YEAR 12 FASHION CYCLES

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1 YEAR 12 FASHION CYCLES

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3 Period, movement or designer? Period Categorised as not as long as an era, but a significant amount of time often called a phase. Movement - A movement is a group of artists that come together to pursue a certain commonality for x amount of time. They have a specific objective in mind when they get together, whether it is a particular artistic style, political mindset or common enemy. Designer An architect of clothing design, based on the research of trends by the forecasters and market research.

4 DESIGN MOVEMENTS BRAINSTORM A DESIGN MOVEMENT; WHO WERE THEY? WHAT WERE THEY? WHY THEY HAPPENED? WHEN DID THEY HAPPEN? ARTS & CRAFTS, ART NOUVEU, BAUHAUS, ART DECO, MEMPHIS, POP ART, PUNK, MINIMALIST

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8 Art Nouveau Influenced by Arts & Crafts movement. French for new art. Most popular in Britain and Europe. Gustav Klimt and Charles Rennie Mackintosh. It is considered now as an important transition between historicism and modernism. Flowing lines and organic forms representing the female form, flowing out like blossoming flowers. Echoed the romantic period with the introduction of the S shaped corset. Channeled the ornamentation of Japanese style.

9 Bauhaus Based in Germany from Pure, emphasised straight lines, smooth slim forms. World War 1 s poverty and inflation positively impacted the movement. Famous for developing prototypes in industry. Main aim to unify Arts, Craft and Technology. Mondrian and Kandinsky. Paul Poiret was the designer of the decade; discarding corsets with WW1emphasising traditional forms and luxury taking a back seat as the economic crisis was indicative of the social change, people s main worry was staying alive. In 1926, Chanel declared black to be the only appropriate colour for standardised, economical attire.

10 ART DECO Highly modern and elegant. Anti-Mass production focusing on one-off, expensive products made from luxurious materials such as bronze or exotic woods. The exploitation of the materials decorative characters as opposed to their functional properties. Influenced by Art Nouveau. Geometric shapes, zigzags and ornamental inlays. Used extensively in domestic interiors and architecture from What is interesting about this time era? Poiret, Chanel, Lanvin and Schiaparelli were the big couturiers.

11 MEMPHIS The name of a group of designers that established themselves in Milan in The main designer name attached to this movement was Ettore Sottass. Memphis was concerned in the practical objects of everyday life, the mass production of such objects and their promotion through advertising. Influences from comic strips, films, punk music and the combination of materials. They were characterised as witty, stylistic almost fisher price looking, exaggerated their fast pace of interior fashion in the 80 s. The Memphis group introduced a new understanding of design, the main purpose being bold and witty rather then functional. The groups innovation and boldness was depicted by their bright colours. Many designers shunned the functional in favour of the funky especially in Europe.

12 Pop Art Key Dates: This movement was marked by a fascination with popular culture reflecting the affluence in post-war society. It was most prominent in American art but soon spread to Britain. In celebrating everyday objects such as soup cans, washing powder, comic strips and soda pop bottles, the movement turned the commonplace into icons.

13 Minimalism This very literal interpretation of the word Minimalism, i.e., literally reducing clothes to almost nothing, is perhaps the reason why the term has been through so much abuse. Everything that is monochromatic and stark, even when it comes to t-shirt and jeans ensemble are now deemed Minimalist. fashion is simple and sanitised, androgynous rather than objectifying. And it was no coincidence that the designers creating these clothes that dictated a mood were all women too: Philo, McCartney and MacGibbon.

14 PUNK Punk fashion is the clothing, hairstyles, cosmetics, jewellery, and body modifications of the punk subculture. Punk fashion varies widely, Punk ranging style from featured notions such as Vivienne Westwood safety designs pins, bike chains and dog collars to styles modeled worn on bands as jewellery. like The Biker badges, buckles Exploited to the dressed-down and straps. look Leather of rubber and denim North American hardcore. fabric s.

15 Year 12 Holiday - homework Retrospective design is often used to influence the design of new products. Research into ONE of the design movements in this ppt explaining how this has been used to influence design. Include information about relevant designers prominent at this time, dates, iconic images of their products.