Redefining brand experiences

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1 kingsmen WATCH12 retail office interiors Redefining brand experiences Kingsmen continues to explore new ways of seeing, thinking, and creating unique retail brand experiences for our clients... Here are some of our accomplishments for 2011 as we gear up for another year of exciting projects: Hollister, Hong Kong & China^ Hollister, Hong Kong & China U.S. retailer Hollister s expansion into China saw Kingsmen completing stores in Shanghai and Hong Kong. (pg 2) Christian Louboutin, China Luxury French shoe brand, Christian Louboutin opened its very first boutique store in Shanghai. (pg 3) Sephora, Malaysia In Kuala Lumpur, we fitted-out Sephora s duplex 10,000-square-foot flagship store at Starhill Gallery. (pg 4) Desigual, Japan We collaborated with leading Spanish brand, Desigual to open their first store in Fukuoka. (pg 8) Christian Louboutin, China^ Abercrombie & Fitch, Singapore Our ability to consistently provide quality fit-outs led to the opportunity to produce U.S. casual luxe brand, Abercrombie & Fitch s first flagship store in Southeast Asia. (back page) As we prepare for a new year of growth and opportunities, we extend our sincere appreciation to our partners and dedicated staff who have been our pillar of support. Sephora, Malaysia^ - Corporate Communications Desigual, Japan^ MICA (P) 208/02/2012 Abercrombie & Fitch, Singapore^

2 highlights Hollister, Hong Kong & China U.S. casual wear retailer, Hollister, expanded into the Asian market with the opening of stores in Hong Kong and Shanghai. The Hong Kong store is located at Festival Walk in Kowloon, and the Shanghai store is at Raffles City in the Puxi district. Kingsmen fitted-out both stores, showcasing Hollister s trademark all-american look with a California beach concept. 02

3 highlights Christian Louboutin, China Christian Louboutin opened its very first boutique in China in The store in Shanghai brings a unique style of traditional oriental décor such as Shanghai residential roof tiles, box scales, and a façade made of metal lacquer boards resembling dragon scales that are associated with the Chinese Zodiac. 03

4 highlights Sephora, Malaysia Famed beauty and cosmetics emporium, Sephora, arrived in Kuala Lumpur to much fanfare. The duplex 10,000-square-foot flagship store at Starhill Gallery features a long colour wall and counter for beauty enthusiasts to try make-up products. Attractive display units and glossy fixtures were also produced to enhance the brand s appeal to customers. Kingsmen also produced Sephora s stores at ION Orchard, Marina Bay Sands and Ngee Ann City in Singapore. 04

5 highlights Chanel, Malaysia French luxury brand Chanel recently relocated to the upscale shopping mall, Suria KLCC in Kuala Lumpur, with a store spanning over 4,000 square feet. Kingsmen has collaborated with Chanel for their stores in Singapore, Taiwan, Indonesia and Malaysia. 05

6 retail environment Carl F. Bucherer, Japan Situated in the upscale shopping district of Ginza, this duplex luxury boutique occupies 1,000 square feet of retail space at ground level and a 2,000-square-foot VIP area on the second floor. Designed by Ottavio Di Chio of La Cellula Lab, the store was built to reflect the iconic brand s understated elegance. Titan, India The world s fifth largest watch manufacturer, Titan Industries, engaged Kingsmen to roll-out stores in different locations across India. The first phase of the new World of Titan stores was successfully completed and we look forward to more stores to come. 06

7 retail environment Tiffany & Co., Hong Kong & Guangzhou Tiffany & Co., Guangzhou Kingsmen and Tiffany & Co. s long-standing relationship continued with the construction and fit-out of their newly-renovated 1,500-square-foot boutique at Pacific Place in Hong Kong, and their latest boutique at TaiKoo Hui, Guangzhou. Tiffany & Co., Hong Kong Tiffany & Co., Hong Kong Tiffany & Co., Hong Kong 07

