FROM THE PUBLISHERS OF

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1 FROM THE PUBLISHERS OF

2 FROM THE PUBLISHERS OF Our Mission Empowering Visionary Leadership For the last 40 years, Jobson s renowned brands have been the ECP s most trusted source for information. 20/20 and Vision Monday deliver cutting-edge news, style, business and fashion trends, and market-changing innovation to our readers. 20/20 energizes the optical arena with bold images, striking eyewear and an up-to-the minute editorial point of view about the breadth of new products and services available to the ECP. Vision Monday is the ophthalmic industry s leading source for news and industry-defining trends, offering valuable insight into how successful retailers and practitioners build their businesses and stay profitable. Jobson s multi-media advertising and promotional packages including print, digital, high impact live events and education/training initiatives create powerful communications platforms for your brand messaging. 20/20 and Vision Monday possess the maximum reach, leadership, and influence in the optical industry, and TOGETHER they share an exciting vision for the future. The vision to help you succeed GROUP OPTOMETRY & OPHTHALMOLOGY 2

3 FROM THE PUBLISHERS OF Brand Map 20/20 s NEW Pro to Pro provides Vision Monday identifies the trends, covers the topics and shapes the conversations important to eyecare professionals and leading optical retailers. Vision Monday reports on key sectors of the optical business through signature editorial features, product launches, event coverage and more. EXTRA 20/20 is the industry leader in reach, readership and results. With the largest circulation in the optical arena and full market reach, 20/20 is the number one influence in the purchasing decision for frames, sunwear, spectacle lenses and retail displays. VMail As the most trusted, authoritative voice in the industry, VMail Extra and Headlines, VMail ProductWatch and VMail Technology deliver up-todate eyecare news directly to ECPs inboxes. VMail covers news, trends, topics, reports, store openings, product launches and so much more. Vision Expo Dailies The Vision Monday Show Dailies are exclusively offered at both International Vision Expo East and International Vision Expo West as the only official show publication. Each day, the Dailies provide live coverage of show news, events, product launches, seminar highlights and more. opticians with the training and information they need to keep pace with today s rapidly changing product environment. It provides relevant, quality education to the marketplace and it helps ECPs offer better patient care. Pro to Pro is one of the leading and largest providers of ABO-approved CE. MarketPulse is a survey series in 20/20 designed to provide ECPs with the most up-to-date information on the relevant topics of Children s Eyewear, Premium Lenses and Wholesale Lab Usage. This series is a necessary tool that will enable ECPs to expand their business and become a more informed optical professional. Live Events Jobson live events capture attention, build personal networks and relationships and drive positive business outcomes. Vision Monday s Global Leadership Summit is one of the most anticipated events in the eyewear and optical industry for senior level executives. It has become the place for face-to-face networking and a dynamic exchange of ideas, and thought-provoking discussion. 3

4 FROM THE PUBLISHERS OF Digital Opportunities 20/20 and Vision Monday online are the ECP s on-thego, mobile-optimized sources for industry news, trends and information. 2020mag.com has launched an entirely new site with articles formatted for easy reading, quick navigation and is fully searchable for top trends, Pro to Pro stories and ABO/NCLE-approved CE courses. VisionMonday.com is an award-winning website featuring the top news and events you need to know to stay informed in the ever-changing world of optical. Online sponsorships available. 20/20 & Vision Monday Digital Reach 3M pageviews a year 700K unique visitors a year 1.2M visits a year 4 Vision Monday E-Newsletters VMail As the most trusted, authoritative voice in EXTRA the industry, VMail Extra and Headlines, VMail ProductWatch and VMail Technology deliver up-to-date eyecare news directly to ECPs inboxes. Effectively communicate by integrating the VMail brand into your 2017 advertising plan. The ONLY daily optical newsletter Delivered to over 50,000 subscribers 24% average open rate for VMail Extra and Headlines CLICK & dba newsletters VM s CLICK reports the exciting developments of social media, optical e-commerce and brick, click and omnichannel retailing. VM s dba examines the critical role of the top U.S. regional retailers and reports on their staffing and recruitment, marketing and buying, operations and managed care approaches. 58K subscribers 2020mag.com 160K pageviews per month 30K unique visitors per month 45K visits per month VisionMonday.com 88K pageviews per month 35K unique visitors per month 54K visits per month A pageview is an instance of a page being loaded by a browser. Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies. A visit, also known as a session, is a period of interaction between a visitor s browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time. A visit is defined as a page view when that user has viewed no other page on your site in the past half hour. For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for 30 minutes. -- Google Analytics

