June Hong Kong Jewellery & Gem Fair Visitor Survey Report

Transcription

1 June Hong Kong Jewellery & Gem Fair 2013 Visitor Survey Report

2 Survey Summary Total number of visitors: 25,925 Total number of online surveys successfully sent out: 19,371 Total number of surveys collected (online): 498 Overall survey response rate: 2.6% [498 / 19,371] 6JG13 Visitor Survey Report 2

3 Nature of business(es) of visitors Wholesaler Retailer Manufacturer/Supplier Importer Jewellery Designer Exporter Private Jewellery Collector Buying Agent Gift Shop Department / Chain Store Gem Laboratory / Gemologist Jewellery Trade Association Mail Order House/ E-Tailer Publication 5% 4% 4% 3% 3% 1% 17% 15% 14% 12% 24% 35% 34% 42% 0% 10% 20% 30% 40% 50% 6JG13 Visitor Survey Report 3

4 Are you visiting this exhibition for the first time? 2012 No. of respondent: No. of respondent: (34%) 120 (24%) 430 (66%) First-time visitor Repeated Visitor 378 (76%) First-time visitor Repeated Visitor Repeated visitors contributed to the large part of the visitor profile indicates that June Fair is an established one and most of the visitors made it an regular sourcing trip in mid-year. 6JG13 Visitor Survey Report 4

5 Do you download the Fair's mobile app? - Analysis based on visitors who downloaded the Fair s mobile app 57 (11%) Yes No Downloaded Did not download The app is very user-friendly 85% 15% 441 (89%) The app is very informative 90% 10% I will recommend to my peers 84% 16% 0% 20% 40% 60% 80% 100% Visitors who downloaded the new launched fair mobile app gave positive comments. 6JG13 Visitor Survey Report 5

6 How did you learn about this exhibition? No. of respondent 2012: 649 Regular Visitor of June HK Fair 54% 55% Direct mail Word of mouth 17% 25% 16% 21% + 8% At other UBM Asia's Jewellery Fair 16% 14% Website 14% 17% Electronic promotion 13% 14% Advertisement 12% 14% At other exhibitions 3% 2% 0% 10% 20% 30% 40% 50% 60% Though most of the June Fair visitors are regular visitors, visiting promotion through direct mail plays an important role in recruiting buyers. 6JG13 Visitor Survey Report 6

7 How did you learn about this exhibition? Base: visitors who learnt the fair from advertisement No. of respondent 2013: 44 No. of respondent 2012: 72 Trade publications 52% 64% Mass media 29% 41% Outdoor advertising 18% 27% 0% 20% 40% 60% 80% 6JG13 Visitor Survey Report 7

8 How did you learn about this exhibition? Base: exhibitors who learnt the fair at other UBM Asia s Jewellery Exhibitions No. of respondent 2013: 77 No. of respondent 2012: 87 September Hong Kong Jewellery & Gem Fair 97% 91% China International Gold, Jewellery & Gem Fair Shenzhen China International Gold, Jewellery & Gem Fair Shanghai 23% 26% 18% 25% Treasures Hangzhou 5% 8% 0% 20% 40% 60% 80% 100% Our signature jewellery event: September Fair remains as the optimal channel to promote our fairs. 6JG13 Visitor Survey Report 8

9 What is the major product you source for? No. of respondent 2012: 649 Gemstones Finished Jewellery Diamonds 49% 48% 46% 43% 44% 44% Pearls Fine Jewellery Mounting Jewellery and Jewellery Accessories Packaging & Technology Silver & Stainless Steel Jewellery 32% 30% 28% 26% 24% 23% 21% 18% 20% 19% 0% 10% 20% 30% 40% 50% JG13 Visitor Survey Report 9

10 To what extent do you think your objectives for visiting this exhibition have been achieved? Look for new suppliers 17% 50% 20% 5% 8% Seek franchisers / principals 6% 20% 23% 14% 37% Source new products 19% 48% 22% 5% 6% Place orders 14% 38% 20% 13% 15% Collect market information 23% 54% 16% 2% 5% Consolidate contacts with suppliers/ business partners 22% 46% 14% 5% 13% 0% 20% 40% 60% 80% 100% Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable 6JG13 Visitor Survey Report 10

11 To what extent do you think your objectives for visiting this exhibition have been achieved? (comparison of 2012 & 2013: Fully well achieved + Fully achieved ) No. of respondent 2012: 649 Collect market information 77% 77% Consolidate contacts with suppliers/ business partners Look for new suppliers Source new products 68% 70% 67% 64% 67% 65% Place orders 52% 47% Seek franchisers / principals 26% 29% 0% 20% 40% 60% 80% 6JG13 Visitor Survey Report 11