8 retail environment Bershka, Indonesia With stores at Plaza Indonesia, Central Park Mall and Senayan City in Jakarta, Bershka is the casual wear brand to watch. The 5,121-square-foot store at Plaza Indonesia features a custom floor-to-ceiling showcase and bold neon-coloured walls. Desigual, Japan Spanish retailer, Desigual, has opened its first boutique in Fukuoka, Japan. The 4,700-square-foot store contains unconventional design elements from Desigual and was specially built with non-combustible materials; thus enhancing fire safety and making the store more eco-friendly. 08

9 retail environment Balenciaga, Indonesia Kingsmen fitted-out Balenciaga s 1,316-square-foot boutique at Plaza Indonesia in Jakarta. Hexagon back wall display niches and an assortment of standing display cubes were implemented to showcase Balenciaga s signature bags. ToTT, Singapore Kingsmen designed and built a 36,000-square-foot kitchen wonderland for Sia Huat, one of Singapore s leading homeware & cookware retailers. ToTT (Tools of the Trade) is home to a bistro, cookbook corner, children s play area, Bake&Go counter and a retail section that carries exclusive cooking, baking and hosting-related merchandise. 09

10 retail environment Porsche Design at Marina Bay Sands, Singapore Porsche s boutique at Marina Bay Sands was designed by Porsche Design studio and architects, Blocher Blocher Partners. Kingsmen fulfilled the design concept by fabricating and fitting-out the store s sleek fixtures and lighting installations. Robinsons at Marina Bay Sands, Singapore Robinsons third store spanning 20,800 square feet is at The Shoppes at Marina Bay Sands. Designed by Michelgroup, the store recreates an exclusive retail experience with private fitting rooms, intricate fixtures and existing displays. 10

11 showroom LG Live at Marina Bay Sands, Singapore LG Live at The Shoppes at Marina Bay Sands is an interactive concept store that is the first-of-its-kind in Asia. The 3,767-square-foot LG store designed by Dutch agency, Storeage, used the conceal and reveal concept, where LG s advanced technologies were revealed via interactive media and actual product testing. 11

12 restaurants / eateries Fat Cow, Singapore Located at Camden Medical Centre along Orchard Road, the 3,000-square-foot Fat Cow restaurant-bar was a joint collaboration between Kingsmen and design agency, Brewin Concepts. It features posh private rooms and custom fixtures like a three-dimensional cubic grid. Fat Cow has since been featured in a number of publications lauding its cuisine and attractive design. Fisherman's Market, Singapore Fisherman s Market draws inspiration from the renowned Fulton Fish Market beneath New York s iconic Brooklyn Bridge. Located along the Singapore River at Central in Clarke Quay, the 10,000-square-foot duplex restaurant features a full bar, a 60-seater diner and a spacious 300-seater buffet dining area on the second floor. 12

13 restaurants / eateries Curry House CoCo ICHIBANYA, Thailand One of the world's largest Japanese curry chains, Curry House CoCo ICHIBANYA, opened another restaurant in Bangkok, bringing the total in Thailand to sixteen. The 915-square-foot restaurant at MBK Center features smooth wooden fixtures and warm ambient lighting fitted-out by Kingsmen. Cadova Wine Cellar, Vietnam Designed by Kingsmen, Cadova Wine Cellar occupies 1,600 square feet space and features a combination of exposed brick walls and wooden planks to create an inviting atmosphere for customers. Wine barrels were specially imported, altered and fixed into the bar display to showcase Cadova Wine Cellar s signature brand. 13

14 corporate interiors William E. Connor, Vietnam Global merchandise-sourcing company, William E. Connor s new corporate office was designed to showcase their internationally-sourced product range. Kingsmen was behind the design and construction of the 7,800-square-foot space, complete with custom display wall shelves and sleek furniture for a conducive work environment. HP Total Care Centre, South Korea Kingsmen worked closely with Hewlett-Packard Korea Ltd to construct a 1,800-square-foot store-in-store for the HP Total Care Center at Yongsan Terminal Electric Market in Seoul. 14

