THE SELENA GOMEZ PARTNERSHIP
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2 THE SELENA GOMEZ PARTNERSHIP One of our key strategies for this year is to engage with the broader market across the globe. We are all very excited about our strategic partnership with Selena Gomez, our newest Coach brand ambassador. Selena will partner with us across several different platforms, including the Coach Foundation s work with Step Up. Her authenticity, approachability and broad global appeal will certainly help to bring our message of Modern Luxury to lapsed and new Coach fans. The Met Gala Selena attended this years Met Gala in New York, wearing a bespoke gown created by Stuart Vevers. "The gown was as much true to Selena's signature feminine style as it was to the vision of the classic American house. Vogue Stuart himself commented "The starting point for this dress was Selena, we were inspired by the nostalgic glamour of the Thirties but wanted it to feel very today' and evoke a cool feminine ease that felt modern and personalised. 2
3 WELCOME SELENA GOMEZ! Originally hailing from Texas, the 25-year-old singer/actress s first big appearance was at the age of 10 on the children s television series Barney & Friends. She later got her first taste of stardom when her very own show (Wizards of Waverly Place) became a huge hit on the Disney Channel in This eventually led to star roles in feature films including Ramona and Beezus (2010), Monte Carlo (2011) and Spring Breakers (2013). In 2013, Gomez released her first solo album, Stars Dance, which debuted at the top of the Billboard 200 charts in the U.S. Since then, she s released another solo album, Revival, embarked on two headlining tours and gone on to sell 7 million albums and 22 million singles worldwide. Today, the award-winning actress/singer is the most followed celebrity on Instagram (she has 124 million followers!). She is also known for her highprofile romance with singer the Weeknd. Gomez has also moved behind the scenes becoming the executive producer of Netflix s hit show 13 Reasons Why. She is also increasingly becoming known for her charity work, including partnering with the Coach Foundation to support Step Up and its initiatives to help teenage girls in underserved communities. 3
4 WELCOME SELENA GOMEZ! Gomez s willingness to keep it real with her fans in an age dominated by superficial celebrity has helped her become an icon of Generation Y with a social reach few can rival. VOGUE Having risen to fame as a star of Disney s Wizards of Waverly Place, she now multitasks as an actress, singer and influencer, gaining the admiration of her fans for her frank discussion of her struggles with anxiety and depression. THE TIMES She s found a way to communicate with the next generation. That, to me, was fascinating, Stuart Vevers, Executive Creative Director 4
5 WELCOME SELENA GOMEZ! Selena is a warm, charming person, so to spend time with her is a real pleasure A lot of the words I ve used about Coach I found myself very seamlessly using about Selena. We talk about authenticity and ease, and I think that s why we made the connection. Stuart Vevers, Executive Creative Director 5
6 MEET THE SELENA GRACE Selena makes it personal Every piece bears her signature, and the top-handle bag contains several messages from the singer to her fans. Inside, a patch reads: To be you is to be strong, and the phrase Love yourself first is embossed on the bag s base. I love a bag that is easy. I need to be able to have a bag for months and not change it. I am always on the move, so I have everything in there, and I think the ultimate bag goes with everything. Selena Gomez 6
7 MEET THE SELENA GRACE Together with Coach Creative Director Stuart Vevers, Selena designed her very own bag for Fall 2017, a statement satchel that s the perfect mix of function and style and reflects the empowering, free-spirited attitude of Selena herself. KEY MATERIALS Selena s favorite Coach materials are all about polish and refinement. REFINED CALF Developed from full grain cowhide, Refined Calf features a smooth surface, natural shine and solid color finish. SUEDE Produced from Italian calfskin, this split suede is milled for an extended period to produce a round, soft and silky hand-feel. 14K HARDWARE Exclusive to the Selena Grace, rich 14k finished hardware lends a bright pop to the bag. (Note: the white and black cherry colorways come with a cool mix of gunmetal and 14k finishes) MIXED LEATHER THE SELENA GRACE BAG There s a strut you have when you have a good bag. -Selena Gomez MIXED LEATHER THE SELENA GRACE BAG MIXED LEATHER THE SELENA GRACE BAG 7
8 TAKE A LOOK Selena wanted the bag to feel easy, with room for her life. Here are some other details to love about this limited edition bag. SELENA SIGNATURES The Selena Grace comes with a few signature touches that are as unique as the artist herself. HEART CHARM Classic and sweet and an extra pop of 14k gold, this special heart charm is engraved with the name of the collection. STORYPATCH This limited-edition Coach Storypatch features a message of empowerment from Selena: To be you is to be strong MIXED LEATHER THE SELENA GRACE BAG MIXED LEATHER THE SELENA GRACE BAG WHY WE LOVE IT Roomy, minimalist interior for easy grab and go; everyday bag that goes with everything Luxe mixed materials (leather plus suede) for polish meets cool Sturdy and classic carryall silhouette features clean lines with subtle curves Detachable strap for hand or crossbody wearing options Limited edition 14k hardware Limited edition Selena signatures like heart charm, empowering quotes MEET SELENA IN NYC Visit Coach.com to enter the Selena sweepstakes (ends 8/22) where one grand-prize winner will get to meet Selena in New York City and take home a signed bag. (150 winners will also receive a signed bag). LOVE YOURSELF FIRST Printed on the bottom of the bag, this special saying was borrowed from one of Selena s tattoos. 8 8
9 COACH x SELENA THE COLLECTION Selena worked with the design team on this collection of covetable SLGs and key fobs made to shine along with the Selena Grace or on their own SELENA WRISTLET 19 IN REFINED CALF LEATHER SELENA WRISTLET 19 Crafted in Refined Calf Leather and lined with soft fabric Curbchain strap converts the bag to crossbody Finished with signature Selena details: heart charm and Love yourself first (on the bottom!) Two interior credit card slots SELENA STAR BAG CHARM SELENA BAG CHARMS For a smaller dose of SG, she ll love these bag charms inscribed with Selena s favorite inspirational message and kissed with sweet studs. PERFECT PAIRS SELENA HEART BAG CHARM SELENA GOMEZ MINI SKINNY ID CASE Crafted in Refined Calf Leather and lined with soft fabric Sized to fit essentials Zip-top closure for security Finished with Coach x Selena branding + 9
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