ColorPlus Woman. Park Avenue Woman

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Rafe Lane
5 years ago
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1 A 100% subsidiary of Raymond Limited, Raymond Apparel Ltd. has in its portfolio, some of the most highly regarded apparel brands in India including leading menswear brands Park Avenue, Parx, Manzoni and ColorPlus. Raymond entered into the ready to wear business with the introduction of Park Avenue in 1986, catering to the formal men s wear market. Parx was launched in 1998 to address the growing trend of smart casuals. Both brands have captured major market share in their respective categories due to an inherent advantage of vertical integration and a strong retail presence. In 2000, Manzoni, a luxury lifestyle brand was launched offering a super-premium formal range of men s shirts, suits, trousers, jackets, ties and leather accessories. Raymond identified the vacuum for a high end, casual wear brand and hence decided to acquire ColorPlus as a part of strategic expansion plan for their ready-to-wear business. Raymond Apparel Ltd. has also ventured into the kids wear segment with its exclusive brand Zapp! Covering the spectrum of children's lifestyle products, it includes an entire range of children's apparel and accessories. In addition to this, Raymond Apparel has also launched Notting Hill, the new apparel brand under the popular price segment. A complete value-formoney men s wear brand, Notting Hill, is the perfect combination with fashion, fit, styling and affordability as the key differentiators. All brands from the RAL folio are well entrenched in the market and are sold through multi brand outlets, as well as dedicated, exclusive stores in India and the Middle East. RAL has understood that in a competitive market where technology is parity, innovation and design provide the competitive edge. RAL brands offer consumers the best in terms of fabric and styling. RAL s aesthetically built Design Studio in Thane is well equipped with state-of-the-art designing facilities, keeping in mind the creative needs of designers and research team that closely follows international fashion forecasts and design trends. Raymond has recently set up a Design Studio in Italy that will provide our various apparel brands with access to international quality inputs in the areas of designing & product development and will give RAL brands a distinct design edge over competition. Raymond Apparel Ltd. has won many awards including Most Admired Apparel Company of the Year by IFA More recently, Park Avenue won the award for the Most Admired Formal Wear Brand for the second consecutive time and Mr. Shreyas Joshi, President, Raymond Apparel Ltd. was awarded Most Admired Fashion Brand Professional of the Year at the Lycra Images Fashion Awards 2006.

Targeted at customers between the age group of 30-40 years, Park Avenue has constantly reinvented itself, successfully addressing the changing needs of the consumer whether its formalwear, relaxed

2 Park Avenue Launched in 1986, Park Avenue is a premium contemporary formal wear brand and the single largest formal and occasion wear brand in India. It is also one of the most respected and widely distributed brands of readymade garments in the country. Targeted at customers between the age group of years, Park Avenue has constantly reinvented itself, successfully addressing the changing needs of the consumer whether its formalwear, relaxed work wear, heritage wear or evening wear. Park Avenue s product development is a classy mix of the deep understanding of the Indian consumer and the Indian market, as well as the latest international inputs in fabric, styling, colour and fashion sourced from India and abroad. Park Avenue has recently forayed into women s western formal wear segment through the launch of their premium brand Park Avenue Woman. Parx Parx, the premium casual lifestyle brand offers a wide range of semi formal and casual cottons, blends and denim wear targeted at the trendy, energetic young urban male from years looking at clothing that can reflect their youthful attitude. The easy, relaxed yet chic make up of the Parx collection is at the very heart of contemporary fashion. The brand has met with huge success from its very first year of operation and continues to perform well in a highly competitive market. Parx has recently forayed into exclusive brand outlets under the Parx brand Delhi, Ghaziabad and Mumbai.

3 Manzoni Manzoni is a luxury lifestyle brand that offers a super premium range of formal wear and sportswear, comprising of shirts, suits, trousers, jackets, ties and leather accessories. Manzoni offers the finest in contemporary international style & luxury for the discerning customer who is a trendsetter. Being a super premium brand, Manzoni s production runs are low to keep the designs as exclusive as possible. Only the best cottons and exotic fabrics are used to make Manzoni garments 100% silk, Irish and Italian linen and 100% superfine wool. Each Manzoni garment is made with only the best-in-theworld linings, interlinings and threads and is constructed at a worldclass plant. Manzoni garments are available in a range of contemporary styles. Manzoni was launched through shop-in-shop outlets at select The Raymond Shop (TRS) outlets. In 2005, the first exclusive Manzoni luxury boutique was launched in New Delhi and another in Mumbai. ColorPlus ColorPlus Fashions Limited, now a subsidiary company of Raymond Apparel Limited was acquired by Raymond in 2002 as a part of its strategic expansion plans for the ready-to-wear business. ColorPlus is one of the largest premium category smart casual wear brand. Having a thrust in product innovation and being a trend setter, ColorPlus is one of the most preferred brands in this category. Driven by a passion to offer the best to the consumer, ColorPlus constantly innovates processes and technologies offering the buyer new worlds of comfort. Some of the technological innovations that are brought by ColorPlus are thermo-fused buttons, golf ball wash, soft jeans, wrinkle free technology, stain-free fabric, and cone dyed technique. ColorPlus has recently forayed into women s western casual wear segment through the launch of their brand ColorPlus Woman.

Each line sports distinct styles and fits, offered in an array of exquisite garments to make a woman feel great, all day long.

4 ColorPlus Woman ColorPlus Woman offers an exclusive range of smart casual clothing for the modern, independent and discerning women. The collection includes five lines of clothes and accessories to take care of her dynamic lifestyle needs, including, Day Wear, Sporty Casual Wear, Outdoor Wear, Business Casual Wear and Evening Wear. Each line sports distinct styles and fits, offered in an array of exquisite garments to make a woman feel great, all day long. ColorPlus Woman will be retailed through exclusive brand outlets, multi brand outlets and large format stores across India. Park Avenue Woman Park Avenue Woman offers a complete range of Business Wear designed specially for the working women professionals of today. The brand offers three distinct and elegant lines that include the Modern Classic range for Business Formal Wear, Urban Chic range for Business Leisure Wear and Opium Delight for Business Evening Wear. Zapp! Raymond announced its entry into the children's apparel segment with the introduction of its kids wear brand, 'ZAPP! The exclusive brand will cover the spectrum of children's lifestyle products that includes an entire range of children's apparel and accessories. Targeted at kids between the age group of 4 to 12 years, the Zapp! collection features a wide range of apparel from party wear to relaxed casual wear. Designed in-house, keeping in mind the needs of its target consumers, the Zapp! clothing range will be available through Basics, Denim and other lead collections. Raymond plans to set up around 10 'ZAPP!' stores across key metros in India over the next one year. The store promises to provide a unique shopping treat for kids with its fun ambience, wide variety of merchandise and exciting in-store experiences.

5 Notting Hill This new apparel brand under the popular price segment, features a spectrum of men s lifestyle products that ranges from formal wear to relaxed casual wear and is targeted at the young professional, between the age group of years. Designed in-house, the Notting Hill range comprises of suits, shirts, trousers, jeans, t-shirts and also accessories like ties, handkerchiefs and socks. With well crafted fits, styling and colour range, Notting Hill promises to be an instant hit with the young working professionals. ###

Raymond Group. Denim. Shirting Pure wool, Polywool blended fabric 48 million metres 2 integrated plants in India

Raymond Group. Denim. Shirting Pure wool, Polywool blended fabric 48 million metres 2 integrated plants in India Raymond Group Incorporated in 1925, Raymond is the leading, producer of worsted suiting fabric in the world, with a production capacity of 48 million meters of wool & wool-blended fabrics. A pioneer in