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a fami y tradition since 1903... 2 JEROME A.

Scherer fulfilled his life long dream opening Scherer s Jewelers on Masten Street, in Buffalo, New York. Mr.

JEROME A father to son tradition was initiated when Jerome s son Hermigild joined his father s dream. The tradition continued through the years. Hermigild s son, Jerome J. Scherer Sr.

2 a fami y tradition since JEROME A. Scherer s Jewelers has been dedicated for over 114 years and five generations to quality craftsmanship and excellence in the Western New York jewelry industry. On September 8, 1903, Jerome A. Scherer fulfilled his life long dream opening Scherer s Jewelers on Masten Street, in Buffalo, New York. Mr. Scherer never imagined that this opening would mark the beginning of a family business that would still be going strong 114 years later. H. JEROME A father to son tradition was initiated when Jerome s son Hermigild joined his father s dream. The tradition continued through the years. Hermigild s son, Jerome J. Scherer Sr., took over the business and Jerome's two sons; Jerome J. Scherer Jr. and Richard M. Scherer Sr., joined him. Today the business has been taken into the fifth generation by Richard M. Scherer Sr. and the founder s great-great-grandson Christopher M. Scherer, keeping the dream alive. Scherer s Jewelers has maintained a reputation for quality and honesty in service and value. The combination of family tradition, years of experience and formal training has made Scherer s synonymous for quality in the jewelry industry. JEROME J. SR.

3 from þe be innin... 3 WE HAVE KEPT OUR GREAT GRANDFATHER S INVENTORY RECORD BOOK DATING BACK TO HIS FIRST YEAR IN BUSINESS, ALSO PICTURED IS ONE OF THE MANY HANDBILLS WHICH HE DISTRIBUTED ANNOUNCING HIS OPENING ON SEPTEMBER 8 TH 1903.

4 c 4 a sterling silver sophistication b A] sterling silver 17 s link necklace with hidden clasp $1, B] sterling silver classic twist earrings with 14K yellow gold posts $ C] sterling silver triple J hoop earring with 14kt yellow gold posts $ d] sterling silver pendant with pear shape checkerboard cut prasiolite $ d

a A] 14kt yellow gold oval drop earrings with

diamonds A] 14kt Yellow Gold 16 Hand-Woven

B] 14kt Yellow Gold Continuous diamond accents

00 D] 14kt yellow gold 11mm love knot earrings

E] 14kt gold bangle Shaped bracelets Drop

14kt Yellow Gold 11mm Love Knot Earrings with

00 F] 14kt yellow gold interlocking almond drop

5 a A] 14kt yellow gold oval drop earrings with pave diamonds totaling.18ct with brush finish $ B] 14kt yellow gold oval pendant with pave diamonds A] 14kt Yellow Gold 16 Hand-Woven totaling.10ct and brush finish $ mm Domed Choker $6, C] 14kt yellow gold plumeria pendant. B] 14kt Yellow Gold Continuous diamond accents totaling.16ct $1, Swirl Earrings $ D] 14kt yellow gold 11mm love knot earrings $ C] 14kt Yellow Gold Interlocked Diamond E] 14kt gold bangle Shaped bracelets Drop Earrings with 16 bezel set diamonds $ totaling.32ct available in white, yellow, and rose D] 14kt Yellow Gold 11mm Love Knot Earrings with $4, each Posts for Pierced Ears $ F] 14kt yellow gold interlocking almond drop earrings $ E] 14kt Gold Bangle Bracelets with 5 Bezel Set Diamonds Totaling.25ct. Available in Yellow, White, and Rose Gold $1, each d b b c a d 5 c timeless sop isticate gold f e e

A] 14kt white and rose gold satin finish leaf

00 B] 14kt white and rose gold satin finish

49ct pear shape morganite, with a halo of

00 D] 14kt rose gold ring with a single bezel

6 A] 14kt white and rose gold satin finish leaf earrings with diamonds totaling.07ct $1, B] 14kt white and rose gold satin finish leaf pendant with diamonds totaling.09ct pendant: $1, chain: $ C] 14kt rose gold pendant set with one 3.49ct pear shape morganite, with a halo of diamonds totaling.36ct $2, D] 14kt rose gold ring with a single bezel set round diamond weighing.10ct $ E] 14kt rose gold ring set with a 3.40ct round moonstone with a halo of 20 diamonds totaling.15ct $2, a c 6 d b e

