post-event print and online coverage and photography. ROUNDTABLE DEBATE: How can brands and retailers work together to drive the UK jewellery industry forward? Professional Jeweller editor Stacey Hailes sat down with influential individuals from some of the UK s leading jewellery brands to discuss growth prospects for the jewellery sector and ways the whole industry can work together to achieve success in a rapidly-evolving marketplace. ON THE PANEL Hayley Quinn, managing director, Swarovski UK Jon Crossick, managing director, Thomas Sabo UK Lisa Levinson, country manager, Forevermark UK Pam Aujla, managing director, Trollbeads UK Reflecting on the last 12 months and looking forward to the year ahead, what key factors are currently driving growth in the UK jewellery sector? Jon Crossick: If we re being truthful about whether there s going to be growth in branded jewellery, I think it s going to be tough this year. I don t know how much growth there s going to be. I think it s actually more about how much share each brand takes. Hayley Quinn: The devaluation of the pound against other currencies is massively driving the luxury end of the jewellery market. As of yet, we re not seeing an enormous benefit in fashion jewellery, but I think that will come. Lisa Levinson: It s different in different categories. Looking just at the diamond sector, we are seeing a very small market at the moment for branded diamonds and branded diamond jewellery, so there the projections are really go. We ve seen growth over a lot of years and we do have our consumer data indicating that the demand for it is growing and for the diamond category in the UK, given the big space that s been taken up by non-diamond jewellery, for diamonds, there is an opportunity to move back into it, so we see potential there. If growth is a concern, how can retailers work with brands to help steer business forward? Jon Crossick: There s a big shift in branded jewellery. We ve come off the days of everyone waiting for the next big thing to happen. I think it is now more about selling proper jewellery and upskilling your workforce. Hayley Quinn: Independent jewellery retailers are still coming to terms with the decisions made by big brands. By big brands, I start with the watch brands. The downscaling of their portfolios left an awful lot of jewellery retailers, both independents and multiples, in a very difficult position. We ve seen that now with some of the fashion brands pulling back and changing their distribution strategy, and therefore as the global and national strategies change that s bound to influence the in- dependent retailers. Those that sit back and wait for it to happen to them are the ones that are going to be in trouble. Pa am Aujla: If I look at how jewellery is sold and displayed, there s been a big push of brands putting their own furniture in and telling the retailers how to sell it. That isn t really working for us because I think unless you re perpetu- ally training these people up constantly, we re finding a big issue with people not being able to sell the brand in the way we want it to be sold. For us, we re taking the strategic decision of really looking at where we want to be and how we want the brand to be sold. It doesn t really matter whether it s in our furniture or not, I d rather it was sold in a hidden draw somewhere but sold in the right way with the right passion and understanding. For me, the whole retail and branded partnership has to really come into its own going forward, especially when the economics this year are going to be challenging. Lisa Levinson: There s a lot of responsibility on the brands to provide a very faceted story for the retailers so they can share with the customers, and ultimately, it s for the retailers to find that passion. It s an emotional product and you have to find it within yourself. That passion doesn t come as a one size fits all, it has to come through a story and brand line that has many, many facets to it, so each individual sales person can go, that part connects with me. It s then authentic. That is something that we re going to focus a lot on over this year, because it s key for the growth to almost find on an individual sales ambassador level, which facet of the brand can you get that passion from. Hayley Quinn: The bigger the brand you are you have to face different challenges. For me it s more about consistency and getting the partner to understand that the representation of the brand, and the way that the brand is sold is really important to all of us. The biggest challenge for the independent is what one brand wants is different from what another one wants and they ve got to do everything for everybody. That s actually very difficult for a small independent organisation. Jon Crossick: Part of that issue is that smaller, multi-brand retailers shouldn t go chasing every brand. If you don t get the spine of your business right, it will all fall down around you. Concentrate on brands that you know deliver season in, season out, and make sure you work with them properly. Up to now, there s been a point where the industry has been lucky. Branded jewellery was the big thing and it was like selling sweets it s no longer like selling sweets. You can t just wait for someone to come in and buy that brand, you have to sell it. We re in a very different place to where the industry was a few years back, we ve seen it in our own stores and we ve definitely had to up-skill our retail staff to sell better, because there s other things we know footfalls not going up into stores, it s going online. What do you do? You convert better and you raise your average transaction value. To do that you have to sell better.

