CUTLERY CREATING SENSORY FORMS TM

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Norah Price
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1 CUTLERY CREATING SENSORY FORMS TM

We BELIEve GOOd CUTLERY ENRIChES the dining experience ANd helps BRING the TABLE ALIve.

2 Studio william StudIO WILLIAM IS AN AWARd WINNING, BRITISh CUTLERY COMpANY, LEd BY IndUSTRIAL designer, WILLIAM WELCh FCSD, FRSA. USING ONLY the FINEST quality 18/10 STAINLESS STEEL, WE design BEAUTIFUL, TIMELESS CUTLERY which IS the choice OF MANY OF the WORLd s TOp MIChELIN STARREd chefs. We BELIEve GOOd CUTLERY ENRIChES the dining experience ANd helps BRING the TABLE ALIve. OUR design process IS METICULOUSLY detailed, ENSURING every pattern LOOks ANd FEELS GOOd IN the hand ANd MOUTh. WE INSpECT EVERY PIECE BY HAND TO GIve OUR CUSTOMERS COMpLETE CONFIdENCE IN the quality OF their purchase. dining IS NOT just ABOUT the CONSUMpTION OF FOOd, IT CAN ANd should BE a COMpLETE SENSORY experience, a journey OF discovery. William Welch

Perfect quality Intricate development OUR design process IS highly detailed.

Quality materials We USE the FINEST quality 18/10 STAINLESS STEEL. ThIS provides a perfect MIRROR FINISh ANd excellent durability. It s dishwasher SAFE ANd perfect FOR the RIGOURS OF daily LIFE.

thoughtful design Perfect forms ALL OUR pieces have SOFT, ROUNd handle edges. FINE SERRATION IS applied TO the BACk OF knife BLAdES SO IT IS NOT visible when placed ON the TABLE.

3 Perfect quality Intricate development OUR design process IS highly detailed. ThROUGh MANY LEvELS OF prototyping WE MAke the MOST MINUTE adjustments, INvOLvING the TINIEST OF MEASUREMENTS, TO ENSURE that every piece LOOks ANd feels perfect. Quality materials We USE the FINEST quality 18/10 STAINLESS STEEL. ThIS provides a perfect MIRROR FINISh ANd excellent durability. It s dishwasher SAFE ANd perfect FOR the RIGOURS OF daily LIFE. Individual inspection EvERY piece OF OUR CUTLERY IS INSpECTEd INdividUALLY BY OUR OWN quality CONTROL department. ANYThING that s NOT ABSOLUTELY perfect doesn t MAke IT through OUR RIGOROUS process. thoughtful design Perfect forms ALL OUR pieces have SOFT, ROUNd handle edges. FINE SERRATION IS applied TO the BACk OF knife BLAdES SO IT IS NOT visible when placed ON the TABLE. We polish BETWEEN EACh FORk TINE ANd BACk polish the TIps OF the TINES. And ALL OUR pieces ARE perfectly WEIGhTEd, SO they FEEL BALANCEd IN the hand. Sensory forms We TAke pride IN CREATING FORMS that STIMULATE every SENSE. We RESEARCh the experience OF dining, WE TAke TIME TO UNdERSTANd perceptions, ANd WE STUdy human RESpONSES TO OUR designs. We don t SIMpLY design CUTLERY, WE design SENSORY FORMS. collections and awards The quality ANd IMpORTANCE OF OUR WORk has BEEN RECOGNIzed WORLdWIde, through MULTIpLE design AWARds ANd BY the placing pieces IN the COLLECTION OF LEAdING design MUSEUMS INCLUdING the v&a s permanent COLLECTION.

LEAF satin finish StudIO WILLIAM, IS INTROdUCING a TOTALLY NEW CONCEpt IN ENTERTAINING WITh the LAUNCh OF

INSpIREd BY the ANCIENT Asian TRAdITION OF USING NATURE s LEAvES as EATING UTENSILS, LEAF CAN BE USEd TO

Its UNIqUE design INjECTS CURIOSITY ANd FUN INTO the desert COURSE, ANd WILL IMMEdIATELY spark

LEAF IS WEIGhTEd, YET BALANCEd, ANd MANUFACTUREd USING highest quality 18/10 STAINLESS STEEL.

