homesanddesign.ca MEDIA KIT 2018 Unparalleled Circulation: 150,000 COPIES PRINTED per issue

Transcription

1 Unparalleled Circulation: 150,000 COPIES PRINTED per issue AKIT16

2 Inform. Enlighten. Inspire Westcoast Homes & Design magazine has the largest and most affluent readership of any homes lifestyle publication in the market. 422,000* Average readers per issue. The magazine is distributed six times per year in the weekend editions of the Vancouver Sun and Province Newspapers and racked at more than 400 locations for free pick up. *Source: Vividata Q2 2017, Print/Digital average readership, Base: All markets 12+

3 Who we are At Westcoast Homes & Design, we know how British Columbians live and how they want to live. And when they re looking for ideas and inspiration, they turn to Westcoast Homes & Design, the best-read homes magazine in the Lower Mainland. Each issue offers a glimpse into the most beautiful properties in the Vancouver area. Local celebrities open their doors and welcome readers inside. Designers, builders, artists and decorators share their best tips, trends and techniques, as well as invitations to their most impressive new-builds and renovations. Our experts offer insights on everything from the latest news in Vancouver s real estate market to making the most of the mortgage rules. And because homes aren t just for looking at, but for living in, we also offer extensive lifestyles coverage, from food and wine to travel and luxury living. When it comes to West Coast homes, we know what readers want. After all, it s where we live, too. MANAGING EDITOR Mary Beth Roberts EDITOR Joanne Sasvari ADVERTISING ENQUIRIES Peter Ryznar, Sales Manager pryznar@postmedia.com Tel: EDITORIAL ENQUIRIES Mary Beth Roberts, Managing Editor mbroberts@postmedia.com Tel: FOLLOW US ON TWITTER twitter.com/homesanddesign FOLLOW US ON

4 What we do best Inform. Enlighten. Inspire IN EVERY ISSUE Editor Joanne Sasvari dishes about food and spirits. Wine writer John Schreiner serves up the latest sips from the Okanagan and beyond. Automobile expert Andrew McCredie takes the hottest new wheels for a spin. And master gardener Brian Minter inspires with endless ideas for transforming any space into a lush oasis. Plus: travel, art gallery news, décor ideas and luxury living. Since 2003, our strong partnerships with editorial authorities accross all industries puts Westcoast Homes & Design front and centre. UDI CEO/CONTRIBUTOR Ann McMullin WINE WRITER John Schreiner GARDEN WRITER Brian Minter CONTRIBUTOR Lucy Hyslop

5 2018 EDITORIAL OVERVIEW February 10/11 THE KITCHEN ISSUE FEBRUARY It s the heart of the home, the room where we gather to feed both body and soul. Little wonder then that we put so much work into making our kitchens look so great. In this issue, we look at what s cooking in kitchen design and offer home entertaining tips from a local celebrity couple who really know how to turn up the heat. Our official guide to the BC Home + Garden Show will be filled with even more ideas. Plus: In travel, we check out one of the coolest trends in winter sports with a cross-country ski trip to one of North America s top resorts. Also, Lunar New Year a special feature celebrating the Year of the Dog. April 7/8 THE DECORATING ISSUE SPRING With the return of longer, warmer days, we crave something fresh and new and beautiful. This issue offers plenty of inspiration from a couple who ve married careers as interior designer and architect, as well as a Juno-winning artist who takes us on a tour of their salonstyle gallery. Plus: Cool communities. North Vancouver, home to BC s newest art gallery and what may be the best burgers in town. REFRESH & RENEW Local designer Janie Hungerford takes us through her revitalized 1920s home plus AT HOME Kim Pickett wows with modern penthouse design TAKE A LOOK AT THIS YEAR S GEORGIE AWARD-WINNING HOMES SPRING 2017 May 26/27 OUTDOOR LIVING SUMMER It s summertime, and we can t wait to escape to the great outdoors. We check out a spectacular custom-designed back yard, venture off the beaten path with a trip to the misty isles of Haida Gwaii, gather up all the coolest outdoor gear for the warm months ahead and fill our pots and planters with glorious colour. Plus: Cool communities. We head to the quay to see what s new in historic New Westminster. O Canada GET OUTSIDE AND ENJOY THE BEAUTY OF OUR GREAT LAND Inside: COOL CANADIANA, HOT GRILLS & PATIO DRINKS Plus EVERYTHING YOU NEED FOR A SIZZLING SUMMER SUMMER 2017 SPRING SUMMER