15 corporate news 35th Anniversary Celebration Kingsmen s 35th anniversary was a dazzling event at the Ritz Carlton Millennia on 16 December, where distinguished guests gathered to celebrate this special milestone. The ballroom and cocktail reception areas were dressed to the nines and Kingsmen staff showcased their creativity and talents with their renditions of classic Broadway musicals like CATS, The Phantom of the Opera, The King & I, and My Fair Lady. Charity Activities New Shenzhen Office Kingsmen opened its 18th office in Shenzhen, the People s Republic of China. The new office will tap on the tremendous opportunities present in South China and enhance the Group s capabilities to meet its clients needs in this region. The Group s offices in the People s Republic of China now include Beijing, Shanghai, Shenzhen, Hong Kong S.A.R and Macau S.A.R. Kingsmen donated a total of 200,000 SGD to the Singapore Association of the Visually Handicapped (SAVH) at our 35th Anniversary Dinner & Dance through a charity auction of Iskandar Jalil s ceramic pieces and those made by the visually-impaired and our staff. Prior to that, our staff also sold ceramic mugs made by the SAVH potters and a charity golf tournament was held to raise funds for this worthy cause. Kingsmen Ambassador Awards 2011 Well done recipients of our 2011 Ambassador Awards! Your dedication, hard work and perseverance for quality has taken Kingsmen thus far. Keep the passion burning and continue to be an inspiration for others to surpass expectations. Jacqueline Tee Singapore Kelvin Ong Singapore Koko Wijaya Indonesia Satori Yasuszawa Japan Sebrina Tan Singapore Tan Boon Ong Singapore Team Award Research and Design 15

16 highlights Abercrombie & Fitch, Singapore HEAD OFFICE Singapore Kingsmen Creatives Ltd Tel Fax info@kingsmen-int.com OFFICES China, Beijing Kingsmen Beijing Co. Ltd. Tel kingsmen@kingsmen.com.cn China, Shanghai Kingsmen Shanghai Co. Ltd. Tel kingsmensh@kingsmen.com.cn China, Shenzhen Kingsmen (Shenzhen) Co.Limited Tel (86) kingsmen@kingsmen.com.hk Hong Kong SAR Kingsmen Hong Kong Ltd Tel kingsmen@kingsmen.com.hk India, New Delhi Kingsmen Fairtech Int l (P) Ltd Tel mailbox@kingsmenfairtech.com Indonesia, Jakarta PT Kingsmen Indonesia Tel office@kingsmenindonesia.co.id Japan, Tokyo Kingsmen Nikko Limited Tel info@kingsmen.co.jp Japan, Osaka Tel info-osaka@kingsmen.co.jp Abercrombie & Fitch opened their very first flagship store in Southeast Asia at luxe retail development, Knightsbridge in December The store spans a space of approximately 21,000 square feet comprising four storeys, with three storeys for men and one for women. Working with Abercrombie & Fitch s design team, the store was fitted-out to evoke an ambience in line with their brand values. Macau SAR Kingsmen Macao Ltd Tel kingsmen@kingsmen.com.hk Malaysia, Kuala Lumpur Kingsmen Sdn Bhd Tel kingsmen@kingsmen.com.my South Korea, Seoul Kingsmen Korea Limited Tel South Korea, Busan Tel info@kingsmen.co.kr Taiwan R. O. C., Taipei Kingsmen Taiwan (Int l) Co. Ltd Tel kingsmen@kingsmen.com.tw Thailand, Bangkok Kingsmen C.M.T.I. Co. Ltd Tel kingsmen@kingsmen-cmti.com U.A.E, Dubai Kingsmen Middle East LLC Tel info@kingsmen-me.com Vietnam, Ho Chi Minh City Kingsmen Vietnam Company Ltd Tel info@kingsmen.com.vn Vietnam, Hanoi Tel info-hanoi@kingsmen.com.vn ASSOCIATES Australia, Brunei, Canada, France, Germany, Latin America, Myanmar, New Zealand, Philippines, South Africa, Sweden, Switzerland, The Netherlands, UK, USA kingsmenwatch is published bi-annually by Kingsmen Creatives Ltd in two segments: Kingsmen Creative Centre 3 Changi South Lane Singapore

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