5 SO WHY SPONSOR THE AWARDS? Exposure and profile allows you to benefit from high-profile branding to the industry before, during and after the event. Networking opportunities with senior decision-makers within the UK s leading retail groups and jewellery brands. Increase your credibility through association with our leading magazine, website and awards. Create new business opportunities through higher brand presence among current and potential customers. Gain valuable profiling in Professional Jeweller through awards-related editorial coverage and post event write-ups. Be seen as the market leader in your chosen area by sponsoring the award that suits your company. Raise the profile of your products and services with an influential and affluent audience. T DATE: 4th of September 2017 Free-flowing Champagne, canapés and networking TIME: 7:00pm till late he nomination process for the Professional Jeweller Awards is uniquely democratic inasmuch as jewellery retailers vote for the jewellery brands that have been performing best for them, while suppliers vote for their favourite retailers. So all nominees are chosen for by those that know best. The nominations are then whittled down to a shortlist before culminating in a glittering awards ceremony on the evening in September. High profile members of the jewellery industry, hard-working employees and innovative owners and managers are in attendance, always proud to see well-deserving staff members receive recognition for their efforts which so often can go unnoticed. Professional Jeweller presents a range of opportunities for companies to sponsor these prestigious awards, which not only make their mark in the retail industry, but also gain nationwide exposure in various press such as newspapers and online coverage.

6 COMMERCIAL OPPORTUNITIES PRINT AND ONLINE ADVERTISING RATES RATE CARD FOR PROFESSIONAL JEWELLER POSITION SPECIFICATIONS SINGLE ISSUE price per insertion SIX SERIES (10% discount) per insertion TWELVE SERIES (15% discount) per insertion PRIME POSITIONS Front Cover Image 205 X 275MM (300 DPI) 12,000 10,800 10,200 Front Cover Gatefold 406 X 275MM 7,500 6,750 6,375 Outside Back Cover 205 X 275MM 5,300 4,770 4,505 Inside Front Cover 205X 275MM 4,900 4,410 4,165 Belly Band 500 X 70MM 6,400 5,760 5,440 Opening Double Page Spread 410 X 275MM 7,000 6,300 5,950 Roundtable Event Actual Event & 4 page write up 11,500 N/A N/A Sponsored Photo Shoot Six page write up 12,600 11,340 10,710 Front and Back Cover Wrap 4x 205 x 275MM 15,000 13,500 12,750 STANDARD ADVERTISING Double Page Spread 410 X 275MM 6,300 5,670 5,355 Full Page 205 X 275MM 3,800 3,420 3,230 Half Page Horizontal 175 X 116MM 2,200 1,980 1,870 Half Page Vertical 85.5 X 232MM 2,200 1,980 1,870 Quarter Page 175 X 42MM 1,350 1,215 1,147 Advertorials 205 X 275MM 4,800/page 4,320/page 4,080/page Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request all prices subject to VAT RATE CARD FOR PROFESSIONALJEWELLER.COM POSITION SPECIFICATIONS PRICE WATCHPRO.COM Leaderboard 728 X 90 Pixels 2,250 per month Tower 230 X 783 Pixels 2,500 per month MPU 300 X 250 Pixels 2,000 per month Wallpaper 740 X 1440 Pixels (Per Side) 5,000 per month DAILY NEWS ALERT Leaderboard 728 X 90 Pixels 2,500 per month or 850 per week Tower 220 X 550 Pixels 2,750 per month or 900 per week Lower Leaderboard 465 X 75 Pixels 1,500 per month or 500 per week Dedicated shot N/A 5,000 per Discounts available on multiple campaigns all prices subject to VAT CONTACTS EDITORIAL CONTACT STACEY HAILES Editor stacey.hailes@itppromedia.com COMMERCIAL CONTACT SHENI SAMPSON Commerical Manager sheni.sampson@itppromedia.com Follow us on Follow us on Follow us on Promedia Publishing Ltd Bastwick Street, London, EC1V 3PS