A] 14kt white gold crescent moon pendant with

00 B] 14kt white gold drop earrings with round

7 A] 14kt white gold crescent moon pendant with diamonds totaling.37ct on a yellow gold chain $1, B] 14kt white gold drop earrings with round sapphires totaling.62ct and Diamonds totaling.47ct $2, C] 14kt white and yellow gold ruby & diamond pendant set with one 3.02ct oval ruby and 22 round diamonds totaling.40ct $12, D] 14kt white gold floral pendant with 19 diamonds totaling 0.79ct $2, E] 14kt white gold hoop earrings with pave set diamonds totaling 1.14ct $3, F] 14kt yellow gold hoop earrings with rubies totaling 1.18ct and diamonds totaling.24ct $1, a b 7 e c d f

d b A] 14kt white gold south sea pearl and

5mm south sea pearl and forty-eight diamonds

00 a 8 classic st e B) cultured akoya and fresh

available in many lengths, colors, and sizes.

pendant set with diamonds totaling.09ct $550.

akoya culture pearls and 6 diamonds totaling 0.

8 d b A] 14kt white gold south sea pearl and diamond ring set with a single 10.5mm south sea pearl and forty-eight diamonds totaling.29ct $1, a 8 classic st e B) cultured akoya and fresh water pearls will add elegance to any wardrobe. available in many lengths, colors, and sizes. C] 14kt white gold 8mm cultured akoya pearl pendant set with diamonds totaling.09ct $ D] 14kt white gold earrings set with 2-8mm akoya culture pearls and 6 diamonds totaling 0.18ct. $ E) 16" strand of naturally colored grey 10-12mm tahitian pearls with 14kt white gold diamond clasp $6, c e

00 B] 8mm akoya pearl earrings with two round

9 a b c 9 d e A] 14kt white gold 10mm akoya pearl dangle earrings set with twenty diamonds totaling.30ct $1, B] 8mm akoya pearl earrings with two round brilliant cut diamonds totaling.20ct $1, C] exquisite 8.5mm akoya pearl earrings $ others available from 3.00mm D] baroque tahitian Pearl with 18kt Yellow gold hinged bail pendant $1, chain $ E] 14kt yellow gold 10.5mm golden south sea pearl and diamond earrings totaling.18ct $1, F] 14kt yellow gold pendant set with one round 12mm golden south sea pearl and one pear shaped diamond totaling.24ct pendant $2, chain $ f

10 ALLOW OUR 114 YEARS OF FAMILY TRADITION CREATE A DISTINCTIVE GIFT OF DIAMOND JEWELRY FOR THAT SPECIAL OCCASION. THE DIAMOND SCALE PICTURED IS STILL AVAILABLE AND USED TODAY. JEROME A. PURCHASED IT FOR $11.25 ON APRIL 25TH HE MARKED MANY OF HIS TOOLS WITH THE PURCHASE DATE ALONG WITH THE PRICE HE PAID. 10 qua ity diamonds

totaling 0.13ct pendant: $1,850.00 chain: $115.

00 E] 14kt yellow and white gold fancy wave ring set

00 F] 14kt yellow and white diamond ring with oval

11 a c d e 11 b f g A] diamond stud earrings priced from $ B] traditional platinum and baguette diamond engagement ring set with a 3.13ct brilliant cut diamond price upon request C] 14kt white gold pendant set with one 0.30ct round diamond and a halo of 18 small diamonds totaling 0.13ct pendant: $1, chain: $ D] 14kt white gold ideal cut diamond drop earrings. center diamonds total.52ct, trimmed with diamonds totaling.25cts. $2, E] 14kt yellow and white gold fancy wave ring set with 64 round diamonds totaling 0.36ct $1, F] 14kt yellow and white diamond ring with oval braided design links with diamonds totaling.55ct $2, G] 14kt yellow and white diamond hoop earrings with oval braided design links with diamonds totaling.54ct $2, H] 14kt white gold fan shaped huggie earrings with 90 diamonds totaling 0.69ct. $1, h

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vivid color su er desi n 18kt white gold diamond and sapphire ring

00 18kt yellow gold split shank ring set with a 1.

39ct. $6,300.00 14kt rose gold ring set with a 1.

of 12 round diamonds totaling.30ct $1,785.