6 VANCOUVER FALL HOME SHOW VANCOUVER FALL HOME SHOW RICHARD S MISSION IS TO INSPIRE HOMEOWNERS THROUGH DESIGN In the city, Richardson s home is cool and contemporary. EMPOWERED BY DESIGN Designer Sarah Richardson shares the tips and tools DIY-ers need HGTV s Sarah Off the Grid follows designer Sarah Richardson, her husband Alex Younger and their family as they build their country home outside Toronto. By KATHLEEN FREIMOND Don t follow trends, says Sarah Richardson. It s not about what s trendy, it s about what makes you feel that your home is everything you want it to be a space where you feel nurtured, relaxed and calm, says the designer and television personality who is as comfortable at a desk in her elegant design studio as she is wearing a hard hat and calling the shots on a construction site. For the multi-talented Richardson, appearing at the Vancouver Fall Home Show is an opportunity to share insights and tips that help people successfully tackle their own projects. My mission is to create and design and, by doing that, inspire people with great ideas. Then I want to educate them with tips and knowledge that will help them navigate their project, she says. Ultimately I want to empower them with everything they need so they can tackle their project and feel like they can pull it off with winning results. She advises decorating DIY-ers to set a budget and stay within it, but more importantly, to buy what they love and not necessarily what is considered trendy. I don t think you can overestimate the importance of crafting a home that feels good to you every time you re in it, says the mother-of-two. Her own first published project was an image showing a space she designed using a table from a yard sale and a $2.50 lamp from a flea market. Since then, dozens of magazines have featured Richardson s work. She s also the author of two books and is the host, co-creator and co-producer of eight HGTV series seen in more than 100 countries around the world. Richardson explains her signature style as a recipe combining contemporary, traditional, exciting, calm, colourful, neutral and masculine and feminine elements. And there s always some whimsy and a vintage or antique piece. I love the hunt for vintage/antique pieces and architectural salvage and the soul and character they bring to a home, she says. But then I m also drawn to crisp lines and modern innovation. SEPTEMBER OCTOBER 2017 OCTOBER ARTFUL LIVING 2018 EDITORIAL OVERVIEW August 25/26 CONTEMPORARY ISSUE SEPTEMBER Clean lines, bold colours, dramatic statements. We love contemporary design and in this issue we show readers how to bring it home. We take inspiration from a showstopper in the Okanagan, offer tips from the experts and look forward to all the highlights from IDS Vancouver. Plus: Dreaming of wine country, from Kelowna to Bordeaux. AHHH, SPA! BATHROOMS UPDATED IDS VANCOUVER INSPIRES, DELIGHTS AND INTRIGUES BRUCE MUNRO WRIGHT S TREASURE-FILLED HOME WCHDAUG17.indd :57 AM BEAUTIFUL BULBS WITH BRIAN MINTER SEPTEMBER October 13/14 RENOVATION ISSUE FALL Planning a reno? We have everything our readers will need, from easy ideas to smart space savers to aspirational properties like the stunning Fogo Island Inn off the coast of Newfoundland. Look for more ideas in our official guide to the B.C Fall Home Show Plus: Cool communities. East Vancouver, where hipsters and history meet. GIFTS FOR EVERYONE INCLUDING YOU CHECK INTO HOTEL STYLE WINTER 2017 November 24/25 LUXURY ISSUE WINTER From spa bathrooms to the luxest gifts to the most glorious holiday decorations and so much more. We round up everything readers crave to make the season merry, bright and fabulously festive, including a swing across the pond to merry old England. A Cool Yule with Colin James ROCKIN THE SEASON WITH MUSIC, FAMILY & FESTIVE MEMORIES WINTER

