China International Gold, Jewellery & Gem Fair Shanghai Visitor Survey Report

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Rhoda Joseph
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1 China International Gold, Jewellery & Gem Fair Shanghai 2011 Visitor Survey Report

2 Survey Summary Total number of visitors: 8,493 Invited online survey: 1,653 Open rate: 228 Completed online survey: 71 Overall online response rate: 4.29% SHJ11 Visitor Survey Report 2

Nature of business(es) of visitors: Retailer Wholesaler Manufacturer/Supplier Importer Private Jewellery Collector Exporter Gift Shop Jewellery Designer Department / Chain Store Gem Laboratory /

3 Nature of business(es) of visitors: Retailer Wholesaler Manufacturer/Supplier Importer Private Jewellery Collector Exporter Gift Shop Jewellery Designer Department / Chain Store Gem Laboratory / Gemologist Buying Agent Jewellery Trade Association Mail Order House/ E- Tailer Publication 9% 9% 6% 1 8% 7% 5% 4% 5% 4% 26% 24% 18% 23% 18% 17% 15% 15% 2 15% 15% 16% 33% 35% 4 45% % 1 15% 2 25% 3 35% 4 45% SHJ11 Visitor Survey Report 3

4 Are you visiting this exhibition for the first time? First-time 46% [40] Repeated 54% [47] First-time 54% [38] Repeated 46% [33] SHJ11 Visitor Survey Report 4

5 How did you learn about this exhibition? Word of mouth 8% 15% Website 24% 23% Regular Visitor of SHJ 42% Electronic promotion Direct mail At other UBM Asia's jewellery exhibitions 13% 24% 2 23% At other exhibitions 3% 7% Advertisement 17% 13% SHJ11 Visitor Survey Report 5

6 How did you learn about this exhibition? (Base: visitors who learnt the fair from advertisement) No. of respondent: 8 Trade publications 38% Outdoor advertising 1 Mass media 3 75% Increase in mass media section confirms the efficiency of advertising campaign this year, which more resources were allocated to the mass media advertisement. SHJ11 Visitor Survey Report 6

7 How did you learn about this exhibition? (Base: visitors who learnt the fair at other UBM Asia s jewellery exhibitions) No. of respondent: 15 September Hong Kong Jewellery & Gem Fair 7 73% June Hong Kong Jewellery & Gem Fair 47% 47% 2010 China International Gold, Jewellery & Gem Fair Shenzhen 4 47% 2011 Treasures Guangzhou 12% 13% With its significance in the industry, the September HK Fair again become the major source for visitors to learn about the Shanghai Fair. SHJ11 Visitor Survey Report 7

Technology Pearls 22% 22% 23% 3 3 Silver Jewellery 1 22% 1 2 3 4 5 6 7 Gemstones remained the major

8 What is the major product you source for? Gemstones 64% 68% Diamonds 47% 55% Finished Jewellery 43% 49% Jadeite Jewellery Packaging & Technology Pearls 22% 22% 23% 3 3 Silver Jewellery 1 22% Gemstones remained the major kind of products source by visitors. Significant increase in diamonds (+8%), packaging & Technology (+8%) and finished jewellery (+6%) SHJ11 Visitor Survey Report 8

9 To what extent do you think your objectives for visiting this exhibition have been achieved? Source new products 38% 7% 39% 13% 3% Seek franchisers / principals 15% 24% 32% 27% Place orders 18% 3% 37% 35% 7% Look for new suppliers 37% 4% 3 24% 6% Consolidate contacts with suppliers/ business partners 39% % 1 Collect market information % Fairly well achieved Fully achieved Not quite achieved Did not achieve at all Not applicable SHJ11 Visitor Survey Report 9

Seek franchisers / principals 16% 16% Place orders 2 35% Look for new suppliers Consolidate contacts

10 To what extent do you think your objectives for visiting this exhibition have been achieved? (comparison of 2010 & 2011: Fully well achieved + Fully achieved ) Source new products 4 45% Seek franchisers / principals 16% 16% Place orders 2 35% Look for new suppliers Consolidate contacts with suppliers/ business partners 46% 4 49% 5 Collect market information 67% SHJ11 Visitor Survey Report 10

11 To what extent are you satisfied with the exhibitors on the following? Service of exhibitors 1 68% 2 Quantity of exhibitors 8% 54% 34% 4% Quality of exhibitors 7% 68% 24% Product range 7% 46% 44% 3% Product price 3% 28% 59% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all SHJ11 Visitor Survey Report 11

12 To what extent are you satisfied with the exhibitors on the following? (comparison of 2010 & 2011: Extremely satisfied + Quite satisfied ) Service of exhibitors Quantity of exhibitors Quality of exhibitors 44% 62% 66% 83% % % Product range 43% 53% Product price 34% SHJ11 Visitor Survey Report 12

13 To what extent are you satisfied with the organiser on the following? Information before the fair 15% 66% 18% Information during the fair 17% 65% 17% On-site services 13% 6 25% Signage and decoration 15% 5 32% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all SHJ11 Visitor Survey Report 13

14 To what extent are you satisfied with the organiser on the following? (comparison of 2010 & 2011: Extremely satisfied + Quite satisfied ) Signage and decoration 66% 77% On-site services 75% 74% Information during the fair 73% 82% Information before the fair 79% SHJ11 Visitor Survey Report 14

In case you also visited the China International Gold, Jewellery & Gem Fair Shanghai 2010, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than

