THE WORLD S PREMIER DIAMOND EVENT MAY 2017 ANTWERP EXPO KICK OFF

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2 THE WORLD S PREMIER DIAMOND EVENT MAY 2017 ANTWERP EXPO KICK OFF 2

3 1 TODAY S AGENDA 11:00 11:10 WELCOMING OF THE CARAT+ EXHIBITORS 11:10 11:40 PRESENTATION: THE STORY OF CARAT+, MARKETING UPDATE & PRACTICAL GUIDELINES 11:40 12:10 NETWORKING MOMENT: MEET THE CARAT+ TEAM AND OTHER EXHIBITORS + DISCOVER THE CARAT+ BOOTH + LIGHT LUNCH AND DRINKS

4 1 WELCOME TO THE CARAT+ KICK OFF OBJECTIVES: TO THANK YOU TO INFORM YOU FORWARD TOGETHER

5 C+ TEAM 5

6 2 C+ TEAM Filip Van Laere Event Director Catherine Degreef Head of B2B Events Dirk Blommaert Commercial Director Gil De Vis Head of CARAT+ Ruth De Bruyne Communication Coordinator Tiffany Spigeleer Event Operations Coordinator Sonny Catelin Head of Operations Tom Goethals Event Operations manager

7 CONCEPT 7

8 3 THE STORY A BOLD IDEA TO CREATE A STRONG, INTERNATIONAL EVENT, 100% FOCUSED ON DIAMONDS AND DIAMOND JEWELLERY, IN ANTWERP, WITH THE AMBITION TO BECOME THE WORLD S PREMIER DIAMOND EVENT A BOLD ORGANISER: EASYFAIRS BOLD PARTNERS = THE FIRST EDITION OF CARAT+

9 FOLLOW-UP 9

10 4 WHERE WE ARE TODAY EXHIBITORS: A STRONG, VERY COMMITTED FIELD OF THE WHO S WHO OF DIAMOND AND DJ COMPANIES FROM: BELGIUM, ISRAEL, INDIA, ITALY, SINGAPORE, UNITED STATES, UNITED ARAB EMIRATES, UNITED KINGDOM, RUSSIA, HONG KONG

11 4 EXHIBITORS DIAMONDS Andre Messika Anita Diamonds Appelbaum Diamonds Barsamian Diamonds Broide Eliezer Capital Diamonds Chintamani Dali Diamond Co Dayagi Diamonds Dharm Diam Diabex Diamond Creations Dimexon Antwerp DN Diamonds Drybooms Diamonds Espeka Eurostar Diamond Tr. Fima Diamonds Fischler Diamonds G. Arabov Diamonds Gemasia Gembel Goldstein Diamonds Harmony Gems HD Diam IIDGR/Forevermark IGI Intralcor Kapu Gems KGK Diamonds Kiran Exports Korn Diamonds

12 4 EXHIBITORS DIAMONDS KP Sanghvi Kunming Trading Co M&D Pienica MID Moguldiam Moshe Levy MSD Müller & Sons My Dear Diamonds Niru Group Osher Diam Pace Diamonds Paloma Diamonds Pluczenik Diamond C Poligem Diamonds Pristine Diamonds Richdiam Rio Diamond River Mounts Rosy Blue SV Gems Safant (SAFDICO) Sahar Atid Diamonds Samir Gems Saraff SDE Group Smolensk Diamonds Taly Diamonds Trillion Star Uniglo Van den Plas & Zonen Veera Dimon Vets Alphi Diamonds Mfts Yondor Diamonds

13 4 EXHIBITORS OTHER CATEGORIES DIAMOND JEWELLERY A JAFFE (NY) Indigo Jewellery (IN) AMTC (Singapore) André Messika (IL) Antonellis (BE/IT) Core Jewellery (IN) Fancy Jewels (BE) J. Bianco (IT) KP Sanghvi (IN) HOF Jewelry (UAE) Imperia Jewellery UAE) Passion Jewellery (BE) Prompt Jewellery(NY) Rio Diamond Jewellery (NY) Roberto Coin (IT) Scaldis (BE) The Design House (IN) Kothari Trading (HK) GEMSTONES Sandgems Shapiro

14 FLOORPLAN 14

15 CATERING/ LOUNGE DIAMOND JEWELLERY LOOSE DIAMONDS

16 PARTNERS & SPONSORS 16

17 6 PARTNERS & SPONSORS Partners Sponsors

18 VISITORS 18

19 7 VISITORS FIRST EDITION = VERY HIGH CONCENTRATION OF EFFORTS ON VISITOR ASPECT. VARIOUS VISITOR TARGET GROUPS REQUIRE MULTIPLE FOCAL APPROACH. CRUCIAL SUPPORT FROM CENTRAL MIT-TEAM OF EASYFAIRS- ARTEXIS TO STREAMLINE 360 COMMUNICATION AND RECRUITMENT EFFORTS. FINAL PUSH WILL COME FROM LEVEL OF EXHIBITOR COMMITMENT TO INVITATIONAL PROCESS.

