Report of the 30 th September Hong Kong Jewellery & Gem Fair Sept 2012 at Hong Kong

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2 Report of the 30 th September Hong Kong Jewellery & Gem Fair Sept 2012 at Hong Kong This year UBM Asia celebrated 30 th year of the Hong Kong Jewellery & Gem Fair at Hong Kong for serving the world s jewellery industry. This show was started in a hotel ballroom in Hong Kong with 100 exhibitors, now host more than 3500 exhibitors spread over sq.mts. With the host city of Hong Kong being a duty-free port, there are no duties or restrictions imposed on precious jewellery products or materials. This has proven to be advantageous for international jewellers; it encourages worldwide trade with the region and makes the prices of goods more competitive. September is a peak season for the jewellery trade, as almost tens of thousands of professional jewellery buyers assembles to the September Hong Kong Jewellery & Gem Fair to do business. Now recognised as the world s No. 1 business-to-business marketplace for the gem and jewellery sector, the September Fair gathers more than 51,000 buyers and more than 3,500 exhibitors from around the world in two world-class venues: the Asia-World-Expo (AWE) and the Hong Kong Convention & Exhibition Centre (HKCEC). The Fair at Asia-World Expo (AWE) featured around 1,600 exhibitors

3 from the world, who exhibited jewellery raw materials, including loose diamonds, gemstones, pearls, and packaging, tools & equipment. The Hong Kong Convention & Exhibition Centre is dedicated to showcasing fine finished jewellery with gemstones, diamonds, pearls, jade and jadeite. Around 1,900 fine jewellery exhibitors from around the world will occupy the various themed halls. The September Fair is the ideal platform for the jewellery industry for many reasons: CLEAR PRODUCT SECTORISATION FACILITATES BUSINESS: Under this product sectorisation initiative, diamonds, gemstones, pearls, equipment & packaging products are exhibited at AWE, while finished jewellery items are exhibited at HKCEC. With products under the same category displayed in a common area, buyers find it easier to source products and suppliers, while exhibitors find it easier to meet their target buyers UNPARALLELED INTERNATIONAL STATUS: Over 50 percent of buyers at the September Fair are from overseas, a testament to the strong reputation the Fair enjoys globally. TIMELY EVENT: The Fair s September schedule makes it ideal for jewellers replenishing stocks for peak shopping seasons such as Christmas, New Year and Valentine s Day.

4 SUPERIOR LOCATION & Venue: With the host city of Hong Kong being a duty-free port, no duties are imposed on precious jewellery and materials for import and export, thus benefiting both buyers and exhibitors at the Fair. India Pavilions at Hong Kong Jewellery & Gem Fair 2012 Council organized India Pavilion for the 7th consecutive year at Sept Hong Kong Jewellery & Gem Fair 2012 which witnessed top manufacturers showcasing their exclusive Indian Jewellery & loose stones. This year India Pavilion consisted of 95 exhibitors / 125 booths with sqm at Asia World Expo and HKCEC, at Hong Kong. There were 3 sections of India Pavilions at the Sept Hong Kong Jewellery & Gem Fair 2012 which were as follows Asia World-Expo (AWE) Sept Gemstones Hall no.10 - Area: 363 sqm Exhibitors: Diamonds - Hall no.7 & 11 Area: 135 sqm Exhibitors: 10 Hong Kong Convention & Exhibition Centre (HKCEC) Sept 2012 Fine Jewellery Hall no.5f Area : sqm Exhibitors : 55 ; Jewellery there were 3 different section earmarked as: 1. Studded Diamond Jewellery 2. Silver Jewellery 3. Plain Gold Jewellery sections.