12 To what extent are you satisfied with the exhibitors on the following? Quality of exhibitors 25% 70% 5% 0% Quantity of exhibitors 27% 59% 13% 1% Product range 24% 62% 14% 0% Product price 9% 53% 35% 3% Service of exhibitors 26% 65% 9% 0% 0% 20% 40% 60% 80% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 6JG13 Visitor Survey Report 12

13 To what extent are you satisfied with the exhibitors on the following? (comparison of 2012 & 2013: Extremely satisfied + Quite satisfied ) No. of respondent 2012: 649 Quality of exhibitors 94% 92% Service of exhibitors 91% 90% Quantity of exhibitors Product range 86% 84% 86% 82% Product price 62% 61% 0% 20% 40% 60% 80% 100% Most of the visitors are satisfied with the various aspects of exhibitors. 6JG13 Visitor Survey Report 13

14 June Hong Kong Jewellery & Gem Fair and the June edition of the Asia's Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company? 2012 No. of respondent: No. of respondent: (29%) Beneficial 155 (31%) Beneficial Not beneficial Not beneficial 39 (6%) No Comment 421 (65%) 31 (6%) No Comment 312 (63%) Similar to 2012, the AFJ to be held concurrently with the June Fair is welcomed by most of the visitors. The arrangement offers buyers a wide range of product categories at every budget. 6JG13 Visitor Survey Report 14

15 To what extent are you satisfied with the organiser on the following? Registration experience 39% 49% 8% 4% Information before the fair 34% 57% 8% 1% Information during the fair 29% 60% 10% 1% On-site services 27% 62% 9% 2% Signage and decoration 31% 61% 8% 0% 0% 20% 40% 60% 80% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 6JG13 Visitor Survey Report 15

16 To what extent are you satisfied with the organiser on the following? (comparison of 2012 & 2013: Extremely satisfied + Quite satisfied ) No. of respondent 2012: 649 Signage and decoration Information before the fair Information during the fair On-site services 92% 89% 91% 89% 89% 91% 89% 88% Registration experience N/A 88% 0% 20% 40% 60% 80% 100% In general, visitors are satisfied with the Organiser s services. The scores in various aspects are similar to or higher than last year. Though there s no comparison for the registration experience, the percentage of satisfaction is encouraging. The launch of TBID that help to reduce the no. of onsite registration, hence shorten the registration process might be one of the reasons. 6JG13 Visitor Survey Report 16

17 In case you also visited the June Hong Kong Jewellery & Gem Fair in 2012, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? No. of respondent 2013: % 19% Over 20% more this year 15% Between 0 20% more this year 13% Around the same this year as last year Between 0 20% less this year 41% Over 20% less this year 6JG13 Visitor Survey Report 17

18 In case you also visited the June Hong Kong Jewellery & Gem Fair in 2012, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? No. of respondent 2013: 305 No. of respondent 2012: 448 Over 20% more this year 12% 19% Between 0 20% more this year 9% 13% Around the same this year as last year Between 0 20% less this year 15% 21% 41% 40% Over 20% less this year 12% 18% 0% 10% 20% 30% 40% 50% 6JG13 Visitor Survey Report 18

19 Please give an overall rating for your visit to this exhibition. (10=Excellent; 1=Very poor) No. of respondent 2012: % 30% 25% 2013 Average rating: % 15% % 5% 0% JG13 Visitor Survey Report 19

20 How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely) No. of respondent 2012: % 25% 20% 2013 Average rating: % 10% % 0% JG13 Visitor Survey Report 20

21 How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely) 30% 18% Promoters 25% 20% 25% 21% 20% 48% Passives 34% Detractors 15% 10% 6% 15% 10% 5% 0% 1% 1 0% 2 1% 3 1% Formula for calculating NPS (Net Promoter Score): NPS = % of Promoters (9s and 10s) - % of Detractors (0 through 6) The NPS score increased from 4% in 2012 to 6% in JG13 Visitor Survey Report 21