15 In case you also visited the China International Gold, Jewellery & Gem Fair Shanghai 2010, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? Over 2 less this year than last year 14% Between 0 2 less this year than last year 2 Around the same this year as last year 52% Between 0 2 more this year than last year 6% Over 2 more this year than last year 8% SHJ11 Visitor Survey Report 15

16 In case you also visited the China International Gold, Jewellery & Gem Fair Shanghai 2010, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? (Comparison of 2011 with 2010) Over 2 less this year than last year 8% 14% Between 0 2 less this year than last year 2 25% Around the same this year as last year 37% 52% Between 0 2 more this year than last year 6% 2 Over 2 more this year than last year 8% 12% SHJ11 Visitor Survey Report 16

17 Please give an overall rating for your participation in this exhibition. (10=Excellent; 1=Very poor) Average rating: % 25% 2010 Average rating: (very poor) 4% 3% (Excellent) 14% 4% 4% 2010 SHJ11 Visitor Survey Report 17

18 How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely) 3 25% 24% 2011 Average score: % 1 5% 4% 6% 3% 4% 15% 15% 14% 4% 1 1 (Not at all likely) (Very likely) SHJ11 Visitor Survey Report 18

How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely) 18 16 17 (24%) 2011 Average score: 6.

19 How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely) (24%) 2011 Average score: 6.3 NPS: -33% (15%) 11 (15%) 10 (14%) 7 (1) (4%) 4 (6%) 2 (3%) 3 (4%) 3 (4%) 0 1 (Not at all likely) (Very likely) Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0-6) SHJ11 Visitor Survey Report 19

20 11) How important are the following to you in your planning to visit this exhibition? Who will be exhibiting at the exhibition 27% 56% 17% What products will be exhibited 37% 52% 1 Meeting other visitors at the exhibition 8% 54% 34% 4% Making appointment with the exhibitors before the exhibition 13% 55% 3 Invitation from your suppliers exhibiting at the exhibition 2 58% 2 Invitation from the organiser 38% 45% 15% Extremely important Quite important Not quit important Not important at all SHJ11 Visitor Survey Report 20

be exhibited 83% 83% 85% 89% 2010 2011 Meeting other visitors at the exhibition Making appointment with the exhibitors before

21 How important are the following to you in your planning to visit this exhibition? (comparison of 2010 & 2011: Extremely important + Quite important ) Who will be exhibiting at the exhibition What products will be exhibited 83% 83% 85% 89% Meeting other visitors at the exhibition Making appointment with the exhibitors before the exhibition 56% 62% 6 68% Invitation from your suppliers exhibiting at the exhibition Invitation from the organiser 76% 78% 85% 83% SHJ11 Visitor Survey Report 21

Please tick the jewellery exhibition that you rate most important for your company September Hong Kong Jewellery & Gem Fair (Sept) Hong Kong International Jewellery Show (Mar) Bangkok Jewellery & Gem

22 Please tick the jewellery exhibition that you rate most important for your company September Hong Kong Jewellery & Gem Fair (Sept) Hong Kong International Jewellery Show (Mar) Bangkok Jewellery & Gem Fair (Feb/Mar) JCK Las Vegas Show (Jun) June Hong Kong Jewellery & Gem Fair (Jun) Other exhibition (please specify): Vicenza Italy (Jan) BaselWorld Fair (Mar) Istanbul Jewellery Show (Mar) Hyderabad Jewellery, Pearl & Gem Fair (Jul) Istanbul Jewellery Show (Oct) Mumbai Jewellery & Gem Fair (Dec) 7% 6% 3% 3% 3% 3 45% SHJ11 Visitor Survey Report 22

23 Please tick the jewellery exhibitions in CHINA you rate most important for your company. China International Jewelry Fair (Beijing) Shenzhen International Jewelry Fair 23% 23% Jewelry Shanghai China International Gold, Jewellery & Gem Fair Shanghai 2 2 China International Gold, Jewellery & Gem Fair Shenzhen 1 Treasures Guangzhou Other 5% 1 15% 2 25% SHJ11 Visitor Survey Report 23

Are you interested in other UBM Asia's jewellery exhibitions?

interested 23% [16] Interested 77% [55] Treasures Guangzhou 2012 September Hong Kong Jewellery & Gem Fair 2012 Mumbai

October 2012 Istanbul Jewelry Show March 2012 Hyderabad Jewellery Pearl & Gem Fair 2012 Gem & Jewellery India Int'l

24 Are you interested in other UBM Asia's jewellery exhibitions? (breakdown of the response based on visitors who are interested in other UBM Asia's jewellery exhibitions) Not interested 23% [16] Interested 77% [55] Treasures Guangzhou 2012 September Hong Kong Jewellery & Gem Fair 2012 Mumbai Jewellery & Gem Fair 2012 June Hong Kong Jewellery & Gem Fair 2012 Japan Jewellery Fair 2012 Istanbul Jewelry Show October 2012 Istanbul Jewelry Show March 2012 Hyderabad Jewellery Pearl & Gem Fair 2012 Gem & Jewellery India Int'l Fair - Chennai 2012 China Int'l Gold, Jewellery & Gem Fair Shenzhen % 1 28% 23% 2 33% 25% 72% 77% 79% 67% 75% 94% 89% Visiting Exhibiting SHJ11 Visitor Survey Report 24

China International Gold, Jewellery & Gem Fair Shanghai Visitor Survey Report

China International Gold, Jewellery & Gem Fair Shanghai 2010 Visitor Survey Report Survey Summary Total number of visitors: Invited online survey: Open rate: Completed online survey: Overall online response