13 vivid color su er desi n 18kt white gold diamond and sapphire ring with one center round brilliant diamond weighing.96ct trimmed with an additional 1.07ct of diamonds and sapphires totaling 1.01ct. $9, kt yellow gold split shank ring set with a 1.51ct cushion cut pink sapphire with a halo of 12 diamonds totaling.39ct. $6, kt rose gold ring set with a 1.40ct cushion cut amethyst 34 round diamonds in shank and Halo totaling.22ct $ kt white gold floral pendant with 5mm round emerald and halo of 12 round diamonds totaling.30ct $1, kt yellow gold pendant with rubies totaling.60ct trimmed with diamonds totaling.42ct $1, kt white gold pendant set with one 2.77ct cushion cut green tourmaline with diamonds in halo and bail totaling.23ct pendant: $3, chain: $

A e f B C g 14 D A] 14kt white gold pendant with a single bezel set 8mm round

00 B] 14kt rose gold pendant with a single bezel set faceted fancy cut pink

00 C] 14kt rose gold pendant with rose cut amethyst totaling 1.

00 D] 14kt rose gold earrings with rose cut amethysts totaling 3.

00 E] 14kt yellow gold lapis lazuli slice pendant $295.

14 A e f B C g 14 D A] 14kt white gold pendant with a single bezel set 8mm round checkerboard cut blue topaz and diamond in bail totaling.05ct $ B] 14kt rose gold pendant with a single bezel set faceted fancy cut pink sapphire and diamond in bail totaling 05ct. $ C] 14kt rose gold pendant with rose cut amethyst totaling 1.75ct trimmed with a halo of diamonds totaling.08ct. $ D] 14kt rose gold earrings with rose cut amethysts totaling 3.47ct trimmed with a halo of diamond totaling.16ct $ E] 14kt yellow gold lapis lazuli slice pendant $ F] 14kt yellow gold pink sapphire slice pendant $ G] 14kt yellow gold turquoise slice pendant $ H] 18kt white gold and diamond earrings. rose-cut pear and round diamonds totaling 1.00ct. additional accent diamonds totaling.34ct $5, H

A] 14kt white gold sapphire & diamond floral bracelet set with 50 diamonds totaling 1.5ct & 50 round sapphires totaling 2.0ct $4,395.

37ct and 25 diamonds totaling 0.54ct $12,000.00 D] 18kt white gold crescent moon link bracelet with a satin finish set with 200 diamonds totaling 1.55ct $5,750.

15 A] 14kt white gold sapphire & diamond floral bracelet set with 50 diamonds totaling 1.5ct & 50 round sapphires totaling 2.0ct $4, a b c d e B] 14kt white gold open bar link bracelet set with 28 diamonds totaling 1.50ct $4, C] 14kt white gold bracelet set with 25 oval sapphires totaling 11.37ct and 25 diamonds totaling 0.54ct $12, D] 18kt white gold crescent moon link bracelet with a satin finish set with 200 diamonds totaling 1.55ct $5, E] 14kt white gold tennis bracelet set with 55 round brilliant diamonds totaling 5.01ct $10, F] 18kt yellow gold square wheat link bracelet with 5 half bezel stations. amethyst, citrine, pink tourmaline, peridot, & iolite $3, G] 14kt yellow gold link bracelet with natural colored oval sapphires having a total weight of 9.03cts additional.13ct of accent diamonds $3, f g

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20 b f a c 20 e d g A] sterling silver starfish earrings and pendant pendant: $ earrings: $54.00 B] sterling silver curved bar necklace with.02ct diamond $ C] sterling silver entwined heart pendant and matching earrings pendant: $90.00 earrings: $66.00 D] sterling silver dangle spike earrings on wires $85.00 E] sterling silver oval twist hoop $68.00 F] sterling silver dangle swirl pendant with matching earrings pendant: $ earrings: $ G] sterling silver fern pin with matte finish $ H] sterling silver weave cuff $ h

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22 NAVITIMER 01 46 46MM STAINLESS STEEL CASE

POWER RESERVE BLACK LEATHER STRAP WITH DEPLOYMENT

CASE, 25 JEWEL SELFWINDING SWISS MOVEMENT 40-HOUR

43MM 18KT RED GOLD CASE 25 JEWEL SELFWINDING MOVEMENT

22 22 NAVITIMER MM STAINLESS STEEL CASE BREITLING B01 47 JEWEL SELF WINDING MOVEMENT 70-HOUR POWER RESERVE BLACK LEATHER STRAP WITH DEPLOYMENT BUCKLE SUPEROCEAN HERITAGE 42 42MM STAINLESS STEEL CASE, 25 JEWEL SELFWINDING SWISS MOVEMENT 40-HOUR POWER RESERVE AERO CLASSIC RUBBER TRANSOCEAN DAY DATE 43MM 18KT RED GOLD CASE 25 JEWEL SELFWINDING MOVEMENT 42-HOUR POWER RESERVE BLACK ALLIGATOR STRAP WITH GOLD DEPLOYMENT BUCKLE