22 How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely) 100% 120 (24%) 80% 30% 10% 20% First-time visitor Repeated Visitor 60% 40% 46% 10% 36% 378 (76%) 20% 0% 21% 17% 4% 3% 0% 3% Total respondent First-time visitor Repeated visitor The NPS of first-time visitors is 6% while repeated visitors is 0%. The result indicated that the first-time visitors generally had good impression on the June Fair. However, repeated visitors might asking for more improvements in all aspects of the fair. We should provide better service (pre-show and on-site) to maintain high satisfactory level of visitors, to make them come back in the coming editions. Visitor Category NPS Total respondent 6% First-time visitor 6% Repeated visitor 0% 6JG13 Visitor Survey Report 22

23 How important are the following to you in your planning to visit this exhibition? Invitation from the organiser 41% 48% 10% 1% Invitation from your suppliers exhibiting at the exhibition 31% 49% 16% 4% Who will be exhibiting at the exhibition 36% 50% 11% 3% What products will be exhibited 49% 45% 5% 1% Making appointment with the exhibitors before the exhibition 23% 42% 26% 9% Meeting other visitors at the exhibition 17% 45% 29% 9% 0% 20% 40% 60% 80% 100% Extremely important Quite important Not quite important Not important at all 6JG13 Visitor Survey Report 23

24 How important are the following to you in your planning to visit this exhibition? (comparison of 2012 & 2013: Extremely important + Quite important ) No. of respondent 2012: 649 What products will be exhibited Invitation from the organiser Who will be exhibiting at the exhibition Invitation from your suppliers exhibiting at the exhibition 94% 93% 89% 88% 86% 85% 80% 81% Making appointment with the exhibitors before the exhibition Meeting other visitors at the exhibition 65% 68% 62% 64% 0% 20% 40% 60% 80% 100% 6JG13 Visitor Survey Report 24

25 Please tick the jewellery exhibition that you rate most important for your company September Hong Kong Jewellery & Gem Fair (Sep) June Hong Kong Jewellery & Gem Fair (Jun) Hong Kong International Jewellery Show (Mar) BaselWorld Fair (Apr) JCK Las Vegas Show (May) Bangkok Jewellery & Gem Fair (Feb) Vicenza Italy (Jan) Japan Jewellery Fair (Aug) Mumbai Jewellery & Gem Fair (Nov) Other exhibition Gem & Jewellery India International Fair (Feb) Istanbul Jewellery Show (Oct) Istanbul Jewellery Show (Mar) Delhi Jewellery & Gem Fair (Sep) Hyderabad Jewellery, Pearl & Gem Fair (Jun) 3% 2% 1% 1% 1% 1% 1% 1% 0% 0% 0% 0% 17% 15% 56% 0% 10% 20% 30% 40% 50% 60% 6JG13 Visitor Survey Report 25

26 Please tick the jewellery exhibition that you rate most important for your company (Comparison of 2011, 2012 & 2013) September Hong Kong Jewellery & Gem Fair (Sept) 56% 59% 62% June Hong Kong Jewellery & Gem Fair (Jun) 17% 17% 11% Hong Kong International Jewellery Show (Mar) 15% 12% 13% 0% 20% 40% 60% 80% The analysis shows that the buyers are choosing our September Fair as the most important exhibition for them to visit. The percentage choosing June Fair maintained the same and also rank the second this year, while the TDC show follows. 6JG13 Visitor Survey Report 26

27 Are you interested in other UBM Asia's jewellery exhibitions? - Analysis based on visitors who are interested in other UBM Asia s jewellery exhibitions Kolkata Jewellery & Gem Fair - Jan 2014 JUNWEX St. Petersburg - Feb 2014 JUNWEX Moscow - Sep 2013 JUNWEX New Russian Style - May 2014 Gem & Jewellery India International Exhibition - Feb 2014 Istanbul Jewelry Show - Mar 2014 Hyderabad Jewellery, Pearl & Gem Fair - Jun 2014 Istanbul Jewelry Show - Oct 2013 Treasures Hangzhou - Oct 2013 Mumbai Jewellery & Gem Fair - Nov 2013 Delhi Jewellery & Gem Fair - Sep 2013 Jewellery & Gem Fair - JGF Europe - April 2014 Taiwan Jewellery & Gem Fair - Nov 2013 Singapore Jewellery & Gem Fair - Oct 2013 Japan Jewellery Fair - Aug 2013 China International Gold, Jewellery & Gem Fair - Shenzhen - Feb 2014 China International Gold, Jewellery & Gem Fair - Shanghai - Nov 2013 September Hong Kong Jewellery & Gem Fair - Sep 2013 Exhibiting Visiting % [367] respondents are interested in UBM Asia's jewellery exhibitions JG13 Visitor Survey Report 27