As part of SJGF 2017, an exciting line-up of experiential zones, fringe activities and highlights will be part of the 4-day fair this year.

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For Immediate Release SINGAPORE JEWELLERY & GEM FAIR 2017: Southeast Asia s Most Anticipated Marketplace for Fine Jewellery & Gemstones Returns For Its 5th Edition, With Inaugural Art of Living

Jewellery, Gallery Huue - Koo Seong Youn, Singapore Jewellery & Gem Fair 2016 Singapore, 11 October 2017 Mark your calendars as the most anticipated fine jewellery and gemstones fair in the region

Staged from 27 to 30 October 2017 at the Sands Expo & Convention Centre, Marina Bay Sands (Hall A & B), SJGF 2017 brings together a one-stop marketplace for jewellery and gemstones.

1 For Immediate Release SINGAPORE JEWELLERY & GEM FAIR 2017: Southeast Asia s Most Anticipated Marketplace for Fine Jewellery & Gemstones Returns For Its 5th Edition, With Inaugural Art of Living Preview A showcase of more than 100,000 international jewellery pieces, including the fair s first art and lifestyle exhibition at the Art of Living Preview Credit Image (From left to right): Vihari Jewellery, Gallery Huue - Koo Seong Youn, Singapore Jewellery & Gem Fair 2016 Singapore, 11 October 2017 Mark your calendars as the most anticipated fine jewellery and gemstones fair in the region Singapore Jewellery & Gem Fair 2017 (SJGF 2017), returns for its fifth edition this year. Staged from 27 to 30 October 2017 at the Sands Expo & Convention Centre, Marina Bay Sands (Hall A & B), SJGF 2017 brings together a one-stop marketplace for jewellery and gemstones. Besides the wide range assortment of exclusively and brilliantly crafted fine jewellery and gemstones, the fair will witness its inaugural launch of the Art of Living Preview (AOL). This exciting 4-day fair will feature more than 100,000 pieces of jewellery and gemstones from 150 local and international exhibitors across 19 countries. With finished jewellery among the collections, SJGF 2017 will offer visitors personalised accessories from a diverse range of imported jewellery collections and bespoke designs. Visitors can choose from a diverse range of gemstones, pearls, and diamonds from international and regional labels. Making rare appearances at SJGF 2017 and not to be missed includes Vihari s 8.6 Carat Blue Sapphire from Kashmir (Certified by Gubelin Gem Lab) and a 5.06 Carat Green Emerald from Afghanistan (Certified by Swiss Gemmological Institute SSEF), among many other rare and unique diamonds and gemstones. EXPERENTIAL ZONES & EVENT HIGHLIGHTS As part of SJGF 2017, an exciting line-up of experiential zones, fringe activities and highlights will be part of the 4-day fair this year. HIGHLIGHT 1: INAUGURAL OF ART OF LIVING PREVIEW In line with the theme of the fair s bespoke curation, SJGF 2017 debuts a special art and lifestyle exhibition - Art of Living Preview, showcasing contemporary art pieces, crafts, furniture and home decor from around the world. More than 30 established and emerging artists and designers across Asia and Europe, including Anna Ning Fine Art, Artasy, atomi, Gajah Gallery, Gallery HUUE, Studio K, Studio by Kumari Nahappan and Yan Gallery, will be presenting their finest works. As part of

AOL s debut at SJGF 2017, guests will also be treated to a live ceramic demonstration by Hong Kong artist Amanda Tong from Artasy.

As a ceramic designer-maker, she aspires to raise awareness of the artistic value in traditional craftsmanship through retelling forgotten stories and revisiting rituals within different cultures.

be decided and showcased during the first day of SJGF 2017.

2 AOL s debut at SJGF 2017, guests will also be treated to a live ceramic demonstration by Hong Kong artist Amanda Tong from Artasy. Live Ceramic Demonstration by Amanda Tong, Artasy Amanda graduated from Central Saint Martins, the United Kingdom in 2014, studied BA Ceramic Design. As a ceramic designer-maker, she aspires to raise awareness of the artistic value in traditional craftsmanship through retelling forgotten stories and revisiting rituals within different cultures. HIGHLIGHT 2: SINGAPORE JEWELLERY DESIGN AWARD 2017 Providing an international platform for budding talents and aspiring designers, the winning designs of Singapore Jewellery Design Award (SJDA) will be decided and showcased during the first day of SJGF Under the theme of Growing with Singapore, the competition challenges students to design innovative pieces in any 3 categories, namely A) Heirloom (Past), B) Racial Harmony (Present), and C) Future of Us (Future). From reminiscing the past to embracing the present and envisioning the future, aspiring designers are expected to come up with jewellery designs that would best capture the essence of time alongside Singapore s evolving cultural heritage. Winning Designs of Singapore Jewellery Design Award 2017 Credit Image (From left to right): Marissa Chow Category A, Hans De Castro Category B, Li Chih Tung Category C Young designers play a pivotal role in injecting the jewellery industry with a fresh, contemporary outlook on the creative development of jewellery designs and techniques, said Mr Charles Ho, President of the Singapore Jewellers Association. Their artistic creativity will revolutionise the industry and bring innovative designs to life. Through the awards, we hope to tap into the abundance of raw talent out there and recognise these promising young designers by providing them the opportunity to display their unique skills and designs.