5 Objective of Visit: To Represent India Pavilion at Hong Kong Jewellery & Gem Fair 2012 (HJWF2012) at the following venues; There are total 95 exhibitors occupying 123 booths/ sqm under India Pavilions at both the venues. List of the exhibitors given below: Company Name Booth No. Sr.No. HKCEC- HALL NO. 5FG-FINE JEWELLERY BOOTH NOS. 1 ACPL Exports Pvt. Ltd. 5F702/5F704 2 Aditya Gems International 5F734 3 Amin Gems 5F638 4 Amore Jewels Pvt.Ltd. 5F529 5 Arnav Jewels 5F606/5F608 6 Asian Star Jewels Pvt. Ltd. 5F618 7 Beauty Gems & Jewellery 5F612 8 Birdhi Chand Ghanshyam Das 5F634 9 BML Gems & Jewellery 5F California Collection (India) 5F602/5F Creations Jewellery Mfg. Pvt. Ltd. 5F D. Navinchandra Jewels 5F Diafini 5F Dwarka Gems Ltd. 5F Dwarka Jewel 5F DWS Jewellery Pvt. Ltd 5F Estrella Jewels LLP 5F Fine Jewellery Manufacturing Ltd 5F Gallant Jewelry 5F706/5F Ganpati Exports 5F Gem Plaza Jewellery Mfg. Co. Pvt. Ltd. 5F Gemco Designs 5F616/5F Gemco International 5F632

6 24 Gems Paradise 5F H K Jewellers 5F Hari Jewels Pvt. Ltd 5F Jaipur Emporium Internaional 5F628/5F Jatin Gems 5F715/5F Jewelmark India Pvt. Ltd. 5F Karats & Carats 5F723/5F Life Style Jewels Pvt. Ltd, 5F Mamraj Musaddilal Jewellers & Pearl Dealers 5F620/5F Manoj Ornaments Pvt. Ltd. 5F Mohit Diamonds Pvt. Ltd 5F623 /5F Ocean Jewellery 5F Patdiam Jewellery 5F Pinkcity Jewel House Private Limited. 5F Prism Jewellery 5F Pukhraj Gems Export Pvt. Ltd. 5F Rajdhani Overseas 5F Rameshkumar Hanjarimal Rathod 5F701/5F Ravi Gems & Jewellery Export Pvt Ltd 5F Sambhav Gems Ltd. 5F719/5F Scintillating Jewellery 5F Shri Arihant Mangal Expo 5F711/5F Silver House 5F Silver Mountain 5F707/5F Solitaire Jewellery Pvt. Ltd. 5F Soni International Jewelry Mfg. Co. 5F730/5F Steckback Jewelry Pvt. Ltd 5F Suashish Diamonds Ltd 5F Sunjewels International Ltd. 5F The Medieval 5F Toshniwal Trading Corporation 5F Tulsi Jewellers International 5F726 AWE- HALL NO. 10-LOOSE GEMSTONES 1 Alhamd Gems 10M10

7 2 Kinu Baba Gems India P Ltd. 10T10/12 3 AG Gems Pvt. Ltd. 10U01/03 4 Ashok Jewellers 10M26 5 Aziz Ahmed Gems 10N13 6 Badhalia Gems & Jewellery 10T02/4/6 7 Beads Paradise 10N01/10N03/10N05 8 Colourful Gems 10M06 9 Gajraj 10N15 10 Gem Mart ( India ) Pvt. Ltd. 10M08 11 Gemstones Corporation 10U09 12 Gems Park 10N07 13 L.D. & company 10M14/10M16 14 M & M Gems 10M20 15 M. Siddique Gems 10M12 16 Mamta Exports 10M22 17 MKA's Rubylite 10M18 18 Mudit Gems 10T08 19 New Star Gems 10M02/10M04 20 Rajeev Exports 10N21 21 Rajender Gems 10N23 22 Ram Narain & Company 10U05 23 Reliance Trading Corporation 10N19 24 Sami Gems & Jewellers 10N25 25 Sehrish International 10N17 26 Sheru Gems 10N11 27 Shree Jee Exports 10U11 28 Five Star Corporation 10U07 29 Shree Nath Gems 10N09 30 Shyam Gems N Arts 10M24 The Gem & Jewellery Export Promotion Council 10U19 AWE- HALL NO. 7-LOOSE DIAMONDS 1 A. Lallubhai & Brothers 7N34 2 C. Dinesh & Co. Pvt. Ltd 7P36/7P34 3 Kapu Gems 7P38/7N38/7P35/7N36

