CROWNS. The two crowns are the symbol of our identity, and also of our innovation.
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2 CROWNS The two crowns are the symbol of our identity, and also of our innovation. This has never been done before and Cyrus is the first watch brand to offer timepieces with two functional crowns. 2 3
3 PREFACE After three years of intense work and collaboration with one of Switzerland s greatest watchmakers, Jean-François Mojon, Cyrus is delighted to present its new creations. An independent company with its own Manufacture, Cyrus is master of its own destiny and benefits from this strong autonomy that enables it to pursue a path focused on innovation and originality. Above all, Cyrus seeks to position itself as an exclusive, unique brand in the forefront of technology and endowed with a strong identity. The company is committed to demonstrating that Haute Horlogerie can be both original and different without compromising in any way on quality and respect for tradition. Our timepieces present unique characteristics on both technical and mechanical levels, as epitomised in the two innovative crowns that have become the new brand signature. Our key objective is to be a dynamic, modern company with a conquering spirit and the courage to take the risks required when looking to the future. With this in mind, Cyrus successfully produces ergonomic timepieces of extraordinary comfort, striking a perfect balance between tradition and innovation. These models reflect our philosophy of the exceptional from every point of view a philosophy that enables us to share our love and passion for Haute Horlogerie. Because above all, a timepiece is about emotions. 4 5
4 `Babylon was a city-state with a unique architecture and gathering all the technical and intellectual know-how of its time The Klepcys collection products bear this special message intended for the owner, imprinted around the coin. The case back of every Klepcys and Kuros collection watch contains an identical copy of a more than 2,500-year-old coin, fashioned during the reign of Cyrus. Today, the original is owned by the founders of Cyrus in Switzerland. The coin is a remnant of the first currency in the world and is of great historic value. All Klepcys watches bear the imprint of this very coin containing the images of a lion and a bull, the indisputable symbols of authority during the reign of Cyrus the Great. A magnificent city is thus embodied in an outstanding watch. May the message engraved on the back of the watch immortalize this experience: Proudly made for demanding people. 7
5 THE MANUFACTURE Cyrus has one of the largest manufacture among independent brands. A growing and reliable value for the future. The Manufacture is based in Le Locle and managed by Jean-François Mojon, awarded best independent developer / watchmaker at the Grand Prix de l Horlogerie in Geneva in November Cyrus is one of the few independent brands to own his Manufacture. An asset for the future as all components can be manufactured internally for Cyrus. 9
6 KLEPCYS
7 KLEPCYS COLLECTION An imposing case with a diameter of 48 mm (including the crowns) boasts four walls in the shape of horns with a high quality finish, and encompasses the main watch mechanism. The slanting lugs for a black crocodile leather strap fit the wrist perfectly. The visible screws remind one of the three-part Cyrus brand logo. The retrograde hand moves along the 180 axis and changes colour (while rotating across 180 degrees) depending on the time of day (day or night). Regardless of the hand s position, minutes and seconds discs are always aligned and accurate during the linear reading of time. This patented alignment is based on a oneof-a-kind mechanism which controls the speed of the (retrograde and rotating) hours, minutes, and seconds wheels. As far as the date display is concerned the units digits (from 0 to 9) rest one on top of the other, while the tens digits change before the units digits. Once the tens digit reaches the figure 9, the figure moves in a retrograde manner and rotates by 90 degrees. It simultaneously makes way for the space for the next tens digit which is placed before the units digit 0. Finally, the tribute to the famous Tower of Babel, which towered to the heavens, takes the form of a full moon with realistic crater images which links the watch to the sky. The lunar phases are represented by a black patch which gradually covers the full moon. When the moon is fully covered, the three-section Cyrus brand logo becomes visible. Time eventually conquers the waning moon. Three exceptional functions were developed in cooperation with Jean-François Mojon, the renowned developer who received the Best Watchmaker award at the Grand Prix d Horlogerie de Genève. 13
