our focus A MAGAZINE OF FINE COASTAL LIVING

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1 our focus A MAGAZINE OF FINE COASTAL LIVING Introducing the jewel of Naples, Turquoise magazine by the Naples Daily News. This new magazine has turned an artistic eye toward the people and institutions of Naples. It is the area s pre-eminent magazine for substantive and relevant information about fashion, dining, travel and entertainment. Turquoise features art, architecture and the cultural scene, while focusing on a wide array of social and philanthropic contributions. Turquoise is one of the oldest protection amulets, and was also known as a symbol of wealth in many ancient cultures. The turquoise is the symbol of friendship. It also brings peace to the home.

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3 Introducing the jewel of Naples. TURQUOISE MAGAZINE BY THE NAPLES DAILY NEWS our focus This new magazine is turning an artistic eye toward the people and places of Naples. It is the area s pre-eminent magazine for substantive and relevant information about fashion, dining, travel and entertainment. Turquoise also features art, architecture and the cultural scene while focusing on a wide array of social and philanthropic contributions. When you think of turquoise, you think of clear skies and crystal blue waters. Turquoise was used in the oldest protective amulets and was a symbol of wealth in many ancient cultures. The turquoise is a symbol of friendship; it is known to bring peace to the home. Turquoise, the magazine, is a jewel rich in information and beauty.

4 A T A G L A N C E FEBRUARY MARCH APRIL NOVEMBER DECEMBER LOVE SAVOR TRENDS HOLIDAY HOMES BEST OF THE BEST

5 our readership The rich history of our area is reflected in Turquoise s readership. Recipients of the magazine are wellestablished families, longtime contributors to cultural, educational, medical and financial communities; those who have the means to enjoy the pleasures of life in Naples and beyond. READER/LIFESTYLE PERCENTAGE OF TURQUOISE READERS WHO: Dined out in the past 30 days...98% Used a medical specialist...91% Traveled internationally in the past 3 years...54% BUYING POWER PERCENTAGE OF TURQUOISE READERS WHO: Shopped at a department store in the last 30 days...95% Shopped apparel in the last 3 months...79% Shopped at any furniture/mattress store in the past 12 months...58% Bought a new vehicle...67% Have an investment portfolio...65% Made charitable contributions in the past 12 months...69% COMPARED TO THE GENERAL POPULATION, TURQUOISE READERS ARE MORE THAN TWICE AS LIKELY to: Own a second home or real estate property Own stocks or stock options Have made a contribution to an educational/ academic institution in the past 12 months Have attended a dance or ballet performance in the past 12 months 90% MORE LIKELY to have a money market fund 80% MORE LIKELY to give to arts or cultural organizations 60% MORE LIKELY to contribute to medical/ healthcare organizations 61% MORE LIKELY to have shopped for fine jewelry in the past 3 months 59% MORE LIKELY to stay in upscale hotels while traveling 41% MORE LIKELY to have taken two or more vacations/pleasure trips in the past 12 months 37% MORE LIKELY to have visited a day spa in the past 3 months Base: 34,726 Wealth Elite Naples Adults (Collier County + South Lee County) Source: Nielsen Scarborough Research, R2, 2014

6 SPECIFICATIONS AND MECHANICAL REQUIREMENTS COMMERCIAL WEB OFFSET 70LB COVER 50LB. TEXT Ad Sizes Full (bleed) 11 x 12.5 (Live area: 9.5 x ) Half 9.5 x or x Quarter x Two-Page Spread or Center Spread 22 x 12.5 (full bleed) 19 x (live area) NOTE: Do not run copy across gutter, except when the ad is the center spread, one per issue and at a premium. PREFERRED FORMAT FOR SUBMITTING ADS: PDF: High resolution PDF/X-1a (2001 or higher) at 100% of ad size. Do not include crop or registration marks. All fonts must be embedded. Send via Label file Turquoise Ad plus Advertiser Name and send to electronic@naplesnews.com Post to our FTP: Call your advertising sales representative for directions. advertising in turquoise 2016 RETAIL RATES Ad Size 1x 3x (15%) 5x (25%) INTERIOR Full $3,400 $2,890 $2,550 Half Vertical $1,800 $1,530 $1,350 Half Horizontal $1,800 $1,530 $1,350 Quarter Page $1,000 $850 $750 PREMIUM Inside Front $4,000 $3,400 $3,000 Page 3 $4,000 $3,400 $3,000 Pages 4-10 $3,600 $3,060 $2,700 Center Spread $7,500 $6,375 $5,625 Inside Back $4,000 $3,400 $3,000 Facing Inside Back $4,000 $3,400 $3,000 Back Cover $5,000 $4,250 $3,750 SPACE RESERVATION & PUBLICATION DATES Issue Space Reservation Mailed February January 15 February 15 March February 15 March 14 April March 15 April 18 November October 14 November 14 December November 15 December 19

7 circulation & distribution Five times yearly, 12,000 copies of Turquoise magazine are printed and mailed to Naples most affluent residents, those with the market s highest disposable income and spending power. Turquoise magazine distribution maximizes reach of high-income professionals. Communities include Port Royal, Aqualane Shores, Grey Oaks, Quail West and other high-end developments.

8 contact For more information, contact your Naples Daily News account representative or call