DESERT magazine magazine website social newsletter SEASON

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Phyllis Spencer
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These movers and shakers are at the heart of a rapidly expanding community in the Southern California desert seeking out a beauty that echoes the surrounding landscape and cultivating their own.

We are propelled by an adventurous spirit and eclectic mix of personalities, and we place value on protecting and preserving the environment that surrounds us.

The valley and nearby regions are ripe for exploration, and DESERT magazine is a guide for the journey.

1 DESERT magazine magazine website social newsletter SEASON T From artistic enclaves to burgeoning gastronomy, a new wave of hip Gen-Xers, millennials and baby boomers are reinventing the identity of the Coachella Valley. These movers and shakers are at the heart of a rapidly expanding community in the Southern California desert seeking out a beauty that echoes the surrounding landscape and cultivating their own. With in-depth storytelling and commanding imagery, DESERT magazine dives beneath the surface of this movement and captures the details often left undiscovered. We are propelled by an adventurous spirit and eclectic mix of personalities, and we place value on protecting and preserving the environment that surrounds us. As a lifestyle publication, DESERT magazine encourages thoughtful and responsible living; in every issue, expect inspiration for sustainable dining, eco-conscious design and style, and more. The valley and nearby regions are ripe for exploration, and DESERT magazine is a guide for the journey. To bring these stories to life, we launched DESERT Adventure Club a series of events for the body, mind and spirit offering readers the chance to be immersed in the rich experiences presented on our pages. We pride ourselves on exposing our audience to the unexpected. DESERT magazine is delivered to the home subscribers of The Desert Sun (40,000+ households) one Sunday per month, benefiting from the newspaper s unparalleled reach in the Coachella Valley. In addition to the approximately 68,000 people who read each issue, we engage with our community through a dedicated social media presence and free subscriber-based newsletter and national subscripion availability. Our readers are intent on finding new experiences in the desert; don t miss the opportunity to be at their fingertips when they decide where to go next. Kristin Scharkey Editor, DESERT magazine A L I F E S T Y L E M A G A Z I N E F O R A D V E N T U R O U S G E N - X E R S, M I L L E N N I A L S A N D B O O M E R S

2 READERSHIP The typical DESERT magazine reader is between years of age and is collecting new experiences in the Coachella Valley. 40,000 MONTHLY DISTRIBUTION 56% WOMEN 67,643 MONTHLY READERS $77,045 AVERAGE INCOME 41% YRS. OLD ACTIVE XERS & MILLENNIALS DESERT magazine DISTRIBUTION Delivered to home subscribers (at least 40,000+ households of The Desert Sun, the fourth Sunday of every month) Approximately 68,000 people read DESERT magazine every month. In addition, each month we distribute 4,500 7,500 single copies to 13 hip boutique and large resort hotels, a wide range of trendy small businesses, 37 real estate offices, and the Greater Palm Springs Convention and Visitors Bureau, reaching a valuable audience of out-of-market visitors. DESERT magazine s content can be found on DesertSun.com, the #1 news and information website in the Coachella Valley, which attracts 8.1 million unique visitors annually. Source: Scarborough Palm Springs Custom Study 2015

AUDIENCE INTERESTS Gen-Xers, millennials and boomers are curious, engaged and active. Their primary interests are activities like traveling, entertaining, shopping and socializing.

.. More likely to pay more for eco-friendly products or services, or buy locally grown food More likely to have stayed at an upscale hotel in the past 12 months More likely to have attended a charity

3 AUDIENCE INTERESTS Gen-Xers, millennials and boomers are curious, engaged and active. Their primary interests are activities like traveling, entertaining, shopping and socializing. DESERT magazine readers are... More likely to pay more for eco-friendly products or services, or buy locally grown food More likely to have stayed at an upscale hotel in the past 12 months More likely to have attended a charity event More likely to buy a luxury vehicle More likely to shop at a jewelry store for fine jewelry More likely to have visited a museum in the past 12 months CONTENT YOU LL FIND IN DESERT MAGAZINE: FOOD + DRINK Local restaurants and trends DESIGN Decorating tips from desert experts IN THE STUDIO Local artists, jewelry makers and other creative minds STREET STYLE Local fashion A DAY IN THE LIFE Shout-outs to local shops, restaurants, museums and other places of interest NEIGHBORHOODS Inside stunning homes and architecture ROAD TRIP Restaurants, shops and other places of interest in nearby cities as far as Borrego Springs, Idyllwild and Baja. We take all of these trips in a Ford F150 that was purchased in Palm Springs! BEAUTY Natural and organic products sourced from brands such as Aveda, Honest, Tata Harper and Aromatherapy Associates TECH Cameras, outdoor gear and everything else required for the adventurer FASHION Highlighting local products and shops, with expert advice from celebrity stylists ACTIVE Gyms, fitness classes, outdoor recreation areas WELLNESS Healthy treatments, foods and recipes MUSIC Local singer-songwriters, DJs, bands and more RETREATS Monthly Real Estate section Source: Scarborough Palm Springs Custom Study

DESERT Adventure Club DESERT Adventure Club is a community of individuals who want to explore the beauty of the desert with others

Each month, we host exclusive outings for the mind, body and spirit that allow our readers to experience the Coachella Valley and