8 KLEPCYS CHRONOGRAPH SKELETON DARK DD.A DARK & RED DDR.A DARK & BLUE DDB.A 15
9 KLEPCYS SOLO TEMPO FULL STEEL SS.A STEEL & DLC SD.A DARKNESS DD.A 17
10 KLEPCYS SOLO TEMPO ROSE GOLD & DLC GD.A 19
11 KLEPCYS ALARM ALARM STEEL & DLC SD.A 21
12 KLEPCYS CHRONOGRAPH FULL STEEL SS.A STEEL & DLC SD.A 23
13 KLEPCYS CHRONOGRAPH DARKNESS DD.A 25
14 KLEPCYS CHRONOGRAPH FULL ROSE GOLD GG.A ROSE GOLD & DLC GD.A 27
15 KLEPCYS MOON MOON GOLD A MOON GOLD & DLC B MOON DIAMONDS B 29
16 KLEPCYS MOON MOON WHITE GOLD & DLC A MOON BLUE C 31
17 KLEPCYS MARS MARS RED B MARS BLACK B 33
18 KLEPCYS MOON MOON MASTER TITANIUM C 35
19 KAMBYS
20 KAMBYS COLLECTION The name Kambys comes from Cambyses which was the name of Cyrus The Great s son and successor. The first letter has been changed to match the first letter of the other collection : Kuros and Klepcys. The K stands for King, a reminder of Cyrus The Great. Cyrus has dared to launch a timepiece with manual twin-barrel winding and a seven-day power reserve. The movement (290 components, 50 jewels) is a 100% in-house Manufacture movement, created under the aegis of renowned, award-winning Swiss watchmaker Jean-François Mojon. The design of the watch is not round like most watches, but instead the tonneaushaped (with a 50 mm, including the crowns) modified to fit most wrists. This timepiece features three different functions. The eye-catching power reserve (between 2 and 4 o clock) will captivate you with its three barrels sliding progressively along a vertical axis as the seven days unfold...each barrel has a power reserve of two days, apart from the final barrel (three days). The seconds function is truly original and technically advanced, with its three bevelled hands, each of which counts 20 seconds before passing the baton to the next hand. Then there is the secret animation (between 9 and 12 o clock), which is activated by simply pressing the crown at 9 o clock. The text limited edition then appears. Press it again, and the Cyrus Coin (the first coin in the history of humanity, produced under the reign of Cyrus the Great) appears to replace the previous inscription. Press one last time and... give flight to your imagination. The Cyrus logo appears, but if you so desire, we can personalize this animation according to your wishes. The design of the bracelet has also been carefully thought out. A perfect continuation of the curve of the timepiece, the strap also has at its centre an opening, at the heart of which there are three barrels in a mechanism which recalls the abacus design of the power reserve. 39
21 KAMBYS TITANIUM C 41
22 KAMBYS GOLD & DLC C DRAGON C 43
23 KUROS
24 KUROS COLLECTION The name Kuros comes from the Greek for Cyrus, the founder of Achaemenid Empire. The design of the Kuros collection does not aim to mimic or reinvent. Instead it represents the necessity of evolving in a departure from the conformism of the current era. A case with a diameter of 44 mm (including the crowns) boasts four walls in the shape of horns with high-quality finish, and encompasses the main watch mechanism. The slanting lugs designed to hold a spare rubber strap fit the wrist perfectly. Its original design makes one long for the future and is the result of years of work and research. The watch displays hours, minutes, seconds, and the date (in the Cyrus font), and it is also equipped with a chronograph function. The face is fitted with three-dimensional hands (3D) and an easy-read function. In a single glance, you can read the time at night or during the day (the hands are treated with Super-LumiNova), while a special hand, which can measure time up to or down from 4 hours and 30 minutes, enables the exact reading of hours and minutes in the chronograph function. An attentive observer is sure to notice the crown next to the figure 9 and