7 THE WESTCOAST HOMES & DESIGN ADVANTAGE 422,000* AVERAGE READERS PER ISSUE AVERAGE AGE 25+ HIGH HOUSEHOLD INCOMES (INDEX HEAVILY ON HHI) $150,000+ (INDEX 113) PERSONAL INCOME 39% MALE 61% FEMALE $100,000+ (INDEX 106) EDUCATION Have university + education 64% $ THEATRE 45% Attend live theatre OCUPATION Are managers, owners, and professionals 27% TRAVEL 61% Have taken an overnight vacation in a year $ BABY BOOMERS Are boomers with home equity 40% HOME OWNERSHIP Own their own home 73% HOME IMPROVEMENT Renovated or remodelled their home in the past year 47% AUTO 64% Own a foreignmade vehicle WINE DRINKERS Are wine drinkers 55% FOOD AND DINING Frequented restaurants and bars in the past month 83% Source: Vividata Q *Print/digital average issue readership. Base: All Markets, Age 12+

8 2018 RATES & SIZES MAGAZINE is a saddle-stitched publication, printed on 80lb matte stock on the outside and 60lb matte stock on the inside. Trim size is x Allow beyond the trim on all sides for bleed ads. All critical live material should be within the trim size. DOUBLE SPREAD $8500 BONUS: Includes a $1500 credit towards a targeted online impressions*. Trim w x h Live Area w x h Bleed 17 w x 11 h 1/6 PAGE VERTICAL/ HORIZONTAL $800 Horizontal Vertical Size w x 4.65 h Horizontal Size 4.85 w x h 1/2 PAGE HORIZONTAL $2400 Size w x 4.65 h FULL PAGE $4250 BONUS: Includes a $500 credit towards a targeted online campaign. Trim w x h Live Area 8 w x h Bleed w x 11 h INSERTION DATES * 1/2 PAGE DIGEST $2700 Size 4.85 w x h 2/3 PAGE VERTICAL $3200 Non bleed Size 4.85 w x 9.5 h 2/3 V e r ti c a l Full Bleed` 5.6 w x 11 h Trim 5.35 w x h Live Area w x h 1/3 PAGE SQUARE/VERTICAL $1600 Square: Size 4.85 w x 4.65 h Square 1/3 V e r ti c a l Vertical Non-Bleed: Size w x 9.5 h Trim w x h Live Area 2.45 w x h Bleed w x 11 h SPONSORED CONTENT PACKAGE Engage your audience with a professionally written story in print & online (500 words) Includes: Print page + Digital story page Surrounding digital ad units 35,000 story driver impressions 35,000 Facebook /Twitter impressions Package $5850 (Print only $4500) *Add $700 for 35,000 Instagram Impressions * Limited availabilty per issue, subject to editorial approval. Package Bonus: Tweet to over 8000 WCHD Twitter followers Sponsored post on ISSUE INSERTED IN INSERTED IN RESERVATION MATERIAL THE VANCOUVER SUN THE PROVINCE DEADLINE DEADLINE Feb February 10 February 11 January 22 January 25 Spring 2018 April 7 April 8 March 19 March 22 Summer 2018 May 26 May 27 May 7 May 10 Sept August 25 August 26 August 3 August 9 Fall 2018 October 13 October 14 September 24 September 27 Winter 2018 November 24 November 25 November 5 November 8 STORY AD PREMIUM POSITIONS INSIDE FRONT COVER $4900 Includes a $500 credit for a targeted online campaign. PAGE 3 - PAGE 9 $4900 Includes a $500 credit towards a targeted online campaign. 4 PAGE CENTRE SPREAD $14900 Includes a table of contents reference and $2500 targeted online campaign. INSIDE BACK COVER $4900 Includes a $500 credit towards a targeted online campaign. BACK COVER $5100 Includes a $500 credit towards a targeted online campaign. Purchase a full page in all six issues and receive a bonus full page ad or advertorial in the issue of your choice. ONLINE: Ask your sales representative how you can drive even more sales with a multi-media campaign. Alternative advertising formats, such as gatefolds and inserts, available upon request. PLEASE CONTACT YOUR SALES REPRESENTATIVE FOR MORE INFORMATION OR CALL PETE RYZNAR PRYZNAR@POSTMEDIA.COM