scherer s jewelers 23 GALACTIC 32 32MM TWO TONE CASE

SUPERQUARTZ MOVEMENT 8 YEAR BATTERY LIFE CHRONOMAT

SELFWINDING MOVEMENT 70-HOUR POWER RESERVE STAINLESS

STEEL CASE 25 JEWEL SELFWINDING MOVEMENT 42-HOUR

23 scherer s jewelers 23 GALACTIC 32 32MM TWO TONE CASE AND BRACELET MOTHER OF PEARL DIAL WITH GOLD MARKERS SUPERQUARTZ MOVEMENT 8 YEAR BATTERY LIFE CHRONOMAT 44 44MM STAINLESS STEEL CASE BREITLING B01 47 JEWEL SELFWINDING MOVEMENT 70-HOUR POWER RESERVE STAINLESS STEEL PILOT BRACELET SUPER AVENGER II 48MM STAINLESS STEEL CASE 25 JEWEL SELFWINDING MOVEMENT 42-HOUR POWER RESERVE STAINLESS STEEL PROFESSIONAL III BRACELET

24 BENTLEY B05 UNITIME 49MM STAINLESS STEEL CASE

POWER RESERVE BLACK CROCO STRAP WITH STAINLESS STEEL

75 49MM STAINLESS STEEL CASE 38 JEWEL SELFWINDING

STEEL SPEED BRACELET BENTLEY B06S 44MM STAINLESS STEEL

24 24 BENTLEY B05 UNITIME 49MM STAINLESS STEEL CASE BREITLING B05 56 JEWEL SELFWINDING MOVEMENT 70-HOUR POWER RESERVE BLACK CROCO STRAP WITH STAINLESS STEEL DEPLOYMENT BUCKLE BENTLEY MM STAINLESS STEEL CASE 38 JEWEL SELFWINDING CHRONOGRAPH MOVEMENT 42-HOUR POWER RESERVE STAINLESS STEEL SPEED BRACELET BENTLEY B06S 44MM STAINLESS STEEL CASE 47 JEWEL SELFWINDING CHRONOGRAPH MOVEMENT 70-HOUR POWER RESERVE STAINLESS STEEL SPEED BRACELET

BENTLEY SUPERSPORT LIGHTBODY 49MM TITANIUM CASE 38 JEWEL SELFWINDING

DEPLOYMENT BUCKLE BENTLEY B04 GMT 49MM STAINLESS STEEL CASE, 47 JEWEL

RUBBER STRAP WITH DEPLOYMENT BUCKLE BENTLEY GT II 45MM STAINLESS STEEL CASE

25 BENTLEY SUPERSPORT LIGHTBODY 49MM TITANIUM CASE 38 JEWEL SELFWINDING CHRONOGRAPH MOVEMENT 42-HOUR POWER RESERVE BLACK BENTLEY RUBBER STRAP WITH DEPLOYMENT BUCKLE BENTLEY B04 GMT 49MM STAINLESS STEEL CASE, 47 JEWEL SELFWINDING CHRONOGRAPH SWISS MOVEMENT 70-HOUR POWER RESERVE BLACK BENTLEY RUBBER STRAP WITH DEPLOYMENT BUCKLE BENTLEY GT II 45MM STAINLESS STEEL CASE 25 JEWEL SELFWINDING CHRONOGRAPH MOVEMENT 42-HOUR POWER RESERVE STAINLESS STEEL SPEED BRACELET 25