3 The most outstanding designs will be transformed into dazzling pieces of jewellery, produced by SJDA 2017 s official manufacturing sponsor Lee Hwa Jewellery. They will be marketed and sold at a prestigious Lee Hwa jewellery boutique in town. HIGHLIGHT 3: GEM JAMMING SESSIONS A long-standing partner of SJGF for its 5 th year running, the Jewellery Design Training in Singapore (JDMIS) returns with their crowd-favourite Gem Jamming segment, a series of complimentary bitesized workshops about jewellery and gemstones. Visitors will be able to listen in to learn about the multi-faceted aspects of designing exquisite jewellery pieces and the colour treatments of a range of gemstones. All talks will run for 15 minutes with additional time at the end for Q & A. HIGHLIGHT 4: DESIGN A RING COMPETITION Organized by JDMIS, this event offers visitors the exclusive opportunity to create their very own personalized ring, utilizing high precision 3D rendering technology. Participants will be able to push their creative boundaries and present their artisanal skills in front of recognized industry bodies, who will be choosing the prestigious winning design based on contemporary tastes and conceptual richness. The crowned participant will be able to witness their design being fashioned into a oneand-only jewellery piece, culminating in the finishing of a wearable piece of art. HIGHLIGHT 5: JEWELTALK SEMINARS BY JDMIS In the framework of SJGF 2017, informative seminars covering the jewellery trade will be presented by JDMIS. Especially for jewellery insiders and enthusiasts, the seminar will cover topics on technological advances in changing the consumer jewellery experience, variety of valuable gemstone materials, history of dominant styles, themes in today s trending fashion and many more. All seminars will run for 30 minutes with additional time at the end for Q & A. HIGHLIGHT 6: THE GEM MUSEUM Partnering with Far East Gem Institute Singapore and a first in SJGF 2017, the show team brings to you The Gem Museum experience an educational event highlight that walks visitors through the life cycle of a gemstone from the mines to the market. Featuring a wide range of gems and minerals from around the world, visitors can also get a hands-on experience with gem materials and gem testing equipment in this interactive zone. Discover stunning jewellery in timeless designs and high-quality craftsmanship at SJGF 2017 with daily guided tours. Pre-registration is now open and admission is complimentary, visit to register. SJGF 2017 is organized by UBM Exhibition Singapore Pte Ltd, an office of UBM Asia, and the organizer of the world s leading jewellery event, the September Hong Kong Jewellery & Gem Fair. It is the only event that is endorsed by the Singapore Jewellers Association and the Diamond Exchange of Singapore. *****

4 Editor s Note: - Refer to SJGF 2017 Factsheet and Art of Living Preview Factsheet for more information on the exhibitors and exhibitions - For full synopsis of seminars, programme, and biographies of speakers, please refer to Annex A - For hi-res images of SJGF 2017, AOL, exhibitors and logos: About UBM Asia ( Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 24 major cities with 31 offices and 1,300 staff. With a track record spanning over 30 years, UBM Asia operates in 20 market sectors with 230 dynamic face-to-face exhibitions and high-level professional conferences, 21 targeted trade publications, 18 round-theclock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks. About Singapore Jewellery & Gem Fair Supported by the Singapore Jewellers Association and the Diamond Exchange of Singapore, Singapore Jewellery & Gem Fair is the most anticipated fine jewellery and gemstones fair in Singapore and the region. In 2016, the event attracted more than 150 international and regional exhibitors, targeting the region s fastest growing high-net-worth population. The fair is organised by UBM Exhibition Singapore Pte Ltd, a member of UBM Asia, the organiser of the world s leading fine jewellery event, the June & September Hong Kong Jewellery & Gem Fair. About Art of Living Preview Set within the 5th Edition of Singapore Jewellery & Gem Fair 2017, Art of Living Preview is an inaugural art and lifestyle exhibition. The preview features contemporary art, crafts, furniture and home decor, curating an immersive experience for visitors. For more press information, please contact: Keith Jonathan / Cheryl Lim PR Communications Pte Ltd Telephone: keith@prcomm.com.sg /cheryllim@prcomm.com.sg

ANNEX 1. Live Ceramic Demonstration by Amanda Tong, Artasy Date: 28 29 October 2017 Time/Venue: 14:00 14:30 (Jewels Arena) 18:30 19:00 (Art of Living Preview) 2.

