WELCOME TO STOCKHOLM FASHION DISTRICT

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1 WELCOME TO STOCKHOLM FASHION DISTRICT Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion industry. The district is a hub for business and creativity with showrooms, trade fairs, buying days, production, pop up events, education and business development for the fashion industry. Each season, 900 Swedish and international brands show their new collections or attend one of the many events organized in the district. Stockholm Fashion District is a unique platform founded by and for the Swedish fashion industry by the Association of Trade Partners Sweden. Welcome to Stockholm Fashion District. Association of Trade Partners Sweden is a modern international business network that deals with trade in the most serious way. Our members include agents, distributors, importers, designers or suppliers that operate in a number of industries. For example, fashion, furniture & interior design, food & beverage as well as the industry. Our mission is to create the best possible conditions for our members. We are the partner that many companies lack and need for their businesses to develop and become successful.

2 Product categories you find in Stockholm Fashion District Accessories Bags Childrens wear Mens wear Shoes Sportswear Underwear Womens wear & Fashion Week in Stockholm Fashion District offers several options for those who want a physical place where you can meet buyers, press and other stakeholders. Showroom is for those with a greater need and you use it as you wish 365 days a year. Our trade fairs are for those who need a space during the fashion weeks as a service to your customers. Read more about the different profiles here; Trade fairs Showrooms Stockholm Shoe House consists of three floors with Swedish and international shoe brands. It is also the heart of the Swedish shoe industry and hosts varying events for buyers, store owners and their teams, as well as shoe producers and their trading partners. Stockholm Shoe House has grown organically and has been expanded five times to provide space for strong representatives from Sweden and the world since its foundation in Welcome to 4200 square meters and 56 showrooms that are open all year for booked meetings and during events. Stockholm Showroom consists of 10,000 square meters and 85 showrooms with Swedish and international fashion brands. In Stockholm Showroom business is being made, new contacts are connected and the fashion industry gains new skills in the form of current seminars. Stockholm Showroom opened in February 2016 and has already been expanded once. We have more exciting plans going on. Welcome all year round for booked meetings and during events.

3 Nordic Shoe & Bag Fair has been the most important shoe, bag and accessorie fair in Scandinavia for a long time. The variety of brands is wide, and here you will find the best from streetwear to exclusive brands for women, men and children. Welcome to meet colleagues in the industry and to make new contacts! Fashion Business Days has been the meeting place for the fashion industry in Stockholm since its inception in February Established brands have found their expression and brands on their way forward meet with initiated buyers in the old car factory in Stockholm Fashion District. Fashion Business Days is an effective and vibrant business meeting place. Side by side with the showroom buildings and exhibition halls there are more showrooms that are part of Stockholm Fashion District. Here you are welcome to fantastic brands to see their new collections, plan for the coming season and get inspired. This option is also for those who think that three fair days are too short, but do not need 365 days a year.