5 FROM THE PUBLISHERS OF Social Media 20/20 and Vision Monday social allows us to connect with our readers unlike ever before. Our growing presence on sites such as Facebook, Twitter and Instagram complement our online presence, providing a new way to drive traffic to our electronic products while reinforcing your advertising message. By following our social accounts, readers are the first to see what s trending in the optical industry. They get a behind-the-scenes look at the latest in eyewear and technology, watch videos, see what others are saying, share their own opinions and more. 20/20 and Vision Monday can now provide you the opportunity to harness the power of their social media presence via 15,500 followers 14,800 followers 11,466 likes 13,992 followers 5,475 likes 1,081 followers NEW 11,400 followers 694 followers NEW 1,600 followers NEW Data as of September

6 FROM THE PUBLISHERS OF Print With a combined audience of over 70,000 ECPs, 20/20 and Vision Monday are the leading publications in the business. 20/20 Magazine is relied on most for optical products, fashion trends and Continuing Education. It is the most influential publication for purchasing decisions in accessories, ophthalmic frames, lenses and sunwear, and it is the only publication with a BPA Unit Audit. Vision Monday features unique reports and in-depth stories reflecting the industry s most current issues and trends. Its distribution is targeted to 40% of the retail market that does 80% of the business, catering to the informational needs of our industry s key opinion makers. Vision Monday also publishes the Vision Expo Dailies, the only authorized publication at International Vision Expo East and West. NEW FOR 2017 This year, 20/20 Magazine features a Pro to Pro section in each issue, integrating education and training articles and ABO/NCLE- approved CE. Vision Monday has launched a Special Vision Expo East and West Preview Edition including a dedicated, special look at what s on tap for the show, education, special events and exhibits to be held. UNIT FILE (Identified by Unit/Retail Location/Store) INDEPENDENT LOCATIONS CHAIN LOCATIONS (SEE NOTE 1) 3,070 (SEE NOTE 3) Optical Chain 16,989 6,667 Optometric Practice (SEE NOTE 2) Optical Shops 2,726 Optometric Chain (SEE NOTE 2) 649 Ophthalmologic Chain 3,514 Ophthalmologic Practice/Dispensary 698 Optical Lab/Wholesale Distributor 87 Mass Merchandiser/ Warehouse Store 305 Mass Merchandiser/Warehouse Store Chain 246 Department Store Chain 137 HMO 75 Department Store TOTAL UNIT FILE 35,163 6 Note 1: Independent represents companies with 1-3 locations. Note 2: Optometric Practice includes optometric practice, multi-discipline practices, OD affiliated with retail location and refractive surgery/laser center. Note 3: Chain represents companies with 4 or more locations.

7 FROM THE PUBLISHERS OF Circulation Optometrists 23,523 Opticians 18,513 Ophthalmologists Retail Managers (not opticians) Retail Owners (not optometrists) Lab Wholesalers/Distributors Executives at Chain HQ Lab/Distribution Executives Regional Retail Managers Optical Product Buyers at Chain HQ 3,773 1, TOTAL QUALIFIED SUBSCRIBERS 50,050 Source: publisher s statement, June 2016, subject to the BPA pending audit. Member since: May BPA is a third party auditor for trade publications. Optometrists 8,754 Opticians 8,412 Ophthalmologists Retail Managers (not opticians) Lab Wholesalers/Distributors Retail Owners (not optometrists) Executives at Chain HQ Lab/Distribution Executives Optical Product Buyers at Chain HQ Regional Retail Managers 1, TOTAL QUALIFIED SUBSCRIBERS 20,025 Source: publisher s statement, June 2016, subject to the BPA pending audit. Member since: May BPA is a third party auditor for trade publications. 7

