PRESS RELEASE LUÍSA ROSAS
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1 PRESS RELEASE LUÍSA ROSAS LUÍSA ROSAS - CREATIVITY AS A GENUINE AND INEVITABLE EXPRESSION Luísa Rosas comes from a family from the north of Portugal, with great goldsmithery tradition. Her proximity to the jewellery world and the tools used by master goldsmiths infused her creative spirit. The area of expertise, which gave structure to Luísa Rosas s vocation, was architecture, an area she still works in, juggling it with the creation of high jewellery pieces. Her inspiration was born from the symbiosis of these two worlds, but also from her natural taste for lighter forms and experimentalism.
2 1 st GENERATION nd GENERATION rd GENERATION th GENERATION th GENERATION 2008 First workshop owned by the Rosas Family, led by Mateus dos Santos Rosas, David Rosas great-grandfather. Specialization in the manufacture of monogrammed rings and silver mesh pouches exported to England. Family company becomes Rosas de Portugal Grand-opening of the first David Rosas store, in Porto, creating unprecedented impact in the watchmaking and jewellery luxury market Creation of Luísa Rosas brand, completely inspired by natural elements DAVID ROSAS. A FIVE GENERATION LEGACY Luísa Rosas is the most recent manifestation of David Rosas creative vitality, a Portuguese house with a tradition laid by five generations dedicated to the creation of exclusive, original and timeless high jewellery pieces, following a legacy set on continuing the high quality the brand is acknowledged for, both nationally and internationally. The level to which David Rosas ascended was achieved not only through the brand s passion towards high jewellery but also through its professionalism, wide expertise and craftsmanship, rendering every piece the differentiating aspect which makes David Rosas an unique brand and a symbol of perfection.
3 THE SHAPE OF NATURE. NATURALLY INSPIRED FORMS. For Luísa Rosas, jewellery design is not only a natural inheritance but also an inevitable way to see the world, a consequence of her ability to perceive patterns, movements and textures. This creative aptitude proved to be decisive in her very personal way of observing the shapes inspired by Nature, simplifying, rationalizing, geometrizing and building pieces of sheer creativity and expression. Luisa Rosas work presents itself in a pristine fashion and evolves in a harmonious way, as Nature s elements do. Nature s modular and organic structures are based on repetition and patterns, an inspiration to her work. Each collection is the ending of a comprehensive toil, a period of tireless experimentation, and an emotional and sensorial engagement in which every detail counts. The result is an array of pieces that ask to be touched, experienced, and are capable of stimulating a combination of senses simultaneously pieces as unexpected as the changes in the universe. TRANSFORMING THE IDEA INTO UNIQUE PIECES. When producing one of Luísa Rosas pieces, a rigorous selection of gems is underway, based on very strict colour, weight, purity and cut criteria. Master jewellers notable artists undertake the manufacturing process. Each piece is the result of an idea and a concept, but also of a delicate labour where final touches turn it into admirable and unique objects.
4 THE COLLECTIONS BE Surprising as life can BE. Launched in 2009, this was Luísa Rosas first collection.be is a signature creation with a new stylistic language where architectural discourse and high jewellery design intersect, creating an emotional stimulus, an irrefusable invitation to experimentation. This new collection aims to acknowledge the individuality of each woman, through pieces also meeting their match in the natural organic universe. The synergy between the rationality of architectural thinking and the creative freedom in high jewellery is evident in the spirit of design by Luísa Rosas. The original combination between organized structures and the organic forms present in Nature. The result is truly astonishing: every piece becomes cellular, simple and stripped, small ovals, to soon regain a life of its own. They multiply, they become more complex, they take on a different form and function. They become rational creatures. A new BEing is born. Prime materials such as yellow gold, with a mate and brushed finishing, and diamonds have been used, paired with the youthful and uncompromised feel of leather. As an example of the collection s versatility, in order to a BE pendant to adapt to every circumstance and personal style, BE has made one gold and one dark leather string available at every purchase. Rings, earrings, bracelets and pendants with an interesting array of variation, constitute the full inventory of BE collection.
5 SKIN reversible collection Turn it over and change SKIN Luísa Rosas restless spirit has now dived in the underwater world where she has unveiled the theme for the new collection in the scales and complex and intriguing movements of sea creatures. In absolute harmony with the concept of the brand, SKIN is unique and has a very particular personality. Nature and its metamorphosis offer the magical set in which the collection comes to be: a deep and enigmatical world inhabited by creatures of the sea, which transform and adapt naturally. To be able to offer that same ability to women, by creating jewellery that would fit as a second skin, was the challenge Luísa Rosas set her mind to, and the result is now this truly innovative and surprising collection. Thanks to a complex rotation system, carefully designed and flawlessly executed, SKIN pieces can be worn on both sides, allowing the woman to adjust the jewellery to her state of mind. SKIN offers her the possibility of changing skin whenever she wishes to. Ring, earrings and pingent with one side in yellow gold and the other in brown and brown diamonds form the SKIN Collection.
6 CARING TALES gold collection For ever after Each piece in the Caring Takles Collection holds a story, expresses a feeling, reveals an emotion, and dedicates an affection. Tell your tale to the one you love and forever mark that special occasion. Guardian Angel Once upon a time, an Angel come to us in our dreams and guided us with the light of stars. We called it Guardian Angel, and gave it golden wings so it could never leave our side. Holy Spirit Once upon a time, there was a beautiful bird unknown to everyone. One day, it flew a serene flight and landed by our side, filling us with the grace of the Holy Spirit. Pegasus Once upon a time a horse with its outspread wings, took us on an unforgettable journey. He made us fly, dream and never allowed us to be afraid of falling.
7 ESSENCES True beauty is unique in its diversity Sculptures turned into rings, interpreting nature s textures. Luísa Rosas fourth collection, Essences, consists of five rings in yellow gold, following the same concept that inspired the previous collections nature. Essences stands out because its pieces ramify in five different interpretations of five distinct textures, forming an admirable set of sculptures: WOOD, GRASS, WATER, STONE e LEAF. Essences represents five ways to express diversity.
8 TRIBE Walk the earth and find your TRIBE An exotic and challenging collection The new by Luísa Rosas results from the thorough observation of Nature and interpretation of its forms. Tribe is the outcome of a new challenge: the discovery of the exotic, of beauty in its purest form. In this new collection, Luísa Rosas searched for combinations of light and shadow, transporting us to fantasy places and making us lose ourselves in an imaginary world that renders us complete. In this unexpected place, inhabited by a dream-like tribe we will find unique objects, pieces of admirable design. The Tribe collection by Luísa Rosas is inspired by the shapes in Nature, more specifically the design of leaves, their density, the veins and the overlapping layers. The distortion of each form, through convex and concave planes, and the reinvention of volume underline the light and shadow effect. Tribe is a collection that takes us on a journey of perpetual discovery in which the exotic reveals itself. In the Tribe collection earrings, necklace, bracelet and ring offer a truly delicate craftsmanship, as the veins in leaves are extremely thin and tightly knit together. Those veins and their organic repetition create different sensations within the same piece: you can see through them when facing the piece, or find the pattern tighter and more opaque when observing the piece in perspective. Tribe is a collection with some peculiar traits. With the bracelet, for instance, the surprise comes in the back, in the carefully selected diamonds of the clasp. The Tribe necklace is a piece that can be used in two different ways: with the diamonds visible in the front or discretely placed in the back, for daytime use. These are the traits that make Tribe an inspiring collection to unearth, in every detail, through a defiant discovery ritual.
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