Reinventing the dessert course LEAF IS a BEAUTIFUL, TACTILE piece SUITABLE FOR FINE ANd CASUAL dining.

4 LEAF satin finish StudIO WILLIAM, IS INTROdUCING a TOTALLY NEW CONCEpt IN ENTERTAINING WITh the LAUNCh OF LEAF, a MULTIFUNCTIONAL ANd SENSUAL TOOL designed FOR EATING desserts. INSpIREd BY the ANCIENT Asian TRAdITION OF USING NATURE s LEAvES as EATING UTENSILS, LEAF CAN BE USEd TO SCOOp, prong, SLICE ANd present different STYLES OF dessert. Its UNIqUE design INjECTS CURIOSITY ANd FUN INTO the desert COURSE, ANd WILL IMMEdIATELY spark CONvERSATION when placed ON a TABLE. LEAF IS WEIGhTEd, YET BALANCEd, ANd MANUFACTUREd USING highest quality 18/10 STAINLESS STEEL. Its BRUShed SATIN SURFACE adds a SENSORY, TExTUREd experience when placed IN the MOUTh. Reinventing the dessert course LEAF IS a BEAUTIFUL, TACTILE piece SUITABLE FOR FINE ANd CASUAL dining. It IS the LATEST IN a NUMBER OF INNOvATIve CUTLERY pieces FROM StudIO WILLIAM, which ENhANCE the dining experience. perfect FOR a variety OF desserts, LEAF CAN BE USEd IN FOUR WAYS: TO SCOOp, prong, SLICE ANd present. Gift box sets available in store 4pc LEAF SET SCOOp Prong SLICE Present

A SOphISTICATED AND TIMELESS DESIGN, PERFECT FOR BOTH CONTEMPORARY AND TRADITIONAL TABlE SETTINGS.

5 mulberry Cutlery loose STOCk available IN STORE ANd special ORdER MULBERRY CAN BE FOUND AT N0.10 DOWNING STREET LONDON AND HAS RECEIVED INTERNATIONAL DESIGN RECOGNITION VIA A COVETED REddOT DESIGN AWARD. A SOphISTICATED AND TIMELESS DESIGN, PERFECT FOR BOTH CONTEMPORARY AND TRADITIONAL TABlE SETTINGS. IN ABOUT 500CE TWO MONKS SMUGGLED EGGS AND SEEDS OF THE WHITE MULBERRY TREE, THE FOOD PLANT OF THE SILKWORM, OUT OF CHINA. THIS LED TO THE EUROPEAN SILK INDUSTRY BREAKING THE MONOPOLY OF THE SILK ROAD. THE BLACK MULBERRY TREE WAS INTRODUCED INTO ENGLAND BY JAMES I, BUT THOUGHT THAT IT WAS THE WHITE MULBERRY TREE. MULBERRY CUTLERY IS MADE USING THE FINEST QUALITY 18/10 STAINLESS STEEL AND IS AVAILABLE IN MIRROR AND SATIN FINISH. SIDE FORK 188MM TABLE FORK 210MM TABLE KNIFE 240MM SIDE KNIFE 212MM SOUP SPOON 210MM DESSERT SPOON 188MM Gift box sets available in store 4pc Steak knives SET pc LadLE & pie SERvER SET pc SERvING spoon & FORk SET piece SET PIE SERVER 248MM CHEESE KNIFE 216MM PASTRY FORK 175MM FRENCH SAUCE SPOON 188MM LARGE SOUP LADLE 320MM CHOP STICKS 240MM 3PC CHILD S SET SEAFOOD/TASTER FORK 150MM TASTER SPORK 135MM MINI LADLE 126MM STEAK KNIFE 245MM COFFEE SPOON 116MM ESPRESSO SPOON 106MM BOUILLON SPOON LARGE 210MM BOUILLON SPOON SMALL 188MM LONG HANDLED TEA SPOON 188MM FISH FORK 188MM FISH KNIFE 225MM SAUCE LADLE 174MM ICED TEA SPOON 220MM ENGLISH TEA SPOON 132MM SERVING SPOON 248MM items BELOW ARE available FROM SERVING FORK 248MM BUTTER KNIFE 172MM SALAD SERVING FORK 248MM

Karri Cutlery loose STOCk available IN STORE ANd special ORdER KARRI S FORM HAS SIMPLICITY AND SOphISTICATION. THE CLEAN STRAIGHT LINES ARE BALANCED WITH THE SOFT, OVAL SECTION OF THE HANDLE.