8 Everyday is SUNDAY (With a special readership tie-in to EyeVote) Material Matters: The Future of Modern Eyewear Frames JAN What s Trending in Sunwear, Sport Sun and Athleisure Sun L&T Feature: It s All About That Base (Curve) APR MADE in the USA The Essence of Sunwear Frames that are Rx Ready Ad Space Close: 12/1 Ad Materials Due: 12/7 L&T Feature: Standards and Measures: Using ANSI, ISO in evaluating eyewear...and when to break the rules. Ad Space Close: 3/9 Ad Materials Due: 3/15 Women s Eyewear: Super Styles, Shapes and Colors The State of Independent Eyewear and Sunwear Brands FEB What s Trending in Women s Sunwear L&T Feature: Do You Have the Blues about the Blues? Lens options for filtering HEV light. MAY The State of Fashion Designer Eyewear and Sunwear Branding Sun and Rx Branding as a Lifestyle Decision Tech Explorer L&T Feature: Annual Lens Usage Survey Ad Space Close: 1/5 Ad Materials Due: 1/11 Tech Explorer Ad Space Close: 4/6 Ad Materials Due: 4/12 20/20 Expo East Issue: The Latest in Eyewear and Sunwear Sport Eyewear: Optical Needs to take a Stand on Sport MAR Selling Rx Sun in Optical JUN What s Trending in Athleisure Sunwear A Galleria of Independents The Enduring Independents of Sport Eyewear Sunwear from Independents L&T Feature: Vision at Fifty and Beyond Artist of the Lens Ad Space Close: 2/1 Ad Materials Due: 2/7 L&T Feature: A Smart Approach to Dispensing Polarizing Lenses The Metrology of Pupil Heights: Fitting Progressives and Single Vision Lenses. Includes a roundup of measuring devices. Ad Space Close: 5/3 Ad Materials Due: 5/9 MAR 15 What s BRAND New Special Feature: Eyewear Designers on the Art of Sunwear Artist of the Frame L&T Feature: Scouting Report JUL GenEYE: Did Millennials Give Up their Title to A New Generation? Enduring Trends of GenEYE Eyewear GenEYE Sun L&T Feature: Dispensing Color Enhancing Lenses Ad Space Close: 2/23 Ad Materials Due: 3/1 Artist of the Lens Ad Space Close: 5/31 Ad Materials Due: 6/7 8

9 2017 Editorial Calendar AUG Children s Eyewear Kids and Sunwear L&T Feature: Basic Training for Office Staff: Optics and Technical Skills OCT Special Double Eyewear Feature Issue: Metal Masters in Eyewear AND Sunwear Zyl Masters in Eyewear AND Sunwear L&T Feature: Driving and Vision Ad Space Close: 7/6 Ad Materials Due: 7/12 Tech Explorer Ad Space Close: 9/7 Ad Materials Due: 9/13 The Sunwear Issue Men s Eyewear SEP A First Look at Sunwear Trends for 2018 Trending Forecast: Eyewear for 2018 L&T Feature: The 20/20 L&T Lab Watch Survey The Dr. Jekyll and Mr. Hyde Nature of Prism NOV Trends in Men s Sunwear Men and their relationship with Independent Eyewear L&T Feature: Thin Lens Optics for Better Eyewear Artist of the Lens Ad Space Close: 8/3 Ad Materials Due: 8/9 Ad Space Close: 10/5 Ad Materials Due: 10/11 SEP 15 The Sellers Issue Selling the Top Categories in Eyewear, Sunwear and Accessories Special Feature: The Issue of Sunwear in Optical L&T Feature: Scouting Report Ad Space Close: 8/16 Ad Materials Due: 8/22 DEC Boutique and High-End in Eyewear: A Formula for Retail $uccess How to Sell High-End Sunwear L&T Feature: Using New Measuring Devices to Improve Vision (How to interpret the objective and subjective data from smartphones, pupilometers and other high tech measuring devices to improve the patient s vision) Tech Explorer Ad Space Close: 11/2 Ad Materials Due: 11/6 Industry Trade Show Dates Mido February 25-27, 2017 SECO March 1-5, 2017 Vision Expo East March 31-April 2, 2017 AOA June 21-25, 2017 Vision Expo West September 14-16, 2017 Silmo October 6-7, 2017 AAO October 11-14,

