China International Gold, Jewellery & Gem Fair Shanghai Visitor Survey Report

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Primrose Parker
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1 China International Gold, Jewellery & Gem Fair Shanghai 2010 Visitor Survey Report

2 Survey Summary Total number of visitors: Invited online survey: Open rate: Completed online survey: Overall online response rate: 9,356 1, % SHJ10 Visitor Survey Report 2

3 Nature of business(es) of visitors: Retailer 45% Wholesaler 33% Manufacturer/Supplier Jewellery Designer 20% 26% 2010 Private Jewellery collector 18% Importer 18% Buying Agent Gem Lab/Gemologist 16% 15% Gift shop 9% Exporter 9% Department/Chain Store 6% Mail order house/e-tailer 5% Jewellery Trade Association 3% Publication 0% 0% 10% 20% 30% 40% 50% SHJ10 Visitor Survey Report 3

4 Are you visiting this exhibition for the first time? Repeated 41% [61] First Time 59% [88] Repeated, 55% [47] First Time, 46% [40] SHJ10 Visitor Survey Report 4

5 How did you learn about this exhibition? 17% Advertisement % 2010 At other exhibition 3% 6% At other UBM's jewellery exhibition Direct Mail Electronic promotion Regular visitor of SHJ Website Word of mouth Others 20% 21% 23% 24% 28% 19% 24% 11% 15% 19% 51% 0% 20% 40% 60% 80% Except those regular SHJ visitors, most visitor learnt about the Fair from our direct mail and website. Comparing with 2009, the Fair is gaining popularity among industry players as more visitors learnt about this Fair via word-of-mouth. SHJ10 Visitor Survey Report 5

6 How did you learn about this exhibition? (Base: visitors who learnt the fair from advertisement) [No. of respondent: 10] Outdoor advertising 10% 16% Mass media 30% 44% Trade publications 60% 60% 0% 20% 40% 60% 80% SHJ10 Visitor Survey Report 6

7 How did you learn about this exhibition? (Base: visitors who learnt the fair at other UBM Asia s Jewellery Exhibitions) [No. of respondent: 17] September Hong Kong Jewellery & Gem Fair 71% [12] June Hong Kong Jewellery & Gem Fair China International Gold, Jewellery & Gem Fair - Shenzhen 47% [8] 47% [8] China International Gold, Jewellery & Gem Fair - Guangzhou 12% [2] 0% 10% 20% 30% 40% 50% 60% 70% 80% Obviously, September HK Fair was the major source for visitors to learn about UBM s Shanghai Fair. SHJ10 Visitor Survey Report 7

8 What is the major product you source for? Gemstones Diamonds Finished Jewellery 47% [41] 43% [37] 64% [56] Pearls Silver Jewellery Packaging & Technology 22% [19] 22% [19] 28% [24] 0% 10% 20% 30% 40% 50% 60% 70% Gemstones is the major kind of product source by visitors. Thisresult can be used as a sales tool for recruiting potential gemstones exhibitors. SHJ10 Visitor Survey Report 8

9 To what extent do you think your objectives for visiting this exhibition have been achieved? Source new products 31% 9% 9% 21% 31% Seek franchisers / principals 15% 1% 28% 34% 23% Place orders 28% 7% 13% 33% 21% Look for new suppliers 41% 5% 7% 21% 28% Consolidate contacts with suppliers/ business partners Collect market information 36% 13% 8% 13% 32% 51% 16% 1%5% 29% 0% 20% 40% 60% 80% 100% Fairly well achieved Fully achieved Not applicable Did not achieve at all Not quite achieved SHJ10 Visitor Survey Report 9

10 To what extent do you think your objectives for visiting this exhibition have been achieved? (comparison of 2009 & 2010: Fully achieved + Fairly well achieved ) Source new products 43% 40% Seek franchisor/ principals 17% 16% Place orders 24% 35% Look for new suppliers 42% 46% Consolidate contacts with suppliers/business partners 41% 49% Collect market information 60% 67% 0% 20% 40% 60% 80% SHJ10 Visitor Survey Report 10

11 To what extent are you satisfied with the exhibitors on the following? Product price 3% 31% 59% 8% Product range 7% 36% 56% 2% Quality of exhibitors 9% 57% 32% 2% Quantity of exhibitors 7% 37% 53% 5% Service of exhibitors 13% 70% 16% 2% 0% 20% 40% 60% 80% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all SHJ10 Visitor Survey Report 11