8 4 Mahima Gems 7Q35 5 Rajgir Gems 7P33/31 6 S. Narendra 7P32 7 Scintillating Jewellery 7Q37 8 Siddhi Diamonds 7P37 9 Parishi Diamond 11N36 10 H Riddhesh & Co 11N38 GJEPC had undertaken various Pre Fair and Onsite Promotional Activities to promote the India Pavilion during the Show Pre Fair Activities Direct mailing to the Intl targeted database of the Council On site Activities Escalator Advertising- AWE Special Light Box- AWE Water Cooler Advertisement at both locations HKCEC Escalator Advertisement Main Entrance to Hall 5 Expo Drive Entrance to Hall 1 Mezzanine 2 to Grand Hall Mezzanine 4 to Hall 5 Overhead Banners at HKCEC Complete Press Kit on India Pavilion, was kept at the Press Centre at both Asia World Expo & HK Convention Centre INDIA GALLERY India Gallery at the Hall no.3 Concourse at 3M043 wherein select member companies have been shortlisted to display their best Jewellery pieces under Mass Produced, Couture, Designer, Gold, Silver category with a view to project the emergence of Brand India. The India Gallery was designed with the following items: Back drop 10 showcases with GJEPC brandings

9 Sofa sets with round table. 5 in 1 Light box (3.23 to 3.27) 1 no. of 42" LCD TV with DVD player Hostesses to guide and brief the interested visitors about the product displayed Exclusive brochures of India Gallery PROMOTION OF INCREDIBLE INDIA DURING THE SHOW Incredible India was promoted in collaboration with Ministry of Tourism of India during Sept Hong Kong Show Further, to the MOU signed between Ministry of Tourism & GJEPC undertaking joint promotional campaign and activities in the International and domestic markets. As per the MOU, GJEPC suggested participation of the Ministry of Tourism in the Hong Kong Jewellery & Gem Fair 2012, held from September 19-25, 2012, to undertake following sponsorship items during the show: HKCEC Side Glass Escalator Advertising HKCEC Silver Flat Escalator Advertising HKCEC 5 in 1 light boxes (level 5) HKCEC 3 in 1 light boxes (level 3) Promotional Booths at AWE & HKCEC Council had a promotional booth of 9 sqm at Hall no.10 of AWE BOOTH NO.10 U19, which was used as office as well as business center for the exhibitors. And the India Gallery was utilized for the promotion of Signature 2013 & IIJS 2013 as well as for the meetings with various overseas organizations. Made provision to register overseas buyers at the Council's booth at both the venues.

10 Full promotional kit containing following material was handed over to all the visitors at both the venue: Exclusive directory of India Pavilion at both the venues Solitaire magazine Sparkle of Success Registration for Signature 2013 Exclusive brochure of India Gallery Promotional bags Promotional CD Following Pavilions other than India Pavilion participated at the show The largest Diamond Pavilion in the world Over 400 diamond companies were exhibiting in Halls 5, 7, 9 & 11 at AWE this year, making the Diamond Pavilion the largest of its kind in the world. In addition to groups from the Antwerp World Diamond Centre and the Israel Diamond Institute, the pavilion featured a group of diamond exhibitors from the United States and the Gem & Jewellery Export Promotion Council of India. The largest overseas pavilion Thailand Thailand s position as a gemstone trading hub and a leading producer of jewellery is evident in the active participation of exhibitors from the kingdom. Every year, Thailand is the largest overseas pavilion. This year, 383 Thai companies are exhibiting in two venues. Thai exhibitors showcased a full range of coloured gemstones, finished fine jewellery and silver jewellery. Strong participation of group pavilions The Fair unveiled at this edition Poland Pavilion, bringing to 22 the total number of group pavilions at the show. The rest are: Antwerp, Brazil,

11 China, Colombia, France, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, the United States, and the International Colored Gemstone Association (ICA). The largest showcase of Hong Kong jewellery The September Fair is the largest showcase of Hong Kong jewellery. This year, there were over 1,380 Hong Kong companies participating at two venues, all ready to show the strength of Hong Kong as jewellery centre. Theme pavilions Find products with ease Fine Gem Pavilion: A prestigious parade of top-quality gems Located in Hall 9 of AWE, the pavilion was dedicated to the world s finest loose diamonds, pearls and gemstones. Over 50 esteemed exhibitors from around the world displayed a variety of loose gems of the highest quality. Aside from the gemstones on display, the pavilion s distinct look makes the Fine Gem Pavilion a standout at AWE. Fine Design Pavilion: The pavilion hosts over 70 internationally renowned jewellery companies in the Grand Hall of HKCEC. These esteemed exhibitors bring to the city exquisite jewellery set with luxurious and rare diamonds, gemstones and pearls, as well as top-quality bejewelled watches, invaluable antique and estate jewellery and other timepieces and exclusive one-offs from around the world. Such masterpieces surely captivate traders and connoisseurs alike. Hong Kong Premier Pavilion: An esteemed venue for Hong Kong avant-garde jewellers, this is the perfect stage to show what Hong Kong has to offer to the world s luxury markets as a jewellery powerhouses. Located in Halls 1D & 1E of the HKCEC, the pavilion features 40 of Hong Kong s finest home-