10 JAN 16 STORYTELLING The Way Brands Will Communicate in 2017 Special Feature: #VMPeople The kick off of a new VM special print and online social media series. Via VM s editors and outreach to VM s unique and influential readers, we will explore the Stories of individuals in different sectors of the optical/vision care community who are #VMPeople. Watch for more details soon! The #VMPeople series will continue in print each MAR 27 Under The Sun: Sun Lens Technologies That Amplify COLOR A Special Kick off of VM 15 Years of Influential Women in Optical: Watch for details of a special program leading up to our July recognition of the professional influence and contributions of women in all sectors of the optical industry and vision profession. Ad Space Close: 3/2 Ad Materials Due: 3/8 month, with corresponding online/social platform posts. Ad Space Close: 12/15 Ad Materials Due: 12/21 APR 24 The NEW ORDER: What do Changes in Supply Chain Mean to You? Ad Space Close: 3/30 Ad Materials Due: 4/5 FEB 13 Customization: Technology Enables New Product Possibilities, What Do You Need to Know? Ad Space Close: 1/20 Ad Materials Due: 1/25 MAY 15 VM s Exclusive Top 50 U.S. Optical Retailers Report and Ranking Including an exclusive look at Online Only Retailers/Sites Ad Space Close: 4/20 Ad Materials Due: 4/26 MAR Special Vision Expo East Preview Edition A dedicated, special look at what s on tap for the show, education, special events and exhibits to be held in NYC. Ad Space Close: 2/15 Ad Materials Due: 2/22 JUN 19 TeleMedicine and Eye Exams Ad Space Close: 5/24 Ad Materials Due: 5/31 10

11 2017 Editorial Calendar JUL Years: VM s Most Influential Women in Optical Ad Space Close: 6/20 Ad Materials Due: 6/26 SEP 11 VM s Exclusive TOP LABS Ad Space Close: 8/17 Ad Materials Due: 8/23 AUG 14 The Secrets of An Intelligent Eyecare Office How are updated practice systems, patient communication tools and new systems helping practitioners manage more datasavvy, intelligent offices? OCT 16 MANAGED CARE Top Players and Changing Landscape Special Feature: Industry and Office: Rx Safety & Occupational Eyewear Ad Space Close: 9/21 Ad Materials Due: 9/27 ALSO: VM Special Kidz Biz Section Ad Space Close: 7/20 Ad Materials Due: 7/26 NOV 13 Private Equity in Optical, Revisited Ad Space Close: 10/19 Ad Materials Due: 10/25 Special Vision Expo WEST Preview Edition AUG A dedicated, special look at what s on tap for the show, education, special events and exhibits to be held in Las Vegas 9-14 to 9-16 DEC 18 EyeVote Ad Space Close: 11/21 Ad Materials Due: 11/29 Ad Space Close: 8/4 Ad Materials Due: 8/9 Industry Trade Show Dates Mido February 25-27, 2017 SECO March 1-5, 2017 Vision Expo East March 31-April 2, 2017 AOA June 21-25, 2017 Vision Expo West September 14-16, 2017 Silmo October 6-7, 2017 AAO October 11-14,

12 Supplements 20/20 and Vision Monday supplements are unique advertising packages that focus on a specific current segment of the market. Supplements are distributed to the readership of both 20/20 and Vision Monday for maximum reach and advertising exposure. SUNVISION MARCH & JULY VISUAL WELLNESS APRIL 12 SunVision delivers up-to-date sunwear product information, including trends, market facts and new products. Published twice a year in March and July, SunVision exclusively targets optical dispensers by focusing on the latest merchandising trends and lens technologies. 20/20 s power of trending and product detailing comes to SunVision with content and energy ensuring the most practical and inspiring insight. Distributed in the March 15th and July issues of 20/20 and unduplicated copies of March 27th and July 17th Vision Monday. Visual Wellness examines protection and prevention through modern lens technology. From preventative medicine to nutrition and exercise, people are discovering new paths to wellness. And that includes choosing lenses that protect their eyes from stress and potentially harmful radiation. In this editorial supplement, 20/20 and Vision Monday will examine the visual wellness trend and explain how eyecare practitioners can help their patients with products that protect their eyes and prevent vision and health problems from developing. Distributed in April 20/20 and April 24th Vision Monday.

