2015 October 21-24, Crocus Expo

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1 2015 October 21-24, Crocus Expo

2 INTERCHARM - THE LARGEST EVENT OF THE PERFUMERY-COSMETIC MARKET OF RUSSIA, CIS AND EASTERN EUROPE, BRINGING TOGETHER ALL SECTORS OF THE BEAUTY INDUSTRY 1. Successfully held for 20 years! 2. Is the largest cosmetic exhibition in Eastern Europe. 3. Total floor area sqm 4. According to last year statistics, 84% of exhibitors successfully established new business relationships at the exhibition, and for companies which participated for the first time, this figure is even higher- 91% 5. The number of InterCHARM visitors from all regions of Russia, CIS countries and Eastern Europe is expected to be during 4 days of the exhibition.

3 La Niche

4 La Niche 2014 Niche brands from Provence, Switzerland, Iceland, Bahrain, France, Italy, USA and other countries and other countries were presented at La Niche

5 La Niche La Niche La Niche visitors are distributors, owners and managers of cosmetics chain multi-brand stores, owners of beauty salons, concept stores and interior boutiques, celebrities, journalists and popular beauty bloggers.

6 La Niche 2014 PUBLICATIONS ABOUT THE PROJECT ON LEADING INTERNET BEAUTY-PORTALS AND BEAUTY-BLOGS month month month month month month month month

7 La Niche 2015

8 La Niche 2014 PUBLICATIONS ABOUT THE PROJECT ON LEADING INTERNET BEAUTY-PORTALS AND BEAUTY-BLOGS

9 A prestigious beauty-salon took our products to use and sell and it was covered in media. Exhibition was a great fun and it was useful for us to get acquainted with the market. Sóley Elíasdóttir, Sóley Organics, Iceland La Niche 2013 Exhibitors impressions: Everything was even better than I expected. My contact-list became larger, as well as sales. I do love Russia! Jean-Marc Trémé, Unique, France France

10 La Niche 2015 exhibitor s package The purpose of the project - the development of the Russian niche perfume and cosmetics market, as well as assistance in search for distributors and new customers. In 2015 the exhibition will be held from 21 to 24 October in Crocus Expo exhibition hall. La Niche project will be located in pavilion 13 (ex VIP lounge).

11 La Niche 2015 exhibitor s package AREA PLAN OF LA NICHE PROJECT Booths are decorated in the same style and equipped for products presentation and storage.

12 La Niche 2014 exhibitor s package EXHIBITOR S PACKAGE INCLUDES SUCH SERVICES IN PR AND COMMUNICATIONS SPHERE: 1. Inviting distributors from Russia and CIS countries to the project 2. Establishing contacts with concept store and beauty salons representatives as potential customers of the brand 3. Promotion of the brand in the print media 4. Digital-promotion 5. Attracting celebrities and opinion leaders to the project 6. Organizing exhibitor s participation in parallel program

13 PROMOTION IN PRINT: - PR-campaign with celebrities in glossy magazines PR-возможности для участников проекта - Publication about exhibitor s company in InterCHARM Exhibition official catalogue - Work with public opinion leaders

14 PROMOTION IN INTERNET PR-возможности для участников проекта - Coverage of exhibition events and news in social networks and on official InterCHARM website - Project promotion in the blogs beauty и fashion Амира (beautyunearthly.blogspot.com), Яна (Beautyinsider.ru), Сергей Остриков (ostrikov.tumblr.com), Елена (rusbeautynews.ru), Карина (youtube.com/user/karinanigay), Екатерина (fashionlife.livejournal.com) - Project promotion in the blogs Contextually Targeted Advertising

15 Creative development - Design of La Niche space and corners of exhibitors - Branding of corners of exhibitors - Copywriting of PR-materials, press- and post releases with excebitors mentioning list of exhibitors and description of products - Professional photography

16 Работа с экспонентами во время выставки - Distribution of invitations to potential partners in beauty salons, interior boutiques and concept stores of Russia and CIS countries using InterCHARM FORUM PR agency s database. Exhibitor s package price rubles

17 Контакты La Niche project organizer FORUM PR agency, known for more than 15 years work in beauty-industry. Address: Moscow, Kutuzovsky prospekt, 9/1, office 3 Tel.: +7 (903) (903) S: Visa and hotel support: Shipping support: nstructions.pdf?v=

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