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5 FASHION BUSINESS DAYS 15-17th of AUGUST 2018 DATES 15-17th of August 2018 Official opening hours: Wednesday 9-18 Thursday 9-18 Friday 9-17 THE CUSTOMER Store owners, buyers, e-commerce, retail chains, press and other stakeholders mainly from Sweden and the Nordic region. OPEN SHOWROOM Fashion Business Days is for brands that wish to meet customers togheter with other strong brands in the fashion industry. The fair serves as an open showroom to which all participants invite their customers and together help to increase the flow of visitors and your business. PRICES SEK 995 per sqm (Member of Association of Trade Partners Sweden) SEK 1500 per sqm (Non-members) Do you want to know more about a membership, send us an to YOUR STAND The stand includes carpet, power plug, spotlights (1 per 4 sqm), separating walls between participants and storage for empty goods during the fair. It is your responsibility to notify the organizer of what you do not wish for. If you are planning to bring your own stand/builders, please inform us in advance so that we can plan better for your participation. SEGMENTS In order for our visitors to get a good overview of the fair, we work with three different segments - Fashion, Accessories and Lingerie. You will be placed in the segment that best corresond with your products. INFORMATION AND WALLS We work for an open and inviting environment. Our goal is to meet your wishes in every way. However, it is not always possible. Therefor we urge you to carefully study your stand confirmation and floor plan. Your walls are 1,5 meters high and are built all the way to the aisle. It is allowed to furnish up to the height of 1,5 meters all the way to the aisle. The organizer reserves the right to make restrictions in stands near the entrance in certain specific cases that may occur. It is not allowed to screw, paint or put wallpaper on the walls by yourselves. If you wish to personalize your stand, we recommend you to contact our building contractor ExpoService for help to choose the right products for you and not have to pay a fee for restoring the walls. It is allowed to cancel the black carpet and order or bring another type of carpet/floor. PACKAGE DEAL We offer a nice and easy option for you who want a professional and inviting stand but don t have the time to make an effort. Contact us and we will help you decide on the best option for you, whether it is to put you into contact with our builders at Exposervice or to pre-order a package deal. WHAT HAPPENS AFTER DEADLINE 20th OF APRIL? After we have received your application, we will contact you to get a clearer picture of your company / brand so that we can give you good opportunities for your participation. When submitting your application, we wish for you to attach both pictures of previous displays (if you are a new exhibitor with us) and marketing material for your brand. The next step is for you to book meetings with customers and make sure they come and visit you during the fair. Use your digital invitation, which will be sent to you by . You can also market your participation by placing a banner that will be provided together with your confirmation in your footer or on your webpage or social media channels. We will follow up with suggestions on segmentation, details regarding your stand and the exhibitor information. Once you have received your stand confirmation, it is time to start planning your stand and if you do not have a finished concept yet, we offer you several solutions that make your participation easy. When your stand is ready, it is time to submit the marketing material that you have booked through us. Deadlines depend on what kind of marketing it is and you will get it in a separate mail. Carefully read all s and newsletters from Stockholm Fashion District. Keep yourself and your staff updated on events, seminars and happenings for the fair week. Do not forget to rsvp. Now it s almost time for the fair! Stockholm Fashion District operates on three terms that permeate the entire platform; business-friendly, inclusive and visionary.

6 Politicians passing through Stockholm Fashion District Did you know that Stockholm Showroom was inaugurated by Mikael Damberg, Minister for Enterprise and Innovation, in February 2016? Since then, many politicians have passed through Stockholm Fashion District, such as Ann Linde, Minister for EU Affairs and Trade, Alice Bah Kuhnke, Minister for Culture and Democracy, Chris Heister, former governor of Stockholm, Anna Kinberg Batra, former leader of the Moderate Party, as well as countless international delegations, embassies and industry professionals from all around the world. And much more The Stockholm Fashion District offers more than a physical and digital platform where brands and stores meet. Each season, several pop-up events, seminars and other events are being organized that contribute to the fashion industry s development. Among these are Preview Fabrics & Accessories, where Swedish designers and buyers plan for their production, seminars under the roof of Fashion Business Academy, exhibitions and paintings with design schools and designers, Nordic Lab, which is a platform for newly established Swedish brands with high growth potential and much more. Welcome to expand your network! Business benefit and efficiency BMW VIP service Branding Wide network Parties and mingles Logistics and stand service Free shuttle bus Personal service Seminars and new knowledge What is it that makes some companies more successful than others even though they have the same conditions and work towards the same target group? Through close collaboration with the educators and guest lecturers that are active in business, as well as experts in their area, we make sure that Swedish design- and fashion companies have exclusive access to unique skills. This is something that otherwise demands years of practical experience or a budget that only big corporations can match. In this way, a positive industry development and strong national growth is promoted. Among the guest lecturers you can find names like Nina Campioni (blogger at ELLE.se and writer), Nicklas Schedin (Grandpa), the designer an artist Bea Szenfeld, Lotta Brattin (founder of Ibeyo studio), Tove Westling (founder of Varg PR), Mikael Ahlström (Hyper Island and Britny) and EU- and Trade Minister Ann Linde together with many more.

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9 FASHION WEEK IN NUMBERS 84pages in our Brand Guide, a magazine and directory 900 number of brands represented in Stockholm Fashion District 125 departures with our free shuttle 20,000 total area, m 2 20,000 newsletter subscribers Stores, E-commerce, Buyers, Press, Designers, stores and more 16 events during last fashion week Contact: More information will follow with your stand confirmation and floor plan that will be sent after deadline for applications. Want to know more about our options? Please contact: Jessica Johanneson, Head of Business & Events +46 (0) Sofia Lidgren, Event Coordinator +46 (0)

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