ORIS AQUIS DATE 26 JEWEL AUTOMATIC MECHANICAL 43MM STAINLESS STEEL CASE

RESISTANT TO 30-BAR EXHIBITION CASE BACK 26MM AQUIS STAINLESS STEEL

JEWEL AUTOMATIC MECHANICAL 47MM STAINLESS STEEL CASE ANTI-REFLECTIVE

STAINLESS STEEL STRAPS 26 30 ORIS AQUIS SMALL SECOND DATE 28 JEWEL

STRAP, STAINLESS DEPLOYMENT BUCKLE ORIS DIVERS SIXTY-FIVE 42mm 26 JEWEL

SCREW DOWN CROWN ANTI-REFLECTIVE DOMED SAPPHIRE CRYSTAL WATER RESISTANT TO

26 ORIS AQUIS DATE 26 JEWEL AUTOMATIC MECHANICAL 43MM STAINLESS STEEL CASE CERAMIC TOP RING SCREW DOWN CROWN ANTI-REFLECTIVE SAPPHIRE CRYSTAL WATER RESISTANT TO 30-BAR EXHIBITION CASE BACK 26MM AQUIS STAINLESS STEEL BRACELET ORIS BIG CROWN PRO PILOT ALTIMETER MECHANICAL ALTIMETER GAUGE 26 JEWEL AUTOMATIC MECHANICAL 47MM STAINLESS STEEL CASE ANTI-REFLECTIVE SAPPHIRE CRYSTAL SCREW DOWN CROWN WATER RESISTANT TO 10-BAR FABRIC AND STAINLESS STEEL STRAPS ORIS AQUIS SMALL SECOND DATE 28 JEWEL AUTOMATIC MECHANICAL 46MM STAINLESS STEEL CASE CERAMIC TOP RING SCREW DOWN CROWN ANTI-REFLECTIVE SAPPHIRE CRYSTAL WATER RESISTANT TO 50-BAR RUBBER STRAP, STAINLESS DEPLOYMENT BUCKLE ORIS DIVERS SIXTY-FIVE 42mm 26 JEWEL AUTOMATIC MECHANICAL 42MM STAINLESS STEEL CASE DLC PLATED ALUMINUM BEZEL SCREW DOWN CROWN ANTI-REFLECTIVE DOMED SAPPHIRE CRYSTAL WATER RESISTANT TO 10-BAR SCREWBACK CASEBACK 20MM LEATHER STRAP

ORIS aquis date ORIS 26 JEWEL BIG CROWN AUTOMATIC SMALL MECHANICAL SECOND, DAY POINTER 28

ANTI-REFLECTIVE SCREW DOWN CROWN SAPPHIRE CRYSTAL WATER ANTI-REFLECTIVE RESISTANT TO

LEATHER CASE STRAP BACKWITH DEPLOYMENT BUCKLE 26MM AQUIS STAINLESS STEEL BRACELET ORIS

JEWEL STAINLESS AUTOMATIC STEEL MECHANICAL CASE 31MM WATER STAINLESS RESISTANT STEEL TO

DIAL SAPPHIRE CRYSTAL ANTI-REFLECTIVE EXIBITION CASE BACK SAPPHIRE CRYSTAL EXHIBITION DIAL

AUTOMATIC MECHANICAL CHRONOGRAPH 46MM 45MM STAINLESS PVD COATED STEEL CASE CERAMIC

ANTI-REFLECTIVE EXHIBITION CASE SAPPHIRE BACK CRYSTAL WATER TEXTILE RESISTANT STRAP WITH TO

SKELETON DATE 26-JEWEL AUTOMATIC MECHANICAL 40MM 39MM STAINLESS STEEL CASE WATER RESISTANT

27 ORIS aquis date ORIS 26 JEWEL BIG CROWN AUTOMATIC SMALL MECHANICAL SECOND, DAY POINTER 28 43MM JEWEL STAINLESS AUTOMATIC CASE MECHANICAL 44MM CERAMIC STAINLESS TOP RING STEEL CASE ANTI-REFLECTIVE SCREW DOWN CROWN SAPPHIRE CRYSTAL WATER ANTI-REFLECTIVE RESISTANT TO SAPPHIRE 10-BAR CRYSTAL EXHIBITION WATER RESISTANT CASE BACK TO 30BAR BROWN EXHIBITION LEATHER CASE STRAP BACKWITH DEPLOYMENT BUCKLE 26MM AQUIS STAINLESS STEEL BRACELET ORIS ARTELIER AQUIS DATE SKELETON DIAMOND DIAMOND DIAL 26-JEWEL AUTOMATIC MECHANICAL 25 36MM JEWEL STAINLESS AUTOMATIC STEEL MECHANICAL CASE 31MM WATER STAINLESS RESISTANT STEEL TO 30-BAR CASE WATER BLUE DIAL RESISTANT WITH DIAMOND TO 3BARMARKERS 10 ANTI-REFLECTIVE DIAMOND DIAL SAPPHIRE CRYSTAL ANTI-REFLECTIVE EXIBITION CASE BACK SAPPHIRE CRYSTAL EXHIBITION DIAL AND CASE BACK ORIS AQUIS BIG CROWN SMALL PRO SECOND PILOT DATE DAY DATE JEWEL AUTOMATIC MECHANICAL CHRONOGRAPH 46MM 45MM STAINLESS PVD COATED STEEL CASE CERAMIC ANTI-REFLECTIVE TOP RINGSAPPHIRE CRYSTAL SCREW WATER RESISTANT DOWN CROWN TO 10-BAR ANTI-REFLECTIVE EXHIBITION CASE SAPPHIRE BACK CRYSTAL WATER TEXTILE RESISTANT STRAP WITH TO DEPLOYMENT 50BAR BUCKLE RUBBER STRAP, STAINLESS DEPLOYMENT BUCKLE ORIS ARTELIER CHRONORIS SKELETON DATE 26-JEWEL AUTOMATIC MECHANICAL 40MM 39MM STAINLESS STEEL CASE WATER RESISTANT TO 3BAR 10-BAR ANTI-REFLECTIVE SAPPHIRE CRYS- CRYSTAL TAL ROTATING INTERIOR BEZEL TIMER EXHIBITION LEATHER STRAP DIAL AND CASE BACK LEATHER STRAP