12 grown jewellery brands and delivers a stylish and elegant statement that reflects the very best of Hong Kong s jewellery manufacturing tradition. International Premier Pavilion: This pavilion was a stylish showcase of the world s cutting-edge designs. Visitors to the International Premier Pavilion found an unparalleled selection of stylish, high-quality jewellery brands from around the world. Located in Halls 3B & 3C, this distinguished pavilion was a stylish venue featuring 67 exhibitors from 19 countries and regions, namely, Australia, China, France, Germany, Greece, India, Israel, Italy, Japan, Korea, Macau, Philippines, Spain, Switzerland, Thailand, Turkey, UK, United Arab Emirates and USA. Designer s Avenue The Designer Avenue was tailor-made for designers to launch their jewellery onto the world stage. Located in Mezzanine 2 of the HKCEC, Designer Avenue featured jewellery designers who had showcased the world their original creations. Pearl Jewellery & Finished Jewellery Pearl Jewellery & Finished Jewellery section showcases freshwater pearl jewellery and gem-set jewellery. Jadeite Gallery Flawless and perfect grade A jadeite products from renowned suppliers were on display at the Jadeite Gallery at the Hall 1A concourse, giving traders and collectors a dedicated area where they could view and buy products with ease. International Jewellery, Antique & Fine Vintage Jewellery International Fine Jewellery, Antique & Vintage Jewellery section was a graceful showcase of an extensive collection of antique & vintage jewellery from various parts of the world.

13 Silver Jewellery Pavilion The Silver Jewellery Pavilion is the answer to the needs of silver jewellery buyers. Located in Halls 5B, 5C, 5D & Mezzanine 4 of the HKCEC, the pavilion showcases sterling silver jewellery from exhibitors from around the world. FOLLOWING MEETINGS WERE HELD DURING THE SHOW 1. Meeting with Consul General- Indian Embassy at Hong Kong: Mr. Vikrant Pradhan- Asst. Director- GJEPC, visited Indian Embassy at Wanchai, Hong Kong and invited Mr. Chander Bhan- Consul, to the India pavilion at AWE & CEC. 2. Meeting with Mr. Martin Fergusson Show Director, Basel-World Following points were discussed : a. Location for India Pavilion at Hall no.4 during Basel-World 2013, for which Mr. Fergusson said that they would get back to us by end of October 2012 with their plans. b. India Palace at Hall no.2: Due to paucity of space, Mr. Fergusson was not sure that they would be able to provide the space for India Palace during However they will get back to us on the same along with the location for India Pavilion 3. Meeting with PICO IES: Met Mr. Archie Chow- Project Manager, to discuss and understand about system of working, cost of production etc., which will enable Council to organise strategies in future. 4. Meeting with UBM Asia to discuss Space, Promotion of India Pavilion at UBM Asia Shows: UBM Asia Mr.Jimè Essink President & CEO Mr. Wolfram Diener Sr. Vice President Ms. Celine Lau - Director Mr. Sam Wan Dy. Sales. Manager, Jewellery Events

14 GJEPC Mr. Rajiv Jain, Chairman Mr. Vikrant Pradhan Asst. Director Exhibitions Ms. Naheed Sunke, Sr. Manager - Exhibitions During the Meeting Council requested for more space at Loose Diamond Section- approx. 300 sqm as well as Gem stone Section sqm. On which the organizers would get back to us by December INDIA SHOW: Chairman briefed UBM Asia about the India Show concept and informed that Council is interested in organising it during Sept 2013 show. UBM Asia appreciated the idea of holding the India Show during Sept 2013, and requested to send report of India Show and the substances to study the same and then accordingly forward the proposal. For June Hong Kong Jewellery Show 2013: Council requested UBM for more space and better location for India pavilions at all the sections ie., loose diamonds, gemstones, fine jewellery etc., UBM offered 145 sqm at the concourse of Hall no.5fg, for which Council said that they would get back to them after internal discussion. The above space would be confirmed only if the allotted location to the India Pavilion is favorable for the exhibitors, for which the organizers agreed. 5. Meeting was held with HKTDC to discuss future strategy for forthcoming March Hong Kong 2013 Hong Kong March 2013: Council requested HKTDC for the following space: 1. Gemstones to re-shift from existing semi- precious stone section to precious stone section with more area, for which they agreed and assured that they will shift them to precious stone hall which is in