PAST EVENTS: TRAIL RIDE THROUGH INDIAN CANYONS: Participants joined horses and wranglers from Smoke Tree Stables for a special

STARGAZING IN JOSHUA TREE: This highly interactive, interpretive tour of the desert night skies paired highpowered telescopes with

4 DESERT Adventure Club DESERT Adventure Club is a community of individuals who want to explore the beauty of the desert with others who share the same adventurous spirit. Each month, we host exclusive outings for the mind, body and spirit that allow our readers to experience the Coachella Valley and surrounding areas like never before. PAST EVENTS: TRAIL RIDE THROUGH INDIAN CANYONS: Participants joined horses and wranglers from Smoke Tree Stables for a special two-hour trail ride along streams and through groves of native palms. STARGAZING IN JOSHUA TREE: This highly interactive, interpretive tour of the desert night skies paired highpowered telescopes with Sky Watcher Tours Sky Guides who combined mythology and science with a splash of entertainment. ARCHITECTURAL PHOTOGRAPHY WORKSHOP SHIBORI WORKSHOP: The creative souls of Makerville led us through the ancient Japanese indigo dyeing technique before teaching us how to create our own masterpieces with the in-house dye baths. TRAIL RIDE THROUGH INDIAN CANYONS LANDSCAPE PHOTOGRAPHY WORKSHOP

This weekly guide is curated by editor Kristin Scharkey and allows DESERT Adventure Club

multiple platforms, highlighted by nearly 15K followers on Instagram.

5 DESERT Adventure Club Newsletter Delivered to more than 4,600+ subscribers on a weekly basis, the DESERT newsletter offers a behind-the-scenes look at desert life. This weekly guide is curated by editor Kristin Scharkey and allows DESERT Adventure Club members to be the first to hear about our one-of-a-kind adventures. SPONSORSHIPS AVAILABLE. ASK YOUR REPRESENTATIVE FOR DETAILS. SOCIAL MEDIA DESERT magazine benefits from a rapidly growing social media following across multiple platforms, highlighted by nearly 15K followers on Instagram. Our accounts are curated daily by the editorial staff and offer an inside look at stories, stockists and advertisers. To partner with us, please ask your representative for details.

6 PUBLICATION DEADLINES ISSUE AD SPACE RESERVATION NEW ADS MATERIALS DUE CAMERA READY ART DUE/ NEW ADS APPROVAL PUBLICATION DATE September 2017 July 28 August 8 August 14 August 27 October 2017 August 25 September 6 September 11 September 24 November 2017 September 29 October 11 October 16 October 29 December 2017 October 27 November 8 November 13 November 26 January 2018 December 1 December 13 December 18 December 31 February 2018 December 29 January 10 January 12 January 28 March 2018 January 26 February 7 February 12 February 25 April 2018 February 23 March 7 March 12 March 25 May 2018 March 30 April 11 April 16 April 29 June 2018 April 27 May 9 May 14 May 27 RATES SPACE OPEN RATE 6X 10X 2 Pg. Spread 5,000 $3,600 $2,800 Full Page $2,595 $1,875 $1,445 1/2 Page $1,325 $955 $735 1/3 Page $1,225 $855 $635 1/4 Page $675 $485 $375 PREMIUM POSITIONS 1X 6X 10X Back Cover $3,503 $2,600 $2,275 Inside Back Cover $3,200 $2,396 $2,097 Inside Front Cover $3,200 $2,396 $2,097 DIGITAL MAGAZINE CONTENT 100% SOV 50% SOV 25% SOV 300x 250; 728 x 90 & 300 x 600 (3 month minimum) $2,000/month $1,000/month $500/month Adjacency opportunities available. Add 15% Preferred placement based on availability. Surcharges may apply. Distribution varies based on seasonality. Rates are NET Effective June Prices subject to change with 30 days notice. 15% rate discount available to advertisers who also advertise in Desert Outlook. 20% rate discount for 2 or more ads in the same issue.

7 AD SPECIFICATIONS Width Height 2-page spread bleed Full page (Trim size) (Bleed size) (Live area) /2 page vertical /2 page horizontal /3 page vertical /4 page square Files should be submitted via our online ad tracker. Ask for details Please submit a PDF, EPS, TIFF, and/or JPG files only. Acceptable native files: Adobe InDesign, Illustrator, Photoshop and Acrobat. Include all artwork and fonts. Resolution of images should be at least 300 dpi. Place images at 100%. Do not reduce or enlarge images greater or less than 20% of actual size. Color must be CMYK. Pantone and spot colors must be converted to CMYK. DESERT magazine rich black is 40% cyan, 30% magenta, 30% yellow, 100% black. 2-page spread advertising must be supplied as single-page documents. 2-PAGE SPREAD FULL PAGE 1/3 PAGE 1/2 PAGE HORIZONTAL 1/4 PAGE SQUARE 1/2 PAGE VERTICAL

EDITORIAL CALENDAR Covering society, philanthropy and lifestyles in Arizona since 1982.

EDITORIAL CALENDAR Covering society, philanthropy and lifestyles in Arizona since 1982. EDITORIAL CALENDAR The following is a general outline of Trends editorial calendar. Editorial submissions are welcome, but content is at the discretion of the editor. Changes in editorial may also be due