13 FROM THE PUBLISHERS OF ATHLEISURE MAY KIDZBIZ JULY/AUGUST The concept of athleisure has become more than a trend among designers, retailers and consumers. Athleisure outfits consist of leggings, sweats and sneakers that can be dressed up and fashionably worn for the convenience of one outfit for multiple occasions. It is exactly what it sounds like casual style to be worn for fitness AND everyday activities. This new supplement underlines the emergence of athleisure in eyewear, and how retailers can get ahead of the game with sport and lifestyle frames. Distributed in the May issue of 20/20 and unduplicated issues of May 15th Vision Monday. Children s eyewear is a lucrative market and ECPs have taken note. KidzBiz gives eyecare professionals the tools they need to dispense kids eyewear and stay current on the latest trends and products. A special multi-platform advertising package running in July 20/20 and August 14th Vision Monday, KidzBiz delivers valuable expertise on the latest trends and product information in children s eyewear. Supplement is distributed in the July issue of 20/20 and unduplicated issues of July 17th Vision Monday. 13

14 FROM THE PUBLISHERS OF Education and Training Pro to Pro NEW for /20 education and training has a new identity, and its name is Pro to Pro. Pro to Pro blends the Opticianry Study Center and the Opticians Handbook to provide access to education in one single platform. The newly designed website 2020mag.com features a Pro to Pro channel for easy navigation to 20/20 s leading ABO/NCLE-approved CE, as well as engaging educational content (formerly Opticians Handbook). The merger of all former Opticianry Study Center brands allows Pro to Pro to be the go-to source for ECPs seeking to learn more and further their career. When you partner with 20/20 to provide expert education and training to the marketplace, it helps ECPs deliver better patient care. Grants and Sponsorship In every issue of 20/20, a Pro to Pro section is available for sponsorship, emphasizing practical skills dispensers need to know and employ daily. Customized educational grant packages are also available for accredited CE courses. LMS Education Portals Consider implementing a Learning Management System (LMS) as part of your education program. Jobson can help create a branded education portal and provide content to teach the optical skills to make your customers successful, and Pro to Pro delivers expertly curated content for your existing LMS. 14

15 FROM THE PUBLISHERS OF Live Events Jobson provides a comprehensive offering of live event services which can be tailored to meet any client need. Large-scale corporate functions, small group meetings and everything in between can be executed by our expert staff. Whether you need content development, registration site or the entire process managed from start to finish, Jobson can customize a package to fit your budget and time frame resulting in a memorable attendee experience. Services include: Registration Services Content Development Marketing & Promotions Meetings & Conferences An innovative event for senior level executives of major U.S. and international optical retailers, leading eyecare professionals and suppliers that encourages dialogue, thought-provoking discussion and guidance for decision makers within the optical community and is a premier networking opportunity for all attendees. Lead sponsorship and supporting sponsorship levels are available and both are acknowledged throughout the event. Attendee Survey Results: 90% rated the VM Summit very good to excellent 82% who attended in 2016 said they plan to attend again in 2017 VM LIVE is a special event held at Vision Expo West targeting senior retail executive decision makers and influential practitioners. The program features expert speakers from outside the industry as well as ECPs and leading regional retail leaders who will discuss exciting new concepts, tools and tactics that hold potential for your business. Attendee Survey Results: 88% would recommend this event to colleagues or other ECPs 82% of those who attended last year would attend again 15

16 EDITORIAL AND DESIGN 20/20 James Spina SVP, Editor-in-Chief Christine Yeh Executive Editor Andrew Karp Group Editor, Lenses & Technology Victoria Garcia Associate Editor Jillian Urcelay Assistant Editor Iris Johnson Art Director Mark Mattison-Shupnick Director, Education and Training, Program Development Jennifer Waller Senior Research Analyst Vision Monday Marge Axelrad Sr. VP/Editorial Director Mary Kane Executive Editor Andrew Karp Group Editor, Lenses & Technology Mark Tosh Senior Editor Jamie Wilson Associate Editor Stephanie Sengwe Assistant Editor Jonathan Klemstine Design Director SALES Marc Ferrara CEO, Information Services Division Jobson Medical Information Dennis Murphy Vice President, Sales Jobson Optical Group Vincent Priore Director of Education & Training Regional Sales Manager James DeMatteis Director of Digital Products Regional Sales Manager Amanda Churchill Regional Sales Manager MARKETING Nancy Ness Vice President, Marketing Jobson Optical Group Gillian Mulhere Senior Marketing Coordinator Jobson Optical Group Elle Eutsey Marketing Coordinator Jobson Optical Group Jackie Dempsey Marketing Coordinator Jobson Optical Group Debbie Buturla Executive Assistant Jobson Optical Group