29 th Oct, 4pm: Variety is the spice of life: Discover exciting alternatives to traditional gems - 30 th Oct, 3pm: Does Your Jewellery have a History?

5 ANNEX 1. Live Ceramic Demonstration by Amanda Tong, Artasy Date: October 2017 Time/Venue: 14:00 14:30 (Jewels Arena) 18:30 19:00 (Art of Living Preview) 2. Jewellery Trade Talks By JDMIS Programme Schedule: - 27 th Oct, 7pm: Technology: Changing the Consumer Jewellery Experience - 28 th Oct, 4pm: Emeralds, Rubies and Sapphires: Unusual Facts Unveiled - 29 th Oct, 4pm: Variety is the spice of life: Discover exciting alternatives to traditional gems - 30 th Oct, 3pm: Does Your Jewellery have a History? SPEAKER: Alex Zupancich, Director, Jewellery Design & Management International School Alex has 15 years of experience with the operational issues associated with jewellery technology and retail in a variety of environments from small-scale designers developing custom labels to commercial retail in department store, independent retail, consignment and internet models. He is responsible for the success and efficiency of the operational aspects of the JDMIS as well as training in business and computer aided design. Alex graduated from Duke University with a Bachelors degree in Computer Science, Marketing and Management and has a Masters of Business Administration with a focus on entrepreneurship from INSEAD in France, Singapore and United Arab Emirates. TOPIC: Technology: Changing the Consumer Jewellery Experience Technology is changing the way your jewellery is designed, manufactured and even how you choose the jewellery pieces you purchase. See how modern technology is allowing consumers to be involved in the sales process, enabling manufacturers to produce faster and more accurately, and facilitating a better buying experience both online and offline! Alex Zupancich with share his enthusiasm for the changing world of jewellery and some interesting trends to look out for in the near future. SPEAKER: Tanja Sadow, Dean & Director, Jewellery Design & Management International School Tanja Sadow is a renowned educator, an international award-winning designer and the Dean and founder of the Jewellery Design & Management International School. Tanja s 30 year career encompasses every facet of the jewellery industry, from education to valuation and trading of gemstones and from design to manufacturing to retail of fine jewellery. Based in Singapore, Tanja founded the Jewellery Design & Management International School and, as its Dean, oversees the school s sought-after academic programmes. Tanja provides expert consulting services to top local and international jewellery brands and has trained over 20,000 individuals to excel in the jewellery field. TOPIC: Emeralds, Rubies and Sapphires: Unusual Facts Unveiled As some of the most valuable gemstone materials, Emeralds, Rubies and Sapphires are the most popular choices for high jewellery. Find how these unique gems come to market and discover some of the most unusual and famous specimens that have made their way into jewellery as well as some that are so rare they can only be found in private collections! This session with Tanja Sadow will change the way you look at these popular gemstones. TOPIC: Variety is the spice of life: Discover exciting alternatives to traditional gems Beauty, Durability and Rarity qualify a mineral as a Gem but not all of today's fine jewellery uses the traditional favourites such as Diamonds, Sapphires and Rubies. Today's boutique jewellers, established brands and fashion houses are exploring new gem materials for use in their avantgarde

6 designs, and creating a market for some rare and beautiful materials you may not have heard of. Join Tanja Sadow to explore how your next jewellery purchase may include some unexpected gems. TOPIC: Does Your Jewellery have a History? When you buy a piece of jewellery today, you can be assured its design has been influenced by one or more of the interesting and distinctive historical artistic periods. Dominant styles and themes recur in today's fashion in predictable ways; for example, the Art Nouveau from the turn of the century was borne of hardships and uncertain times and is seeing resurgence in both vintage jewellery and modern designs reflecting today's turbulent financial times. In this informative session Tanja Sadow explores several unforgettable styles such as Art Deco, Belle Époque and Modernist to see how they influence today's fashion and integrate into your wardrobe.

Press Release FOR IMMEDIATE RELEASE

Press Release FOR IMMEDIATE RELEASE Singapore Jewellery & Gem Fair 2014 presents a dazzling and dizzying selection with more than 60,000 pieces of jewellery worth S$2 billion Curtains go up at the Sands