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gentlemen sfinis in touc es a www.scherersjewelers.com www.

com b b d 29 c c f A] scherer s own sterling silver buffalo dress set

00 4pc A] dress Scherer s studs own Sterling Silver Buffalo Dress Set

00 B] 14kt yellow 4pc Dress gold Studs 6 piece fluted barrel shaped

00 4pc b] black 14kt onyx Yellow shirt Gold studs 6 Piece Fluted

00 Set (other Black colored Onyx gemstones Cuff Links available) $895.

00 C] cross (Other fine writing Colored instruments Gemstones

peerless 125 obsidian black lacquer rolling ball pen $225.00 2.

Engraved ball Money pen Clip and Matching $185.00 Cuff Links 3.

29 gentlemen sfinis in touc es a b b d 29 c c f A] scherer s own sterling silver buffalo dress set cuff links $ pc A] dress Scherer s studs own Sterling Silver Buffalo Dress Set $ Cuff Links $ B] 14kt yellow 4pc Dress gold Studs 6 piece fluted barrel shaped $ black onyx dress set black onyx cuff links $ pc b] black 14kt onyx Yellow shirt Gold studs 6 Piece Fluted Barrel Shaped Black Onyx Dress $ Set (other Black colored Onyx gemstones Cuff Links available) $ pc Black Onyx Shirt Studs $ C] cross (Other fine writing Colored instruments Gemstones Available) 1. peerless 125 obsidian black lacquer rolling ball pen $ townsend c] Sterling quartz Silver blue Engine lacquer Turned rolling Engraved ball Money pen Clip and Matching $ Cuff Links 3. townsend Money medalist Clip fountain pen with 23kt $99.95 gold accent $ Cuff Links $ D] sterling silver double knot cuff link $ d] Sterling Silver and 18kt Yellow Gold Andreá Candela Cuff links E] sterling Cuff silver Links and 18kt yellow cuff link $ $ F] sterling silver oval cuff link with blue enamel inlay $ G] sterling silver polished cuff link (Engraveable) $ g d e

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scherer s jewelers 4567 MAIN STREET AMHERST, NY 14226 (716) 839-4060 Scherer s Jewelers is celebrating 114 years and five generations of dedication to quality craftsmanship and excellence in the

32 scherer s jewelers 4567 MAIN STREET AMHERST, NY (716) Scherer s Jewelers is celebrating 114 years and five generations of dedication to quality craftsmanship and excellence in the jewelry industry in Western New York. Photos are not actual size; some have been enlarged to show detail. Some pieces are limited availability, and subject to price changes due to market fluctuations. We are not responsible for errors or omissions made during the printing process. *Subject to credit approval, see store for details. PHOTOGRAPHY BY SCHERER S JEWELERS 2017 Scherer s Jewelers Special Financing Available*

33697 Scherers FINAL 2018.qxp_Layout 1 11/20/18 12:59 PM Page 3 from e be innin... 3

33697 Scherers FINAL 2018.qxp_Layout 1 11/20/18 12:59 PM Page 3 from e be innin... 3 2 from þe be innin... 3 A] 14kt white gold marquise shaped drop earrings with white and dark brown diamonds totaling 1.20ct $2,400.00 B] 14kt gold pendant with intertwined white, rose, and yellow circles.