15 the loose diamond hall, but will get back to us latest by November Apprx sqm instead of 450 sqm at finished jewellery section : They will check the availability and would get back 3. Effective Promotion of India Diamond Hall at Meeting Room NO.201: Council requested to undertake following effective promotional measures of the India Diamond Hall : Signages at entrance of Expo Drive & Harbour Rd stating more Indian Diamond Exhibitors at Meeting Room No 201 Display board at Hall no.3 E stating more Indian Exhibitors at Meeting Room No 201 Hostesses with display board at all the levels of the venue Signages from level one to M2 till the Meeting Room of India Diamond Pavilion 4. Sponsorship items 5. India Gallery during the show: Council insisted on having the similar India gallery at the March Hong Kong 2013 and requested them to allot the same area as of Sept 2012, for which HKTDC would get back to us. 6. Meeting with HKTDC Stand Contractor Agency: Council met Mr. Kam Wong, informed them about the following issues faced by the exhibitors during the show: a. Yellow lights should be of same watts as per white halogens lights b. At few booths panels were not cleaned, for which Mr. Wong informed that once the exhibitors occupies the booth, then their staff do not enter the booth, unless exhibitor request them to do so. As such, next time we have to inform exhibitors that they should inform the contractors to clean their booths in their presences c. More lights on the India Pavilion towers: For which Mr. Wong agreed upon. d. India Gallery Showcases were stored with HKTDC, so that it can reused during next March & Sept Show.

16 7. Meeting with MIJ Exhibition Co. Ltd: Ms. Trya Guo MKTG & Communication officer, the organisers of Malaysia Intl Jewellery Festival, introduced their 20th Malaysia International Jewellery Festival 2013 during 19th April to 22th April 2013 and 21st during 11th October to 14th October & proposed that GJEPC & MIJ may cooperate with each other in two aspects as partners in their respective exhibitions. Ms. Guo also informed that effective from 2011, Malaysia government has imposed duty and tax free policy on jewellery. This policy has successfully transformed Malaysia to be a duty-free shopping paradise locally and internationally.

17 Council Promotion Booth Brochure Rack Wall Banner Escalator Branding-AWE India Gallery India Pavilion

18 Incredible India Promotion Wall Banner at CEC Escalator Branding-CEC Escalator Branding-CEC India Pavilion India Pavilion

19 Escalator Promotion India Gallery at CEC Visitor -India Gallery Show Window at India Gallery Show Window at India Gallery Show Window at India Gallery

20 Escalator Promotion India Gallery at CEC Escalator Branding-CEC Escalator Branding-CEC India Pavilion India Pavilion

21 FEEDBACK FROM THE PARTICIPANTS First Time Participation Reason for Participation To get Orders To Promote Product Market Reaearch New Product Launch Achievement of Objective Activities undertaken to attract Visitors Direct Mailers Listing in Exhibitor Catalogue Distribution of Flyers Advt. In Trade Journals Telephone Campaing Who are target Customers Manufacturers 13% Useful Business enquiries received Retail chians 23% Wholesalers 31% Retailers Indipendents 22% Department Stores 15%

22 Appropriateness of Visitor at stand Over All Business Result Not Suitable 42% Suitable 58% chieved better result then the last year Information Regarding the Show Fair, 14 Excellen t, 17 Content Participant Directory Presentation Fair, 10 Excellent, 17 Good, 50 Good, 43

23 Were all facilities in place arrival at the show Service provided by Council Secretariat Did Not Order, 0 No, 23 Yes, 57 Booth Facilities Council Pre show Promotion by Over all Show Management Officials stand contractor

24 Participation under India Pavilion at Sept Hong Kong 2013 NEXT YEAR - DATES SEPT HONG KONG JEWELLERY & GEMS 2013 LOOSE STONES : AWE SEPT 2013 JEWELLERY : CEC : SEPT 2013