KARRI CUTLERY HAS BEEN AWARDED THE GOOD DESIGN AWARD 2008 AND HAS BEEN PLACED IN THE PERMANENT DESIGN COLLECTION OF THE CHICAGO ATHENAEUM MUSEUM OF ARCHITECTURE AND DESIGN.

6 Karri Cutlery loose STOCk available IN STORE ANd special ORdER KARRI S FORM HAS SIMPLICITY AND SOphISTICATION. THE CLEAN STRAIGHT LINES ARE BALANCED WITH THE SOFT, OVAL SECTION OF THE HANDLE. THE KNIVES ARE DESIGNED TO STAND UP ON THE TABLE AND PLATE. KARRI CUTLERY HAS BEEN AWARDED THE GOOD DESIGN AWARD 2008 AND HAS BEEN PLACED IN THE PERMANENT DESIGN COLLECTION OF THE CHICAGO ATHENAEUM MUSEUM OF ARCHITECTURE AND DESIGN. KARRI IS A EUCALYPTUS TREE FOUND IN WESTERN AUSTRALIA AND IS SACRED TO THE ABORIGINES. ONE OF THE SACRED USES OF THE TREE IS THE MAKING OF THE DIDGERIDOO. KARRI CUTLERY IS MADE USING THE FINEST QUALITY 18/10 STAINLESS STEEL AND IS AVAILABLE IN MIRROR FINISH ONLY. SIDE FORK 188MM TABLE FORK 210MM TABLE KNIFE 245MM SIDE KNIFE 212MM SOUP SPOON 210MM DESSERT SPOON 188MM TEA SPOON 132MM SERVING SPOON 248MM Gift box sets available in store 4pc Steak knives SET pc cheese & BUTTER SET pc pastry SET piece SET PIE SERVER 248MM CHEESE KNIFE 228MM TASTER SPORK 135MM SEAFOOD/TASTER FORK 150MM BUTTER KNIFE 172MM STEAK KNIFE 251MM COFFEE SPOON 116MM ESPRESSO SPOON 106MM LONG HANDLED TEA SPOON 188MM FISH FORK 188MM FISH KNIFE 225MM items BELOW ARE available FROM SAUCE LADLE 175MM PASTRY FORK 175MM 3PC CHILD S SET SERVING FORK 248MM SALAD SERVING FORK 248MM LONG MOCHA SPOON 220MM

7 Serving gift boxed SetS please check price LIST FOR SERvING SETS available IN EACh pattern 42pc set 6 x 7pc place SETTING place SETTING = 1 x dessert FORk, TABLE FORk, TABLE knife, dessert knife, SOUp SpOON, dessert SpOON & TEA SpOON

8 Contact us Ask US how WE CAN ENRICh YOUR experience. E SALES@STUdIOWILLIAM.COM T +44 (0) StudIO WILLIAM WELCh LTd ALL RIGHTS RESERVED STUDIO WILLIAM WELCH LTD. ANY INFRINGEMENTS OF COPYRIGHT, DESIGN RIGHTS, DESIGN REGISTRATIONS, TRADE MARKS OR ANY INTELLECTUAL PROPERTY RIGHTS WILL BE RIGOROUSLY PURSUED.

CUTLERY CREATING SENSORY FORMS TM

CUTLERY CREATING SENSORY FORMS TM Studio william StudIO WILLIAM IS LEd by WILLIAM WELCh FCSD, FRSA, a british IndUSTRIAL designer who has RECEIved MORE ACCOLAdES FOR CUTLERY design than ANY OThER designer