ponder on its purpose. In the end, the crown was added with the purpose of creating balance, and especially to remind the user of the limited series, and reveal the watch number. By moving the crown to the left, the serial number of your watch is disclosed mysteriously on the plate fitted at the base. An individual series is limited to only 188 watches. The case back of every Kuros collection watch made of a gold and titanium alloy contains an identical copy of a more than 2,500-year-old coin, fashioned during the reign of Cyrus. Every titanium product from the Kuros collection is engraved with a special message for the owner, either on the coin or around the trademark logo: Share the values of Cyrus the Great, the powerful conqueror, considered as the precursor of human rights. His spirit of conquest is still living in this timepiece. Be part of it. 47
25 KUROS RED TOUCH DLC B BLUE TOUCH DLC & TITANIUM B 49
26 KUROS TITANIUM & GOLD DUO BLACK A TITANIUM & GOLD DUO GREY A 51
27 KUROS DLC & GOLD DUO A GOLD & DLC DUO B 53
28 KUROS MONACO TITANIUM B MONACO TITANIUM & DLC B MONACO TITANIUM & GOLD B 55
29 KLEPCYS COLLECTION 46 mm diameter case Self-winding mechanical movement CYR598 Display of the time on a movable axis Retrograde three-dimensional tens Moon phases/mars phases Black crocodile strap with folding clasp MOON GOLD A Gold 5N Case - Black Dial Gold 5N Bezel & Crowns Page 29 MOON GOLD & DLC B Gold 5N Case - Black Dial DLC Bezel - Gold Crowns Page 29 DARK DD.A DLC Case - Black Dial DLC Bezel - Rubber & DLC Crowns Page 15 DARK & RED DDR.A DLC Case - Black & Red Dial DLC Bezel - Rubber & DLC Crowns Page 15 MOON DIAMONDS B Gold 5N Case - Black Dial Gold 5N Crowns & Bezel with diamonds Page 29 MOON WHITE GOLD & DLC A White Gold Case - Black Dial DLC Bezel - Titanium Crowns Page 31 DARK & BLUE DDB.A DLC Case - Black & Blue Dial DLC Bezel - Rubber & DLC Crowns Page 15 FULL STEEL SS.A Steel Case - Black Dial Steel Bezel - Rubber & Steel Crowns Page 17 MOON BLUE C White Gold Case - Black Dial White Gold Crowns - DLC Bezel Page 31 MARS RED B Titanium Case - Red Dial Titanium Bezel & Crowns Page 33 STEEL & DLC SD.A Steel Case - Black Dial DLC bezel - Rubber & Steel Crowns Page 17 DARKNESS DD.A DLC Case - Black Dial DLC Bezel - Rubber & DLC Crowns Page 17 MARS BLACK B DLC Case - Black Dial DLC Bezel & Crowns Page 33 MOON MASTER TITANIUM C Titanium Case - Black Dial Titanium Bezel & Crowns Page 35 ROSE GOLD & DLC GD.A Gold 5N Case - Black Dial DLC Bezel - Rubber & Gold Crowns Page 19 FULL STEEL SS.A Steel Case - Black Dial Steel Bezel - Rubber & Steel Crowns Page 23 ALARM STEEL & DLC SD.A Steel Case - Black Dial DLC Bezel - Rubber & Steel Crowns Page 21 STEEL & DLC SD.A Steel Case - Black Dial DLC bezel - Rubber & Steel Crowns Page 23 KAMBYS COLLECTION 50 mm diameter case Manual-winding mechanical movement CAL hours of power reserve - Secret animation Black rubber strap with folding clasp DARKNESS DD.A DLC Case - Black Dial DLC Bezel - Rubber & DLC Crowns Page 25 FULL ROSE GOLD GG.A Gold 5N Case - Black Dial Gold Bezel - Rubber & Gold Crowns Page 27 TITANIUM C Titanium Case - Grey Dial Titanium Bezel & Crowns Page 41 GOLD & DLC C Gold Case - Black Dial DLC Bezel & Crowns Page 43 ROSE GOLD & DLC GD.A Gold 5N Case - Black Dial DLC Bezel - Rubber & Gold Crowns Page 27 DRAGON C Gold 5N Case - Gold Dragon Dial DLC Bezel & Crowns Page
30 KUROS COLLECTION 44 mm diameter case Self-winding mechanical movement ETA 2094 Chronograph - Secret animation Rubber strap with folding clasp RED TOUCH DLC B DLC Case - White Dial DLC Bezel & Crowns Page 49 BLUE TOUCH DLC & TITANIUM B Titanium Case - White Dial DLC Bezel & Crowns Page 49 TITANIUM & GOLD DUO BLACK A Titanium Case - Black Dial Titanium Bezel - Gold 5N Crowns Page 51 TITANIUM & GOLD DUO GREY A Titanium Case - Grey Dial Titanium Bezel - Gold 5N Crowns Page 51 DLC & GOLD DUO A DLC Case - Black Dial Gold 5N Bezel & Crowns Page 53 GOLD & DLC DUO B DLC Case - Black Dial Gold 5N Bezel & Crowns Page 53 MONACO TITANIUM B Titanium Case - Black Dial Titanium Bezel & Crowns Page 55 MONACO TITANIUM & DLC B Titanium Case - Black Dial DLC Bezel - Titanium Crowns Page 55 MONACO TITANIUM & GOLD B Titanium Case - Grey Dial Gold 5N Bezel - Titanium & Gold Crowns Page
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