12 To what extent are you satisfied with the exhibitors on the following? (comparison of 2009 & 2010: Extremely satisfied + Quite satisfied ) Product price 38% 34% Product range 45% 43% Quality of exhibitors Quantity of exhibitors 44% 47% 66% 69% Service of exhibitors 78% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SHJ10 Visitor Survey Report 12

13 To what extent are you satisfied with the organiseron the following? Information before the fair 22% 56% 21% 2% Information during the fair 16% 57% 25% 2% On-site services 16% 59% 24% 2% Signage and decoration 10% 67% 24% 0% 0% 20% 40% 60% 80% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all SHJ10 Visitor Survey Report 13

14 To what extent are you satisfied with the organiser on the following? (comparison of 2009 & 2010: Extremely satisfied + Quite satisfied ) Information before the fair Information during the fair On-site services 73% 72% 76% 75% 78% 78% Signage and decoration 63% 77% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SHJ10 Visitor Survey Report 14

15 40% 9) Please give an overall rating for your visit to this exhibition (10 = Excellent; 1 = Very poor) 35% 30% 25% 2009 average rating: average rating: % 25% 20% 15% 14% 18% 10% % 5% 0% 1% 1 (very poor) 2 0% 3 3% 4 3% % 10 (excellent) Slight increase in the average rating was recorded in SHJ10 Visitor Survey Report 15

16 How important are the following to you in your planning to visit this exhibition? Invitation from the organiser 38% 47% 13% 3% Invitation from your suppliers exhibiting at the exhibition 23% 53% 21% 5% Making appointment with the exhibitors before the exhibition 11% 49% 39% 1% Meeting other visitors at the exhibition 10% 46% 40% 5% What products will be exhibited 36% 49% 16% 0% Who will be exhibiting at the exhibition 31% 52% 17% 1% 0% 20% 40% 60% 80% 100% Extremely important Quite important Not quite important Not important at all SHJ10 Visitor Survey Report 16

17 How important are the following to you in your planning to visit this exhibition? (comparison of 2009 & 2010: Extremely important + Quite important ) Invitation from the organiser 79% 85% Invitation from your suppliers exhibiting at the exhibition 77% 76% Making appointment with the exhibitors before the exhibition Meeting other visitors at the exhibition 63% 56% 56% 60% What products will be exhibited Who will be exhibiting at the exhibition 88% 83% 85% 96% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SHJ10 Visitor Survey Report 17

18 Please tick the jewelleryexhibition you rate most important for your company Istanbul Jewellery Show (Oct) Istanbul Jewellery Show (Mar) Mumbai Jewellery & Gem Fair (Dec) Hyderabad Jewlellery, Pearl & gem Fair (Jun) Other exhibition Bangkok Jewellery & Gem Fair JCK Las Vegas Show Vicenza Italy June Hong Kong Jewellery & Gem Fair BaselWorld Fair Hong Kong Int'l Jewellery Show September Hong Kong Jewellery & Gem Fair Our September fair is the most important exhibition to respondents. SHJ10 Visitor Survey Report 18

19 Please tick the jewellery exhibition in CHINA you rate most important for your company Other 5 China Int'l Gold, Jewellery & Gem Fair - Guangzhou 6 Shenzhen International Jewelry Fair 7 Jewelry Shanghai 13 China Int'l Jewelry Fair (Beijing) 14 China Int'l Gold, Jewellery & Gem Fair - Shenzhen 19 China Int'l Gold, Jewellery & Gem Fair - Shanghai SHJ10 Visitor Survey Report 19

20 What are your future interests with regards to UBM Asia s jewelleryexhibitions? [No. of respondent: 72] No, I am not interested, 15% [14] Yes, I am interested, 85% [74] China Int'l Gold, Jewellery & Gem Fair - Shanghai China Int'l Gold, Jewellery & Gem Fair - Shenzhen China Int'l Gold, Jewellery & Gem Fair - Guangzhou Japan Jewellery Fair Istanbul Jewelry Show - October Istanbul Jewellery Show - Mar Gem & Jewellery India Int'l Fair - Chennai Hyderabad Jewellery, Pearl & Gem Fair Mumbai Jewellery & Gem Fair June Hong Kong Jewellery & Gem Fair September Hong Kong Jewellery & Gem Fair Exhibiting Visiting SHJ10 Visitor Survey Report 20

China International Gold, Jewellery & Gem Fair Shanghai Visitor Survey Report

China International Gold, Jewellery & Gem Fair Shanghai 2011 Visitor Survey Report Survey Summary Total number of visitors: 8,493 Invited online survey: 1,653 Open rate: 228 Completed online survey: 71