20 CARAT+ TARGET VISITORS Diamond Wholesalers Diamond Jewellery Manufacturing Brands Jewellery Retailers Private Clients/ Collectors Global - Antwerp - NY - Mumbai - HK - TA - Dubai - Shanghai Local - PARIS - LONDON - GERMANY - SWITZ - ITALY -. - Jewellery Retail - India - Hong Kong - Bangkok - Italy - France - UK - Germany - Spain - US - Japan - AA Jewellers - A Jewellers Jewellery Watches International Luxury Groups (Richemont / Kering / Swatch / LVMH / Tiffany s) Indepd t brands Indepd t brands - HE Organised Retail - AAA Jewellers - AA Jewellers INDEPENDENTS - AAAJewellers (1.000EU) - AA Jewellers ( EU) - A Jewellers - ( EU) ORGANISED - TOP 100 JEWELLERY RETAILERS OF EUROPE - HE to Low-End EXCEPTIONAL/ RARE DIAMONDS GRAFF TERRITORY INVESTORS AFFICIONADOS CALLCENTER EFFORTS DM EFFORTS

21 COMMUNICATION ORGANISATION 21

22 8 COMMUNICATION: FACTS & FIGURES VIP EM Call Center DM EUR Advertising ON/OFFLINE PR/PRESS Social Media Database

23 8 COMMUNICATION: PUBLICATIONS Rapaport The New Jeweller The Jeweller Le Bijoutier Jewels & Watches Guide Joailliers Edelmetaal Goldschmiede Zeitung JNA Idex De juwelier Prestige magazine UJS Belgo Bijoux

24 COMMUNICATION EXHIBITORS 24

25 8 COMMUNICATION: EXHIBITORS TOOLS Invitations Banners PURL signature Website C+ Exhibitor 38,7%

26 8 COMMUNICATION: EXHIBITORS TOOL

27 8 EXHIBITORS PLATFORM

28 8 EXHIBITORS LIST ON THE CARATPLUSANTWERP.COM

29 COORDINATION 29

30 9 COORDINATION: DATES TO REMEMBER Building up of the stands + Setup of goods Start Monday 1st May 05 ready on Friday 5th May Setup of your goods: Friday 5th May: 16:00 18:00 Saturday 6th May: 10:00 18:00 Dismantling of your stand Tuesday 9th May: 17:00 18:30 Fair opening hours Sunday 07/05 10:00 18:30 CARAT+ Night 18:30 22:00 Monday 08/05 10:00 18:30 Tuesday 09/05 10:00 16:30

31 9 CARAT+ STAND Wood construction Velum Standard fascia board with Booth number Carpet Lighting 1 Table/12m² 4 Chairs/12m² 2 Showcases/12m² CCTV 1 Safelock Type 4 1 Wastebasket Electrical outlet and consumption for length of show Daily Cleaning

32 9 SAFETY AT YOUR CARAT+ BOOTH Safelock with key lock + 4 shelves (Security Grade Vds I Euronorm in accordance to EN ) CCTV (Full HD Panasonic) Insurance included in your participation Civil Liabilty (you as a person) All-Risk Insurance (your booth) NOT your D & DJ Insurance of your D & DJ contact Overnight Storage contact Follow the organization safety guide lines Exhibitors Guide

33 9 SHOWCASES Showcase: MUZO For other showcases see Exhibitor Guide via your Exhibitors Platform

34 9 TECHNICAL DETAILED PLAN/EXHIBITOR

35 9 COORDINATION: EXHIBITORS GUIDE Please Read

36 THE 36

37 10 THE CARAT+ NIGHT WHAT? COMPARABLE WITH A NIGHT AT THE MUSEUM, CARAT+ OFFERS AN EVENING EVENT FULL OF ENTERTAINMENT AND MUSIC, WITH ALL BOOTHS FULLY OCCUPIED. WHY? RAISE WORLDWIDE AWARENESS FOR CARAT+ INTRODUCE THE CONSUMER ELEMENT INTO C+ VIA PARTNERS CREATE A DIFFERENT TRADE SHOW WHO? ON-INVITATION ONLY GUESTS FROM EXHIBITORS/ SPONSORS & PARTNERS/ ORGANISER

38 10 THE CARAT+ NIGHT Italian actress AND jewellery designer CATERINA MURINHO will make a Red Carpet Entry as CARAT+ s first Ambassador: - Ex-Bond Girl ( Casino Royale ). - Brings immediate awareness to CARAT+ at worldwide level. - Will cut the ribbon and grace the stands during the evening with multiple photo-opportunities. - Will be star guest on the podium to announce CARAT+ 2.

39 10 THE CARAT+ NIGHT Presence of the Replica of the Great Imperial Crown of the Russian Empire - Exact replica of the Imperial Crown of Russia to be showcased at the CARAT+ Plaza. - Estimated value $20Mio, studded with Carats of diamonds - Handcrafted by Smolensk Diamonds master cutters and diamond setters.

40 10 THE CARAT+ NIGHT Presentation of the new GRAFF book of diamonds: - Newest publication of Laurence GRAFF, diamantaire extraordinaire. - CARAT+ to associate itself with GRAFF s Facet Foundation charity during the event. - Copies of book will be distributed to VVIP Guests of CARAT+

41 11 CONCLUSIONS Every conceivable effort has been done to date by the CARAT+ Team to make the first edition a great success. From here on : THIS IS (Y)OUR SHOW

42 TH NK YOU